Verano

Leading national real estate strategy, evaluating market opportunities, and negotiating deals to support company growth. | Extensive experience in commercial real estate opportunity sourcing, evaluation, negotiation, and transactional execution at a national level, with strong negotiation skills and knowledge of land-use and zoning processes. | Vice President – Strategy, Commercial Real Estate This position is based at the Company’s headquarters in Chicago, IL. The Vice President – Strategy, Commercial Real Estate is a senior leader assisting in driving Verano’s national growth strategy by identifying, evaluating, and negotiating commercial real estate opportunities across current and emerging markets. This role combines market intelligence, real estate expertise, and negotiation of commercial terms to inform strategic acquisition and expansion decisions for Verano’s cultivation, manufacturing, and retail operations nationwide. Qualified candidates will bring deep experience sourcing, evaluating, and negotiating real estate opportunities within a highly-regulated industry and a proven ability to advance transactions at a national level. The ideal candidate demonstrates strong commercial market judgment, negotiation capability, and the ability to deliver clear, data-driven recommendations to senior leadership while managing multiple complex initiatives in a fast-paced environment. Duties and Responsibilities • Lead Verano’s national commercial real estate strategy by identifying priority markets and advancing purchase and lease opportunities aligned with corporate growth objectives. • Build and actively manage a national pipeline of commercial real estate opportunities, assessing strategic fit, commercial viability, and regulatory feasibility across current and emerging markets. • Evaluate markets and individual properties for potential operations, using demographic, mobility, competitive, and financial data in developing concise, executive-ready recommendations for senior leadership. • Source purchase and leasing opportunities through direct engagement with brokers, developers, and property owners in generating both marketed and off-market deal flow. • Lead preliminary negotiation of key business terms and letters of intent, then working with regulatory compliance and in-house attorneys on structuring, negotiating, and finalizing definitive agreements. • Conduct early zoning, land-use, and entitlement assessments, proactively identifying risks and coordinating solution strategies with internal and external compliance and legal partners. • Assess property suitability for cultivation, manufacturing, and retail uses in collaboration with the Construction and Operations departments, evaluating functional fit, infrastructure, access, utilities, and expansion potential. • Serve as the primary liaison across internal stakeholders (Strategy, Legal, Finance, Compliance, Construction, Operations, Marketing, and IT) in advancing real estate strategic growth opportunities from initial evaluation through site control and operationalization. • Provide regular pipeline updates and strategic recommendations to senior leadership, while continuously refining processes to improve decision making quality, speed to execution, and consistency across markets. Education & Credentials • Bachelor’s degree required, with preference for Real Estate, Finance, Business, Economics, Urban Planning, or a related field. • Advanced credentials preferred, including: • MBA or other graduate-level real estate or business degree; • Professional designations such as CCIM, SIOR, or RICS; and/or • Active real estate broker license(s) in priority markets. Experience & Skills • 7-12+ years of progressive commercial real estate experience, with demonstrated responsibility for opportunity sourcing, evaluation, negotiation, and transactional execution at a national level. • Proven ability to assess and negotiate commercial real estate opportunities, incorporating market dynamics, financial considerations, and regulatory risks into clear strategic recommendations to senior leadership. • Strong negotiation skills and experience structuring commercial business terms that balance growth objectives with operational and regulatory requirements. • Exceptional executive communication and presentation skills, with a track record of delivering clear, actionable strategic recommendations to senior leadership. • Strong working knowledge of zoning, land-use, and entitlement processes, particularly within highly-regulated industries. • Proficiency in analytical and evaluation tools commonly used in commercial real estate (e.g., Excel-based modeling, GIS/mapping tools, demographic and traffic analytics). • Highly organized, self-directed, and capable of managing multiple initiatives concurrently under compressed timelines in multiple markets. Travel • Regular travel required throughout the United States, including market visits, broker engagement, and onsite diligence (approximately 50-60%). Base Salary Range • $175,000 – $210,000

Develop and execute marketing plans to support market growth, optimize ecommerce menus, manage promotions, use analytics for business decisions, and collaborate cross-functionally to launch and support product roadmaps. | Bachelor's degree with 5+ years marketing experience focused on execution, product introduction, and commercialization, preferably with consumer-packaged goods or retail marketing, strong project management, communication skills, and willingness to travel regionally and nationally. | Essential Duties And Responsibilities • Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights • Merchandise and optimize ecommerce menus at a store level to increase online conversions and drive traffic to our physical stores • Create, manage, and execute promotion and discount strategies by market • Use analytics to make business decisions • Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives • Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience • Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture • Work cross functionally with retail, commercialization, and operations to deliver best in class marketing to launch and support product roadmaps • Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions • Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities • Responsible for adhering to marketing budget • KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio • Perform other duties as assigned by leadership. Minimum Qualifications • Bachelor's degree required • 5+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution • Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments • 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred • Experience contributing to the retail and marketing planning process in a matrixed organization • Excellent project management skills • Strong customer focus and relationship orientation • Exceptional written and verbal communication skills • Regional and national travel required Preferred Qualifications • Comfort with analytics and strong business acumen • Strong understanding of retail marketing and ecommerce • Ability to pivot priorities quickly and effectively as needed • Experience developing all aspects of marketing eco-system • Proven mastery of product launch protocol • Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel Compensation Data What We Offer: Verano Base Pay Range $79,500 - $90,000 Actual pay is based on experience, qualifications, and location of the role. Roles may be eligible for annual bonus program based on individual and company performance. Benefits: • Medical, dental, and vision insurance • 401(k) matching • Paid holidays • Paid time off • Product discounts