New Belgium Brewing

Lead brand strategy, analyze market performance, and collaborate across teams to drive growth and brand equity. | Requires 5+ years in CPG marketing or agency experience, strong strategic and analytical skills, and ability to manage multiple projects. | This position is responsible for long-term strategy, integrated market planning, in-market execution, and brand equity development. The Senior Brand Manager leads cross-functional alignment, oversees a brand manager, and drives financial and organizational impact by guiding brand direction, establishing and leading a portfolio strategy, activating consumer engagement, and supporting commercial performance. The preferred candidate for this role will need to reside in or relocate to the state of Michigan. Essential Duties: Lead, develop, and implement marketing activities to maximize sales of an assigned brand grounded in consumer insights, customer needs, and marketplace dynamics. Analyze brand performance, brand competitiveness, and product trends in the marketplace and develop strategies based on research and analysis. Optimize the brand portfolio to maximize growth, profitability, and long-term equity. Collaborate with cross-functional teams to ensure consistent and effective brand communication across all channels. Ensure brand consistency and excellence across all consumer and customer touchpoints. Build the annual Programming Calendar in priority National Accounts for On and Off Premise Channels with Chain & Shopper Marketing Teams Represent the brand at key customer and distributor meetings to support program sell in, strategy communication, and cross-functional alignment. Work closely in partnership with cross-functionals and Sales to build creative & engaging brand plans and GTM strategies to support our Mission and Growth Goals Own and manage the brand budget, ensuring effective allocation of marketing investments and maximum return on investment. Use data-driven insights to evaluate program performance and optimize future plans. Drive increased consumer engagement and improve brand health across major communications platforms. Own and manage the brand budget, ensuring effective allocation of marketing investments and maximum return on investment. Other duties as assigned Education/ Experience/Skills: Bachelor’s degree in Business Administration, Marketing, or equivalent, MBA a preferred. 5+ years’ Classical CPG marketer or creative / agency background with strong commercial acumen Strong strategic thinking and problem-solving skills with the ability to translate insights into actionable plans. Proven experience leading complex brand portfolios and cross-functional initiatives Advanced analytical skills with proficiency in interpreting market research, business performance data, and financial metrics. Demonstrated ability to manage multiple projects and deliver high-quality work in a fast-paced environment. Strong communication, presentation, and leadership abilities Placement to senior is dependent on business needs and is not an automatic progression. Percent of Travel: 10-20% Working Conditions: Office Areas Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons. Starting Salary Range: $90,000-$130,000 All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared and questions answered during our interview. EEO Statement Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community. Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law. At New Belgium, we’re committed to proving that business can be a force for good. When you join our team, you’ll play a role in bringing world-class beer to our fans – and you’ll have a hell of a lot of fun doing it. Empowered people make exceptional beer – and build successful, lasting businesses. At Bell’s, this philosophy drives us every day. If our commitment to investing in our coworkers makes us a bit eccentric—well, it wouldn’t be the first time someone has used that word to describe us. We believe beer and business can be a catalyst to renew trust and unity in our communities. This includes doing right by our team members through competitive benefit programs, exclusive employment perks, and opportunities for continued education. Over 38 years, we’ve found it’s the best way to build a fantastic community of damn good people with a diversity of identities and perspectives who make the best beer in the world. And our company’s future depends on it, too. While we retain our independent spirit in countless ways, Bell’s Brewery joined forces with New Belgium Brewing in early 2022. We are integrated two iconic breweries as one company with shared policies, benefits, and programs. As we bring the best of our two companies together, we will continue to strive for transparency with all our current and future coworkers.

Create and execute local brand activations, manage event calendars, and coordinate promotional activities. | Requires 3+ years in festival or event management, marketing experience, and strong social media skills; familiarity with the beer industry is preferred. | This position is responsible for bringing our brand to life, translating national strategies to the local level and executing throughout the appropriate market. Essential Duties: • Create PR worthy, branded event, experiences that are locally relevant; tailor national branding plans to local marketplace and work with internal PR and local media, • Manage annual regional brand calendar development and implementation • Provide voice and content for NBB's social/paid/earned local media • Drive local promotion and leverage NBB Marquee events. • Monthly, quarterly, and campaign based reporting on local brand on local brand activations. • Oversight of budget • Other projects and duties as assigned. Education/ Experience/Skills: • 3 years festival or event management experience; 1 year experience developing new events; 2 years customer service experience • Marketing experience or relevant education • Project management experience in marketing/events industry • Experience with marketing and sales integration • Solid knowledge of beer and brewing industry; familiar with NBB products and culture • Solid public speaking skills • Solid social media skills (facebook, twitter, instagram, blogs) • Basic understanding of sales, marketing, and branding • Solid self-management and detail management skills • Solid knowledge in MS Word, Excel, PowerPoint, and Outlook • General regulatory knowledge of events and promotions • Squeaky clean Motor Vehicle Record (MVR) Percent of Travel: more than 75% Working Conditions: Home Office, Primarily Traveling Physical Requirements: • Ability to lift, push and pull objects weighing up to 70 lbs. • Ability to carry weights up to 52 lbs. over the shoulder up to 200 feet (tent) and maintain the grip strength required to carry objects including buckets. • Ability to tip, roll and control a full keg (162 lbs). • Show fine motor dexterity. • Ability to demonstrate their ability to climb, stoop, crawl, twist, squat and reach overhead • The position requires frequent, constant standing and walking. Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons. Starting Salary Range: $65,500-$82,000 All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process. EEO Statement Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community. Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law. At New Belgium, we’re committed to proving that business can be a force for good. When you join our team, you’ll play a role in bringing world-class beer to our fans – and you’ll have a hell of a lot of fun doing it. Empowered people make exceptional beer – and build successful, lasting businesses. At Bell’s, this philosophy drives us every day. If our commitment to investing in our coworkers makes us a bit eccentric—well, it wouldn’t be the first time someone has used that word to describe us. We believe beer and business can be a catalyst to renew trust and unity in our communities. This includes doing right by our team members through competitive benefit programs, exclusive employment perks, and opportunities for continued education. Over 38 years, we’ve found it’s the best way to build a fantastic community of damn good people with a diversity of identities and perspectives who make the best beer in the world. And our company’s future depends on it, too. While we retain our independent spirit in countless ways, Bell’s Brewery joined forces with New Belgium Brewing in early 2022. We are integrated two iconic breweries as one company with shared policies, benefits, and programs. As we bring the best of our two companies together, we will continue to strive for transparency with all our current and future coworkers.

Develops and executes local brand activation and community engagement strategies, manages a team of brand ambassadors, and collaborates with cross-functional teams to drive sales and brand awareness. | Requires 3+ years in field marketing or related, with strong relationship-building, planning, and analytical skills, and ability to manage budgets and travel extensively. | The Field Marketing Manager will work in partnership with field sales, local distributors, brand and retail marketing teams to create scalable, repeatable, and profitable brand programming that brings our brands to life at the local level. The role involves executing local activation and amplification plans for national programs, engaging local communities, supporting sales growth and overseeing local events and partnerships. The ideal candidate for this role will reside in Colorado between Fort Collins and Boulder. Essential Duties: Develops and implements scalable, repeatable, and profitable brand programming in partnership with field sales, local distributors, and brand and retail marketing teams. Oversees a team of 3-4 brand ambassadors and is responsible for their hours. Executes local activation and amplification plans for national programs with a focus on engaging local communities and driving sales growth. Identifies and nurtures relationships with 10-20 key on-premise retailers, securing significant support and influence within the market. Plans, executes, and oversees local events that align with brand objectives and marketing strategies. Conducts market research and analysis to identify opportunities for brand activation and sales growth. Collaborates with cross-functional teams including sales, distribution, and marketing to ensure alignment and execution of brand strategies. Monitors and reports on the effectiveness of local marketing initiatives and events, making recommendations for improvement as needed. Ensures compliance with all legal and regulatory requirements in marketing materials and activities. Other duties as assigned. Education/ Experience/Skills: Requires 3+ years of experience in field marketing, retail/channel marketing or related field. Strong understanding of local market dynamics and consumer behavior. Excellent planning and organizational skills Ability to build and maintain relationships with key stakeholders within New Belgium and among our key distributor and local marketing partners. Strong analytical and problem-solving abilities Ability to plan and manage budgets. Experience in networking, collaboration, and effective communication to foster a positive and inclusive work environment. Strong organizational and time management skills Solid knowledge in MS Office (Word, Excel, PowerPoint, Outlook) Squeaky Clean Motor Vehicle Record (MVR) and ability to drive an automobile required. Percent of Travel: 50% - 75% Working Conditions: Home Office, Remote, Travel Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons. Starting Salary Range: $72,000 - $90,000 All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process. EEO Statement Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community. Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law. At New Belgium, we’re committed to proving that business can be a force for good. When you join our team, you’ll play a role in bringing world-class beer to our fans – and you’ll have a hell of a lot of fun doing it. Empowered people make exceptional beer – and build successful, lasting businesses. At Bell’s, this philosophy drives us every day. If our commitment to investing in our coworkers makes us a bit eccentric—well, it wouldn’t be the first time someone has used that word to describe us. We believe beer and business can be a catalyst to renew trust and unity in our communities. This includes doing right by our team members through competitive benefit programs, exclusive employment perks, and opportunities for continued education. Over 38 years, we’ve found it’s the best way to build a fantastic community of damn good people with a diversity of identities and perspectives who make the best beer in the world. And our company’s future depends on it, too. While we retain our independent spirit in countless ways, Bell’s Brewery joined forces with New Belgium Brewing in early 2022. We are integrated two iconic breweries as one company with shared policies, benefits, and programs. As we bring the best of our two companies together, we will continue to strive for transparency with all our current and future coworkers.

Develop and implement comprehensive sales strategies, analyze market trends, and lead sales teams to achieve revenue targets. | Over 8 years in sales or related roles, with 5+ years in people management, proven strategic planning, and experience with CRM and sales analytics tools. | This position is responsible for providing key sales and industry insights, while shaping and implementing strategic sales initiatives to drive business growth and achieve revenue targets. This role involves overseeing sales operations (setting, measuring and communicating KPIs for distributor and sales teams), Kirin brand (Ichiban/Hyoketsu) commercial strategy, and field quality teams ensuring alignment with the company's overall sales and commercial objectives. This role collaborates closely with executive leadership, field sales, national accounts, brand/retail marketing, production, and finance teams to develop and implement innovative sales strategies that align with the brewery’s business goals and brand vision. The preferred candidate for this role will reside in Colorado near Fort Collins and Denver. Essential Duties: • Develop, execute and refine comprehensive and integrated go-to-market strategies built to accelerate business growth • Analyze market trends and sales results to develop accurate forecasts, identifying opportunities for growth and areas for improvement • Collaborate closely with marketing team to ensure alignment between marketing campaigns and sales strategies • Evaluate and recommend improvements within distributor networks and channels • Build and develop recommendations for sales targets and incentives; including refining sales process to improve sales cycle efficiency • Align internal and external incentives to ensure the appropriate prioritization of our portfolio • Provide leadership, mentorship, and professional development for the sales operations, analysis, and training teams. • Drive innovation in product launches and commercial process by developing new-to-world go-to-market strategies to meet the consumer where they are • Optimize go-to-market strategies through development of a cohesive commercial planning/tracking/execution process • Bridge National business goals by driving alignment across sales, marketing, pricing, and operations Education/ Experience/Skills: • Requires 8+ years of experience in sales strategy, operations, or a related role. • 5+ years of experience in direct people management • Proven strategic planning and execution skills. • Proven experience in developing and implementing successful sales initiatives. • Strong analytical and problem-solving skills • Demonstrated advanced understanding of distributor workings, national accounts, brand building, people development, and pricing dynamics. • Advanced experience and knowledge of CRM software and sales analytics tools • Excellent communication, presentation, leadership, and team development skills • Experience in collaboration and effective communication to foster a positive and inclusive work environment. • Experience working on a National level Percent of Travel: 25% to 50% Working Conditions: Sales Accounts, Home Office, Distributors, industry conferences and trade organizations, Travel Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons. Starting Salary Range: $200,000-$250,000 All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process. EEO Statement Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community. Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law. At New Belgium, we’re committed to proving that business can be a force for good. When you join our team, you’ll play a role in bringing world-class beer to our fans – and you’ll have a hell of a lot of fun doing it. Empowered people make exceptional beer – and build successful, lasting businesses. At Bell’s, this philosophy drives us every day. If our commitment to investing in our coworkers makes us a bit eccentric—well, it wouldn’t be the first time someone has used that word to describe us. We believe beer and business can be a catalyst to renew trust and unity in our communities. This includes doing right by our team members through competitive benefit programs, exclusive employment perks, and opportunities for continued education. Over 38 years, we’ve found it’s the best way to build a fantastic community of damn good people with a diversity of identities and perspectives who make the best beer in the world. And our company’s future depends on it, too. While we retain our independent spirit in countless ways, Bell’s Brewery joined forces with New Belgium Brewing in early 2022. We are integrated two iconic breweries as one company with shared policies, benefits, and programs. As we bring the best of our two companies together, we will continue to strive for transparency with all our current and future coworkers.

Providing HR support and developing talent strategies within a healthcare and corporate environment. | Extensive HR experience, including talent management, employee relations, and policy development, with no specific beverage or marketing innovation skills mentioned. | This position is responsible for collaborating, developing, and incubating a pipeline of emerging brands/concepts across the portfolio (core craft, entry to craft, near beer, specialty). In addition to developing brand concepts and working with brand teams to slot those into existing brand franchises, the position manages the product development process working in coordination with the operations teams to commercialize new beverage launches. Essential Duties: • Lead a cross-functional team to develop innovation roadmap including competitive analysis, market and financial projections, development of product launch plans, integration of brands, and portfolio management • Deliver aligned beers to market and meet all sales and profit objectives; coordinate PR, social media, sales execution and initiatives, field marketing, demand planning and forecasting, etc. • Maintain market intelligence, feedback and new beer ideas and present updates • Liaise with Operations to lead respective platform through capital approval process as needed • Lead financial and volume forecasting for new products and contribute to P&L targets during development • Develop and manage business analysis for annual business plans and strategic planning; identifying key issues, evaluating competitive & market trends, tracking results and formulating recommendations to leadership • Assist and help implement overarching communications plan and strategy, including representing the company at key customer or distributor meetings annually as required to support sell-in presentations • Broaden on and off-premise toolbox development depending on bandwidth – programs, activation, displays and link to core portfolio • Other duties as assigned Education/ Experience/Skills: • Bachelor's degree in Business Administration or equivalent; MBA a plus • 3-5 years experience in marketing/innovation; Beer or beverage category experience a plus • Global brand management experience preferred • Ability to think strategically and objectively • Ability to manage multiple projects to completion Percent of Travel: 10-20% Working Conditions: Office Areas Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons. Starting Salary Range: $110,000-$140,000 All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process. EEO Statement Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community. Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law. At New Belgium, we’re committed to proving that business can be a force for good. When you join our team, you’ll play a role in bringing world-class beer to our fans – and you’ll have a hell of a lot of fun doing it. Empowered people make exceptional beer – and build successful, lasting businesses. At Bell’s, this philosophy drives us every day. If our commitment to investing in our coworkers makes us a bit eccentric—well, it wouldn’t be the first time someone has used that word to describe us. We believe beer and business can be a catalyst to renew trust and unity in our communities. This includes doing right by our team members through competitive benefit programs, exclusive employment perks, and opportunities for continued education. Over 38 years, we’ve found it’s the best way to build a fantastic community of damn good people with a diversity of identities and perspectives who make the best beer in the world. And our company’s future depends on it, too. While we retain our independent spirit in countless ways, Bell’s Brewery joined forces with New Belgium Brewing in early 2022. We are integrated two iconic breweries as one company with shared policies, benefits, and programs. As we bring the best of our two companies together, we will continue to strive for transparency with all our current and future coworkers.