Risepoint

Design, build, and optimize multi-channel automation campaigns in Salesforce to engage students throughout their journey. | Requires 5+ years in campaign management, 2+ years with Salesforce automation and Marketing Cloud, and experience with data analysis and segmentation. | Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs. The Marketing Automation Manager will join the Customer Experience Team to strategize, build, and optimize automation campaigns in partnership with cross-functional teams. These automations will be focused on engaging the students we serve through rich, relevant content that creates a rewarding and exceptional experience across the student journey from inquiry to graduation. Main Responsibilities Collaborate with cross-functional teams to identify and align student segments as omni-channel assets are developed, built, and released for integration in automations Identify both front-end and back-end opportunities to enhance the automation development and performance Plan, build, test, QA and publish goal-driven automations utilizing engagement and behavioral data in Salesforce CRM to triggered omni-channel campaigns (email, SMS, voice, etc.) relevant to prospective, new, existing, and lapsed students Utilize solid testing methodology (A/B and/or multivariate test(s)) to identify opportunities to improve the engagement and conversation rates of automation campaigns Evaluate automation campaign performance results to provide execution guidance, best practices, and actionable recommendations for future automations (design, execution, and measurement) Partner with the Operations team to build and publish automation campaign performance dashboards for regular marketing senior management consumption Consistently track, monitor, and troubleshoot automation performance up-time and effectiveness to identify and collaborate on opportunities to optimize performance Maintain SMS and Automation Best Practices, ensuring compliance with relevant laws Coordinate with Business Technology team on Salesforce automation releases Job Requirements BS in Marketing or Business Administration or Analytics 5+ years of campaign management experience across both online and offline marketing channels in creating segmented multi-channel customer communication strategies 2+ years’ experience with Salesforce automation (Flows) administration and troubleshooting. Proven ability to develop, document and follow through on a comprehensive automation testing strategy. 2+ years’ Salesforce Marketing Cloud Journey automation experience (Email Journey builds, API/Direct Connect, data extension configuration, segmentation, Einstein, reporting) Proven automation audience segmentation and A/B and/or multivariate testing experience Experience in defining customer need states and articulating into unique target customer segments Demonstrated ability to manage multiple projects, programs, and priorities in a fast paced, dynamic environment Automation experience querying, extracting, and analyzing large data sets Excellent interpersonal skills and the ability to work effectively with people at all levels Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) Self-starter, self-motivated and a team player Highly organized with great attention to detail Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce. Reliable. Empowered. Adaptable. Customer-centric. Heart. These are some of the words that describe Risepoint employees. We have spent the past nearly 20 years helping universities grow by expanding access to affordable, life-changing education for working adults. As an education technology company that provides trusted partnership and expertise to more than 125 universities and colleges, we primarily work with regional universities, helping them create online programs in critical areas such as nursing, teaching, business, and public service. We are dedicated to increasing access to affordable education so that more students can improve their careers and their communities.

Design, manage, and evaluate healthcare workforce initiatives, partner with employers and agencies, and represent the organization at industry events. | Bachelor’s degree in a related field, 5+ years in healthcare workforce development or similar, experience managing cross-sector collaborations, and strong communication skills. | Job Description: • Serve as a strategic advisor by engaging with the Healthcare Partnership Managers, Managing Directors, and full Healthcare Solutions team. • Design, manage, and evaluate healthcare workforce development initiatives that drive solutions for employers. • Partner with healthcare employers, associations, and workforce boards to identify skill gaps, create talent pipelines, and design upskilling or apprenticeship pathways. • Support the implementation of pre-licensure through post-licensure programs with workforce development strategies. • Collaborate with workforce agencies, workforce intermediaries, and community partners to find grants, funding, and shared initiatives that advance regional workforce goals. • Represent Risepoint at national and regional workforce events, panels, and roundtables. • Use workforce data and analytics through Lightcast to assess impact and measure outcomes. • Create reports, dashboards, and presentations that demonstrate program success and ROI to partners and leadership. • Work closely with internal teams including Product, Student Success, and Marketing to ensure workforce strategies are integrated across functions. Requirements: • Bachelor’s degree in healthcare administration, education, workforce development, or related field (Master’s preferred). • 5+ years of experience in healthcare workforce development, employer partnerships, higher education, or related fields. • Proven success in managing cross-sector collaborations, including healthcare employers, educators, and workforce agencies. • Strong understanding of national healthcare workforce challenges and emerging models such as apprenticeship degrees and competency-based learning. • Strong written and verbal communication skills. • Ability to work in an extraordinarily fast-paced and dynamic environment. • Understanding of business development principles. • Exceptional time management skills. • Ability to manage multiple tasks and projects. • Understanding of US higher education trends preferred. Benefits: • Health insurance • 401(k) matching • Flexible work hours • Paid time off

Translate data insights into actionable strategies to improve student experiences and outcomes in an educational platform. | 5-8+ years of experience in data projects, proficiency with analytics tools, and ability to communicate insights effectively. | Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs. About the Role: The Senior Tech Product Analyst sits within the Data Science team in Risepoint's Student Journey Platform organization. This team uses machine learning, behavioral data, and experimentation to shape the digital experiences that support students as they navigate their educational journey. In this role, you will serve as the voice of the student-connecting quantitative insights, behavioral patterns, and qualitative signals to help our tech product, design, engineering, and student success teams deliver experiences that truly meet learner needs. You will turn data into direction, ensuring our Student Journey Platform continues to evolve with clarity, rigor, and empathy. In the role of Senior Analyst, you will: • Partner cross-functionally with tech product, design, engineering, data science and user research to translate findings into actionable tech product strategies and inform tech product requirements, design improvements, and feature effectiveness. • Analyze baseline student data to surface meaningful insights that inform tech product and engagement strategies. • Design and measure tech product experiments (A/B tests, RCTs, etc.) to evaluate effectiveness and understand what drives results. • Synthesize quantitative and qualitative data-including lead enrichment, call transcripts, surveys, NPS, usability studies, and competitive insights-to identify friction points and opportunities. • Maintain baseline data about the student journey that feeds insights into tech product prioritization and roadmap planning. • Work closely with engineering teams to ensure accurate data collection and instrumentation, providing guidance on tracking implementation and data integrity. • Work across structured and unstructured data, including speech analytics, to derive meaningful insights. • Create clear, data-driven narratives that translate insights into action-aligning executives and cross-functional teams around shared priorities in a fast-changing environment. • Build trust and credibility across teams by navigating ambiguity and uniting stakeholders around common goals. You will be supported by our Data Analytics team - a mix of career analytics professionals, experienced operators with great analytics chops, and previous consultants - and by the greater Technology function. Job Requirements • 5-8+ years' experience independently leading data and research projects from scoping, alignment, and execution. • Comfort working with data analytics tools (e.g., Excel, Tableau, Power BI, Looker, SQL), or an excitement to develop technical data analytics capabilities. Experience with Databricks preferred. • Experienced with funnel analysis, cohort & segmentation analysis, statistical methods and A/B testing or motivated to develop expertise in these advanced analytical techniques. • Connects data to business impact. Translates complex analyses into clear insights that guide strategic and operational decisions, emphasizing the "so what" behind the numbers. • Communicates with influence. Delivers data-driven narratives that are clear, concise, and actionable for cross-functional and senior audiences. • Drives learner-centered outcomes. Applies analytical rigor to improve learner experiences and success metrics. Risepoint is an equal opportunity employer and committed to hiring a diverse and inclusive workforce Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Lead marketing operations to support business development efforts including deal strategy, brand assessments, enrollment projections, pitch development, and process improvements. | 7-10+ years in integrated marketing or brand management, 2+ years supporting sales/BD teams, strong digital marketing and analytics skills, team management experience, and a bachelor's degree (MBA preferred). | Director, Integrated Marketing Operations - Business Development US - Remote Full time Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners. The Director, Integrated Marketing Operations – Business Development is responsible for supporting the VP, Integrated Marketing Operations with marketing strategy and support for business development (BD) opportunities of prospective new university partners. The role will serve as the marketing point of contact with BD for RFP responses, pitches and other presentations. The Director will manage the development of brand assessments and enrollment projections and make recommendations for program selection and product and operational optimizations. This role requires a high level of collaboration across teams in Business Development, Sales Ops, Finance, Marketing, Market Research, Academic Services, and Analytics. The Director position will also support the VP with process standardization for BD-related activities and ad-hoc projects. The ideal candidate will have a proven track record in integrated marketing and experience supporting sales and/or business development teams. This role requires strong skills in digital marketing fluency, client service, communication/pitching, and analytics. This role manages a small team and reports to the VP, Integrated Marketing Operations. Key Duties and Responsibilities • Support VP, Integrated Marketing Operations and Business Development with deal strategy for prospective new partners. • Oversee the development of brand assessments to understand brand strength for prospective new partners. • Manage the development of enrollment projections for prospective partners; support BD with presenting projections and approach to internal and external stakeholders. • Leveraging market research, student insights and expertise of cross-functional teams, make recommendations for program selection and product and operational optimizations for prospective partners. • Collaborate with the Market Research team on market evaluations and other related projects to help the Executive Leadership Team make informed decisions about market opportunities. • Support VP, Integrated Marketing Operations with marketing inputs for financial modeling. • Serve as the marketing point of contact with BD for pitches and RFP responses including content development and delivering presentations. • Support BD and Communications teams with development of pitch materials and marketing-related case studies. • Lead the marketing knowledge transfer process to ensure critical partner and marketing information is shared with the launch team after a deal is signed. • Oversee and inspect BD requests and project plans in Workfront to ensure quality work is delivered in a timely manner. • Coach and develop direct report(s) to strengthen bench, develop expertise, and achieve goals. • Support VP, Integrated Marketing Operations with process standardization for BD marketing strategy and support to ensure consistency and excellence for Integrated Marketing including the following activities: o Develop standard operating procedures, templates, tools and reports o Conduct team trainings and retrospectives o Provide support on workflow and tech-enabled improvements to boost team efficiency and scalability o Collaborate with cross-functional teams in Business Development, Sales Ops, Finance, Market Research, Academic Services, Analytics, and Business Technology on process improvements Special Projects & Initiatives: • As needed, support the VP, Integrated Marketing Operations to provide leadership on ad hoc processes and solutions for special projects and initiatives that originate within and outside of Integrated Marketing. Talent Development: • Coach and develop direct report(s) to strengthen bench, develop expertise, and achieve goals. REQUIREMENTS & QUALIFICATIONS • Bachelor’s degree in Business, Marketing or related field required; Master's degree (MBA) strongly preferred. • 7-10+ years of progressive experience in integrated marketing, portfolio management, or brand management; agency or account management experience highly desirable. • 2+ years of experience providing marketing support for sales or business development teams. • 1-2 years of experience partnering with cross-functional teams to develop operational processes. • Prior experience in higher education marketing, enrollment, or other mission-driven sectors highly desirable. • Strong digital marketing fluency; excellent communication skills and ability to influence across levels, including external stakeholders. • Strong analytical, quantitative, and problem-solving capabilities (advanced level business acumen). • Solid team management and development skills. • Proficiency in MS Office (Excel and PowerPoint); experience with Salesforce, Tableau, or marketing analytics platforms a plus. • Must be eligible to work in U.S. • Fully remote, some travel may be required. Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws. Risepoint offers the following comprehensive benefits: • 18 days PTO + Winter Shutdown • 12 designated holidays + 1 floating holiday • Medical – four options • Dental • Vision • Life & Disability (company paid) • Flexible Spending Account & Health Savings Account • Retirement plan with company match • Maternity / Paternity / Parental Leave (company paid) • Volunteer Time Off Supplemental Benefits: • Wellness program • Alternative medicine options • Pet discounts • Accident, Critical Illness and Hospital Indemnity Personal and Professional Development: • Continuous Professional and Leadership Development Programs • Tuition Reimbursement for employees and their dependents • Rewards & Recognition programs Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Develop and execute digital content strategies supporting business goals and UX best practices, collaborate cross-functionally on website projects, and optimize digital assets for engagement and conversion. | 1-3 years digital marketing experience, knowledge of UX/CRO best practices, proficiency with analytics platforms and CMS/CRM tools, excellent communication, and a bachelor's degree in a related field. | Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners Job Summary: Digital marketing has become vitally important to businesses, and providing highly engaging, quality content to users is critical to stay relevant and competitive in the online education space. The Digital Content Strategy Specialist will make their impact by providing strategic storytelling through content while advancing Risepoint’s digital footprint and performance. This position will provide vital support in guiding content marketing strategies that align with organizational, departmental, team, and individual goals. As a member of Risepoint’s UX/UI Team, this role will work directly with the Digital & Content Strategy Manager, collaborate with UX designers, content administrators, SEO analysts, product marketing managers, among other cross-organizational stakeholders throughout the company. The Digital Content Strategy Specialist is someone who can easily create quality marketing content while also being able to identify digital assets that present opportunities for optimization. This individual is a self-starter, intellectually curious, detail-oriented, and a creative problem solver who enjoys a challenge but knows when to speak up and ask questions. If you enjoy tackling big-picture projects and aren’t afraid to dig into the intricacies of executing digital marketing strategies, we’d love for you to join our team! Primary Duties And Responsibilities: • Develop content strategies that support overall Risepoint business goals and user experience best practices across all digital assets. • Support digital content strategy efforts pertaining to website migrations, launches, and ad hoc optimization requests. • Cross team collaboration (UX Design, SEO, PMM, CAT, Content, MPM, etc.) • Ensure that content strategy recommendations and UX best practices are adhered to when launching new partner websites, landing pages, or assets by providing content strategy recommendations and assist in project execution of website migrations. • Work closely with the Content Administration Team to create optimized website templates that align with the testing/optimization learns to improve the user experience and content engagement. • Work with the copywriting and content administration teams to ensure templates and content strategy are being adhered to when launching new partners/programs. • Support content strategy efforts for supplemental projects (flesh out some more). Job Requirements: • Contract Details • This is a remote, full-time contract position estimated to last 12 months, with a schedule of 40 hours per week (Monday–Friday). You will be employed and paid by Risepoint and will have access to Risepoint benefits. • Education – Experience • Knowledge of UX/CRO best practices and standards • Comfort in working with analytics platforms (Adobe Analytics, Google Analytics, or similar) • Minimum of 1-3 years’ digital marketing experience with e-commerce or transactional sites. • Demonstrated success in improving UX, engagement, lead generation, and conversion. • Bachelors in English, Communications, Marketing or similar. • Skills • Excellent written and verbal communication skills. • Strong content strategy and creative skillset. • Demonstrates critical thinking and problem-solving skills. • Ability to manage their own schedule and their own projects. • Ability to work collaboratively with others. • Detail-oriented, organized self-starter with the ability to multi-task in a fast-paced environment. • Ability to balance working on different projects while adhering to various deadlines. • Possesses strong quantitative skills, including analytical abilities. • Proficiency using digital content management tools and platforms CMS and CRM systems (i.e., Wordpress, Drupal, etc.). #LI-AD1 RisePoint is an equal opportunity employer and supports a diverse and inclusive workforce