Palm Bay International

Leading sales strategy and team development for the Western Division in the wine & spirits industry. | Requires 10+ years in wine & spirits sales with proven results, strong leadership, and industry knowledge. | Job Description: • RVP Sales, West is responsible for all aspects of sales planning, strategy implementation and execution within the Western Division. • This position will work collaboratively with our distributor network. • The position is essential for developing the overall sales strategies, priorities, and performance measures for the company. • VP Sales, leads, directs and develops a best-in-class sales team, ensuring sales plan attainment, continuous improvement, and collaborative relationships with our wholesale partners. • The VP Sales, West is a champion for company culture, ensuring that all members of the team feel valued, empowered, and supported in achieving their objectives. • Cross functionally develops and successfully executes a multi-year strategy that accelerates our business in the region. • Develop & lead the implementation of our annual sales plan for the Western Region that achieves depletions, distribution, sales & distributor revenue, and shipment goals. • Develop and implement distributor programs based on overall brand initiatives. • Provide direction, coaching, training, and high-level management to four direct reports across multiple states in the Western region. • Control's Divisional P&L to ensure annual profit targets are achieved. • Increase efficiency of the Western Division by implementing processes and procedures that maximize return on sales investment. • Set and clearly communicate quarterly strategic priorities that support goal attainment. • Create a sense of urgency within the team to deliver the plan. Hold each team member accountable for performance and create a winning team culture. • Monitor the regional sales climate and be the subject matter expert on localized trends and developments as it relates to competitive actions, future growth, and new sales development ideas. • Ensure strict adherence to price strategies and look for opportunities to optimize profit. Requirements: • Bachelor’s Degree • Minimum 10 years’ experience in wine & spirits sales with proven results. • Leadership capabilities to recruit, train, develop and motivate the key accounts team. • Must have the ability to interact with and present to buyers and key distributor personnel. • Knowledge of and the ability to dissect consumer data such as IRI or AC Nielsen for the purpose of gaining a better understanding of business opportunities and developing presentations. • Superior organizational skills, detail oriented, must be able to manage multiple priorities and meet deadlines. • Ability to work independently and in a dynamic, high energy, team-oriented atmosphere. • Must be a proven sales leader in retail with customer headquarters call experience. • Must have a history of achieving sales growth, profit, and volume. • Must be detailed, organized, persuasive, and can multi-task while maintaining a high level of customer service and responsiveness to immediate demands. • Strong communication & negotiation skills, both written and verbal. • Proficient in Microsoft Office (Word, PowerPoint, Excel). • Ability to build compelling and creative sales presentations with Sales, Marketing, and Consumer Insights; provide features and benefits. • Ability to manage time effectively and handle multiple projects. • Knowledge of consumer/shopper behavior in Western Division business by premise type. • Knowledge of retail category management concepts. • Must have a high level of wine knowledge. • Ability to travel up to 60% of the time. Benefits:

Develop and execute customer engagement and promotional programs with National Sales Directors, manage cross-functional collaboration, and measure program effectiveness. | Bachelor’s degree, 5+ years sales or commercial marketing experience, beverage alcohol industry knowledge, strong relationship-building, multitasking, creativity, and presentation skills. | Description: " • Partner with On Premise National Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming • Focus on most critical accounts across channels (dining, lodging, transportation, eatertainment, etc.), ensuring alignment with Palm Bay’s overarching brand strategies and commercial goals • Serve as a central point of collaboration across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, Distributor Partners • Develop and execute compelling insight driven programs and activations that align with brand and customer strategies, driving consumer engagement and high ROI • Identify and activate custom promotional materials that engage consumers, measuring effectiveness through sales data and customer feedback • Partner with Business Intelligence to provide National Accounts On Premise and distributor sales teams with the tools and resources to drive the business • Customer facing selling role developing customized, powerful sales material and presentations, serving as the subject matter expert of Palm Bay brands and marketing programs • Consulted internally on national innovation and account specialty items to ensure successful on-premise execution • Assist in planning and logistics for wine tastings, events, and activations • Liaison between brand and National Accounts On Premise sales to ensure constant flow of information • Measure and evaluate on-premise programming initiatives to inform program optimizations and spend efficiency Requirements: " • Bachelor’s Degree required • 5+ years of experience in sales or commercial marketing • Beverage Alcohol experience including understanding of the on-premise channel and its dynamics • Ability to develop strong cross-functional relationships, while navigating and resolving interdepartmental challenges • Adept at managing multiple priorities and projects in a fast-paced environment • Enjoys working collaboratively, yet comfortable operating in ambiguity • Creative, strategic thinker with ability to translate data into actionable insights • Skilled presenter • Self-motivated with a sense of urgency • Anticipated travel up to 25% Benefits: