Versapay

Develop and execute email marketing strategies, map customer journeys, and optimize campaigns based on analytics. | Experience in email marketing, data-driven decision making, and campaign management. | Email Marketing Manager We are seeking an Email Marketing Manager to design and execute our email marketing strategy across the entire customer lifecycle. • Develop and execute a comprehensive email marketing strategy aligned with business goals. • Map customer journeys and identify key touchpoints for automated and targeted communication. This role is ideal for data-driven professionals who can turn data into actionable insights that drive revenue. Key Responsibilities: • Strategy & Journey Mapping: Develop and execute a comprehensive email marketing strategy. • Lead Nurturing: Design, build, and optimize multi-touch nurture streams for different audience segments. • Demand Generation: Manage and deploy campaigns to support top-of-funnel activities. • Customer Marketing: Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention. • A/B Testing & Optimization: Continuously test subject lines, copy, CTAs, send times, and design to improve performance. • Analytics & Reporting: Monitor and report on KPIs and use insights to iterate strategy.

Design and execute email marketing strategies across the customer lifecycle to drive lead nurturing, demand generation, and customer retention. | 3-5+ years email marketing experience in B2B/SaaS, proficiency in marketing automation platforms, CRM experience, strong data analysis skills, and relevant certifications. | About Versapay 🚀 Versapay turns accounts receivable (AR) into a competitive advantage. Inefficient AR processes slow cash flow and stall growth. Versapay removes friction, unlocks working capital, and accelerates momentum — giving finance leaders the clarity and control they need to drive business forward. Versapay automates accounts receivable, removing barriers to collecting and reconciling B2B payments. Our solutions connect finance teams, customers, and business systems in one ecosystem to ensure cash flow clarity. With over 10,000 customers and 5M+ companies transacting on the platform, Versapay processes over 110M transactions and $257B annually. Think you might be the next Veep to join? Read on!! We are seeking a data-driven and creative Email Marketing Manager to design and execute our email marketing strategy across the entire customer lifecycle. This is not a “batch and blast” role—you will be the driving force behind lead nurturing programs, demand generation campaigns, and customer communications, playing a pivotal role in converting prospects into loyal customers and driving revenue. If you love mapping customer journeys, thrive on segmentation, live for A/B testing, and can turn data into actionable insights that move the needle, this role is for you. \n Key Responsibilities: Strategy & Journey Mapping: Develop and execute a comprehensive email marketing strategy aligned with business goals. Map customer journeys and identify key touchpoints for automated and targeted communication. Lead Nurturing: Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage) to guide leads from awareness to sales-readiness. Demand Generation: Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions. Full-Funnel Management: - TOFU: Promote content to attract and capture new leads. - MOFU: Nurture MQLs with case studies, product info, and demo offers. - BOFU: Create targeted campaigns to drive conversions and sales conversations. Customer Marketing: Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention. Segmentation & Personalization: Maintain database health, develop segmentation strategies, and leverage personalization for engagement. A/B Testing & Optimization: Continuously test subject lines, copy, CTAs, send times, and design to improve performance. Analytics & Reporting: Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy. Operations & Compliance: Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and ensure compliance with CAN-SPAM, GDPR, etc. Collaboration: Partner with content, product marketing, and sales teams to ensure cohesive messaging. Qualifications: 3–5+ years in email marketing or automation, ideally in B2B/SaaS. Proficient in major platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign); specify your expertise. Strong understanding of full marketing and sales funnels. Skilled in data analysis and trend identification; Google Analytics experience preferred. Excellent copywriting and editing focused on conversions. HTML/CSS knowledge for email customization highly valued. Organized project manager, able to handle multiple tasks independently. CRM experience (Salesforce). Certified in HubSpot, Marketo, or similar. Industry background in Payments, SaaS, or FinTech. \n $100,000 - $115,000 a year \n #LI-Remote We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Design, develop, and test fullstack SaaS product features using React and Ruby on Rails, collaborate in agile squads, mentor junior engineers, and contribute to scalable, secure platform architecture. | 7+ years software engineering experience with strong React and TypeScript skills, experience or willingness to learn Ruby on Rails, solid CS fundamentals, good communication, and preferably payments industry knowledge. | About Versapay \uD83D\uDE80 For growing businesses that need to accomplish more with less, Versapay’s Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can’t. Owned by Great Hill Partners, Versapay’s employee base spans the U.S. and Canada with offices in Atlanta and Miami. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and $170B+ in payments volume annually Think you might be the next Veep to join? Read on!! HOW YOU’LL MAKE A HUGE IMPACT HERE – AND ON YOUR CAREER At Versapay, product development is organized around cross-functional squads - each including Product Managers, Engineers, QA, and more—focused on delivering impactful features and scalable systems. We’re looking for a Senior Fullstack Software Engineer who thrives in a collaborative environment and is passionate about building high-quality, modern software. You’ll play a key role in designing and developing features across our platform, with a focus on both frontend (React) and backend (Ruby on Rails). You’ll also contribute to architectural decisions, mentor peers, and help us scale our systems as we grow. Explore our stack here: https://stackshare.io/versapay/arc What You'll Do: • Design, develop, and test fullstack product features that meet business and technical requirements. • Collaborate with your squad to plan, scope, and implement new features and enhancements. • Estimate work methodically based on iterative learning and agile best practices. • Investigate and resolve performance, scalability, security and data integrity issues. • Participate in code reviews, architecture discussions, and technical decision-making. • Work closely with Product, QA, DevOps, and Customer Care to deliver value to our users. • Contribute to R&D efforts to ensure our platform is scalable, reliable, and secure. • Mentor junior engineers and foster a culture of continuous learning and improvement. What You'll Bring to the Team: • 7+ years of experience in software engineering, with a strong foundation in computer science, engineering, or mathematics. • Proven experience building and shipping fullstackSaaS applications in an agile, test-driven environment. • Expertise in React.js and modern JavaScript/TypeScript development. • Experience with Ruby on Rails or a strong willingness and ability to learn it quickly. • Solid understanding of algorithms, data structures, and system design. • Strong debugging and problem-solving skills, especially in complex or ambiguous situations. • Excellent communication skills—clear, concise, and effective in both written and verbal formats. • A collaborative mindset with the ability to work independently and take ownership. • Experience in the Payments industry and/or PCI/DSS compliance is a strong asset. Why Join Us?: • Work on a modern tech stack with a team that values innovation, quality, and collaboration. • Be part of a growing company that’s transforming how businesses manage payments and receivables. • Competitive compensation, benefits, and opportunities for career advancement. #LI-Remote