Swoop Airlines and Aviation

Compensation

Full Description

About the role As the Director, Product Marketing and Sales Enablement, this role will be pivotal in driving the strategy, launch, and promotion of our Community products. Reporting to the Senior Director, Product Marketing and Sales Enablement, you will be the dedicated marketing lead for our Community offerings. You will create custom resources for top-tier accounts and drive product literacy across all client-facing teams to accelerate growth. The ideal candidate lives in the tristate area or on the East Coast. What you'll do Go-to-market activation — Develop and execute comprehensive go-to-market strategies for Community products. This includes creating and maintaining playbooks, product materials (decks, one-sheets, case studies), and delivering compelling product demos. Product launch — Serve as the primary product marketing expert for all Community-related sales needs. Lead the customization process for our top client accounts and all custom initiatives. Sales enablement — Equip sales and partnership teams with the knowledge and tools required to effectively sell Community products. Support the rollout of additional products as needed. Cross-functional collaboration — Act as the central point of contact between Community leads, sales, and product teams. Foster strong collaboration to ensure strategic alignment and seamless execution of all Community-focused initiatives. Market analysis — Conduct in-depth analysis of industry trends and the competitive landscape related to healthcare communities and patient networks to refine marketing strategies and identify new opportunities. Customer-centric approach — Champion a deep understanding of our community members and clients, ensuring all marketing and sales materials address their core needs and pain points to foster loyalty and drive adoption. Qualifications Proven experience in product marketing or sales enablement Healthcare experience is a must, with direct experience in or a strong understanding of patient-focused health sites, online patient communities, health data, or endemic platforms. Demonstrated ability to create high-impact sales collateral, including presentations, one-sheets, case studies, and playbooks Excellent PowerPoint skills Strong communication and interpersonal abilities, with a track record of working collaboratively across teams Effective project management skills with an ability to handle multiple high-priority projects simultaneously and meet tight deadlines Experience with Seismic or a similar sales enablement platform a plus A bachelor’s degree in marketing, business administration, or a related field, or equivalent experience