Palm Bay International

Develop and execute customer engagement and promotional programs with National Sales Directors, manage cross-functional collaboration, and measure program effectiveness. | Bachelor’s degree, 5+ years sales or commercial marketing experience, beverage alcohol industry knowledge, strong relationship-building, multitasking, creativity, and presentation skills. | Description: " • Partner with On Premise National Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming • Focus on most critical accounts across channels (dining, lodging, transportation, eatertainment, etc.), ensuring alignment with Palm Bay’s overarching brand strategies and commercial goals • Serve as a central point of collaboration across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, Distributor Partners • Develop and execute compelling insight driven programs and activations that align with brand and customer strategies, driving consumer engagement and high ROI • Identify and activate custom promotional materials that engage consumers, measuring effectiveness through sales data and customer feedback • Partner with Business Intelligence to provide National Accounts On Premise and distributor sales teams with the tools and resources to drive the business • Customer facing selling role developing customized, powerful sales material and presentations, serving as the subject matter expert of Palm Bay brands and marketing programs • Consulted internally on national innovation and account specialty items to ensure successful on-premise execution • Assist in planning and logistics for wine tastings, events, and activations • Liaison between brand and National Accounts On Premise sales to ensure constant flow of information • Measure and evaluate on-premise programming initiatives to inform program optimizations and spend efficiency Requirements: " • Bachelor’s Degree required • 5+ years of experience in sales or commercial marketing • Beverage Alcohol experience including understanding of the on-premise channel and its dynamics • Ability to develop strong cross-functional relationships, while navigating and resolving interdepartmental challenges • Adept at managing multiple priorities and projects in a fast-paced environment • Enjoys working collaboratively, yet comfortable operating in ambiguity • Creative, strategic thinker with ability to translate data into actionable insights • Skilled presenter • Self-motivated with a sense of urgency • Anticipated travel up to 25% Benefits: