Paleovalley

Own and optimize the web experience and conversion funnels across multiple ecommerce sites, using data-driven testing and collaboration. | 5+ years of CRO experience in ecommerce, proficiency with analytics and experimentation tools, and experience with custom or proprietary ecommerce platforms. | Web Experience Manager Job Description Salary Range: $100,00 - $130,000 per year Benefit Eligible: Yes Location: Remote (WFH) with location restrictions within the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY. Classification: Full-time Exempt Reports to: Director of Marketing About The Company Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide. Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up. We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time. If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you! About The Opportunity Paleovalley is searching for a Web Experience & Conversion Optimization Manager who lives at the intersection of digital strategy, user experience, and performance optimization. You’ll own our DTC web experience across Paleovalley and Wild Pastures, managing custom, non-Shopify ecommerce sites and landing pages to ensure they’re fast, intuitive, accessible, and conversion-ready. This role is built for someone who’s half marketer, half product owner, and fully obsessed with conversion. You understand how thoughtful digital experiences build trust, reduce friction, and help families choose real, nutrient-dense foods. As a curious experimenter and UX thinker, you love data, testing, and refining experiences — seeing each page, funnel, and PDP as a story waiting to convert. What You’ll Do Web Experience Ownership • Own and maintain all Paleovalley and Wild Pastures web properties, ensuring content is current, UX is seamless, and design reflects our brand and mission. • Manage and optimize our custom-built, non-Shopify ecommerce experience using proprietary tools and internal systems. • Maintain clear site architecture, intuitive navigation, and strong technical fundamentals (tag hygiene, performance, accessibility). Conversion Rate Optimization • Analyze behavior, funnel performance, and conversion data to identify friction points and high-impact improvements across landing pages, PDPs, carts, and checkout flows. • Design and execute A/B and multivariate tests with clear hypotheses, KPIs, and reporting. • Develop and refine landing pages and PDP enhancements using HTML/CSS/JavaScript and internal tools. • Support campaign testing across messaging, layout, offer positioning, and creative elements. Data, Tools & Insights • Use analytics and behavior tools (GA, Hotjar, heatmaps, session recordings, SEO platforms) to diagnose issues and prioritize tests. • Maintain accurate tracking and collaborate with dev, product, or data partners to measure CRO performance. • Communicate insights and recommendations clearly to stakeholders and leadership. Collaboration & Execution • Partner with marketing, design, development, and lifecycle teams to implement winning variations and new experiences. • Build and launch landing pages for promotions, launches, and demand-generation initiatives. • Help shape a digital experience that supports both rapid DTC growth and expanding retail presence. Innovation & Continuous Improvement • Stay current on CRO, personalization, DTC trends, and evolving search behaviors—including AI-driven discovery. • Use AI and no-code/low-code tools to accelerate workflows. • Bring fresh ideas, tools, and testing approaches that elevate performance and user experience. Competencies • Clear, thoughtful communication and the ability to translate data into actionable recommendations. • High ownership mindset — organized, proactive, and comfortable leading in a fast-moving environment. • Strong grasp of UX/UI principles and consumer psychology that drive conversion and trust. • Ability to balance strategy with hands-on execution in custom, non-template environments. • Comfort with analytics and experimentation tools, and skill interpreting behavioral data. • Working knowledge of HTML/CSS/JavaScript for collaboration and basic prototyping. Required Education And Experience • 5+ years of hands-on conversion rate optimization experience for DTC or ecommerce brands with proven performance wins. • Experience working in custom or proprietary ecommerce systems (not just Shopify or plugin-driven ecosystems). • Proven ability to analyze user behavior and funnels to identify issues and design high-impact tests. • Ability to wireframe and prototype experiments (Figma, Optimizely, VWO, Google Optimize or similar). • Comfortable with HTML, CSS, and JavaScript; deeper development experience is a plus. • Strong analytical mindset and ability to make clear, evidence-based recommendations. • Excellent collaboration, project management, and written communication skills. Bonus Qualifications: • Mixpanel SME • A/B Testing • Working with heat maps (Mouse Flow, Crazy Eggs) • CRO tools • Percentage reporting • Works exclusively with custom sites • Laravel experience • Previous work with CPG brand that has multiple products (20+) with a decent amount of volume (50,000 orders/month) Our Commitment to You • Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost • Generous Paid time off to support balance and rest • Paid sick time for when you need it • Six (6) paid holidays each year • Paid parental leave for growing families • 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance • 401(k) with up to a 4% company match after one year of service • Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others Compliance & Employment Practices Paleovalley and Wild Pastures are proud to be equal opportunity employers. All employment decisions — including hiring, promotion, discipline, and termination — are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, national origin, ancestry, age, sex, gender identity or expression, sexual orientation, disability, medical condition, pregnancy, genetic information, marital status, veteran status, or any other status protected by applicable federal, state, or local law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation during the application or hiring process, please reach out to HR@paleovalley.com to let us know. Reasonable accommodations are considered on a case-by-case basis in accordance with the Americans with Disabilities Act (ADA) and applicable laws. Applicants must be authorized to work in the United States for any employer. At this time, Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H-1B, TN, or OPT. This role is open until filled.

Provide customer service and sales support via phone and email, handle inquiries and complaints, process orders, and promote products to meet sales targets. | At least one year of e-commerce and phone support experience, high school diploma or equivalent, basic sales experience, and ability to work remotely in specified US states. | Salary Range: $20.00 per hour Benefit Eligible: Yes, includes health insurance (medical, dental, vision) along with paid time off and a 401(k) with company match Location: This role is 100% remote (WFH) within the US only. For tax and compliance purposes, this role is open only to candidates that will reside/work in the following states: AR, AZ, CA, CO, GA, FL, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY Classification: Non-exempt, Regular Full-time Reports to: Customer Service Manager Number of Openings: 1 The Company Paleovalley is a health-conscious snack and supplement company. We are committed to making delicious, high-quality products that do not cut corners. We source from organic farmers using regenerative agricultural practices. Our goal is to support our customers with better alternatives to the health-damaging junk foods and synthetic supplements lining the grocery store shelves. The Opportunity As an E-Commerce Customer Service Phone Agent at Paleovalley, you will be the first point of contact for our customers, providing them with outstanding service and support via phone and email. Your primary responsibility will be to handle customer inquiries with warmth and empathy, resolve issues, and ensure a positive experience with our products and services. In addition to customer service, you will also engage in sales activities, helping to promote and sell Paleovalley products to our valued customers. You will play a crucial role in maintaining our reputation for exceptional customer satisfaction and driving sales growth. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Answer incoming customer calls in a professional and courteous manner. • Assist customers with product information, order status, and general inquiries, while maintaining a warm and empathetic tone at all times. • Resolve customer complaints and issues efficiently and effectively in a friendly and professional tone. • Process orders, returns, and exchanges accurately and in accordance with established procedures. • Maintain a comprehensive understanding of Paleovalley products and promotions. • Record and update customer information in our database and follow all required procedures for documentation. • Collaborate with other departments to resolve complex customer issues. • Provide feedback to management regarding common customer concerns and suggest improvements. • Meet or exceed performance metrics, including call handling time and customer satisfaction scores. • Stay up-to-date with company policies, procedures, and product knowledge. • Identify customer needs and recommend suitable Paleovalley products. • Promote and upsell Paleovalley products during customer interactions. • Achieve sales targets and contribute to overall company sales goals. Competencies • Excellent verbal communication skills with a friendly and professional demeanor. • Ability to handle high call volumes and work in a fast-paced environment. • Strong problem-solving abilities and attention to detail with the ability to adhere to procedures. • Ability to work independently and as part of a team. • Proficiency in using customer service software and tools, with the ability to learn new software/tools as needed • Maintain consistent empathy and patience when dealing with customers. • Strong organizational and multitasking skills. Required Education and Experience • High school diploma or equivalent; additional education or certifications in customer service, sales, or related fields is a plus. • To be considered, applicants must have a minimum of at least one year of experience in an e-commerce environment. • Candidates must have one year of experience in a phone support role, with the ability to answer calls in a friendly and warm manner. • Minimum three months of sales experience. Preferred Education & Experience • Sales experience and a proven track record of meeting or exceeding sales targets is preferred. • Experience with Google Suite, Slack, Shopify, Help Scout, and Richpanel preferred. Additional Eligibility Qualifications Candidates must have the ability to maintain a dedicated, distraction-free, quiet work environment during working and training hours. The company will provide any required equipment. Work Environment and Physical Demands This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies that weigh up to 10 pounds, and to bend and stand as necessary. Position Type/Expected Hours of Work This is a full-time position, during regular business hours between 9:00am - 5:00pm in the employee's time zone. Candidates may be located in any approved states, with a preference for candidates that can support the following time zones: MST or PST. This position does not require travel. Work Authorization/Security Clearance (if applicable) The employee must be authorized to work in the United States for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. #LI-remote EEO Statement: Paleovalley and Wild Pastures are equal opportunity employers. Employment and processes, including decisions to hire, promote, discipline, or discharge, are based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. E-Verify: Paleovalley and Wild Pastures participate in E-Verify, the federal program for electronic verification of employment eligibility. Powered by JazzHR fcWSp3jTop