USA TODAY Co.

Lead consumer growth and revenue across national product portfolio by aligning editorial, product, and marketing strategies. | Bachelor's degree with 10+ years in consumer strategy or digital marketing, strong analytical and leadership skills. | |Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com The National Consumer Strategy Director is a senior leadership role accountable for delivering consumer growth, revenue expansion, and lifetime value across USA TODAY Co.’s national product portfolio. This leader owns the end-to-end consumer growth engine—from acquisition and conversion through engagement, retention, and monetization. This role sits at the center of the business, translating audience demand into scalable revenue by aligning editorial, product and marketing. The Director will lead high-impact initiatives using data, experimentation, and innovation to unlock growth at scale. Success in this role is defined by the ability to turn strategy into measurable business outcomes—accelerating subscriber starts and purchases, improving conversion and retention, and increasing ARPU and lifetime value across a complex, multi-brand portfolio. If you are a results-driven growth leader with a track record of building and scaling high-performing consumer businesses, we invite you to shape the future of USA TODAY Co. Key Responsibilities: Own and Delivery Growth Outcomes Own accountability for consumer growth, revenue, retention, and lifetime value across national products Translate strategy into execution that drives measurable gains in acquisition efficiency, conversion rates, and churn reduction Establish clear success metrics and lead the organization toward achieving them Lead the End-to-End Consumer Lifecycle Own and optimize the full consumer funnel, from acquisition through retention and monetization Design and scale lifecycle strategies that improve conversion, frequency, engagement, and long-term value Identify and remove friction across the customer journey to unlock growth Set Cross-Channel Growth Strategy Define and lead a unified growth strategy across owned channels (email, on-platform experiences, native app) and paid media Ensure channel investments are aligned with business priorities and ROI targets Drive Strategic Alignment Across Editorial, Product, and Marketing Partner with editorial and product leaders to align content strategy, user experience, and monetization opportunities Ensure content and product investments are optimized for audience growth and revenue impact Act as the connective tissue between audience demand and business strategy Scale Innovation and Product-Led Growth Collaborate with product teams to develop and scale new consumer offerings and monetization strategies Leverage AI, machine learning, and personalization to drive efficiency, relevance, and revenue growth Identify and capitalize on emerging opportunities to accelerate growth with urgency in a fast-paced environment Lead Performance and Optimization Lead the development and execution of strategic initiatives that drive measurable outcomes across campaigns and consumer touchpoints Define, track, and analyze key performance metrics (ARPU, CVR, CPA, ROI, engagement) in partnership with analytics teams to inform data-driven decisions Establish and scale a disciplined test-and-learn approach to continuously optimize performance and align strategies with business objectives Operate in a Complex, Cross-Functional Environment Set strategic direction and prioritize initiatives across a highly matrixed organization Partner closely with analytics, product, activation, brand, creative, and pricing teams to ensure execution and results Influence without authority while maintaining accountability for outcomes Qualifications: A bachelor's degree in marketing, Business Administration, or a related discipline is required; a master's degree is preferred. Candidates should demonstrate a strong interest in leveraging AI and machine learning to enhance performance, as well as a commitment to continuous learning and adapting to emerging technologies. 10+ years of experience in consumer strategy, audience development, or digital marketing. Proven success in monetizing content through building audience and/or subscriptions. Strong analytical skills and experience with data-driven decision-making. Excellent communication, leadership, and stakeholder management abilities. #LI-NR2 #LI-REMOTE The annualized base salary for this role will range between $120,000 and $130,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Manage full campaign lifecycle for health and wellness clients focusing on retention and revenue growth while acting as a trusted advisor. | Bachelor's degree and 3+ years digital advertising experience with PPC and PMAX, plus strong relationship-building and data translation skills. | |Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com Digital Marketing Account Manager – Multi-Location clients At LocaliQ (part of Gannett | USA TODAY Network), we help businesses grow through a powerful combination of digital marketing solutions, data, and local insights. Our mission is simple: help businesses connect with the right customers and drive real results. We move fast, work collaboratively, and take pride in building meaningful relationships—with our clients and each other. About the Role We’re looking for a Digital Marketing Account Manager to support and grow key accounts within our National Sales channel—specifically across Health & Wellness verticals. This role is focused on multi-location clients specifically in the franchise space. In this role, you’ll focus on retaining and expanding existing partnerships, while also helping bring new opportunities through the sales funnel. You’ll act as a trusted advisor to clients, partnering closely with internal teams to develop and deliver impactful, data-driven marketing campaigns. This is a highly collaborative, fast-paced role where you’ll manage the full campaign lifecycle—from strategy and planning to execution and optimization. What Success Looks Like Client Growth & Retention – Build strong, long-term partnerships with national brands and stakeholders across complex organizations Performance-Driven Results – Balance client goals with business KPIs, ensuring campaigns deliver measurable impact Revenue Growth – Identify and act on upsell and cross-sell opportunities to drive account expansion Cross-Functional Collaboration – Serve as a central point of contact, partnering seamlessly with internal teams to deliver a best-in-class client experience What You’ll Do Partner with Brand Managers and internal teams to develop strategic, customized advertising solutions Build and evolve media plans based on client objectives, performance data, and market insights Manage end-to-end campaign execution, including contracts, onboarding, billing, reporting, and optimization Lead coordination for custom programs, sponsorships, and creative builds, acting as the bridge between clients and internal teams Work closely with Client Strategy and Client Services to drive client retention and revenue growth Maintain proactive client communication, ensuring exceptional service and responsiveness Identify opportunities to expand existing partnerships and support new business initiatives What You Bring Experience working on complex, multi-channel advertising solutions across national and/or franchise multi-location accounts Strong understanding of digital media, performance marketing, and campaign strategy Ability to translate data into actionable insights and client recommendations Excellent relationship-building and communication skills High level of organization and ability to manage multiple campaigns and deadlines simultaneously A collaborative, solutions-oriented mindset in a fast-paced environment Qualifications Bachelor’s degree or equivalent experience 3+ years of experience in digital advertising. Hands-on experience with performance-driven digital advertising, including paid search (PPC) and Google Performance Max (PMAX) campaigns Experience working with sales teams and client-facing account management Proficiency with tools such as Microsoft Office and CRM/order management systems (Salesforce or similar a plus) Why LocaliQ Work with a national network of brands and clients Be part of a collaborative, innovative, and supportive team Access flexible work options and a culture that values balance Competitive benefits including PTO, holidays, medical, dental, and 401(k) If you’re someone who loves building relationships, solving client challenges, and driving measurable results—we’d love to connect. The annualized base salary for this role will range between $60,000 and $65,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. #LI-SD1 #LI-Remote USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Lead strategic initiatives and product roadmap execution for paid ads portfolio focusing on AI-driven optimization and platform innovation. | Requires 5+ years product management experience with 3+ years in digital advertising or AdTech, strong analytical skills, and cross-functional leadership. | |Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com We are looking for a Product Manager who combines strong product management skills with meaningful experience in paid ads, AdTech, or digital advertising. You will lead strategic initiatives across our paid ads portfolio, helping thousands of SMB advertisers improve performance through AI-driven optimization, automation, and platform innovation. The ideal candidate is an experienced product leader who can identify opportunities, define strategy, influence stakeholders, and deliver measurable business outcomes. You will partner closely with Engineering, Data Science, Customer Success, Sales, and Marketing to build scalable solutions that improve advertiser outcomes and drive business growth. Key Responsibilities Product Strategy & Vision • Own and execute a significant portion of the Paid Ads product roadmap. • Identify market opportunities, customer needs, and platform changes that should inform roadmap investments. • Define product strategy for optimization, automation, bidding, measurement, and advertiser-facing capabilities. • Evaluate emerging trends in paid ads, AI, and digital advertising to identify opportunities for product innovation. Product Execution & Delivery • Lead initiatives from discovery through launch and ongoing optimization. • Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans. • Partner directly with Engineering and Data Science to deliver scalable product solutions. • Balance customer value, business impact, and technical complexity when making prioritization decisions. • Own product outcomes and post-launch performance measurement. AI, Optimization & Measurement • Drive innovation across AI-powered optimization, bidding, automation, and recommendation capabilities. • Translate emerging AdTech, platform, AI, and industry innovations into differentiated product experiences. • Define measurement frameworks and success metrics to evaluate product effectiveness. • Use data and experimentation to inform product investments and improve advertiser performance. Cross-Functional Leadership • Partner with Customer Success, Sales, Marketing, and Operations to ensure successful activation and adoption of new capabilities. • Build alignment across stakeholders and influence decisions without direct authority. • Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams. Required Qualifications • 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products. • 3+ years of experience in digital advertising, AdTech, MarTech, performance marketing, or a related domain. Experience with advertising platforms, campaign optimization, measurement, and automation is strongly preferred. • Deep understanding of digital advertising, AdTech platforms, and performance marketing, including optimization, automation, bidding strategies, measurement, attribution, conversion tracking, and AI-driven campaign management. • Experience partnering directly with engineering teams to deliver products from concept through launch. • Demonstrated ability to translate ambiguous business problems into clear product strategies and execution plans. • Strong analytical and data-driven decision-making skills. • Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams. • Excellent written, verbal, and stakeholder communication skills. Preferred Qualifications • Experience building AI-powered, automation, optimization, recommendation, or workflow-based products. • Experience working with Data Science teams, experimentation frameworks, or machine learning concepts. • Familiarity with SQL, analytics platforms, or data-driven product development. • Experience serving SMB advertisers at scale. • Experience working in agency technology, advertising technology, marketing technology, or Google Partner environments. #LI-NR2 #LI-REMOTE The annualized base salary for this role will range between $125,000 and $135,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Lead consumer growth engine to drive acquisition, conversion, retention, and lifetime value across national products. | Bachelor's degree and 10+ years experience in consumer strategy or digital marketing with strong analytical and monetization skills. | |Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com The National Consumer Strategy Director is a senior leadership role accountable for delivering consumer growth, revenue expansion, and lifetime value across USA TODAY Co.’s national product portfolio. This leader owns the end-to-end consumer growth engine—from acquisition and conversion through engagement, retention, and monetization. This role sits at the center of the business, translating audience demand into scalable revenue by aligning editorial, product and marketing. The Director will lead high-impact initiatives using data, experimentation, and innovation to unlock growth at scale. Success in this role is defined by the ability to turn strategy into measurable business outcomes—accelerating subscriber starts and purchases, improving conversion and retention, and increasing ARPU and lifetime value across a complex, multi-brand portfolio. If you are a results-driven growth leader with a track record of building and scaling high-performing consumer businesses, we invite you to shape the future of USA TODAY Co. Key Responsibilities: Own and Delivery Growth Outcomes Own accountability for consumer growth, revenue, retention, and lifetime value across national products Translate strategy into execution that drives measurable gains in acquisition efficiency, conversion rates, and churn reduction Establish clear success metrics and lead the organization toward achieving them Lead the End-to-End Consumer Lifecycle Own and optimize the full consumer funnel, from acquisition through retention and monetization Design and scale lifecycle strategies that improve conversion, frequency, engagement, and long-term value Identify and remove friction across the customer journey to unlock growth Set Cross-Channel Growth Strategy Define and lead a unified growth strategy across owned channels (email, on-platform experiences, native app) and paid media Ensure channel investments are aligned with business priorities and ROI targets Drive Strategic Alignment Across Editorial, Product, and Marketing Partner with editorial and product leaders to align content strategy, user experience, and monetization opportunities Ensure content and product investments are optimized for audience growth and revenue impact Act as the connective tissue between audience demand and business strategy Scale Innovation and Product-Led Growth Collaborate with product teams to develop and scale new consumer offerings and monetization strategies Leverage AI, machine learning, and personalization to drive efficiency, relevance, and revenue growth Identify and capitalize on emerging opportunities to accelerate growth with urgency in a fast-paced environment Lead Performance and Optimization Lead the development and execution of strategic initiatives that drive measurable outcomes across campaigns and consumer touchpoints Define, track, and analyze key performance metrics (ARPU, CVR, CPA, ROI, engagement) in partnership with analytics teams to inform data-driven decisions Establish and scale a disciplined test-and-learn approach to continuously optimize performance and align strategies with business objectives Operate in a Complex, Cross-Functional Environment Set strategic direction and prioritize initiatives across a highly matrixed organization Partner closely with analytics, product, activation, brand, creative, and pricing teams to ensure execution and results Influence without authority while maintaining accountability for outcomes Qualifications: A bachelor's degree in marketing, Business Administration, or a related discipline is required; a master's degree is preferred. Candidates should demonstrate a strong interest in leveraging AI and machine learning to enhance performance, as well as a commitment to continuous learning and adapting to emerging technologies. 10+ years of experience in consumer strategy, audience development, or digital marketing. Proven success in monetizing content through building audience and/or subscriptions. Strong analytical skills and experience with data-driven decision-making. Excellent communication, leadership, and stakeholder management abilities. #LI-NR2 #LI-REMOTE The annualized base salary for this role will range between $120,000 and $130,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Lead strategy and execution of paid media product portfolio including social, display, and email advertising. | 12-15+ years in product management with experience in digital advertising products and platform integrations. | Job Description Posted Wednesday, May 27, 2026, 11:00 PM |Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com We are seeking a Senior Director of Product Management to lead the strategy, execution, and growth of our Paid Media product portfolio, including Social Ads, Display Advertising, and Targeted Email Marketing (TEM). This leader will own the end-to-end product lifecycle, driving innovation across AI-powered campaign optimization, CRM-driven targeting, and cross-channel activation. The role is highly cross-functional, partnering with Engineering, Data Science, Sales, Customer Success, Marketing, Legal/Compliance, and external platform partners (Meta, Google, TikTok, etc.). Success in this role will be delivering scalable, data-driven ad products that improve our customer ROI, drive revenue growth, and differentiate our platform in SMB and enterprise markets. Key Responsibilities 1) Product Strategy & Vision • Define and execute the multi-year product strategy for Paid Media (Social, Display, Email) • Drive cross-channel optimization vision (search + social + display + CRM integration) • Identify market opportunities across: • SMB, Mid-Market, Enterprise segments • Vertical-specific use cases (Healthcare, Home Services, Auto, etc.) • Translate strategic priorities into clear product roadmaps and OKRs 2) Product Execution & Delivery • Lead multiple product teams to deliver: • Campaign management • Audience targeting & segmentation • Attribution and ROAS reporting • Ensure on-time, high-quality delivery of product initiatives • Implement agile practices and ensure strong product discipline (PRDs, prioritization, metrics) 3) Data-Driven Optimization & AI • Partner with Data Science to build: • Predictive audience targeting models • Automated bidding / budget allocation systems • Cross-channel attribution and lifetime value models • Drive adoption of AI/ML for campaign performance optimization and creative insights 4) Platform & Partner Integrations • Own roadmap for integrations with: • Meta, Google, TikTok, DSPs, Email platforms • CRM and data platforms (first-party data activation) • Ensure compliance with: • Privacy regulations (CCPA, GDPR, HIPAA where applicable) • Platform policies (BAA, data-sharing constraints, etc.) • Lead partner negotiation and technical alignment discussions 5) Revenue & Commercial Impact • Partner with GTM, Sales, and Marketing teams to: • Define pricing, packaging, and monetization strategies • Enable scalable sales motions (self-serve, assisted, managed service) • Drive revenue growth, margin optimization, and product adoption 6) Customer & Market Focus • Deeply understand advertiser needs and pain points: • Performance visibility (ROAS, attribution) • Campaign transparency + control • Integrate customer feedback into roadmap prioritization • Deliver clear value propositions and differentiated product positioning 7) Leadership & Team Development • Build and lead a high-performing Product Management team • Establish strong product culture: • Clear accountability • Data-driven decisions • Executive-ready communication • Mentor directors / PMs on: • Strategic thinking • Stakeholder management • Outcome-based execution Qualifications Required • 12–15+ years in Product Management, with 7+ years leading teams • Proven track record in: • Digital advertising products (Social, Display, Email) • MarTech / AdTech platforms • Experience with: • Platform integrations (Meta, Google, DSPs) • Data-driven products (targeting, attribution, optimization) • Strong executive presence and stakeholder management Preferred • Experience in: • SMB / local advertising ecosystems • CRM integration and first-party data activation • AI/ML-driven marketing optimization • Familiarity with: • Privacy/compliance considerations (HIPAA, CCPA, data-sharing constraints) • Background in scaling products across multiple customer segments #LI-REMOTE #LI-NR2 The annualized base salary for this role will range between $195,000 and $200,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission. Job Details Job Family Product Job Function Product Management Pay Type Salary Hiring Min Rate 195,000 USD Hiring Max Rate 200,000 USD

Design, develop, deploy, and maintain backend APIs and infrastructure in a collaborative DevOps environment. | Senior-level experience with API development, Golang, Kubernetes, Terraform, DevOps practices, and mentoring in Agile teams. | Join USA TODAY Co, a leading global digital media company reaching over 200 million people monthly through our powerful network of broadcast, mobile, and publishing properties. Our Product and Technology teams drive development and innovation across digital experiences, reimagining traditional media by creating modern products and services that connect our audiences wherever they are. Explore the opportunities at USA TODAY Co as a Senior Software Engineer in API Services.The API Services team builds and delivers cutting-edge services that enable content delivery to millions of end users. Our infrastructure supports 500+ news brands and handles over 1 billion requests daily.As a Senior Software Engineer, you'll play a key role in developing and maintaining backend APIs powering our internal systems and consumer-facing platforms. You'll architect and implement large-scale, fault-tolerant, and highly available systems using technologies such as Golang, Kubernetes, Elasticsearch, and Terraform.If you're passionate about rapid API development, automation, AI, continuous learning, and thrive in a collaborative DevOps environment, we'd love to talk to you!You will:Design, develop, and deploy backend APIs in Golang that deliver content to millions of readers.Automate everything: containerize with Docker, deploy and scale using Kubernetes, and manage clusters with Terraform.Leverage top cloud provider tools to create efficient, performant, and modern architectures.Explore new tools to optimize cost, deployment speed, developer efficiency, and resource usage.Review PRs and mentor team members through feedback and collaboration.Participate in Agile ceremonies and sprint planning on a two-week cadence.Provide operational support and join the team's on-call rotation.Help refine and advocate best practices for application and infrastructure monitoring.You want to:Collaborate on designing and implementing well-tested, performant applications with a focus on concurrency.Deliver high-quality API solutions using GraphQL and REST at scale.Build scalable software in Golang (experience with Ruby, Node, Python, or similar environments is a plus).Automate deployment and scaling with Terraform and Kubernetes.Write robust unit and integration tests-testing is key to our culture.We would love you to have:Proven ability to thrive as a self-starter in a remote-friendly environment.Solid Golang experience.2+ years of experience developing and deploying software platforms in a DevOps environment-we run what we build.Experience building APIs, SDKs, or CLI tools.Familiarity with Agile methodologies, test-driven development, CI/CD, and version control systems.Experience with configuration-driven systems using tools like Terraform, Chef, Ansible, or Salt.#LI-NR2#LI-REMOTEThe annualized base salary for this role will range between $150,000 and $160,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.