KYYBA

Develops and manages strategic marketing and engagement plans for health plan products, leading omni-channel initiatives and coordinating with cross-functional teams. | Bachelor's degree, minimum of five years in related field, experience in multi-channel marketing, CRM familiarity, and project management skills. | Title: Healthcare Marketing Strategy Project Manager Location: Detroit, MI(Onsite -Hybrid) Duration: 12+ Months Description: Position is hybrid with some in-person meetings occurring in Detroit offices. Engagement Description – Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions. This role leads omni-channel marketing initiatives to help drive business results for major health care payer and its internal business partners. Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives. • Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers. • Manage omni-channel marketing projects to target specific audience segments. • Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas. • Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives. • Lead and manage day-to-day internal client relations and consulting. • Participate in and deliver presentations to various initiative workgroups and business partners forums. Top 3 Required Skills/Experience – • Experience in business-to-business and consumer multi-channel marketing strategy • Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred. • Experience in project management and development and execution of marketing plans is required. Required Skills/Experience – The rest of the required skills/experience. Include: • Experience in Multi-channel marketing • Familiarity with CRM Lifecycle • Ability to work effectively in a team environment. • Strong organizational, planning, analytical, presentation and communication skills. • Ability to identify customer insights that drive behavior change. • Ability to lead and coordinate work groups. • Ability to present solutions and ideas for unique challenges. • Other related skills and/or abilities may be required to perform this job. Preferred Skills/Experience – Optional but preferred skills/experience. Include: • Master's Degree in related field preferred. • Healthcare experience preferred. • CRM Salesforce certification and/or training Education/Certifications – Include: • Bachelor's Degree in related field required. • Minimum of five (5) years experience in related field. Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances. At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development. Kyyba is an Equal Opportunity Employer. Kyyba does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other b

Evaluate and assess real world data for feasibility and strategic acquisition, maintain knowledge of industry data and analytics, and collaborate cross-functionally to support RWE initiatives. | PhD or Master’s with extensive health economics experience, 5-8+ years in health services research with pharmaceutical industry background, strong IT and analytics knowledge, and leadership skills. | • Evaluate comprehensiveness, representativeness, and fitness-for-purpose of RWD through feasibility assessments and pilot studies. • Maintain knowledge of industry-leading RWD and capabilities, Big Data innovations, and analytics methodologies with practical use cases across all TAs. • Contribute to the RWE CoE data strategy function by identifying innovative data sources in connection to enterprise data initiatives. • Engage with cross-functional stakeholders and vendors in sourcing of RWD. • Contribute to continuous improvement of the RWE CoE functional initiatives and change management by modeling desired behaviors to promote a culture of curiosity, innovation, and industry thought-leadership. Qualifications and Experiences: • PhD in Economics, Health Services, Health Economics, or related field. Master’s degree in Economics, Health Services, Health Economics, or related field will be considered if an individual has extensive years of transferable experience. • Extensive knowledge of IT infrastructure and analytics methods for structured and unstructured data (servers, databases, data lakes, etc.) is required. • A minimum of 5 years’ experience in health services and outcomes research and the analysis of large multi-dimensional healthcare claims and electronic health records datasets. A minimum of 8 years is required with a Master’s degree in any of the required fields. • Relevant pharmaceutical industry experience is required. • Ability to independently perform exploratory analysis of new datasets through pilot studies and feasibility assessments in support of strategic data acquisition decision-making. • Demonstration of extensive knowledge of the RWD ecosystem (vendors, capabilities etc.) and evolving landscape trends; with ability to continuously monitor the evolving RWD landscape, identify gaps, and make actionable recommendations for closure to relevant stakeholders. • Demonstrated ability to stay abreast of external RWD / Big Data landscape and innovative use cases. • Cross-functional collaboration to maintain a comprehensive catalog of Enterprise datasets and RWD vendors repository. • Strategic thinker with demonstrated ability to translate RWE strategies into relevant and timely RWD tactics and deliverables. • An influential leader with demonstrated ability to build trust and communicate effectively across all levels of the organization; develop and maintain effective cross-functional relationships with internal stakeholders and external customers for proactive problem-solving. • Executive presence with demonstrated ability to translate complex multi-dimensional concepts into layman’s terms and tailor messaging to diverse stakeholder audience. • Demonstrated intellectual curiosity and strong desire for continuous learning and improvement. Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances. At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development. Kyyba is an Equal Opportunity Employer. Kyyba does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other b

Manage and support project-based renewals within the PC Renewal space, act as single point of contact for customers, communicate expectations, and work across client skill teams. | At least 4 years in IT, 1 year in program management, strong project management skills, customer focus, and familiarity with ServiceNow is a plus. | Skills / Experience Required: 4 years in IT; 1 years in Program Mgmt., Expert in Project manager, Project Planning, Analyst, Project Documentation Additional Information: Looking for a motivated candidate who is well organized, project focused, and results driven -Work within the PC Renewal space to help support project-based renewals (example: Renewals within Plants, special groups, etc.) -Willing to work across all client Skill teams -Customer focused who can clearly communicate expectations -Single-point-of-contact for customers for project status, understand service SLA's, etc. -Familiar with ServiceNow is a PLUS. Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances. At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development. Kyyba is an Equal Opportunity Employer. Kyyba does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other b