USA TODAY Co.

Design, build, and operate cloud-based database systems ensuring performance, availability, and security. | Requires 3+ years in database engineering or administration with cloud infrastructure and strong SQL plus Python skills. | |Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com As a Database Engineer, you will help operate and improve the database systems that power LOCALiQ, running primarily in the cloud across MySQL, PostgreSQL, and BigQuery. You will partner closely with software engineers, data engineers, analysts, and data scientists to keep our data platforms fast, safe, and available as our products scale. This is a hands-on engineering role for someone who is curious about data challenges, comfortable operating production systems, and motivated to automate the work that shouldn't be done by hand. You'll have the support of a senior team while owning meaningful pieces of the platform yourself. We are a fast-paced, product-led engineering organization building the next generation of digital marketing management systems in partnership with Google, Bing, Yahoo, Facebook, and Snap. If you are technical, analytical, and eager to build solutions that directly impact the business, we want to talk to you. What You'll Do · Design, build, and operate database systems on MySQL, PostgreSQL, and BigQuery, primarily on Google Cloud Platform. · Maintain performance, availability, and security across LOCALiQ's production database estate. · Ensure data safety and data integrity, including backup, recovery, and disaster recovery validation. · Perform routine database operations such as upgrades, patching, schema changes, replication management, and capacity planning. · Tune and troubleshoot slow queries, blocking, and replication issues alongside application teams. · Review database changes to minimize deployment risk, and help teams design schemas and access patterns that scale. · Automate recurring operational work through scripting, infrastructure as code, and CI/CD pipelines. · Participate in a scheduled 24x7 on-call rotation shared with other team members. Required Skills · 3+ years of experience in a Database Engineer, Database Administrator, or similar role. · Hands-on experience managing production database infrastructure in a cloud environment (GCP, AWS, or Azure). · Working knowledge of relational databases — MySQL and/or PostgreSQL — including administration, replication, and backup/recovery. · Strong SQL skills, including the ability to read, write, and optimize non-trivial queries. · Programming experience in at least one language — Python preferred, but Go, Java, Ruby, or similar are all valuable. · Experience with Git version control and working on code as part of a team. · Sound judgment around change management, risk, and data integrity in production systems. · BS or MS in Computer Science or a related field, or equivalent practical experience. · Curiosity, self-direction, and a bias toward automating repetitive work. Preferred Skills · Experience with Google Cloud Platform, particularly Cloud SQL, BigQuery, GKE, and Pub/Sub (equivalent AWS experience with RDS, Redshift, EKS, and SQS is welcome). · Experience with BigQuery or another cloud data warehouse, including cost and performance optimization. · Experience data modeling and data transformation tools like Dataform or DBT · Experience with infrastructure as code (Terraform), containers, and CI/CD practices such as test automation and automated deployments. · Comfort working in an Agile/Scrum environment. · Exposure to digital marketing or online advertising data (SEO/SEM) is an advantage. #LI-REMOTE #LI-NR2 The annualized base salary for this role will range between $144,000 and $154,000. Variable incentive compensation, including commissions, is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, education level, location, and union representation, if applicable USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Build and maintain quality engineering tools, integrate automated tests into CI/CD pipelines, collaborate cross-functionally, and mentor on automation best practices. | Bachelor's degree and 3+ years development experience with TypeScript/JavaScript and cloud infrastructure, containers, and CI/CD pipelines. | |Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com We’re looking for a Sr. Developer - Quality Engineering (focused on Infrastructure and Tools) who is passionate about quality-driven development and excited to help shape the future of digital journalism and media delivery. In this role, you will build and maintain custom tools and solutions to support product and engineering teams across the company by improving quality, reducing pain points, and ensuring our platforms deliver fast, reliable, and trustworthy content to millions of users. While this role is on our Quality Engineering team, this is very much a development-focused role. You’ll be a key player in building services and pipelines using cloud resources, adding observability for other teams (using dashboards, alerting, and more), and scaling our tools as we increase our quality footprint to cover more aspects of our business. Key ResponsibilitiesPropose, build, and maintain QE tools that are modular and can be used across many projects. Collaborate with product, editorial, and engineering teams to assess quality strategies and find solutions to embed quality into every stage of the development lifecycle. Integrate automated tools and tests into CI/CD pipelines to support rapid deployment cycles and minimize production defects. Ensure test coverage for critical workflows, including content ingestion, publishing, personalization, and user engagement features. Champion testability and observability, especially in high-traffic, high-availability environments.Mentor teams on automation best practices, helping shift testing left and improve developer ownership of quality. Analyze test results and production metrics to identify trends, gaps, and opportunities for improvement. QualificationsBachelor’s degree in Computer Science, Engineering, or related field (or equivalent experience). 3+ years of development experienceProficiency in TypeScript or JavaScript, with exposure to other programming languages (e.g. Python, Java, Ruby) Experience working with containers and building configuration files (e.g. Docker)Experience deploying and maintaining serverless projects (using tools like Google Cloud Run/Functions, AWS Lambda, Kubernetes, etc)Experience working with CI tools and building CI/CD pipelines (e.g. GitHub Actions, Jenkins) Experience ingesting, storing, organizing, displaying, and analyzing data (with tools like Google Cloud BigQuery, Data Studio, SQL, and Grafana) Experience architecting or designing multi-step software systems or pipelines (especially using Cloud tools) is a plus Exposure to and experience with test automation tools is a plus (e.g., Cypress, Playwright, Selenium, JUnit). Strong communication skills and a collaborative mindset. What You’ll BringA deep appreciation for the role of quality in digital products and services A passion for problem-solving, finding approaches and tailoring solutions to meet of many stakeholders. A strategic approach to automation, balancing speed, coverage, cost, and maintainability.A collaborative spirit that thrives in cross-functional environments. A data-driven mindset, using metrics to guide decisions and improvements. Why Join Us?Help shape the future of how news and media are delivered to global audiences. Work with cutting-edge technologies in a fast-paced, mission-driven environment. Collaborate with passionate team members committed to innovation. Enjoy a culture that values creativity, ownership, and continuous learning. #LI-REMOTE #LI-NR2 The annualized base salary for this role will range between $105,000 and $125,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Lead consumer growth and revenue across national product portfolio by aligning editorial, product, and marketing strategies. | Bachelor's degree with 10+ years in consumer strategy or digital marketing, strong analytical and leadership skills. | |Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com The National Consumer Strategy Director is a senior leadership role accountable for delivering consumer growth, revenue expansion, and lifetime value across USA TODAY Co.’s national product portfolio. This leader owns the end-to-end consumer growth engine—from acquisition and conversion through engagement, retention, and monetization. This role sits at the center of the business, translating audience demand into scalable revenue by aligning editorial, product and marketing. The Director will lead high-impact initiatives using data, experimentation, and innovation to unlock growth at scale. Success in this role is defined by the ability to turn strategy into measurable business outcomes—accelerating subscriber starts and purchases, improving conversion and retention, and increasing ARPU and lifetime value across a complex, multi-brand portfolio. If you are a results-driven growth leader with a track record of building and scaling high-performing consumer businesses, we invite you to shape the future of USA TODAY Co. Key Responsibilities: Own and Delivery Growth Outcomes Own accountability for consumer growth, revenue, retention, and lifetime value across national products Translate strategy into execution that drives measurable gains in acquisition efficiency, conversion rates, and churn reduction Establish clear success metrics and lead the organization toward achieving them Lead the End-to-End Consumer Lifecycle Own and optimize the full consumer funnel, from acquisition through retention and monetization Design and scale lifecycle strategies that improve conversion, frequency, engagement, and long-term value Identify and remove friction across the customer journey to unlock growth Set Cross-Channel Growth Strategy Define and lead a unified growth strategy across owned channels (email, on-platform experiences, native app) and paid media Ensure channel investments are aligned with business priorities and ROI targets Drive Strategic Alignment Across Editorial, Product, and Marketing Partner with editorial and product leaders to align content strategy, user experience, and monetization opportunities Ensure content and product investments are optimized for audience growth and revenue impact Act as the connective tissue between audience demand and business strategy Scale Innovation and Product-Led Growth Collaborate with product teams to develop and scale new consumer offerings and monetization strategies Leverage AI, machine learning, and personalization to drive efficiency, relevance, and revenue growth Identify and capitalize on emerging opportunities to accelerate growth with urgency in a fast-paced environment Lead Performance and Optimization Lead the development and execution of strategic initiatives that drive measurable outcomes across campaigns and consumer touchpoints Define, track, and analyze key performance metrics (ARPU, CVR, CPA, ROI, engagement) in partnership with analytics teams to inform data-driven decisions Establish and scale a disciplined test-and-learn approach to continuously optimize performance and align strategies with business objectives Operate in a Complex, Cross-Functional Environment Set strategic direction and prioritize initiatives across a highly matrixed organization Partner closely with analytics, product, activation, brand, creative, and pricing teams to ensure execution and results Influence without authority while maintaining accountability for outcomes Qualifications: A bachelor's degree in marketing, Business Administration, or a related discipline is required; a master's degree is preferred. Candidates should demonstrate a strong interest in leveraging AI and machine learning to enhance performance, as well as a commitment to continuous learning and adapting to emerging technologies. 10+ years of experience in consumer strategy, audience development, or digital marketing. Proven success in monetizing content through building audience and/or subscriptions. Strong analytical skills and experience with data-driven decision-making. Excellent communication, leadership, and stakeholder management abilities. #LI-NR2 #LI-REMOTE The annualized base salary for this role will range between $120,000 and $130,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Manage full campaign lifecycle for health and wellness clients focusing on retention and revenue growth while acting as a trusted advisor. | Bachelor's degree and 3+ years digital advertising experience with PPC and PMAX, plus strong relationship-building and data translation skills. | |Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com Digital Marketing Account Manager – Multi-Location clients At LocaliQ (part of Gannett | USA TODAY Network), we help businesses grow through a powerful combination of digital marketing solutions, data, and local insights. Our mission is simple: help businesses connect with the right customers and drive real results. We move fast, work collaboratively, and take pride in building meaningful relationships—with our clients and each other. About the Role We’re looking for a Digital Marketing Account Manager to support and grow key accounts within our National Sales channel—specifically across Health & Wellness verticals. This role is focused on multi-location clients specifically in the franchise space. In this role, you’ll focus on retaining and expanding existing partnerships, while also helping bring new opportunities through the sales funnel. You’ll act as a trusted advisor to clients, partnering closely with internal teams to develop and deliver impactful, data-driven marketing campaigns. This is a highly collaborative, fast-paced role where you’ll manage the full campaign lifecycle—from strategy and planning to execution and optimization. What Success Looks Like Client Growth & Retention – Build strong, long-term partnerships with national brands and stakeholders across complex organizations Performance-Driven Results – Balance client goals with business KPIs, ensuring campaigns deliver measurable impact Revenue Growth – Identify and act on upsell and cross-sell opportunities to drive account expansion Cross-Functional Collaboration – Serve as a central point of contact, partnering seamlessly with internal teams to deliver a best-in-class client experience What You’ll Do Partner with Brand Managers and internal teams to develop strategic, customized advertising solutions Build and evolve media plans based on client objectives, performance data, and market insights Manage end-to-end campaign execution, including contracts, onboarding, billing, reporting, and optimization Lead coordination for custom programs, sponsorships, and creative builds, acting as the bridge between clients and internal teams Work closely with Client Strategy and Client Services to drive client retention and revenue growth Maintain proactive client communication, ensuring exceptional service and responsiveness Identify opportunities to expand existing partnerships and support new business initiatives What You Bring Experience working on complex, multi-channel advertising solutions across national and/or franchise multi-location accounts Strong understanding of digital media, performance marketing, and campaign strategy Ability to translate data into actionable insights and client recommendations Excellent relationship-building and communication skills High level of organization and ability to manage multiple campaigns and deadlines simultaneously A collaborative, solutions-oriented mindset in a fast-paced environment Qualifications Bachelor’s degree or equivalent experience 3+ years of experience in digital advertising. Hands-on experience with performance-driven digital advertising, including paid search (PPC) and Google Performance Max (PMAX) campaigns Experience working with sales teams and client-facing account management Proficiency with tools such as Microsoft Office and CRM/order management systems (Salesforce or similar a plus) Why LocaliQ Work with a national network of brands and clients Be part of a collaborative, innovative, and supportive team Access flexible work options and a culture that values balance Competitive benefits including PTO, holidays, medical, dental, and 401(k) If you’re someone who loves building relationships, solving client challenges, and driving measurable results—we’d love to connect. The annualized base salary for this role will range between $60,000 and $65,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. #LI-SD1 #LI-Remote USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Lead strategic initiatives and product roadmap execution for paid ads portfolio focusing on AI-driven optimization and platform innovation. | Requires 5+ years product management experience with 3+ years in digital advertising or AdTech, strong analytical skills, and cross-functional leadership. | |Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com We are looking for a Product Manager who combines strong product management skills with meaningful experience in paid ads, AdTech, or digital advertising. You will lead strategic initiatives across our paid ads portfolio, helping thousands of SMB advertisers improve performance through AI-driven optimization, automation, and platform innovation. The ideal candidate is an experienced product leader who can identify opportunities, define strategy, influence stakeholders, and deliver measurable business outcomes. You will partner closely with Engineering, Data Science, Customer Success, Sales, and Marketing to build scalable solutions that improve advertiser outcomes and drive business growth. Key Responsibilities Product Strategy & Vision • Own and execute a significant portion of the Paid Ads product roadmap. • Identify market opportunities, customer needs, and platform changes that should inform roadmap investments. • Define product strategy for optimization, automation, bidding, measurement, and advertiser-facing capabilities. • Evaluate emerging trends in paid ads, AI, and digital advertising to identify opportunities for product innovation. Product Execution & Delivery • Lead initiatives from discovery through launch and ongoing optimization. • Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans. • Partner directly with Engineering and Data Science to deliver scalable product solutions. • Balance customer value, business impact, and technical complexity when making prioritization decisions. • Own product outcomes and post-launch performance measurement. AI, Optimization & Measurement • Drive innovation across AI-powered optimization, bidding, automation, and recommendation capabilities. • Translate emerging AdTech, platform, AI, and industry innovations into differentiated product experiences. • Define measurement frameworks and success metrics to evaluate product effectiveness. • Use data and experimentation to inform product investments and improve advertiser performance. Cross-Functional Leadership • Partner with Customer Success, Sales, Marketing, and Operations to ensure successful activation and adoption of new capabilities. • Build alignment across stakeholders and influence decisions without direct authority. • Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams. Required Qualifications • 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products. • 3+ years of experience in digital advertising, AdTech, MarTech, performance marketing, or a related domain. Experience with advertising platforms, campaign optimization, measurement, and automation is strongly preferred. • Deep understanding of digital advertising, AdTech platforms, and performance marketing, including optimization, automation, bidding strategies, measurement, attribution, conversion tracking, and AI-driven campaign management. • Experience partnering directly with engineering teams to deliver products from concept through launch. • Demonstrated ability to translate ambiguous business problems into clear product strategies and execution plans. • Strong analytical and data-driven decision-making skills. • Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams. • Excellent written, verbal, and stakeholder communication skills. Preferred Qualifications • Experience building AI-powered, automation, optimization, recommendation, or workflow-based products. • Experience working with Data Science teams, experimentation frameworks, or machine learning concepts. • Familiarity with SQL, analytics platforms, or data-driven product development. • Experience serving SMB advertisers at scale. • Experience working in agency technology, advertising technology, marketing technology, or Google Partner environments. #LI-NR2 #LI-REMOTE The annualized base salary for this role will range between $125,000 and $135,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Lead consumer growth engine to drive acquisition, conversion, retention, and lifetime value across national products. | Bachelor's degree and 10+ years experience in consumer strategy or digital marketing with strong analytical and monetization skills. | |Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com The National Consumer Strategy Director is a senior leadership role accountable for delivering consumer growth, revenue expansion, and lifetime value across USA TODAY Co.’s national product portfolio. This leader owns the end-to-end consumer growth engine—from acquisition and conversion through engagement, retention, and monetization. This role sits at the center of the business, translating audience demand into scalable revenue by aligning editorial, product and marketing. The Director will lead high-impact initiatives using data, experimentation, and innovation to unlock growth at scale. Success in this role is defined by the ability to turn strategy into measurable business outcomes—accelerating subscriber starts and purchases, improving conversion and retention, and increasing ARPU and lifetime value across a complex, multi-brand portfolio. If you are a results-driven growth leader with a track record of building and scaling high-performing consumer businesses, we invite you to shape the future of USA TODAY Co. Key Responsibilities: Own and Delivery Growth Outcomes Own accountability for consumer growth, revenue, retention, and lifetime value across national products Translate strategy into execution that drives measurable gains in acquisition efficiency, conversion rates, and churn reduction Establish clear success metrics and lead the organization toward achieving them Lead the End-to-End Consumer Lifecycle Own and optimize the full consumer funnel, from acquisition through retention and monetization Design and scale lifecycle strategies that improve conversion, frequency, engagement, and long-term value Identify and remove friction across the customer journey to unlock growth Set Cross-Channel Growth Strategy Define and lead a unified growth strategy across owned channels (email, on-platform experiences, native app) and paid media Ensure channel investments are aligned with business priorities and ROI targets Drive Strategic Alignment Across Editorial, Product, and Marketing Partner with editorial and product leaders to align content strategy, user experience, and monetization opportunities Ensure content and product investments are optimized for audience growth and revenue impact Act as the connective tissue between audience demand and business strategy Scale Innovation and Product-Led Growth Collaborate with product teams to develop and scale new consumer offerings and monetization strategies Leverage AI, machine learning, and personalization to drive efficiency, relevance, and revenue growth Identify and capitalize on emerging opportunities to accelerate growth with urgency in a fast-paced environment Lead Performance and Optimization Lead the development and execution of strategic initiatives that drive measurable outcomes across campaigns and consumer touchpoints Define, track, and analyze key performance metrics (ARPU, CVR, CPA, ROI, engagement) in partnership with analytics teams to inform data-driven decisions Establish and scale a disciplined test-and-learn approach to continuously optimize performance and align strategies with business objectives Operate in a Complex, Cross-Functional Environment Set strategic direction and prioritize initiatives across a highly matrixed organization Partner closely with analytics, product, activation, brand, creative, and pricing teams to ensure execution and results Influence without authority while maintaining accountability for outcomes Qualifications: A bachelor's degree in marketing, Business Administration, or a related discipline is required; a master's degree is preferred. Candidates should demonstrate a strong interest in leveraging AI and machine learning to enhance performance, as well as a commitment to continuous learning and adapting to emerging technologies. 10+ years of experience in consumer strategy, audience development, or digital marketing. Proven success in monetizing content through building audience and/or subscriptions. Strong analytical skills and experience with data-driven decision-making. Excellent communication, leadership, and stakeholder management abilities. #LI-NR2 #LI-REMOTE The annualized base salary for this role will range between $120,000 and $130,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.