USA TODAY Co.

Compensation

Full Description

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com The Consumer Growth Strategist – National Products is an individual contributor role responsible for accelerating audience growth, engagement, and monetization across USA TODAY Co.’s national product portfolio. This role is a key partner in identifying new opportunities for consumer revenue through the repurposing of national content. Reporting to the National Consumer Strategy Director, this role drives cross-functional initiatives that align editorial priorities, product development, and consumer revenue strategies. Leveraging data insights, lifecycle marketing, and experimentation, the Growth Strategist translates strategy into execution, optimizing consumer journeys, launching high-impact initiatives, and delivering measurable business results. This is an opportunity for a growth-minded strategist who thrives in a fast-paced, collaborative environment and is passionate about shaping the future of national content-based strategies. If you are a strategic thinker with a proven track record of success in executing B2C marketing initiatives, we invite you to be part of a team that is shaping the future of USA TODAY Co. Key Responsibilities: • Develop and execute consumer growth strategies across USA TODAY Co.’s national product portfolio, driving audience growth, engagement, and consumer revenue through audience segmentation, lifecycle marketing, personalization, and data-informed experimentation. • Working directly with the National Consumer Strategy Director to translate strategic priorities into high-impact initiatives, ensuring alignment across editorial, product, marketing, and revenue teams. • Collaborate with editorial leaders to align marketing strategies with content priorities, optimizing consumer journeys and maximizing the reach and monetization of national content. • Work with product and pricing partners to inform the development, optimization, and go-to-market strategy for consumer offerings, embedding revenue impact into growth initiatives. • Assist in the planning and execution of marketing campaigns from concept through launch, including channel strategy, creative direction, and performance optimization. • Define, monitor, and analyze key performance indicators, including engagement, conversion, CPA, ROI, and B2C revenue metrics, and apply insights to continuously improve performance. • Own a disciplined test-and-learn approach, using experimentation and analytics to refine strategies and scale what works. • Partner with creative, analytics, consumer journey, brand, and activation teams to ensure initiatives are executed effectively and deliver measurable results. • Stay current on media trends, audience behavior, and competitive dynamics to inform strategy and identify new growth opportunities. • Manage priorities and resources effectively to achieve team goals. Qualifications: • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred. Candidates should demonstrate a strong interest in leveraging AI and machine learning to enhance performance, as well as a commitment to continuous learning and adapting to emerging technologies. • 5+ years of experience in B2C marketing, brand management, or related roles. • Strong knowledge of consumer marketing and digital marketing trends. • Excellent strategic thinking and problem-solving skills, strong communication and interpersonal skills, and the ability to collaborate effectively with diverse teams. • Strong analytical skills and experience with data-driven decision-making. • Knowledge of branding principles and best practices. • Experience with market research and data analytics tools. • Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources. • Comfortable working in matrixed environments. #LI-REMOTE #LI-NR2 The annualized base salary for this role will range between $85,000 and $90,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.