Risepoint

Compensation

Full Description

Director, Integrated Marketing Operations - Business Development US - Remote Full time Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners. The Director, Integrated Marketing Operations – Business Development is responsible for supporting the VP, Integrated Marketing Operations with marketing strategy and support for business development (BD) opportunities of prospective new university partners. The role will serve as the marketing point of contact with BD for RFP responses, pitches and other presentations. The Director will manage the development of brand assessments and enrollment projections and make recommendations for program selection and product and operational optimizations. This role requires a high level of collaboration across teams in Business Development, Sales Ops, Finance, Marketing, Market Research, Academic Services, and Analytics. The Director position will also support the VP with process standardization for BD-related activities and ad-hoc projects. The ideal candidate will have a proven track record in integrated marketing and experience supporting sales and/or business development teams. This role requires strong skills in digital marketing fluency, client service, communication/pitching, and analytics. This role manages a small team and reports to the VP, Integrated Marketing Operations. Key Duties and Responsibilities • Support VP, Integrated Marketing Operations and Business Development with deal strategy for prospective new partners. • Oversee the development of brand assessments to understand brand strength for prospective new partners. • Manage the development of enrollment projections for prospective partners; support BD with presenting projections and approach to internal and external stakeholders. • Leveraging market research, student insights and expertise of cross-functional teams, make recommendations for program selection and product and operational optimizations for prospective partners. • Collaborate with the Market Research team on market evaluations and other related projects to help the Executive Leadership Team make informed decisions about market opportunities. • Support VP, Integrated Marketing Operations with marketing inputs for financial modeling. • Serve as the marketing point of contact with BD for pitches and RFP responses including content development and delivering presentations. • Support BD and Communications teams with development of pitch materials and marketing-related case studies. • Lead the marketing knowledge transfer process to ensure critical partner and marketing information is shared with the launch team after a deal is signed. • Oversee and inspect BD requests and project plans in Workfront to ensure quality work is delivered in a timely manner. • Coach and develop direct report(s) to strengthen bench, develop expertise, and achieve goals. • Support VP, Integrated Marketing Operations with process standardization for BD marketing strategy and support to ensure consistency and excellence for Integrated Marketing including the following activities: o Develop standard operating procedures, templates, tools and reports o Conduct team trainings and retrospectives o Provide support on workflow and tech-enabled improvements to boost team efficiency and scalability o Collaborate with cross-functional teams in Business Development, Sales Ops, Finance, Market Research, Academic Services, Analytics, and Business Technology on process improvements Special Projects & Initiatives: • As needed, support the VP, Integrated Marketing Operations to provide leadership on ad hoc processes and solutions for special projects and initiatives that originate within and outside of Integrated Marketing. Talent Development: • Coach and develop direct report(s) to strengthen bench, develop expertise, and achieve goals. REQUIREMENTS & QUALIFICATIONS • Bachelor’s degree in Business, Marketing or related field required; Master's degree (MBA) strongly preferred. • 7-10+ years of progressive experience in integrated marketing, portfolio management, or brand management; agency or account management experience highly desirable. • 2+ years of experience providing marketing support for sales or business development teams. • 1-2 years of experience partnering with cross-functional teams to develop operational processes. • Prior experience in higher education marketing, enrollment, or other mission-driven sectors highly desirable. • Strong digital marketing fluency; excellent communication skills and ability to influence across levels, including external stakeholders. • Strong analytical, quantitative, and problem-solving capabilities (advanced level business acumen). • Solid team management and development skills. • Proficiency in MS Office (Excel and PowerPoint); experience with Salesforce, Tableau, or marketing analytics platforms a plus. • Must be eligible to work in U.S. • Fully remote, some travel may be required. Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws. Risepoint offers the following comprehensive benefits: • 18 days PTO + Winter Shutdown • 12 designated holidays + 1 floating holiday • Medical – four options • Dental • Vision • Life & Disability (company paid) • Flexible Spending Account & Health Savings Account • Retirement plan with company match • Maternity / Paternity / Parental Leave (company paid) • Volunteer Time Off Supplemental Benefits: • Wellness program • Alternative medicine options • Pet discounts • Accident, Critical Illness and Hospital Indemnity Personal and Professional Development: • Continuous Professional and Leadership Development Programs • Tuition Reimbursement for employees and their dependents • Rewards & Recognition programs Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.