Stepful

Oversee curriculum development and content delivery to drive learning outcomes. | 5+ years program management or curriculum development experience, healthcare or nursing program familiarity, instructional design experience, and strong communication skills. | About Stepful : Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers. Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most. Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more. Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025. Our values : We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values: Care first : We do whatever it takes for our students to succeed. Learn quickly : We test, learn with data, and iterate. Build together : We win when we rely on each other. Own it : We show up, take initiative, and show pride. The opportunity : We are seeking a motivated Learning Program Manager to oversee the curriculum development and content delivery of our programs as we continue to grow! As a Senior Learning Program Manager, you will play a pivotal role in driving meaningful learning outcomes for our students. This role reports into our Head of Learning. What you’ll do : Oversee content development projects, including refining existing programs and managing the successful launch of new programs Lead a team of curriculum developers and subject matter experts to support content creation efforts Establish and maintain rigorous quality control processes to ensure our educational programs consistently meet high standards of accuracy and relevance Experiment with new content modalities to enhance student learning experience, including skills lab, simulation, etc. Conduct and analyze data on program performance, learners engagement and outcomes. Use data driven insights to make informed decisions and drive program improvements What you’ll bring : 5+ years of experience in program management or curriculum development, preferably in an education-technology environment Experience in healthcare or nursing programs, and ability to break down complex technical concepts into digestible elements Experience in instructional design, preferably in an online context Thrive in a startup environment that requires scrappiness, resilience, and adaptability Strong understanding of edtech, online pedagogy and adult learners’ needs Analytical and data-driven decision making skills Strong communication skills Bonus points if : You have worked in EdTech or nursing You’ve supported adult learners online You’ve worked or led a team of curriculum developers You’ve managed end-to-end content development Interview Process : Introductory call with Talent Acquisition team member Interview with Hiring Manager Take-Home Assignment Virtual Panel Interview On-Site Panel Interview Benefits and Compensation : Meaningful Equity Stake Subsidized Medical, Dental, and Vision insurance plan options 401(k) FSA, HSA and commuter benefits Learning stipend Open vacation policy, including: The target base salary range for this opportunity is $100,000 - $130,000 , and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations. Please note we do not have a bonus structure at this time so all cash compensation will come in the form of base salary. The total compensation package will also include our benefits package and an equity (ISOs) package. Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.

Lead end-to-end student engagement automation and communication systems to improve student progression and experience. | Build and own lifecycle engagement systems with hands-on automation tool experience and strong outcome ownership in a fast-paced environment. | About Stepful : Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand healthcare careers. In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers like CVS, NY-Presbyterian, HCA, Providence, and Walgreens. Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most. Our values : We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values: Care first : We do whatever it takes for our students to succeed. Learn quickly : We test, learn with data, and iterate. Build together : We win when we rely on each other. Own it : We show up, take initiative, and show pride. About the role This is not a traditional lifecycle marketing role and it is not a campaign-management role. You will own the end-to-end student engagement surface as a product. Students stall in predictable places (e.g. between signup and enrollment, before their first class, when momentum dips mid-program). Right now, the comms that should catch them are scattered across teams and tools, with overlap in some places and gaps in others. Your job is to turn that into one coherent engagement engine: a system that understands where a student is, decides the right next action, and runs it reliably without someone manually pushing every step. You'll do this hands-on, building directly in tools like Customer.io rather than handing specs to someone else. But the tools are the implementation detail. What we actually need is someone who owns the outcome—students moving forward with clarity and confidence—and has the judgment to design the logic, the measurement, and the guardrails behind it. This is a builder-and-owner role with real decision authority over the student comms stack. It reports into Product. If you want a mature lifecycle function with established playbooks, this isn't it. If you want to build that function, it's yours. What you'll own The end-to-end student comms surface. Every touchpoint from course enrollment through payment, onboarding, pre-class readiness, activation, and success milestones; owned as one coherent system rather than a set of disconnected sends. The decisioning logic behind next-best-action. The triggers, segmentation, branching, routing, and escalation that decide what happens for a given student based on their behavior and context, including when to send, when to route a question, and when to hand off to a human. The measurement system. How we know engagement is working: the metrics, experiments, holdouts, and goals that prove a flow moves students forward, and the discipline to kill what doesn't. The guardrails. The standards that keep automated and AI-assisted communication clear, supportive, and human. Scaled comms feel like a great admissions advisor or coach, not a chatbot. What success looks like In your first 90 days, you might: Map the existing student lifecycle end-to-end and untangle where comms currently overlap, conflict, or leave gaps. You turn the current fragmented picture into a single source of truth. Cut the redundant and competing sends that create noise across the student journey, and establish a clear logic for what fires when. Ship one measurably better flow. For example, a redesigned activation or pre-class readiness sequence with a real success metric and a holdout to prove the lift. Over time, you'll move Stepful from fragmented, team-by-team outreach to a coordinated engagement engine that scales with the business and helps every student take the next step with clarity and confidence. You may be a fit if You've built a lifecycle, growth, or engagement system that ran at scale without you manually operating every step and you can point to the outcome it drove, not just the workflows you shipped. You're energized by replacing manual processes with systems, and you build directly in automation, CRM, or workflow tools rather than only writing briefs. You can reason through a full workflow end-to-end: what triggers it, what context it needs, what logic powers it, what channel it uses, when it escalates, and how success is measured. You understand student (or user) motivation well enough to design communication that helps people act without feeling robotic, spammy, or confusing and you care about owning the outcome, not just the build. You're practical and curious about AI as a way to improve workflow design, routing, personalization, QA, and scale (not just to generate content). Helpful background (not required): hands-on experience with a lifecycle/automation platform (Customer.io, Braze, Iterable, HubSpot, Klaviyo, or similar); AI agent or support-automation tools (e.g., Decagon); SQL, APIs, webhooks, or low-code tools (Retool, Zapier, Make, n8n); and a complex-user-journey domain like edtech, healthcare, marketplace, or consumer subscription. This role is probably not for you if You prefer managing campaign calendars over building systems. Your experience is primarily top-of-funnel, brand, content, or creative marketing with limited automation or workflow-building. You prefer writing strategy or briefs but don't want to build directly in tools. You need a mature lifecycle function and fully defined processes already in place. You're excited by AI mainly for content generation, rather than for solving practical workflow problems. You're a pure technical builder who doesn't want to own messaging quality, student experience, or business outcomes. Benefits and Compensation Base compensation range: $111,000 - $160,000 Meaningful Equity Stake Subsidized Medical, Dental, and Vision insurance plan options 401(k) FSA, HSA and commuter benefits Learning stipend Open vacation policy, including: Interview Process Step 1: Intro Call with a Talent Acquisition Partner (30 mins) Step 2: Interview with the Hiring Manager (45 mins) Step 3: Case Study (45 mins) Step 4: Onsite interview at Stepful HQ in SoHo, NYC (2 hours) Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.

Develop and execute product marketing strategies including messaging, positioning, launches, and sales enablement. | 7+ years B2B product marketing experience with strong messaging, positioning, launch execution, and cross-functional collaboration skills. | About Stepful : Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand healthcare careers. In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers like CVS, NY-Presbyterian, HCA, Providence, and Walgreens. Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most Our values : We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values: Care first : We do whatever it takes for our students to succeed. Learn quickly : We test, learn with data, and iterate. Build together : We win when we rely on each other. Own it : We show up, take initiative, and show pride. The Opportunity Stepful’s enterprise go-to-market motion is maturing rapidly, and we need a Product Marketing Manager who can bring rigor and clarity to how we position, launch, and enable sales around our growing portfolio of B2B products. This is a high-ownership, high-visibility role sitting at the intersection of product, sales, and marketing with direct impact on how clinical and workforce buyers understand and choose Stepful. You’ll develop a deep point of view on our buyers (CNOs, CHROs, workforce leaders, and CEOs) and translate that understanding into messaging, collateral, competitive positioning, and product-launch infrastructure that equip our sales team to win. This is a net-new role reporting to our VP of B2B Marketing. What You’ll Do Messaging & Positioning Develop a clear, research-backed point of view on the buying journey and key personas (CNOs, CHROs, Workforce leaders, CEOs) that guides messaging across every channel Audit existing messaging across the website, sales decks, one-pagers, and other collateral, and ship updated materials with cleaner, more impactful, and consistent positioning Own naming and positioning for B2B product features and components as our product suite expands Product Launches Partner with Product to build a tiered product launch process, including GTM motions for current products and upcoming launches Lead cross-functional launch coordination, ensuring Sales, Marketing, and Customer Success are enabled and aligned before every release Sales Enablement Build and maintain core sales enablement materials—battlecards, objection-handling guides, competitive positioning—that allow AEs to bring our positioning to market effectively Produce client case studies that demonstrate Stepful’s impact and give sales credible proof points for the field Thought Leadership & Competitive Intelligence Develop thought leadership that supports branding and demand generation goals Drive ongoing competitive intelligence research and keep our competitive positioning current as the market evolves What You’ll Bring 7+ years of experience in B2B product marketing, ideally at a growth-stage company A strong, well-developed point of view on what great product marketing looks like—and the ability to execute it Proven track record of owning messaging, positioning, and launch execution end-to-end Comfort working across product, sales, and marketing functions. You’re as comfortable in a sales enablement session as you are in a product roadmap review Strong analytical instincts: you use data to prioritize, validate hypotheses, and measure impact Excellent written and verbal communication. You can write a crisp one-pager and present a compelling narrative to a rigorous sales team Scrappy, ownership-oriented mindset. You don’t wait for perfect conditions to ship Bonus Points If… You have experience in HealthTech or EdTech You’ve marketed to clinical or workforce buyers (CNOs, CHROs, VP-level health system leaders) You’ve built a PMM function or practice from scratch at a growth-stage company Interview Process Introductory call with a Talent Acquisition team member Hiring Manager Interview Take-Home Assignment Virtual Panel Interview On-Site Interviews Benefits & Compensation Meaningful Equity Stake Subsidized Medical, Dental, and Vision insurance plan options 401(k) FSA, HSA and commuter benefits Learning stipend Open vacation policy, including: The target base salary range for this opportunity is $140,000 - $170,000 , and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity, and other relevant business considerations. Please note we do not have a bonus structure at this time so all cash compensation will come in the form of base salary. The total compensation package will also include our benefits package and an equity (ISOs) package. Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.