Swoop Airlines and Aviation

Support content marketing efforts, manage social media, lead awards and PR initiatives, and develop industry relationships. | Requires 5-7 years in social media, strong LinkedIn expertise, content creation skills, and familiarity with healthcare or B2B marketing. | About the role Swoop is searching for a creative and data-driven Communications Manager to join our Marketing Team. This role will support our content marketing efforts on social media, with a primary focus on LinkedIn. The ideal candidate is an expert in community management and eager to expand their strong written and verbal communication skills into public relations and industry awards. The position will report to the VP, Content & Campaign Strategy. It’s designed for candidates experienced in AdTech and HealthTech marketing, preferably with an understanding of the pharmaceutical industry. What you'll do Work in close collaboration with the VP, Content & Campaign Strategy to craft Swoop’s comprehensive social media strategy and calendar Create relevant social posts, short-form video, and content to help Swoop build authority as the omnichannel marketing partner of choice for pharmaceutical brands Create engaging, industry-relevant content that aligns with Swoop’s brand voice and fosters meaningful interactions with our audience Monitor Swoop's LinkedIn engagement and messages Lead awards roadmap and entry writing Assist in drafting and distributing press releases Develop and maintain relationships with industry journalists and media outlets Monitor industry news and competitors’ and partners’ social media for opportunities for Swoop to contribute expert commentary on relevant topics Compile actionable insights on PR, social media, and awards to create data-driven strategies Prepare regular reports on key metrics in social media, PR, and awards for leadership and internal communications Collaborate cross-functionally with internal teams Support paid campaign asset development and reporting as needed Qualifications A Bachelor’s degree in marketing, communications, social media, or related field — or equivalent experience Five to seven years of experience in social media management, preferably in B2B, healthcare, advertising, or AdTech industries Strong written and verbal communication skills Proven expertise in LinkedIn strategy development and community management Experience reporting social media analytics to internal stakeholders Basic graphic design and video editing skills Experience using Canva and Adobe Premiere brand-compliant templates for content creation Ability to adapt writing style to various audiences Excellent time management, organizational, and project management skills Attention to detail and commitment to high-quality deliverables Strong analytical and data interpretation skills Creative thinking and problem-solving Proficiency in Google Workspace, Asana, Microsoft 365, Canva, and Adobe Creative Cloud Ideal Candidate Background The ideal candidate for this position has a background that combines LinkedIn expertise with a growing interest in broader marketing and public relations. They: Have worked in social media roles for B2B companies and are preferably familiar with Swoop’s industry Can speak to growing and engaging a target audience on LinkedIn Have experience creating content from scratch for industry education, including video assets Are familiar with healthcare marketing and privacy compliance Are interested in or experienced with public relations, especially media outreach Have a track record of data-driven decision-making and performance improvement Are self-motivated, care about details, and enjoy solving problems Have experience working with AI tools to generate quality writing, refine processes, and take over repetitive tasks Have experience working remotely

The Director will drive the strategy, launch, and promotion of Community products, serving as the primary marketing lead. This includes developing go-to-market strategies, creating sales enablement resources, and collaborating across teams to ensure successful execution of initiatives. | Candidates must have proven experience in product marketing or sales enablement, particularly in healthcare. A strong understanding of patient-focused health sites and the ability to create impactful sales materials are essential. | About the role As the Director, Product Marketing and Sales Enablement, this role will be pivotal in driving the strategy, launch, and promotion of our Community products. Reporting to the Senior Director, Product Marketing and Sales Enablement, you will be the dedicated marketing lead for our Community offerings. You will create custom resources for top-tier accounts and drive product literacy across all client-facing teams to accelerate growth. The ideal candidate lives in the tristate area or on the East Coast. What you'll do Go-to-market activation — Develop and execute comprehensive go-to-market strategies for Community products. This includes creating and maintaining playbooks, product materials (decks, one-sheets, case studies), and delivering compelling product demos. Product launch — Serve as the primary product marketing expert for all Community-related sales needs. Lead the customization process for our top client accounts and all custom initiatives. Sales enablement — Equip sales and partnership teams with the knowledge and tools required to effectively sell Community products. Support the rollout of additional products as needed. Cross-functional collaboration — Act as the central point of contact between Community leads, sales, and product teams. Foster strong collaboration to ensure strategic alignment and seamless execution of all Community-focused initiatives. Market analysis — Conduct in-depth analysis of industry trends and the competitive landscape related to healthcare communities and patient networks to refine marketing strategies and identify new opportunities. Customer-centric approach — Champion a deep understanding of our community members and clients, ensuring all marketing and sales materials address their core needs and pain points to foster loyalty and drive adoption. Qualifications Proven experience in product marketing or sales enablement Healthcare experience is a must, with direct experience in or a strong understanding of patient-focused health sites, online patient communities, health data, or endemic platforms. Demonstrated ability to create high-impact sales collateral, including presentations, one-sheets, case studies, and playbooks Excellent PowerPoint skills Strong communication and interpersonal abilities, with a track record of working collaboratively across teams Effective project management skills with an ability to handle multiple high-priority projects simultaneously and meet tight deadlines Experience with Seismic or a similar sales enablement platform a plus A bachelor’s degree in marketing, business administration, or a related field, or equivalent experience

Develop and execute strategic content and campaigns to elevate brand narrative and engagement across platforms, manage website and internal communications, and collaborate cross-functionally. | 7+ years in content marketing, preferably with pharmaceutical or healthcare experience, strong writing and editing skills, CMS and email marketing proficiency, project management, and MarTech software knowledge. | About the role The Director of Content & Campaigns is responsible for developing and executing compelling content across various platforms to elevate Swoop’s brand narrative and drive engagement with key audiences. This position requires a strategic thinker with a deep understanding of the pharmaceutical marketing industry, AI, privacy, and patient-first messaging. This role is crucial for ensuring consistent brand messaging and a positive user experience across all external and internal materials. This role will report directly into the VP, Content & Campaign Strategy. What you'll do • Maintain Swoop’s brand through copy: Ensure consistent brand messaging across all content formats and platforms, aligning with Swoop's tone of voice and style guidelines. • Elevate our brand story: Develop compelling narratives that showcase Swoop’s expertise and leadership in the pharmaceutical marketing industry, AI, privacy, and patient-first omnichannel strategies. • Maximize industry organization partnerships: Cultivate and maintain relationships with key industry organizations to maximize thought leadership opportunities and brand visibility. This includes negotiating contracts and managing memberships. • Leverage research for thought leadership potential: Leverage research platforms and internal MarTech insights to identify trends, extract relevant data, and develop thought-provoking content for sales materials and other marketing initiatives. • Proactively utilize MarTech insights: Capture data and analytics from internal MarTech platforms (e.g., Gong, Seismic, Yoast, Media Radar) to refine content strategy, improve messaging effectiveness, and optimize campaign performance • Harness insights: Collaborate with internal teams, strategic partners, and industry experts to develop relevant and ownable content. • Develop email marketing campaigns: Create compelling email content for various marketing initiatives, including newsletter series, product announcements, and event promotions. • Manage website content: Own and maintain Swoop's website copy, ensuring it is up-to-date, accurate, and reflects our brand voice and messaging. This includes optimizing website content for SEO and user experience. • Lead internal communications: Execute a comprehensive internal communications strategy to keep employees informed, engaged, and aligned with company goals and values. This includes creating engaging content for internal newsletters, announcements, and other communication channels. • Cross-functional collaboration: Partner closely with product, sales, and other relevant teams to ensure alignment on messaging, content development, and campaign execution. This includes gathering insights, sharing updates, and providing support for various initiatives. Qualifications • Bachelor's degree in Marketing, Communications, or a related field. • 7+ years of experience in content marketing or a related field. • Experience working in the pharmaceutical or healthcare industry is a plus. • Proven track record of success in content marketing. • Deep understanding of the pharmaceutical marketing industry, AI, privacy, and patient-first messaging. • Excellent writing, editing, and communication skills, with a strong attention to detail. • Experience working with content management systems (CMS) and email marketing platforms. • Strong project management skills and the ability to manage multiple projects simultaneously. • Ability to collaborate effectively with cross-functional teams. • Experience managing contracts and working with membership organizations. • Proficiency with MarTech software such as Gong, Seismic, Yoast, and Media Radar. • East-coast based, preferred. ·

Lead cross-functional teams to activate go-to-market strategies and oversee product launches. Collaborate with sales and marketing teams to develop resources that empower sales teams and partners. | Proven experience in product marketing or sales enablement, particularly in HealthTech, is essential. Strong communication, project management skills, and a customer-centric mindset are also required. | About the role As the Director, Product Marketing and Sales Enablement, this role will be tasked with supporting strategic initiatives to effectively strategize, launch, promote and package our premium healthcare marketing solutions. Reporting directly to the Senior Director, Product Marketing & Sales Enablement you will play a pivotal role in collaborating with top accounts with custom resources and driving product literacy amongst client-facing teams. What you'll do Go-to-Market Activation: Lead and orchestrate cross-functional teams to drive the successful activation of comprehensive go-to-market strategies for our product portfolio and strategic acquisitions. Product Launch: Oversee the end-to-end process of launching go-to-market initiatives for new products, features, key partnerships (data, platforms, channels), and the seamless integration of acquired companies. Drive close collaboration with product management, training, sales, and marketing teams to ensure flawless execution and market adoption. Product Positioning and Messaging: Direct the development of compelling narratives and differentiated product positioning that resonates deeply with target audiences. Lead the creation of impactful marketing assets, including advanced sales collateral, presentations, and comprehensive social and website content. Sales Enablement: Strategically partner with Senior Director, Product Marketing and Sales Enablement to develop and deliver sophisticated tools, support training initiatives as Product Marketing SME, and resources that empower sales teams to effectively articulate Swoop’s unique value proposition and competitive differentiators. Partner Enablement: Collaborate closely with the partnership team to develop and provide essential tools, support training initiatives as Partner Marketing SME, and resources that enable partners to effectively communicate Swoop’s value proposition to prospects and their own networks. Market Analysis: Proactively lead and conduct in-depth analysis of industry trends, the competitive landscape, and customer feedback to continually refine and optimize marketing strategies. Leverage data-driven insights to adapt strategies, identify emerging opportunities, and proactively mitigate potential challenges. Cross-functional Collaboration: Cultivate and champion strong, collaborative relationships with product management, sales, and other critical departments to ensure strategic alignment and seamless collaboration throughout the entire product lifecycle. Act as a pivotal bridge between teams to drive collective success and synergistic outcomes. Customer-Centric Approach: Instill and champion a deeply customer-centric mindset across the organization, ensuring that all marketing initiatives are meticulously aligned with addressing core customer needs and pain points, ultimately fostering long-term customer satisfaction and loyalty. Qualifications Proven experience in product marketing or sales enablement, especially within HealthTech and AdTech and understanding of product go-to-market processes Healthcare experience is a must, mainly with a strong understanding of health data and endemic platforms Experience working in a fast growth sales-focused company a plus Strong communication and interpersonal abilities. Demonstrated ability to work collaboratively across teams. Effective project management skills with an ability to handle multiple projects simultaneously. Ability to work under tight deadlines and manage multiple projects simultaneously. Excellent PowerPoint skills are a must. Experience with Seismic or similar sales enablement platform a plus. Bachelor’s degree in Marketing, Business Administration, or related field. Preference to be located in the tri-state area of East coast.