New Belgium Brewing

Compensation

Full Description

This position is responsible for long-term strategy, integrated market planning, in-market execution, and brand equity development. The Senior Brand Manager leads cross-functional alignment, oversees a brand manager, and drives financial and organizational impact by guiding brand direction, establishing and leading a portfolio strategy, activating consumer engagement, and supporting commercial performance. The preferred candidate for this role will need to reside in or relocate to the state of Michigan. Essential Duties: Lead, develop, and implement marketing activities to maximize sales of an assigned brand grounded in consumer insights, customer needs, and marketplace dynamics. Analyze brand performance, brand competitiveness, and product trends in the marketplace and develop strategies based on research and analysis. Optimize the brand portfolio to maximize growth, profitability, and long-term equity. Collaborate with cross-functional teams to ensure consistent and effective brand communication across all channels. Ensure brand consistency and excellence across all consumer and customer touchpoints. Build the annual Programming Calendar in priority National Accounts for On and Off Premise Channels with Chain & Shopper Marketing Teams Represent the brand at key customer and distributor meetings to support program sell in, strategy communication, and cross-functional alignment. Work closely in partnership with cross-functionals and Sales to build creative & engaging brand plans and GTM strategies to support our Mission and Growth Goals Own and manage the brand budget, ensuring effective allocation of marketing investments and maximum return on investment. Use data-driven insights to evaluate program performance and optimize future plans. Drive increased consumer engagement and improve brand health across major communications platforms. Own and manage the brand budget, ensuring effective allocation of marketing investments and maximum return on investment. Other duties as assigned Education/ Experience/Skills: Bachelor’s degree in Business Administration, Marketing, or equivalent, MBA a preferred. 5+ years’ Classical CPG marketer or creative / agency background with strong commercial acumen Strong strategic thinking and problem-solving skills with the ability to translate insights into actionable plans. Proven experience leading complex brand portfolios and cross-functional initiatives Advanced analytical skills with proficiency in interpreting market research, business performance data, and financial metrics. Demonstrated ability to manage multiple projects and deliver high-quality work in a fast-paced environment. Strong communication, presentation, and leadership abilities Placement to senior is dependent on business needs and is not an automatic progression. Percent of Travel: 10-20% Working Conditions: Office Areas Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons. Starting Salary Range: $90,000-$130,000 All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared and questions answered during our interview. EEO Statement Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community. Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law. At New Belgium, we’re committed to proving that business can be a force for good. When you join our team, you’ll play a role in bringing world-class beer to our fans – and you’ll have a hell of a lot of fun doing it. Empowered people make exceptional beer – and build successful, lasting businesses. At Bell’s, this philosophy drives us every day. If our commitment to investing in our coworkers makes us a bit eccentric—well, it wouldn’t be the first time someone has used that word to describe us. We believe beer and business can be a catalyst to renew trust and unity in our communities. This includes doing right by our team members through competitive benefit programs, exclusive employment perks, and opportunities for continued education. Over 38 years, we’ve found it’s the best way to build a fantastic community of damn good people with a diversity of identities and perspectives who make the best beer in the world. And our company’s future depends on it, too. While we retain our independent spirit in countless ways, Bell’s Brewery joined forces with New Belgium Brewing in early 2022. We are integrated two iconic breweries as one company with shared policies, benefits, and programs. As we bring the best of our two companies together, we will continue to strive for transparency with all our current and future coworkers.