Rankings.io

Compensation

Full Description

At Rankings.io, we help elite law firms dominate first-page search results and get more cases. To elevate our creative output across all social channels and connect more powerfully with audiences, hiring a Creative Specialist focused primarily on high-impact social media design who excels at crafting bold, engaging, and conversion-driven designs. You’ll work across Operations to produce premium designs, including paid social ad variations, organic social graphics, HTML5 ads for programmatic/display, short-form animations, simple motion graphics, and light-to-moderate video edits. If you love social media, know how to make people stop scrolling, click, and take action, thrive in fast-paced environments, and understand what trends and performs on social, this role is for you. Responsibilities Social Media & Ad Creative (Primary Focus) Design scroll-stopping static and animated social media assets for Facebook, Instagram, LinkedIn, YouTube, TikTok, Google and other relevant platforms. Produce paid social ad creatives (static, animated, and light motion), ensuring messaging tweaks remain platform-compliant and legally appropriate for legal industry advertising standards. Experience creating HTML5 ads or programmatic display animations. Build cohesive organic social media design systems, series, layouts, and templates. Create ad-ready visuals that support performance-based goals including CTR, engagement, and conversions. Translate scripts, hooks, and concepts into visually compelling social ads. Graphic Design & Photography: Create visually compelling graphics, thumbnails, and promotional materials; capture and edit still imagery (both candid and staged) to complement video content and enhance brand storytelling as needed. Motion & Video (Secondary Focus) Design scroll-stopping static and animated social media assets for Facebook, Instagram, LinkedIn, YouTube, TikTok, Google and other relevant platforms. Create simple motion graphics, text animations, and social ad animations. Edit short-form videos for social campaigns, including cutdowns, pacing adjustments, overlays, and subtitles. Work with and refine voiceovers, scripts, and rough video assets to elevate final creative output. Support advanced motion/video needs when applicable (nice to have, not required). Message & Creative Copywriting (Nice to Have, Optional) The ability to write clear, compelling taglines, catchy hooks, CTAs, headlines and micro-copy for websites, landing pages, social media and digital ad campaigns. Develop conversion-focused messaging that drives clicks, engagement, and leads. Create short, punchy copy that aligns with brand voice and resonates with target audiences. Contribute ideas and angles for continual improvement to engagement — from headlines to ad concepts. Edit and refine messaging to ensure it’s sharp, persuasive, and visually aligned with designs. Support the creation of reusable copy frameworks for scalability and efficiency across projects. Cross-Functional Collaboration Work closely with the Paid, Social, and SEO teams to align creative direction with campaign goals, audience insights, and performance data. Collaborate closely with designers to align designs for cohesive, conversion-focused creative assets that work together seamlessly. Provide creative direction and feedback on social media graphics, ad creatives, and landing page visuals. Create and edit design assets for social or paid campaigns using Adobe Creative Suite or Canva. Assist in the creation of HTML5 and animated ads with engaging visuals and messaging. Work with the SEO, Paid, and Social teams to ensure copy aligns with campaign goals and performance data. Assist in quarterly creative syncs to align messaging strategy across Rankings’ service lines. Creative Optimization & Workflow Use performance data to refine designs, messaging, and improve engagement. Maintain organized design systems, templates, and asset libraries for scalability, consistency and ease of updates. Stay current with social trends, creative ad formats, and platform best practices and competitor creative Help brainstorm new campaign ideas that blend storytelling, visual design, and conversion psychology. Ensure all output reflects Rankings’ commitment to clarity, professionalism, and authority for clients. 4+ years of experience in social media design and paid social creative (agency preferred). Expert-level proficiency in Canva, After Effects, and Adobe Creative Suite (non-negotiable). Proven ability to design high-performing static and animated creatives for Facebook, Instagram, LinkedIn, and YouTube. Strong understanding of creative best practices for Facebook, Instagram, YouTube, and LinkedIn ads. Experience editing short-form videos, scripts, and voiceovers. Familiarity with CRO, UX principles, and how messaging impacts user behavior. Ability to modify messaging in ads while staying legally compliant and aligned with platform policies (especially for legal industry advertising). Comfortable leveraging AI tools for copywriting and testing, and interest in building AI agents to enhance workflow efficiency. Thrives working in a fast-paced environment with rapid turnaround times, multiple stakeholders, and performance-driven priorities. A creative mindset with a deep understanding of social engagement psychology and visual storytelling. Ability to collaborate with marketers, strategists, account managers, designers, and project managers in a remote setting. Ability to adapt voice and tone for different clients while maintaining clarity and engagement. Excellent organizational and communication skills, with the ability to manage multiple projects in a fast-paced environment. Starting salary $60k Work Remotely from home Unlimited PTO Quarterly training stipend for Professional Development 100% Health Insurance (Fully employer-funded coverage)