Verano

Compensation

Full Description

Essential Duties And Responsibilities • Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights • Merchandise and optimize ecommerce menus at a store level to increase online conversions and drive traffic to our physical stores • Create, manage, and execute promotion and discount strategies by market • Use analytics to make business decisions • Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives • Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience • Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture • Work cross functionally with retail, commercialization, and operations to deliver best in class marketing to launch and support product roadmaps • Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions • Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities • Responsible for adhering to marketing budget • KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio • Perform other duties as assigned by leadership. Minimum Qualifications • Bachelor's degree required • 5+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution • Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments • 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred • Experience contributing to the retail and marketing planning process in a matrixed organization • Excellent project management skills • Strong customer focus and relationship orientation • Exceptional written and verbal communication skills • Regional and national travel required Preferred Qualifications • Comfort with analytics and strong business acumen • Strong understanding of retail marketing and ecommerce • Ability to pivot priorities quickly and effectively as needed • Experience developing all aspects of marketing eco-system • Proven mastery of product launch protocol • Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel Compensation Data What We Offer: Verano Base Pay Range $79,500 - $90,000 Actual pay is based on experience, qualifications, and location of the role. Roles may be eligible for annual bonus program based on individual and company performance. Benefits: • Medical, dental, and vision insurance • 401(k) matching • Paid holidays • Paid time off • Product discounts