Rankings.io

The role involves owning the development and optimization of the company's and events' websites. The candidate will collaborate with various teams to implement new features and ensure the sites are fast and visually engaging. | Candidates should have 5+ years of professional experience in WordPress development and expert proficiency in relevant technologies such as CSS, HTML, and JavaScript. They must also be comfortable working remotely and managing multiple projects simultaneously. | We’re looking for a highly skilled Web Developer with deep experience in WordPress to join our creative and marketing team. The ideal candidate is an expert problem solver who thrives on building, optimizing, and maintaining dynamic websites that deliver seamless user experiences and measurable results. This role will own all front-end aspects of web development for our Rankings website and our events website, ensuring both platforms stay fast, visually engaging, and aligned with our brand and marketing goals. You’ll take the lead on implementing new features, refining site performance, and driving continuous improvement across both properties. Responsibilities Own the development and optimization of the company and events websites Collaborate with designers, marketers, and content creators to bring creative concepts to life Write clean, efficient, and well-documented code Troubleshoot, debug, and resolve complex website issues efficiently Implement Figma designs to produce consistently styled and tested front end Ensure SEO-friendly messaging and clean, efficient code Stay current with evolving web standards, WordPress updates, and visual language 5+ years of professional experience in WordPress development Expert proficiency in CSS, HTML, JavaScript, Bootstrap and jQuery Expert understanding of WordPress, themes (Elementor, WPBakery), and plugin Hands-on experience with WP Engine, cPanel, or similar hosting environments Ability to work collaboratively with distributed teams using Slack, Zoom, and Loom Comfortable working remotely using project management tools such as ClickUp Excellent problem-solving ability and sharp attention to detail Ability to work under pressure and manage multiple projects simultaneously Strong adaptability to changing requirements and priorities Strong work ethic and commitment to meeting project deadlines Starting Salary $95k Work remotely from home Unlimited PTO Quarterly training stipend for Professional Development 100% Employer funded health insurance

The VP of Marketing is responsible for defining the long-term marketing vision and driving revenue growth through various marketing strategies. This includes overseeing demand generation, brand strategy, and cross-functional collaboration to achieve company-wide goals. | Candidates should have 8–12+ years of progressive marketing leadership experience, with at least 5 years in senior or executive roles. Proven success in high-growth B2B environments and expertise in digital marketing and analytics are essential. | The Vice President of Marketing is a Senior Executive responsible for setting the strategic vision for all marketing efforts at Rankings.io. Reporting directly to the Chief Revenue Officer (CRO), this leader drives measurable revenue growth through brand strategy, demand generation, product positioning, and cross-functional alignment with Sales and Client Services. The VP of Marketing owns the marketing roadmap from top to bottom—establishing long-term strategy, forecasting pipeline contribution, scaling high-performing teams, and leading innovation across digital channels. This role requires an exceptional strategist who can also operationalize execution, ensuring daily activities ladder up to company-wide revenue and growth goals. This individual will elevate Rankings.io’s position as the premier Performance Marketing agency for personal injury law firms and architect a marketing engine that delivers consistent, high-quality demand across multiple platforms. Responsibilities: Strategic Leadership & Vision Define the long-term marketing vision that aligns with CRO-led revenue and pipeline targets. Translate company growth objectives into integrated marketing strategies across brand, content, digital, demand generation, and partnerships. Lead competitive positioning and refine messaging to clearly differentiate Rankings.io in the legal marketing space. Revenue & Demand Generation Own the full-funnel demand generation strategy, ensuring predictable and scalable pipeline contribution. Partner with the CRO and Sales leadership on forecasting, scoring models, and conversion optimization. Implement marketing attribution and analytics frameworks to measure ROI and improve decision-making. Team Building & Organizational Leadership Lead and grow a multidisciplinary marketing team, setting performance expectations, career paths, and accountability structures. Foster a culture of data-driven experimentation, operational excellence, and creative innovation. Collaborate cross-functionally with Sales, Operations, Product, and Leadership to ensure unified go-to-market execution. Brand, Content & Market Positioning Oversee brand strategy, ensuring consistency and excellence across all touchpoints—web, social, creative, campaigns, and communications. Guide content strategy, including thought leadership, SEO content, digital assets, video, and multimedia. Strengthen Rankings.io’s industry presence through strategic PR, speaking opportunities, and partnerships. Innovation, Insights & Market Intelligence Stay ahead of digital marketing advancements, AI-powered tools, and SEO/SEM trends that impact law firm growth. Conduct ongoing competitive and market analysis to inform strategy and identify new opportunities. Champion the adoption of emerging technologies to improve efficiency and creative output. Events, Partnerships & External Relationships Oversee the strategy and ROI for conferences, trade shows, webinars, and sponsorships. Develop and maintain high-value industry partnerships that support awareness, lead generation, and brand authority. Serve as a senior spokesperson for Rankings.io in key industry environments. Budget Management & Operational Excellence Own the marketing budget, ensuring optimal allocation of resources across initiatives. Oversee vendor, contractor, and agency relationships to ensure cost-efficient, high-impact outcomes. Establish systems, processes, and dashboards that enhance marketing operations and forecasting accuracy. 8–12+ years of progressive marketing leadership experience, including at least 5 years in senior or executive roles. Proven success leading marketing strategy for high-growth B2B, digital marketing, or agency environments. Expertise in digital marketing, SEO/SEM, demand generation, analytics, and brand development. Strong financial and analytical acumen with experience owning pipeline metrics and marketing-sourced revenue. Exceptional leadership, communication, and cross-functional collaboration skills. Ability to build, mentor, and scale high-performing teams. Experience implementing AI-driven marketing tools is preferred. Starting salary of $200k Unlimited PTO 100% Employer funded health insurance Quarterly training stipend for professional development Remote-first role with occasional travel for PIMCON or leadership meetings.

The Creative Specialist will design high-impact social media assets and produce premium designs for various platforms. They will collaborate with cross-functional teams to align creative direction with campaign goals and optimize designs based on performance data. | Candidates should have 4+ years of experience in social media design and be proficient in Canva, After Effects, and Adobe Creative Suite. A strong understanding of creative best practices for social media ads and experience in video editing is also required. | At Rankings.io, we help elite law firms dominate first-page search results and get more cases. To elevate our creative output across all social channels and connect more powerfully with audiences, hiring a Creative Specialist focused primarily on high-impact social media design who excels at crafting bold, engaging, and conversion-driven designs. You’ll work across Operations to produce premium designs, including paid social ad variations, organic social graphics, HTML5 ads for programmatic/display, short-form animations, simple motion graphics, and light-to-moderate video edits. If you love social media, know how to make people stop scrolling, click, and take action, thrive in fast-paced environments, and understand what trends and performs on social, this role is for you. Responsibilities Social Media & Ad Creative (Primary Focus) Design scroll-stopping static and animated social media assets for Facebook, Instagram, LinkedIn, YouTube, TikTok, Google and other relevant platforms. Produce paid social ad creatives (static, animated, and light motion), ensuring messaging tweaks remain platform-compliant and legally appropriate for legal industry advertising standards. Experience creating HTML5 ads or programmatic display animations. Build cohesive organic social media design systems, series, layouts, and templates. Create ad-ready visuals that support performance-based goals including CTR, engagement, and conversions. Translate scripts, hooks, and concepts into visually compelling social ads. Graphic Design & Photography: Create visually compelling graphics, thumbnails, and promotional materials; capture and edit still imagery (both candid and staged) to complement video content and enhance brand storytelling as needed. Motion & Video (Secondary Focus) Design scroll-stopping static and animated social media assets for Facebook, Instagram, LinkedIn, YouTube, TikTok, Google and other relevant platforms. Create simple motion graphics, text animations, and social ad animations. Edit short-form videos for social campaigns, including cutdowns, pacing adjustments, overlays, and subtitles. Work with and refine voiceovers, scripts, and rough video assets to elevate final creative output. Support advanced motion/video needs when applicable (nice to have, not required). Message & Creative Copywriting (Nice to Have, Optional) The ability to write clear, compelling taglines, catchy hooks, CTAs, headlines and micro-copy for websites, landing pages, social media and digital ad campaigns. Develop conversion-focused messaging that drives clicks, engagement, and leads. Create short, punchy copy that aligns with brand voice and resonates with target audiences. Contribute ideas and angles for continual improvement to engagement — from headlines to ad concepts. Edit and refine messaging to ensure it’s sharp, persuasive, and visually aligned with designs. Support the creation of reusable copy frameworks for scalability and efficiency across projects. Cross-Functional Collaboration Work closely with the Paid, Social, and SEO teams to align creative direction with campaign goals, audience insights, and performance data. Collaborate closely with designers to align designs for cohesive, conversion-focused creative assets that work together seamlessly. Provide creative direction and feedback on social media graphics, ad creatives, and landing page visuals. Create and edit design assets for social or paid campaigns using Adobe Creative Suite or Canva. Assist in the creation of HTML5 and animated ads with engaging visuals and messaging. Work with the SEO, Paid, and Social teams to ensure copy aligns with campaign goals and performance data. Assist in quarterly creative syncs to align messaging strategy across Rankings’ service lines. Creative Optimization & Workflow Use performance data to refine designs, messaging, and improve engagement. Maintain organized design systems, templates, and asset libraries for scalability, consistency and ease of updates. Stay current with social trends, creative ad formats, and platform best practices and competitor creative Help brainstorm new campaign ideas that blend storytelling, visual design, and conversion psychology. Ensure all output reflects Rankings’ commitment to clarity, professionalism, and authority for clients. 4+ years of experience in social media design and paid social creative (agency preferred). Expert-level proficiency in Canva, After Effects, and Adobe Creative Suite (non-negotiable). Proven ability to design high-performing static and animated creatives for Facebook, Instagram, LinkedIn, and YouTube. Strong understanding of creative best practices for Facebook, Instagram, YouTube, and LinkedIn ads. Experience editing short-form videos, scripts, and voiceovers. Familiarity with CRO, UX principles, and how messaging impacts user behavior. Ability to modify messaging in ads while staying legally compliant and aligned with platform policies (especially for legal industry advertising). Comfortable leveraging AI tools for copywriting and testing, and interest in building AI agents to enhance workflow efficiency. Thrives working in a fast-paced environment with rapid turnaround times, multiple stakeholders, and performance-driven priorities. A creative mindset with a deep understanding of social engagement psychology and visual storytelling. Ability to collaborate with marketers, strategists, account managers, designers, and project managers in a remote setting. Ability to adapt voice and tone for different clients while maintaining clarity and engagement. Excellent organizational and communication skills, with the ability to manage multiple projects in a fast-paced environment. Starting salary $60k Work Remotely from home Unlimited PTO Quarterly training stipend for Professional Development 100% Health Insurance (Fully employer-funded coverage)

The WebOps Specialist will support and lead WordPress migrations, troubleshoot technical issues, and maintain documentation for repeatable tasks. They will also serve as a technical resource for internal teams and assist in managing junior team members. | Candidates should have 3-5+ years of experience with WordPress and technical website operations, along with a strong understanding of DNS and performance optimization. Exceptional communication skills and familiarity with SEO fundamentals are also preferred. | We are seeking a highly skilled WebOps Specialist to join our team. This role is ideal for someone who loves solving technical challenges, thrives in a fast-paced digital environment, and can confidently step in to support or fill in for the Manager of WebOps when needed. You’ll work closely with SEO, Content, Web, and Account Strategy teams to ensure client websites run smoothly, securely, and efficiently. This role serves as a technical backbone for the department - supporting migrations, launches, troubleshooting issues, coordinating with vendors, building internal tooling, and ensuring high-quality delivery across all active client sites. Responsibilities Technical Operations & Site Management Support and lead WordPress migrations, including DNS updates, hosting configuration, SSL provisioning, and quality assurance. Troubleshoot issues in real-time across plugins, themes, caching layers, DNS, hosting control panels, WordPress admin, Google tools, and marketing scripts. Set up, configure, and maintain tools such as WP Engine, GoDaddy, Cloudflare, NitroPack, Gravity Forms, Contact Form 7, Akismet, CallRail, and others. Handle escalations from internal teams for urgent website bugs, outages, form failures, tracking issues, and performance incidents. Maintain documentation and standard operating procedures for repeatable tasks. Performance & Security Implement and audit Core Web Vitals, page speed optimizations, and site stability initiatives. Monitor and address security concerns including spam filtering, firewall configuration, brute-force protection, and plugin vulnerabilities. Ensure plugin/theme updates are safe, compatible, and tested before deployment. Support & Collaboration Serve as a day-to-day technical resource for internal teams. Help manage and mentor junior team members. Assist in ticket prioritization and workload planning for the WebOps team. Coordinate with outside partners and client-side technical contacts. Fill-In / Backup Leadership Responsibilities Temporarily step in for the Manager of WebOps as needed. Represent WebOps in cross-department meetings. Make informed decisions on task prioritization, technical escalations, and emergency responses. Review deliverables and ensure quality standards are upheld. 3–5+ years experience with WordPress, hosting management, or technical website operations. Strong understanding of DNS, CDNs, caching, performance optimization, and website architecture. Proven ability to troubleshoot complex issues across technical stacks. Familiarity with GA4, GTM, CallRail, GSC, and ad tracking pixels. Exceptional communication skills. Familiarity with SEO fundamentals is a plus. Preferred Skills Experience with Cloudflare rules and redirects. Experience with WP Engine or similar hosts. Ability to read server logs. Comfortable with basic scripting. Experience with Core Web Vitals and performance metrics. Experience with ACF, Elementor, Gutenberg, and custom WordPress setups. Who You Are A proactive problem-solver. Comfortable making decisions. Highly organized and detail-oriented. Able to switch between deep troubleshooting and strategic support. A steady presence for internal teams. Excited to work in a remote environment. Success in This Role Looks Like Sites remain stable, fast, secure, and error-free. Internal teams feel supported. Migrations and technical tasks are completed on time. Escalations are resolved quickly. The Manager of WebOps can rely on you fully during coverage. Starting salary $75,000 Work remotely from home Unlimited PTO 100% Health Insurance (including fully employer-funded coverage) $700 Quarterly training stipend for Professional Development

Own and optimize the company's WordPress websites, collaborating with creative teams and ensuring security, performance, and SEO best practices. | Over 5 years of professional WordPress experience, expert in PHP, Bootstrap, CSS, HTML, JavaScript, jQuery, and familiar with hosting environments like WP Engine, cPanel, with experience in custom theme and plugin development. | We’re looking for a highly skilled Web Developer with deep experience in WordPress to join our creative and marketing team. The ideal candidate is an expert problem solver who thrives on building, optimizing, and maintaining dynamic websites that deliver seamless user experiences and measurable results. This role will own all aspects of web development for our Rankings website and our events website, ensuring both platforms stay fast, secure, visually engaging, and aligned with our brand and marketing goals. You’ll take the lead on implementing new features, refining site performance, and driving continuous improvement across both properties. Responsibilities Own the development, maintenance, and optimization of the company and events websites Collaborate with designers, marketers, and content creators to bring creative concepts to life Write clean, efficient, and well-documented code Troubleshoot, debug, and resolve complex website issues efficiently Implement Figma designs to produce consistently styled and tested front end Manage hosting environments, staging, and deployment processes Integrate third-party APIs, plugins, and marketing tools as needed Ensure SEO-friendly architecture and clean, efficient code Monitor security plugin for errors and ability to coordinate site cleaning with WPEngine and security provider Stay current with evolving web standards, WordPress updates, and security practices 5+ years of professional experience in WordPress development Expert proficiency in PHP, Bootstrap, CSS, HTML, JavaScript, and jQuery Expert understanding of WordPress architecture, themes (Elementor, WPBakery), and plugin Hands-on experience with WP Engine, cPanel, or similar hosting environments Advanced experience with ACF, including rendering custom fields with PHP and building custom Gutenberg blocks Proficient in creating Gravity Forms using the latest GF framework and add-ons (no legacy classes) Ability to work collaboratively with distributed teams using Slack, Zoom, and Loom Comfortable working remotely using project management tools such as ClickUp Excellent problem-solving ability and sharp attention to detail Ability to work under pressure and manage multiple projects simultaneously Strong adaptability to changing requirements and priorities Strong work ethic and commitment to meeting project deadlines Starting Salary $75k Work remotely from home Unlimited PTO Quarterly training stipend for Professional Development 100% Employer funded health insurance

Lead and oversee all aspects of brand identity, creative design, website management, and cross-functional collaboration to ensure cohesive and compelling branding. | 6–8+ years of creative design experience with 2–5+ years in leadership, strong graphic design expertise, website project leadership, excellent communication, and a strong portfolio. | The Creative Director is a visionary leader responsible for owning the company’s style, voice, and overall brand identity. This role is ideal for a creative leader who thrives on shaping a company’s identity and ensuring its voice and visuals leave a lasting impact on audiences. The Creative Director will play a pivotal role in driving the company’s success through exceptional branding and design leadership. • Brand: Ensure that all visual and verbal elements of the brand are cohesive, compelling, and aligned with the company’s mission and values. This role oversees all graphic design efforts and gifting strategy, ensuring that the brand’s visual identity is consistently represented across all platforms and touchpoints. • Website: Regularly review and update the website to align with targeted services and personas, collaborate with SEO specialists to optimize content for key keywords, and coordinate projects with both in-house and external talent to maintain a competitive edge. Key Responsibilities • Brand Strategy and Identity • Define, refine, and maintain the company’s brand identity, including its visual and verbal elements such as logos, typography, color schemes, messaging, and tone of voice. • Develop and implement long-term brand strategies that align with the company’s goals and values. • Creative Leadership • Oversee all graphic design efforts, from conceptualization to production, ensuring that all designs align with the brand’s identity and meet high-quality standards. • Lead and mentor a team of designers, brand strategists, and other creative professionals, fostering a culture of innovation and collaboration. • Provide creative direction for all branding initiatives, including marketing campaigns, product packaging, digital assets, and promotional materials. • Own the website • Review the website on a regular basis to ensure that it accurately reflects the services we provide and the personas we are targeting. • Work with our on-page SEO talent in crafting updated copy that directly targets our most coveted keywords. • Conduct projects that include in-house talent and contractors as we continue to build a website that is head-and-shoulders above our competition. • Cross-Functional Collaboration • Collaborate closely with demand generation, podcast, and other departments to ensure brand consistency. • Partner with leadership to align branding efforts with overall business objectives and market positioning. • Quality Assurance • Ensure all branding and design outputs meet the highest standards of quality and are on-brand. • Review and approve all creative deliverables, ensuring they align with the company’s style and voice. • 6–8+ years of progressive creative design experience with 2–5+ years in a leadership role • Strong expertise in graphic design, with a deep understanding of design principles, tools, and processes. • Exceptional leadership and team management skills, with the ability to inspire and guide creative teams. • Has led a website migration or other similar “project-based” work on a website. • Excellent communication skills, with the ability to articulate a clear vision and collaborate effectively across departments. • A strong portfolio showcasing successful branding and design projects. Key Competencies • Visionary thinking with a passion for storytelling and design. • Ability to balance creative innovation with strategic business goals. • Strong attention to detail and a commitment to excellence in all aspects of branding. • Starting Salary $100k • Work Remotely from home • Unlimited PTO + 1 Wellness Day per Month • 3% Match SIMPLE IRA • 100% Health Insurance (Fully employer-funded coverage)