11 open positions available
Transform complex data into strategic insights to optimize marketing effectiveness and business growth for financial institutions. | Requires 5-9 years of experience in data analysis or marketing analytics, proficiency in SQL, Tableau/Power BI, and experience with digital analytics platforms, preferably in financial services. | Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. Job Description We are seeking an experienced Senior Data Analyst to join our Insights and Analytics team, where you will transform complex data into strategic insights that drive marketing effectiveness and business growth for financial institutions. This role combines analytical excellence with business acumen to optimize marketing investments, enhance digital customer experiences, and inform data-driven decision-making across the organization. As a key member of our team, you'll work at the intersection of marketing science, digital analytics, and financial services expertise, delivering actionable insights that directly impact campaign performance, customer engagement, and ROI optimization. KEY DUTIES/RESPONSIBILITIES Strategic Analysis & Insights: Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities; Design measurement frameworks and learning agendas that align with business strategies and marketing objectives; Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels; Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions (30%) Digital & Marketing Analytics: Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities; Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels; Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences; Leverage tag management systems to ensure accurate data capture and tracking implementation (30%) Data Visualization & Communication: Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker; Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams; Present strategic recommendations that drive action and influence stakeholder decisions; Create automated reporting solutions providing real-time visibility into marketing performance and KPIs (20%) Collaboration & Project Management: Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights; Manage multiple concurrent analytical projects ensuring timely, high-quality delivery; Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights (20%) Qualifications EDUCATION Bachelor's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field Master's degree preferred EXPERIENCE 5-9 years of progressive experience in data analysis, marketing analytics, or advanced analytics roles Proven experience in financial services industry or working with financial institutions strongly preferred Track record of delivering impactful insights that influenced strategic business decisions KNOWLEDGE/SKILLS/ABILITIES Analytics Platforms: Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms Programming & Analysis: Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation Data Visualization: Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards Database Technologies: Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred Marketing Technology: Familiarity with marketing automation platforms, CRM systems, and tag management implementation Additional Information Base salary: $110,000-$140,000 *Applications will be accepted through February 27, 2026, after which the posting will be closed and no longer available for submissions.* The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities. At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. #LI-KK1 #LI-REMOTE Shift: 1st Compensation: USD110000 - USD140000 - yearly
Lead and coordinate complex digital advertising projects, support technology implementation, and manage cross-functional teams. | Requires 10+ years in digital marketing or advertising technology, experience with system integrations, agile methodologies, and familiarity with digital ad ecosystem and data privacy regulations. | Job Description: • Lead end-to-end delivery of complex digital advertising projects • Support implementation and optimization of digital advertising technologies • Serve as primary point of contact for project teams, business owners, and executive sponsors • Coordinate distributed, cross-functional teams including developers, data engineers, marketing technologists, UX designers, and business analysts • Partner with business units to ensure smooth implementation of digital advertising solutions • Stay current on emerging trends in project management, agile practices, and digital advertising technology • Identify, assess, and mitigate project risks and dependencies Requirements: • Bachelor's degree in Business, Computer Science, Marketing, Communications, or related field • 10+ years managing large-scale, cross-functional projects and programs in digital marketing, advertising technology, or related domains • Experience supporting digital advertising initiatives such as marketing automation, programmatic platforms, analytics implementations, or martech stack integrations • Experience working in an advertising agency is highly preferred • Consulting experience is strongly preferred • Background working with remote and distributed teams • Proven track record leading multiple systems integration projects through full lifecycle • Hands-on experience with agile frameworks (Scrum, Kanban, SAFe) and traditional methodologies • Understanding of digital advertising ecosystem including DSPs, SSPs, DMPs, CDPs, ad servers, and attribution platforms • Familiarity with marketing technology architectures, APIs, data pipelines, and integration patterns • Knowledge of data privacy regulations (GDPR, CCPA) • Experience with project management tools (Jira, Asana, Monday.com, MS Project, Smartsheet) • Proficiency with collaboration platforms (Confluence, Miro, Slack, Microsoft Teams) • Project Management Excellence: Advanced knowledge of PMI, Agile, and hybrid methodologies with relevant certifications (PMP, CSM, SAFe) preferred • Strategic Communication: Ability to translate technical concepts for business audiences • Influence & Leadership: Proven ability to lead without direct authority • Problem Solving: Strong analytical skills Benefits: • Medical, dental and vision coverage • 401K with company match • Generous PTO allowance • Life insurance • Employee assistance • Pet insurance
Execute IT operations processes, support incident management, and maintain SOP manuals to ensure stable IT service delivery. | Requires 1+ years in an IT-related field, knowledge of ITSM tools, troubleshooting processes, and possibly ITIL certification; your background does not explicitly include these technical skills or certifications. | Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. Job Description The Operations IT Analyst I is responsible for executing IT operations processes to detect, escalate, and resolve incidents or potential incidents as rapidly as possible. By consistently executing the operations processes, the Operations IT Analyst I ensures the stability of IT service delivery across the enterprise. The analyst will also be responsible for executing scheduled processes and tasks in a timely fashion to meet contractual agreements. Key Duties / Responsibilities · Execute IT infrastructure and application support tasks according to documented procedures (40%) · Responsible for executing IT operations processes to detect, escalate, and resolve incidents or potential incidents. Responsible for providing troubleshooting or tier 1 resolution services. (20%) · Provide incident leadership and assist with engaging and directing service delivery staff to restore service as rapidly as possible. (20%) · Responsible for managing and maintaining Standard Operating Procedures manuals (20%) Qualifications Education & Knowledge Required · B.S. or B.A. in Computer Science preferred, 1+ years of experience in an IT-related field required · ITIL v3 or v4 Foundations Certification preferred. Experience / Skills / Abilities Preferred · Demonstrate knowledge with IT Service Management tools (HP Service Manager, Service Now, Cherwell, etc.) · Demonstrate knowledge executing documented troubleshooting processes. · Demonstrate knowledge with IT Event Management tools (CA Spectrum / Unicenter, HP OM, SolarWinds, etc.) to identify and triage events for action a plus. · Demonstrate knowledge with one or more of the following technologies: Windows Server 2010+, Mainframe (zOS, JCL, etc.), Control-M job scheduling, Storage or Backup systems (IBM, EMC, etc.) · Demonstrate proficiency with Microsoft Office products (Excel, Word, PowerPoint, etc.) · Ability to work shifts including nights and/or weekends. · Exhibit strong verbal and written communication skills. · Ability to work in a collaborative, dynamic team environment and interact at all levels. · Ability to meet deadlines in a fast-paced environment. Exhibit excellent time management and project planning / strategizing skills. Additional Information Base salary: $50,000-$68,000 *Applications will be accepted through February 23, 2026, after which the posting will be closed and no longer available for submissions.* The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities. At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. #LI-KK1 #LI-REMOTE Shift: Flexible Compensation: USD50000 - USD68000 - yearly
Lead end-to-end delivery of complex digital advertising projects, coordinate cross-functional teams, and manage stakeholder communication. | Over 10 years managing large-scale digital marketing or advertising technology projects, with experience in systems integration, agile methodologies, and digital advertising ecosystem knowledge. | Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn. Job Description The Senior Project Manager - Digital Advertising leads high-impact, complex projects and programs that drive our digital advertising capabilities forward. This role combines strategic project leadership with hands-on execution, managing initiatives that span marketing technology implementation, digital campaign platforms, data integration, and cross-functional digital transformation efforts. You'll orchestrate projects from inception through delivery, ensuring solutions are delivered on time, within budget, and aligned with business objectives. As a trusted advisor to stakeholders and a mentor to project teams, you'll bridge technical and business domains while championing agile methodologies and modern project management practices. KEY DUTIES/RESPONSIBILITIES Project Leadership & Delivery: Lead end-to-end delivery of complex digital advertising projects, including marketing technology stack implementations, programmatic advertising platforms, ad tech integrations, and campaign automation solutions. Drive projects through all lifecycle phases using hybrid methodologies (Agile, Scrum, Waterfall) tailored to project needs. Manage project scope, timeline, budget, and quality standards to ensure successful outcomes. Navigate dependencies across digital advertising platforms (DSPs, DMPs, CDPs, ad servers) and ensure seamless integration. (25%) Digital Advertising Initiatives: Support implementation and optimization of digital advertising technologies including programmatic platforms, attribution tools, audience management systems, and marketing clouds. Coordinate cross-functional teams on projects involving ad campaign workflows, creative asset management, targeting capabilities, and performance measurement frameworks. Partner with marketing, analytics, and data science teams to deliver projects that enhance digital advertising effectiveness and ROI. Manage vendor relationships with ad tech providers, agencies, and platform partners. (20%) Stakeholder Communication & Collaboration: Serve as primary point of contact for project teams, business owners, and executive sponsors. Deliver clear, concise project communications including status reports, executive dashboards, and risk assessments. Facilitate stakeholder alignment through sprint reviews, steering committee meetings, and governance sessions. Present project updates and recommendations to leadership using data visualization and storytelling techniques. (20%) Team Coordination & Resource Management: Coordinate distributed, cross-functional teams including developers, data engineers, marketing technologists, UX designers, and business analysts. Manage daily standups, sprint planning, retrospectives, and other agile ceremonies. Monitor team velocity, burndown metrics, and progress against OKRs. Request and allocate resources based on skill requirements and project priorities. (15%) Change Management & Adoption: Partner with business units to ensure smooth implementation of digital advertising solutions. Develop and execute change management plans including training, documentation, and communications. Validate that new capabilities are adopted and process controls are established. Review deliverables to ensure alignment with acceptance criteria and business objectives. (10%) Mentorship & Knowledge Sharing: Stay current on emerging trends in project management, agile practices, and digital advertising technology. Contribute to PMO process improvements and development of reusable templates and frameworks. Provide input to performance reviews for project team members. (5%) Risk & Change Management: Identify, assess, and mitigate project risks and dependencies. Evaluate scope changes and their impact on timeline, budget, and resources. Present change requests and recommendations to leadership with supporting analysis. Maintain RAID logs (Risks, Assumptions, Issues, Dependencies) and escalate as needed. (5%) Qualifications EDUCATION Bachelor's degree in Business, Computer Science, Marketing, Communications, or related field; Master's degree or MBA preferred EXPERIENCE 10+ years managing large-scale, cross-functional projects and programs in digital marketing, advertising technology, or related domains Experience supporting digital advertising initiatives such as marketing automation, programmatic platforms, analytics implementations, or martech stack integrations Experience working in an advertising agency is highly preferred, providing insight into the fast- paced and dynamic nature of the industry Consulting experience is strongly preferred, with demonstrated ability to quickly adapt to new business contexts, build stakeholder relationships, deliver value in client-facing or internal consulting environments, and manage ambiguity in emerging technology spaces Background working with remote and distributed teams Proven track record leading multiple systems integration projects through full lifecycle Hands-on experience with agile frameworks (Scrum, Kanban, SAFe) and traditional methodologies KNOWLEDGE/SKILLS/ABILITIES Understanding of digital advertising ecosystem including DSPs, SSPs, DMPs, CDPs, ad servers, and attribution platforms Familiarity with marketing technology architectures, APIs, data pipelines, and integration patterns Knowledge of data privacy regulations (GDPR, CCPA) and their impact on digital advertising projects Experience with project management tools (Jira, Asana, Monday.com, MS Project, Smartsheet) Proficiency with collaboration platforms (Confluence, Miro, Slack, Microsoft Teams) Project Management Excellence: Advanced knowledge of PMI, Agile, and hybrid methodologies with relevant certifications (PMP, CSM, SAFe) preferred Strategic Communication: Ability to translate technical concepts for business audiences and business needs for technical teams Influence & Leadership: Proven ability to lead without direct authority and drive consensus across diverse stakeholders Problem Solving: Strong analytical skills with experience in root cause analysis, risk mitigation, and creative solution development Digital Fluency: Comfort working in fast-paced digital environments with evolving technologies Continuous Improvement: Knowledge of Lean, Six Sigma, or similar methodologies a plus Financial Acumen: Experience with budget management, forecasting, and ROI analysis Exceptional organizational abilities with strong attention to detail Skilled facilitator capable of running productive meetings and gaining buy-in Diplomatic approach to navigating competing priorities and organizational dynamics Customer-centric mindset with focus on collaboration and team building Adaptable and comfortable with ambiguity in dynamic environments Additional Information Base Salary: $130,000-$150,000 Position is eligible for an annual bonus incentive program. *Applications will be accepted through January 31, 2026, after which the posting will be closed and no longer available for submissions.* The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities. Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers! At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. #LI-KK1 #LI-REMOTE Shift: 1st Compensation: USD130000 - USD150000 - yearly
Execute IT operations processes, troubleshoot incidents, and maintain Standard Operating Procedures to ensure stable IT service delivery. | Requires 1+ years in an IT-related field, knowledge of ITSM tools, troubleshooting processes, and strong communication skills. | Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. Job Description The Operations IT Analyst I is responsible for executing IT operations processes to detect, escalate, and resolve incidents or potential incidents as rapidly as possible. By consistently executing the operations processes, the Operations IT Analyst I ensures the stability of IT service delivery across the enterprise. The analyst will also be responsible for executing scheduled processes and tasks in a timely fashion to meet contractual agreements. Key Duties / Responsibilities • Execute IT infrastructure and application support tasks according to documented procedures (40%) • Responsible for executing IT operations processes to detect, escalate, and resolve incidents or potential incidents. Responsible for providing troubleshooting or tier 1 resolution services. (20%) • Provide incident leadership and assist with engaging and directing service delivery staff to restore service as rapidly as possible. (20%) • Responsible for managing and maintaining Standard Operating Procedures manuals (20%) Qualifications Education & Knowledge Required • B.S. or B.A. in Computer Science preferred, 1+ years of experience in an IT-related field required • ITIL v3 or v4 Foundations Certification preferred. Experience / Skills / Abilities Preferred • Demonstrate knowledge with IT Service Management tools (HP Service Manager, Service Now, Cherwell, etc.) • Demonstrate knowledge executing documented troubleshooting processes. • Demonstrate knowledge with IT Event Management tools (CA Spectrum / Unicenter, HP OM, SolarWinds, etc.) to identify and triage events for action a plus. • Demonstrate knowledge with one or more of the following technologies: Windows Server 2010+, Mainframe (zOS, JCL, etc.), Control-M job scheduling, Storage or Backup systems (IBM, EMC, etc.) • Demonstrate proficiency with Microsoft Office products (Excel, Word, PowerPoint, etc.) • Ability to work shifts including nights and/or weekends. • Exhibit strong verbal and written communication skills. • Ability to work in a collaborative, dynamic team environment and interact at all levels. • Ability to meet deadlines in a fast-paced environment. Exhibit excellent time management and project planning / strategizing skills. Additional Information Base salary: $50,000-$68,000 • Applications will be accepted through February 23, 2026, after which the posting will be closed and no longer available for submissions.* The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities. At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. #LI-KK1 #LI-REMOTE
Lead and manage complex digital advertising projects, coordinate cross-functional teams, and ensure successful delivery aligned with business goals. | Requires 10+ years in digital marketing or advertising technology, experience with system integrations, agile methodologies, and familiarity with digital ad ecosystem tools. | Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn. Job Description The Senior Project Manager - Digital Advertising leads high-impact, complex projects and programs that drive our digital advertising capabilities forward. This role combines strategic project leadership with hands-on execution, managing initiatives that span marketing technology implementation, digital campaign platforms, data integration, and cross-functional digital transformation efforts. You'll orchestrate projects from inception through delivery, ensuring solutions are delivered on time, within budget, and aligned with business objectives. As a trusted advisor to stakeholders and a mentor to project teams, you'll bridge technical and business domains while championing agile methodologies and modern project management practices. KEY DUTIES/RESPONSIBILITIES Project Leadership & Delivery: Lead end-to-end delivery of complex digital advertising projects, including marketing technology stack implementations, programmatic advertising platforms, ad tech integrations, and campaign automation solutions. Drive projects through all lifecycle phases using hybrid methodologies (Agile, Scrum, Waterfall) tailored to project needs. Manage project scope, timeline, budget, and quality standards to ensure successful outcomes. Navigate dependencies across digital advertising platforms (DSPs, DMPs, CDPs, ad servers) and ensure seamless integration. (25%) Digital Advertising Initiatives: Support implementation and optimization of digital advertising technologies including programmatic platforms, attribution tools, audience management systems, and marketing clouds. Coordinate cross-functional teams on projects involving ad campaign workflows, creative asset management, targeting capabilities, and performance measurement frameworks. Partner with marketing, analytics, and data science teams to deliver projects that enhance digital advertising effectiveness and ROI. Manage vendor relationships with ad tech providers, agencies, and platform partners. (20%) Stakeholder Communication & Collaboration: Serve as primary point of contact for project teams, business owners, and executive sponsors. Deliver clear, concise project communications including status reports, executive dashboards, and risk assessments. Facilitate stakeholder alignment through sprint reviews, steering committee meetings, and governance sessions. Present project updates and recommendations to leadership using data visualization and storytelling techniques. (20%) Team Coordination & Resource Management: Coordinate distributed, cross-functional teams including developers, data engineers, marketing technologists, UX designers, and business analysts. Manage daily standups, sprint planning, retrospectives, and other agile ceremonies. Monitor team velocity, burndown metrics, and progress against OKRs. Request and allocate resources based on skill requirements and project priorities. (15%) Change Management & Adoption: Partner with business units to ensure smooth implementation of digital advertising solutions. Develop and execute change management plans including training, documentation, and communications. Validate that new capabilities are adopted and process controls are established. Review deliverables to ensure alignment with acceptance criteria and business objectives. (10%) Mentorship & Knowledge Sharing: Stay current on emerging trends in project management, agile practices, and digital advertising technology. Contribute to PMO process improvements and development of reusable templates and frameworks. Provide input to performance reviews for project team members. (5%) Risk & Change Management: Identify, assess, and mitigate project risks and dependencies. Evaluate scope changes and their impact on timeline, budget, and resources. Present change requests and recommendations to leadership with supporting analysis. Maintain RAID logs (Risks, Assumptions, Issues, Dependencies) and escalate as needed. (5%) Qualifications EDUCATION Bachelor's degree in Business, Computer Science, Marketing, Communications, or related field; Master's degree or MBA preferred EXPERIENCE 10+ years managing large-scale, cross-functional projects and programs in digital marketing, advertising technology, or related domains Experience supporting digital advertising initiatives such as marketing automation, programmatic platforms, analytics implementations, or martech stack integrations Experience working in an advertising agency is highly preferred, providing insight into the fast- paced and dynamic nature of the industry Consulting experience is strongly preferred, with demonstrated ability to quickly adapt to new business contexts, build stakeholder relationships, deliver value in client-facing or internal consulting environments, and manage ambiguity in emerging technology spaces Background working with remote and distributed teams Proven track record leading multiple systems integration projects through full lifecycle Hands-on experience with agile frameworks (Scrum, Kanban, SAFe) and traditional methodologies KNOWLEDGE/SKILLS/ABILITIES Understanding of digital advertising ecosystem including DSPs, SSPs, DMPs, CDPs, ad servers, and attribution platforms Familiarity with marketing technology architectures, APIs, data pipelines, and integration patterns Knowledge of data privacy regulations (GDPR, CCPA) and their impact on digital advertising projects Experience with project management tools (Jira, Asana, Monday.com, MS Project, Smartsheet) Proficiency with collaboration platforms (Confluence, Miro, Slack, Microsoft Teams) Project Management Excellence: Advanced knowledge of PMI, Agile, and hybrid methodologies with relevant certifications (PMP, CSM, SAFe) preferred Strategic Communication: Ability to translate technical concepts for business audiences and business needs for technical teams Influence & Leadership: Proven ability to lead without direct authority and drive consensus across diverse stakeholders Problem Solving: Strong analytical skills with experience in root cause analysis, risk mitigation, and creative solution development Digital Fluency: Comfort working in fast-paced digital environments with evolving technologies Continuous Improvement: Knowledge of Lean, Six Sigma, or similar methodologies a plus Financial Acumen: Experience with budget management, forecasting, and ROI analysis Exceptional organizational abilities with strong attention to detail Skilled facilitator capable of running productive meetings and gaining buy-in Diplomatic approach to navigating competing priorities and organizational dynamics Customer-centric mindset with focus on collaboration and team building Adaptable and comfortable with ambiguity in dynamic environments Additional Information Base Salary: $130,000-$150,000 Position is eligible for an annual bonus incentive program. • Applications will be accepted through January 31, 2026, after which the posting will be closed and no longer available for submissions.* The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities. Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers! At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. #LI-KK1 #LI-REMOTE
Analyze campaign performance data, craft executive-ready narratives, and produce visual dashboards to support marketing insights. | Requires 2-4 years in data analysis or BI, proficiency in Tableau and SQL, and strong communication skills; experience with marketing data and AI workflows is a plus. | Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. Job Description Vericast helps U.S. banks and credit unions grow through precision marketing and measurable outcomes. As a Associate Campaign Insights Analyst, your mission is to turn raw campaign results into crisp, executive-ready stories that our Account Executives and Client Strategists can use to influence renewals, upsells, and next-best-tests. You’ll wrangle data, surface the “so what,” and craft visuals + speaker notes that make performance unmistakably clear. Key Duties & Responsibilities Analyze campaign performance (matchbacks, segment/offer results, etc) to distill the why behind the what—cohorts, lift, incrementality signals, creative/offer splits, geo or branch patterns, time trends, and more. Build the story: draft the executive “headline,” structure the narrative (Context → Signal → So What → Now What), and create speaker notes for AEs/Client Strategists. Visualize with Tableau: produce clean, reusable dashboards and export-ready visuals (no chart junk, brand-on, executive-friendly). Own readout assets: monthly performance summaries, QBR slide sections, one-pagers, win/loss insight briefs, and a living “pattern library” of best-practice visuals. Partner tightly with AEs & Client Strategists to align on hypotheses and the decisions a readout must enable—before you ever open a dataset. Operational excellence: uphold SLAs, QA your work, and maintain a small component library (templates, color scales, annotations) to speed future builds. AI-forward workflow: use AI for exploratory analysis, rapid storyboard drafts, code review/snippets, narrative polishing, and outlier detection—responsibly and transparently. You’ll be great at this if you… ● Love clarity. You reduce noise to signal and can explain a result in one sentence. ● Think like a consultant. You connect performance to business outcomes (deposits, loans, primacy proxies), not just CTRs. ● Design with intent. You choose the chart that best answers the question—and label the takeaway, not just the axes. Qualifications Education & Experience ● 2–4 years in data analysis, marketing analytics, or BI. ● Tableau (hands-on)—calculated fields, LODs, parameter controls, level-appropriate performance tuning, export quality. ● SQL (Required)—joins, windows, aggregations; comfort profiling messy matchback files and campaign tables. ● Statistics & testing basics—confidence intervals, practical significance, A/B testing pitfalls, cohort analysis. ● Communication—tight executive writing, structured narratives, clear speaker notes. ● AI—hands-on with AI for EDA/storyboarding/visual drafts or strong appetite to learn quickly. Nice to Have ● Python or R for quick EDA (pandas/dplyr), tidy data, and chart exports; regex & data cleaning. ● Experience with marketing performance data (direct mail, paid social, display, online video), attribution trade-offs, and incrementality concepts Additional Information Base salary: $90,000-$105,000 Position is eligible for an annual bonus incentive program; more information will be provided on the bonus program for this role during the interview process. *Applications will be accepted through February 1, 2026, after which the posting will be closed and no longer available for submissions.* The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities. At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. #LI-KK1 #LI-REMOTE Shift: 1st Compensation: USD90000 - USD105000 - yearly
Manage and optimize digital advertising campaigns across multiple platforms using automation and data-driven insights. | Experience with digital ad platforms (Meta, Google Ads, DSPs), campaign management, data analysis, and automation tools. | Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn. Job Description The Senior Media Specialist is responsible for the setup, execution, and in-flight optimization of sophisticated campaign matrices across multiple digital channels. This role involves leveraging our automated platform to localize, geo-target, and dynamically optimize cross-channel campaigns. The ideal candidate will have a strategic mindset, strong analytical skills, technical expertise, and a passion for performance-driven marketing. This position requires hands-on experience with ad management platforms (Meta Business Manager, Google Ads, programmatic DSPs) and a data-driven approach to campaign execution, optimization, and automation. Success in this role requires leveraging a holistic view of performance, utilizing insights from website behavior data, offline conversion files, and other sources to go beyond standard media KPIs. You will not only build and manage campaigns but will also be responsible for analyzing results, identifying trends, and issuing the optimization directives required to meet and exceed client KPIs. The specialist will also ensure compliance with data privacy regulations and work closely with cross-functional teams to maximize campaign effectiveness. KEY DUTIES/RESPONSIBILITIES In-Flight Campaign Management & Optimization (30%) Act as the primary owner of in-flight campaign performance, monitoring pacing, bid efficiency, and KPI attainment on a daily basis. Track key campaign metrics such as CTR, conversion rates, and ROI across different geo-segments. Analyze real-time performance data to identify high-performing locations, creatives, and audience segments to maximize ROI. Execute tactical, in-platform optimizations, including reallocating budget and adjusting bidding strategies (manual, AI-driven, or automated bidding), swapping creative, and audience refinement to improve campaign efficiency. Implement cost-per-acquisition (CPA) modeling to enhance budget forecasting and cost control. Campaign Configuration & Technical Execution (20%) Lead the hands-on-keyboard setup and launch of campaigns across multiple digital channels (Meta, Google Ads, Display, Programmatic, Video, and CTV). Configure all technical aspects of the campaign, including audience mapping, creative rotations, dynamic content rules, and tracking tags. Leverage dynamic assets (e.g., carousels, videos, banners) and brand-specific local entities (branches and local lender profiles) to ensure ads are localized, relevant and effective. Test and validate that each local entity is assigned the correct creative and messaging. A/B Testing & Continuous Improvement (15%) Establish rigorous test-and-learn frameworks to iteratively improve campaign performance. Conduct A/B and multivariate testing (MVT) on creative elements, offers, and messaging. Scale successful variations across larger audience segments and apply learnings across other client accounts and campaigns. Data Integration & Targeting Setup (10%) Manage 1st and 3rd party data integrations to enable accurate audience targeting. Ensure compliance with GDPR, CCPA, and other data privacy regulations while integrating external data sources. Implement custom audience segmentation and other audience modeling to refine targeting strategies. Leverage the granular segmentation capabilities of the system to automate and localize campaign content for specific locations. Campaign Execution & Deployment (10%) Use the automated platform to launch campaigns across multiple digital channels (Meta, Google Ads, Display, Programmatic, Video, and CTV). Monitor ad rendering and delivery in different locations to ensure consistency and accuracy. Cross-Functional Collaboration (5%) Serve as the subject matter expert on digital media buying, consulting with internal teams on advanced tactics and channel-specific best practices. Work with creative teams to ensure that assets are properly formatted and integrated. Align with agencies and brand stakeholders to ensure campaigns meet marketing objectives. Industry & Platform Trend Analysis (5%) Stay updated on emerging trends in geo-targeting, dynamic ads, and campaign automation. Implement new platform features from Meta, Google Ads, or other ad management tools. Stay updated on emerging trends in ad tech and campaign automation, implementing new tactics and strategies to keep our clients ahead of the curve. Reporting & Stakeholder Communication (5%) Track and analyze key campaign metrics, weaving performance data into a clear narrative that demonstrates value and provides actionable insights. Communicate campaign performance, key learnings, and strategic recommendations to internal stakeholders, including the Client Strategist and Account Manager. Collaborate with the analytics team to ensure reporting is accurate and aligned with the client's strategic "Success Plan". Qualifications EDUCATION Bachelor’s Degree (Preferred) in Marketing, Advertising, Digital Media, Data Analytics, Business Administration, Communications, Computer Science (with a focus on digital marketing and automation) Associate Degree or Equivalent Experience in digital marketing or campaign management may be acceptable if supplemented by relevant certifications. EXPERIENCE 3-5 years of experience in digital marketing, paid media, or advertising campaign management. Proven, hands-on-keyboard experience managing campaigns within Meta Business Manager, Google Ads, and at least one programmatic DSP (e.g., The Trade Desk, DV360). Demonstrable experience moving beyond execution to analyze campaign performance, generate strategic insights, and directly manage optimizations to meet KPIs. Experience with tools/platforms related to localized and geo-targeted campaign execution is a benefit. Background in digital marketing or advertising, with a focus on automated systems. Print and TV advertising experience is an added benefit. KNOWLEDGE/SKILLS/ABILITIES Technical Expertise: Proficiency in using other campaign and trafficking tools and platforms. Understanding of dynamic ad generation and automation processes. Experience working with data-driven systems. Analytical Skills: Ability to analyze campaign performance metrics and implement optimization strategies. Strong problem-solving and critical thinking skills to address campaign inefficiencies. Detail Oriented: Ability to manage intricate details of a campaign ensuring accuracy and consistency across all segments. Soft Skills: Strong organizational and time-management skills to oversee multiple campaigns simultaneously. Effective communication skills with the ability to articulate technical insights and strategic recommendations to both technical and non-technical stakeholders. Ability to translate technical insights into actionable business recommendations. A proactive and results-oriented mindset with a strong sense of ownership for campaign performance and client success. CERTIFICATIONS & LICENSURES While not required, the following certifications can strengthen a candidate’s qualifications: Digital Advertising & Campaign Management Certifications Meta (Facebook) Blueprint Certifications (for expertise in Meta Business Manager) Meta Certified Media Buying Professional Meta Certified Digital Marketing Associate Google Ads Certifications (for expertise in Google Ads Manager) Google Ads Search Certification Google Ads Display Certification Google Marketing Platform Certification Marketing Automation & Geo-Targeting Certifications Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute (DMI) Adobe Advertising Cloud Certification (for expertise in ad automation tools) Additional Information Base Salary: $75,000-$105,000 *Applications will be accepted through January 31, 2026, after which the posting will be closed and no longer available for submissions.* The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities. Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers! At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. #LI-KK1 #LI-REMOTE Shift: 1st Compensation: USD75000 - USD105000 - yearly
Lead and expand programmatic advertising capabilities, evaluate platforms, and ensure compliance within a financial services context. | Requires 8+ years in programmatic advertising, deep experience with DSPs, financial sector expertise, and managing large media budgets, none of which align with your experience. | Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. Job Description The Director of Programmatic Media is a strategic leadership role responsible for establishing and scaling Vericast's direct programmatic advertising capabilities as part of our evolution into a full-service performance marketing agency for banks and credit unions. This role combines strategic vision with hands-on execution, requiring someone who can evaluate and onboard DSP partners, establish best practices, and build the foundation for a scalable programmatic practice that will become a cornerstone of our agency offering. Reporting to the VP of Agency Services, this position will lead the expansion of our programmatic infrastructure, including platform assessment and implementation, while supporting current campaign execution. The ideal candidate brings deep programmatic expertise from the financial services sector, understands the unique compliance requirements of bank and credit union marketing, and is energized by the opportunity to build new capabilities within an established organization. This is a critical hire supporting our 18-24 month roadmap to manage $100M+ in media under management. KEY DUTIES/RESPONSIBILITIES Programmatic Infrastructure & Capability Expansion: Lead the evaluation, selection, and implementation of DSP partnerships (e.g., The Trade Desk, Google DV360, Amazon DSP) to expand Vericast's direct platform capabilities; Conduct comprehensive RFP/RFI processes to assess platforms based on client needs, technical capabilities, compliance features, and cost efficiency; Establish and strengthen direct platform relationships, negotiate contracts with DSP vendors, data providers, and verification partners; Design and document programmatic best practices, SOPs, and governance frameworks tailored to financial services compliance requirements; Build technical infrastructure roadmap including audience segmentation strategies, creative specifications, tracking systems, and reporting dashboards; Build attribution modeling capabilities that connect paid search performance to both online conversions and offline outcomes (branch visits, phone calls, in-person account openings), requiring sophisticated data curation and integration with client first-party data; Develop scalable processes that support both current campaign needs and future growth to $100M+ in media under management (40%) Strategic Planning & Market Intelligence: Serve as internal subject matter expert on programmatic advertising trends, platforms, and innovation in financial services marketing; Develop programmatic service offerings and go-to-market positioning that differentiates Vericast from generalist agencies; Analyze competitive landscape and identify opportunities in programmatic for mid-market banks and credit unions ($2B-$50B assets); Partner with Product, Analytics, and Creative teams to integrate programmatic into omnichannel strategies leveraging Vericast's proprietary consumer financial data; Contribute to new business pitches and client presentations as programmatic SME when needed; Monitor industry developments in ad tech, privacy regulations, and platform changes to ensure Vericast stays ahead of the curve (25%) Campaign Execution & Optimization: Provide hands-on support for programmatic campaigns, serving as an internal expert to optimize performance and guide strategic decisions; Execute tactical campaign setup, audience configuration, and in-flight optimizations as needed; Collaborate with Media Specialists and Data Analysts to ensure programmatic campaigns are properly tracked, attributed, and optimized toward client KPIs. Apply data-driven optimizationstrategies (bid management, creative testing, audience refinement) to improve ROAS and meet/exceed benchmarks; Ensure all programmatic campaigns comply with financial services regulations including UDAAP, Fair Lending, TCPA, CAN-SPAM, Reg Z, GLBA, and FCRA, as well as platform policies (e.g., Meta Special Ad Categories, Google Financial Services restrictions); Design and validate targeting methodologies, audience selection logic, and campaign strategies to proactively ensure regulatory compliance—not solely relying on platform guardrails (20%) Cross-Functional Collaboration & Stakeholder Management: Partner with VP of Agency Services and SVP of Product & Engineering to align programmatic strategy with business objectives and technology roadmap; Work closely with Data Engineering and Analytics teams to integrate first-party data, website behavioral data, transaction data, and third-party segments into programmatic targeting and optimization strategies; Collaborate with Creative Services to define programmatic creative requirements and ensure assets are optimized for performance across display, native, CTV/OTT, and emerging formats; Educate internal stakeholders on programmatic capabilities, use cases, and value proposition for financial institution clients; Serve as liaison with Compliance and Legal to validate programmatic processes meet regulatory standards (10%) Vendor & Partner Management: Build and maintain relationships with DSP account teams, leveraging partner resources for beta access, training, and co-marketing opportunities; Negotiate favorable terms, pricing structures, and SLAs with platform partners to maximize margin and service quality; Coordinate with ad verification vendors (IAS, DoubleVerify) and data partners (LiveRamp, TransUnion) to ensure measurement and targeting integrity (5%) Qualifications EDUCATION Bachelor's Degree in Marketing, Advertising, Business, Data Analytics, or related field (Required) Master's degree or advanced certifications (Preferred) EXPERIENCE 8+ years of hands-on programmatic advertising experience, including campaign management, platform optimization, and vendor negotiations (Required) 5+ years working with financial services clients (banks, credit unions, fintech, mortgage lenders, wealth management, or insurance), with demonstrated understanding of compliance requirements and audience targeting strategies in regulated industries (Required) Proven track record of building or scaling programmatic capabilities, including platform implementations, infrastructure design, or significant program expansions (Required) Deep expertise with multiple DSPs (e.g., The Trade Desk, Google DV360, Amazon DSP, Xandr, MediaMath) and demonstrated ability to evaluate platforms based on technical capabilities, transparency, and cost-efficiency (Required) Experience managing large media budgets ($10M+ annually) with demonstrated ability to optimize toward performance KPIs (CPA, ROAS, engagement metrics) (Required) Hands-on experience with programmatic display, native, CTV/OTT, and video (Required) Expertise in audience segmentation, data onboarding (1st and 3rd party), identity resolution (LiveRamp, UID2.0), and attribution modeling (Required) Agency experience strongly preferred; ideal candidate has worked at a performance marketing agency or trading desk serving financial services clients Strong understanding of privacy regulations (GDPR, CCPA) and platform-specific advertising policies for financial services Background in omnichannel strategy integrating programmatic with paid search, paid social, and direct mail is a plus Demonstrated success with attribution modeling, offline conversion tracking, and connecting search performance to business outcomes beyond digital conversions KNOWLEDGE/SKILLS/ABILITIES Technical Expertise: Expert-level knowledge of programmatic advertising ecosystems (DSPs, SSPs, DMPs, ad exchanges, ad servers); Proficiency in audience targeting methodologies: contextual, behavioral, geo-fencing, lookalike modeling, retargeting/remarketing; Strong understanding of bidding strategies (CPM, CPC, CPA, automated vs. manual bidding) and auction dynamics; Experience with tag management (Google Tag Manager), tracking pixels, conversion tracking, and website behavioral data integration for optimization and reporting; Familiarity with creative ad formats and specifications across display, native, CTV/OTT, and video. Working knowledge of brand safety tools, viewability measurement, and fraud prevention Financial Services Acumen: Deep understanding of bank and credit union marketing objectives (deposit acquisition, loan origination, credit card activation, branch traffic); Expert knowledge of financial services compliance landscape and ability to apply regulations within programmatic strategies: UDAAP, Fair Lending, TCPA, CAN-SPAM, Reg Z, GLBA, FCRA; Experience designing targeting methodologies and audience selection logic that proactively ensure regulatory compliance; Experience navigating platform restrictions for financial services advertisers (e.g., Meta Special Ad Categories); Ability to translate complex financial products into effective audience and creative strategies Analytical & Strategic Skills: Data-driven decision maker with strong analytical skills to interpret campaign performance and recommend optimizations; Ability to build business cases and ROI models to justify technology investments; Experience with A/B and multivariate testing to continuously improve performance; Comfortable working with attribution models and incrementality testing; Strategic thinker who can balance short-term execution with long-term capability buildout; Entrepreneurial mindset: comfortable with ambiguity and designing scalable processes Soft Skills: Execution-oriented - Willing to roll up sleeves and execute while thinking strategically about scalable solutions; Communication - Excellent ability to explain complex programmatic concepts to non-technical stakeholders; Collaboration - Strong cross-functional partnership skills across Product, Engineering, Analytics, Creative, and Sales teams; Influence - Ability to build consensus and drive change in a matrixed organization; Ownership - Takes initiative, drives projects to completion, and holds self accountable to high standards; Adaptability - Thrives in fast-paced environments, comfortable pivoting strategies based on new information; Client-Centric -When client-facing, able to build trust and position Vericast as a strategic partner Additional Information Base salary: $150,000-$180,000 Position is eligible for an annual bonus incentive program. *Applications will be accepted through January 31, 2026, after which the posting will be closed and no longer available for submissions.* The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities. At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. #LI-KK1 #LI-REMOTE Shift: 1st Compensation: USD150000 - USD180000 - yearly
Lead end-to-end delivery of complex digital advertising projects, coordinate cross-functional teams, and manage stakeholder communication. | 10+ years managing large-scale digital marketing or advertising technology projects, experience with digital ad ecosystems, and proficiency with project management tools. | Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn. Job Description The Senior Project Manager - Digital Advertising leads high-impact, complex projects and programs that drive our digital advertising capabilities forward. This role combines strategic project leadership with hands-on execution, managing initiatives that span marketing technology implementation, digital campaign platforms, data integration, and cross-functional digital transformation efforts. You'll orchestrate projects from inception through delivery, ensuring solutions are delivered on time, within budget, and aligned with business objectives. As a trusted advisor to stakeholders and a mentor to project teams, you'll bridge technical and business domains while championing agile methodologies and modern project management practices. KEY DUTIES/RESPONSIBILITIES Project Leadership & Delivery: Lead end-to-end delivery of complex digital advertising projects, including marketing technology stack implementations, programmatic advertising platforms, ad tech integrations, and campaign automation solutions. Drive projects through all lifecycle phases using hybrid methodologies (Agile, Scrum, Waterfall) tailored to project needs. Manage project scope, timeline, budget, and quality standards to ensure successful outcomes. Navigate dependencies across digital advertising platforms (DSPs, DMPs, CDPs, ad servers) and ensure seamless integration. (25%) Digital Advertising Initiatives: Support implementation and optimization of digital advertising technologies including programmatic platforms, attribution tools, audience management systems, and marketing clouds. Coordinate cross-functional teams on projects involving ad campaign workflows, creative asset management, targeting capabilities, and performance measurement frameworks. Partner with marketing, analytics, and data science teams to deliver projects that enhance digital advertising effectiveness and ROI. Manage vendor relationships with ad tech providers, agencies, and platform partners. (20%) Stakeholder Communication & Collaboration: Serve as primary point of contact for project teams, business owners, and executive sponsors. Deliver clear, concise project communications including status reports, executive dashboards, and risk assessments. Facilitate stakeholder alignment through sprint reviews, steering committee meetings, and governance sessions. Present project updates and recommendations to leadership using data visualization and storytelling techniques. (20%) Team Coordination & Resource Management: Coordinate distributed, cross-functional teams including developers, data engineers, marketing technologists, UX designers, and business analysts. Manage daily standups, sprint planning, retrospectives, and other agile ceremonies. Monitor team velocity, burndown metrics, and progress against OKRs. Request and allocate resources based on skill requirements and project priorities. (15%) Change Management & Adoption: Partner with business units to ensure smooth implementation of digital advertising solutions. Develop and execute change management plans including training, documentation, and communications. Validate that new capabilities are adopted and process controls are established. Review deliverables to ensure alignment with acceptance criteria and business objectives. (10%) Mentorship & Knowledge Sharing: Stay current on emerging trends in project management, agile practices, and digital advertising technology. Contribute to PMO process improvements and development of reusable templates and frameworks. Provide input to performance reviews for project team members. (5%) Risk & Change Management: Identify, assess, and mitigate project risks and dependencies. Evaluate scope changes and their impact on timeline, budget, and resources. Present change requests and recommendations to leadership with supporting analysis. Maintain RAID logs (Risks, Assumptions, Issues, Dependencies) and escalate as needed. (5%) Qualifications EDUCATION Bachelor's degree in Business, Computer Science, Marketing, Communications, or related field; Master's degree or MBA preferred EXPERIENCE 10+ years managing large-scale, cross-functional projects and programs in digital marketing, advertising technology, or related domains Experience supporting digital advertising initiatives such as marketing automation, programmatic platforms, analytics implementations, or martech stack integrations Experience working in an advertising agency is highly preferred, providing insight into the fast- paced and dynamic nature of the industry Consulting experience is strongly preferred, with demonstrated ability to quickly adapt to new business contexts, build stakeholder relationships, deliver value in client-facing or internal consulting environments, and manage ambiguity in emerging technology spaces Background working with remote and distributed teams Proven track record leading multiple systems integration projects through full lifecycle Hands-on experience with agile frameworks (Scrum, Kanban, SAFe) and traditional methodologies KNOWLEDGE/SKILLS/ABILITIES Understanding of digital advertising ecosystem including DSPs, SSPs, DMPs, CDPs, ad servers, and attribution platforms Familiarity with marketing technology architectures, APIs, data pipelines, and integration patterns Knowledge of data privacy regulations (GDPR, CCPA) and their impact on digital advertising projects Experience with project management tools (Jira, Asana, Monday.com, MS Project, Smartsheet) Proficiency with collaboration platforms (Confluence, Miro, Slack, Microsoft Teams) Project Management Excellence: Advanced knowledge of PMI, Agile, and hybrid methodologies with relevant certifications (PMP, CSM, SAFe) preferred Strategic Communication: Ability to translate technical concepts for business audiences and business needs for technical teams Influence & Leadership: Proven ability to lead without direct authority and drive consensus across diverse stakeholders Problem Solving: Strong analytical skills with experience in root cause analysis, risk mitigation, and creative solution development Digital Fluency: Comfort working in fast-paced digital environments with evolving technologies Continuous Improvement: Knowledge of Lean, Six Sigma, or similar methodologies a plus Financial Acumen: Experience with budget management, forecasting, and ROI analysis Exceptional organizational abilities with strong attention to detail Skilled facilitator capable of running productive meetings and gaining buy-in Diplomatic approach to navigating competing priorities and organizational dynamics Customer-centric mindset with focus on collaboration and team building Adaptable and comfortable with ambiguity in dynamic environments Additional Information Base Salary: $130,000-$150,000 Position is eligible for an annual bonus incentive program. *Applications will be accepted through January 31, 2026, after which the posting will be closed and no longer available for submissions.* The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities. Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers! At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. #LI-KK1 #LI-REMOTE Shift: 1st Compensation: USD130000 - USD150000 - yearly
Develop and implement predictive models and features to improve financial services marketing products, collaborate with cross-functional teams, and mentor junior data scientists. | Bachelor's and Master's degrees in quantitative fields, 5-10 years of data science experience, proficiency in Python/PySpark, machine learning workflows, and digital analytics tools. | Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn. Job Description The Data Scientist II - FI Solutions plays a crucial role in delivering our solutions today and will play a more prominent role in our future. A typical data science project has a solid mathematical foundation, an exploratory dimension, and a data-driven workflow. At Vericast, our data science projects have strong foundations on machine learning, data engineering, and modeling. We are building a privacy-centric future of digital advertising by focusing on web content. We are connecting web content to consumer interest and action, ultimately driving which ads are shown on a webpage. The Data Scientist II - FI Solutions, is passionate about using cutting edge technology and data science methods to solve unique and complex problems within the Financial Services industry. The Data Scientist II - FI Solutions is innately curious about how data can be used to tell a story and inform decisions. The Data Scientist II - FI Solutions is an integral part of a cross-disciplinary team working on highly visible projects that improve performance and grow the intelligence in our Financial Services marketing product suite. Our day-to-day work is performed in a progressive, high-tech workspace where we focus on a friendly, collaborative, and fulfilling environment. KEY DUTIES/RESPONSIBILITIES Leverage a richly populated feature stores to understand consumer and market behavior. 20% Implement a predictive model to determine whether a person or household is likely to open a lending or deposit account based on the advertising signals they've received. 20% Derive a set of new features that will help better understand the interplay between geography and audience features to improve model performance. 20% Work collaboratively with Data Engineering and Analytics teams to develop new products with applied AI and bring them to market. 20% Participate in planning, roadmap, and architecture discussions to help evolve our AI processes to improve revenue-generating products. 20% Qualifications EDUCATION · Bachelor’s Degree (Required) · Master's Degree in a quantitative discipline (Computer Science, Mathematics, Engineering, Statistics) (Required) · Doctorate Degree (Preferred) EXPERIENCE · 5-10 years of experience within the Data Science space. · In lieu of the stated education and experience requirements, a combination of experience and education will be considered. · Experience with web or digital analytics tools (e.g. Adobe Analytics, Google Analytics, WebTrends) preferred. KNOWLEDGE/SKILLS/ABILITIES · Conduct in-depth user journey analysis to pinpoint engagement gaps, conversion barriers, and high-performing paths. · Identify opportunities in print, SEO, paid ads, and digital marketing optimization by using data from POS systems, Google Analytics and media delivery platforms. · Understanding and experience with Machine Learning workflows and model productionalization. · Expertise in analysis or design of experiments for standard and adhoc analysis, interpreting results to drive marketing strategies. · Familiarity with Spark Framework within an On-Premise Big Data Environment. · Good analytical skills, with expertise in analytical toolkits such as Regression, Tree-based Models, Cluster Analysis, Factor Analysis, Multivariate Regression, Statistical modeling, and predictive analysis. · Proficient in Python/PySpark collaborative development in an industry setting. · Ability to create Data-Driven presentations and reports for technical and non-technical stakeholders. · Proven track record of leveraging data to optimize marketing campaigns and improve customer engagement. OTHER Serve as a mentor to junior and less experienced data scientists by providing guidance, sharing technical expertise, and supporting their professional development through regular feedback, code reviews, and collaborative problem-solving. Additional Information Base Salary: $130,000-$140,000 *Applications will be accepted through October 6, 2025, after which the posting will be closed and no longer available for submissions.* The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities. Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers! At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. #LI-KK1 #LI-REMOTE
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