Mineral.io

Lead retention strategies and campaigns for DTC brands, interpret performance data, and guide clients confidently. | 3+ years in lifecycle marketing or CRM, strong Klaviyo experience, and experience managing multiple DTC accounts in an agency setting. | About Mineral: Mineral is a Klaviyo Elite Partner and retention-focused agency working with established DTC brands to drive growth through email, SMS, WhatsApp, and direct mail. We specialize in holistic lifecycle strategy, campaign planning, and execution that protects LTV and compounds revenue over time. Our work is strategy-led, data-informed, and built for brands that take retention very seriously. • This is a fully remote role. We’re open to candidates globally, with a preference for those who can work overlapping US hours. About the Role: You’ll be the strategic lead for 4–6 DTC brands, responsible for defining direction, setting priorities, and ensuring every retention initiative aligns with the client’s business objectives. You’ll make informed decisions using customer behavior, lifecycle data, and core ecommerce metrics — while bringing the creative instincts needed to shape strong angles, offers, and campaign ideas. This role requires someone with strong strategic instincts — someone who can look at performance, understand the ecommerce model behind it, and translate that into a clear plan without needing extensive direction. You’ll also bring the communication skills and EQ to guide clients confidently, simplify complex ideas, and keep conversations productive and focused. You’ll operate with a high degree of autonomy, balancing strategic thinking with hands-on involvement where it meaningfully impacts quality or results. You should be comfortable navigating incomplete information, troubleshooting issues in real time, and moving work forward with sound judgment and clear communication. Day to day, you’ll spend a lot of time in Klaviyo — reviewing performance, pulling reports, pressure-testing segments, and translating lifecycle data into decisions clients can understand and act on. You should be comfortable discussing results and tradeoffs with CMOs and Marketing Directors, and confident taking a holistic view of each business beyond email alone. This is a senior role for a seasoned strategist, not a training-ground. Klaviyo heavy. We’re looking for someone who can lead accounts confidently from day one. What You'll Own: Strategy & Planning You’ll craft the retention strategy for each account — mapping lifecycle priorities, designing monthly plans, shaping campaign angles, and setting clear direction. You’ll think holistically about CAC, LTV, purchase cadence, and user behavior, helping clients understand both the big picture and the specific next steps. As part of this work, you’ll also look for opportunities across email, SMS, direct mail, and emerging channels like WhatsApp to strengthen the overall retention ecosystem. Campaign & Email Automations You’ll guide campaigns from concept to launch, ensuring the angle, segmentation, testing plan, and creative direction all align with the broader strategy. You’ll stay hands-on enough to keep the work sharp while directing designers, copy partners, and ops toward a polished final product. For larger lifecycle projects, you’ll partner closely with our Flows Manager to ensure your strategic direction translates cleanly into technical execution and scalable flow builds. Performance & Reporting You’ll lead weekly recaps and monthly reviews (with analytics support from Hiro), identify wins and risks, and shape clear next steps. You’ll develop the performance narrative for each account, preparing thoughtful QBRs that tie decisions to revenue and LTV growth. Client Ownership You’ll run client calls, guide decisions, and navigate uncertainty with confidence. You’ll handle strategic questions, troubleshoot issues in real time, and keep clients focused on the right priorities. Your communication style should be steady, structured, and clear. Execution Support You won’t be doing everything alone. You’ll stay close to execution (especially early on) while production support ramps. Over time, more technical work shifts off your plate so you can stay focused on strategy. What We Expect: We expect you to bring clear thinking, strong judgment, and a steady, structured approach to your accounts. You should be comfortable making decisions, setting priorities, and bringing order to complex situations. You’re the strategic adult in the room, and clients look to you for direction. • Clear, structured communication • Ownership and follow-through • Strategic thinking paired with clean execution • Calm problem-solving under tight deadlines • Strong attention to detail • A proactive mindset • Ability to operate independently in a fast-paced environment What You Bring: We will only consider candidates with real retention experience and a proven ability to operate at a strategic level. If you have not owned DTC retention strategy before — shaping direction, interpreting performance, and guiding decision-making — this role will not be a fit. You should also have an understanding of the Shopify ecosystem and the tools that support retention — including platforms like Recharge, Yotpo, or Lifetimely — along with comfort working with core ecommerce metrics such as CAC, LTV, contribution margin, and value-based segmentation (e.g., RFM). • 3+ years in lifecycle marketing, CRM, or email/SMS retention • 2+ years experience of other ESPs like Sendlane, Braze, Customer.io a plus • Strong Klaviyo experience (campaigns, flows, segmentation, troubleshooting, deliverability) • Experience managing multiple DTC accounts in an agency environment • Confidence leading client communication and decision-making • Ability to interpret data and turn it into structured next steps • Ability to work during US Eastern Time hours • Eastern Europe / LATAM candidates encouraged (all regions considered) Why Join Mineral: Mineral is intentionally lean, senior, and focused. You’ll work directly with the founder and Head of Strategy, enjoy real ownership over your accounts, and have a voice in shaping the systems and tools that support our work. We value thoughtful execution, clarity, and structure — and we build processes that respect your time and focus. • Small, senior team with high autonomy • Work directly with the founder and Head of Strategy • Flat rate and Full-Time positions available after initial trial period • Fully remote • Flexible PTO • Opportunity to improve systems, tools, and workflows • We prioritize clarity, strategy, and client outcomes—not busywork Looking forward to hearing from you.

Lead retention strategy and execution for multiple clients, manage client relationships and communication, oversee campaign deployment and optimization, and coordinate cross-functional teams to drive measurable growth. | 2+ years experience with Klaviyo and account management, strong strategic mindset, excellent communication and time management skills, familiarity with e-commerce marketing and Shopify, and ability to work remotely across multiple time zones. | This is a remote contract role paid in USD. We’re ideally looking for someone based in Canada, the U.S. or LATAM for time-zone alignment. We believe that in a world of digital overload, customers crave genuine connections and delightful experiences. Our fun, smart, and driven team is passionate about delivering on this mission and helping our clients drive more customer acquisition and retention via Email, SMS, and direct mail marketing. Job Description Mineral.io (mineral.io) is a retention marketing agency and Klaviyo Elite Partner helping ambitious DTC brands turn one-time buyers into lifelong customers. We don’t just “manage” email and SMS programs — we build and execute retention strategies that drive sustainable, long-term growth. We’re looking for an Account Manager with a strategist’s mindset to own some of our most important client relationships. You’ll partner directly with founders, CMOs, and marketing teams to define strategy, translate insights into action, and ensure that everything we produce aligns with clear business outcomes. This is a remote position starting at ~20 hours per week, with the opportunity to transition to full-time. Now onto the nitty-gritty... What You’ll Do • Lead retention strategy across 3-5 clients. You’ll own the roadmap — defining goals, sequencing experiments, and ensuring every initiative ties back to measurable growth. • Translate strategy into execution. You’ll collaborate with our designers, copywriters, and ops team to bring campaigns and flows to life, ensuring every message is thoughtful, high-performing, and on-brand. • Guide testing and optimization. You’ll plan A/B tests, monitor performance, and connect insights to next steps — helping clients make smarter, data-backed decisions. • Manage projects and communication in ClickUp. You’ll keep timelines clear, expectations aligned, and deliverables moving — creating structure without micromanagement. • Act as a trusted advisor. You’ll join client calls, present strategic recommendations, and guide brands through complex retention challenges with clarity and confidence • Own the details that make strategy real. Whether QAing a campaign, reviewing segmentation logic, or refining a brief, you’ll sweat the small stuff because it all adds up to trust and results. Who You Are • A natural relationship builder with strong strategic instincts — you think in systems, patterns, and long-term outcomes. • Experienced in DTC marketing, ideally within an email/SMS-focused agency or eCommerce brand. • Fluent in Klaviyo, and comfortable discussing deliverability, segmentation, and experimentation. • A clear communicator who brings positivity, curiosity, and ownership to every client interaction. • Equally comfortable zooming out to set direction and zooming in to make sure the details are right. Required Skills and Experience • 2+ years of experience with Klaviyo – Driving results for our clients is the most important thing we do. You must have experience creating email marketing strategies and be comfortable working in Klaviyo. You should love testing and using data to develop your strategy. • Fluent in English with a High EQ – Since you will be having weekly calls with American clients, you should be fluent in English. Strong interpersonal and communication skills are also crucial. • Next-level time management skills – You’ll be expected to juggle your own work schedule along with the schedules of team members operating across many different time zones. Working early EST hours may be required. • Excellent communication skills – Account Managers are great notetakers and comfortable conversationalists who intuitively understand how to best communicate with clients. Whether you’re writing a quick email or hopping on an hour-long call, you should be able to get your point across quickly and clearly. You’ll need excellent time management skills to meet deadlines and deliver outstanding results. • 2+ years experience in Account Management (or comparable consultancy experience) • A great strategic mind. You love finding new ways to achieve our goals and thinking through new projects. • AI-Forward – you are knowledgeable about AI and use it daily. • Deep understanding of e-commerce marketing and the Shopify ecosystem. • You should be technical enough to communicate complex ideas to technicians and responsible enough to do your own quality control. Responsibilities • You'll attend client-facing meetings (PST and EST timezones) and take notes on calls • You'll communicate with clients for approvals and onboarding tasks in ClickUp • You'll request missing assets and approvals (from the clients) for the creative team • You'll organize your team's workflow across multiple accounts • You'll build and deploy email campaigns and automated flows • You'll manage the email deployment workflow and calendar, including management of creative and copy • You'll delegate and create action items for both your team AND your clients • You'll ensure deadlines are met by the team while considering their bandwidth • You'll maintain a strong relationship between clients and teammates • You'll oversee day-to-day email campaign execution, sometimes within tight deadlines, including set-up, segmentation, scheduling, testing, tagging, deployment, and reporting/analytics • You'll take charge of regular reporting on multiple accounts • You'll create and organize employee SOPs to increase team efficiency • You'll be vocal about your bandwidth, insight, thoughts, opinions, dreams, and more because you want to grow in your role, reach your optimal potential, and comfortably (frazzle-free!) bring only your best to the table • You'll be responsive via Slack for team collaboration to crush the day-to-day! What we offer • Unlimited PTO (for Full-Time team members) • Flexible hours (need to be out of the office on a Tuesday - cool) • Paid training • Growth opportunities • Diverse and growing team – we are based in NYC with a distributed team in Canada, Mexico, Colombia and Eastern Europe. • More... How to Apply We’re skipping traditional phone interviews to save everyone a little time and instead ask candidates to fill out the following application, which should take approximately 10 minutes to complete. Please note, you'll need to submit a LOOM video to be considered for the position 👇 Here’s your application link: https://forms.clickup.com/2372399/f/28ctf-99751/CAR2DU53CLKV2E2KDG Only candidates who complete the entire form will be considered. We can’t wait to hear from you! Next Steps • APPLY ONLINE: https://forms.clickup.com/2372399/f/28ctf-99751/CAR2DU53CLKV2E2KDG • APPLICATION REVIEW – We’ll take a look at your submission and get in touch in 3-5 days to schedule an interview if we think you’d fit in at Mineral! • TEST ASSIGNMENT (paid) – We’ll ask you to complete a mini-project for which you will be paid. • INTERVIEW– Your first interview is with a Mineral Recruiter. We’ll arrange a second meeting with an Operations Manager if you proceed forward. • Offer – We’ll offer you the job and begin onboarding if all goes well! Please apply in English only!