Vericast

Compensation

Full Description

Job Description: • Lead the evaluation, selection, and implementation of DSP partnerships to expand capabilities • Conduct comprehensive RFP/RFI processes to assess platforms • Establish and strengthen direct platform relationships, negotiate contracts • Design and document programmatic best practices and governance frameworks • Build technical infrastructure roadmap including audience segmentation strategies • Develop scalable processes that support both current campaign needs and future growth • Serve as internal subject matter expert on programmatic advertising trends • Analyze competitive landscape and identify opportunities in programmatic for mid-market banks • Provide hands-on support for programmatic campaigns, serving as an internal expert to optimize performance • Execute tactical campaign setup, audience configuration, and in-flight optimizations • Collaborate with Media Specialists and Data Analysts to ensure campaign performance Requirements: • Bachelor's Degree in Marketing, Advertising, Business, Data Analytics, or related field (Required) • 8+ years of hands-on programmatic advertising experience, including campaign management, platform optimization, and vendor negotiations (Required) • 5+ years working with financial services clients, with demonstrated understanding of compliance requirements and audience targeting strategies (Required) • Proven track record of building or scaling programmatic capabilities (Required) • Deep expertise with multiple DSPs (Required) • Experience managing large media budgets ($10M+ annually) (Required) • Hands-on experience with programmatic display, native, CTV/OTT, and video (Required) • Expertise in audience segmentation, data onboarding, identity resolution, and attribution modeling (Required) • Agency experience strongly preferred; ideal candidate has worked at a performance marketing agency (Preferred) • Strong understanding of privacy regulations and platform-specific advertising policies for financial services. Benefits: • Position is eligible for an annual bonus incentive program.