iRhythm Technologies, Inc.

You would set the direct-to-consumer marketing roadmap and lead teams in turning market insights into omnichannel programs that strengthen patient engagement and business growth. | The role requires a bachelor’s degree, at least 12 years of consumer marketing or commercial strategy experience, preferably in healthcare or medical devices, plus executive communication and stakeholder influence. | Career-defining. Life-changing. At iRhythm, you’ll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what’s possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you. Curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career About This Role: At iRhythm, you’ll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere, can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what’s possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you: curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career. Position Summary We are seeking a Director, Consumer Marketing & Strategy to define and advance iRhythm’s direct-to-consumer (DTC) marketing strategy and help shape our longer-term approach to consumer growth and engagement. Reporting into the VP, Global Marketing and Commercial Strategy, this highly visible, senior individual contributor will connect consumer insights, market opportunities and commercial priorities to strategies that increase awareness, improve patient education and engagement, and support sustainable business growth. This leader will own the consumer marketing strategy and roadmap across priority business initiatives, establish scalable omnichannel capabilities, and translate market and patient insights into strategic choices, investment recommendations and measurable outcomes. Working through influence rather than direct people management, the Director will convene cross-functional teams and agency partners to bring high-impact programs to market in a compliant and patient-centered manner. As the organization’s consumer capabilities mature, this role is expected to play an increasingly significant role in defining an enterprise consumer strategy, including where and how iRhythm engages consumers throughout their health journey. The ideal candidate combines strategy development and hands-on operating judgment, executive-level communication, analytical rigor, and the ability to build in an evolving environment. Key Responsibilities Consumer Marketing Strategy & Roadmap Own and evolve the DTC marketing strategy and multiyear roadmap across prioritized disease states, audiences and business initiatives, aligned to enterprise and commercial objectives. Define consumer segmentation, journeys, value propositions, messaging and channel roles; prioritize initiatives based on consumer needs, business value, feasibility and compliance considerations. Lead annual and ongoing planning for consumer marketing, including strategic tradeoffs, agency direction, resource needs and investment recommendations. Consumer & Commercial Growth Strategy Partner with Commercial Strategy, Product Marketing, Market Access, Sales and other leaders to identify and assess consumer-driven market opportunities, unmet needs and potential growth pathways for the organization’s full portfolio of products. Develop strategic hypotheses, opportunity assessments and business cases that integrate market dynamics, patient behavior, care pathways, competitive trends and commercial economics. Bring the consumer perspective into commercial planning, portfolio and go-to-market discussions; recommend where iRhythm should focus, invest, test, scale or change course. Help shape a longer-term enterprise consumer strategy and the organizational capabilities required to deliver it, with ownership expanding as priorities and governance evolve. Omnichannel Marketing & Consumer Engagement Provide strategic leadership for compliant omnichannel campaigns that build awareness, educate consumers and support appropriate provider-led conversations and care-seeking behaviors. Direct integrated plans across paid, owned and earned channels in partnership with Digital Marketing, Communications, Product Marketing and external agencies; guide creative, content, testing and optimization. Ensure development of high-quality consumer and patient education experiences and assets across web, social, video, email, in-office and other relevant touchpoints. Partner with commercial teams on field readiness and appropriate customer-facing integration of consumer initiatives. Consumer, Market & Competitive Insights Establish a consumer learning agenda using primary research, voice-of-customer work, behavioral data, market intelligence and program analytics. Synthesize insights about awareness, health decision-making, patient journeys, care settings, insurance considerations, access barriers and competitive activity into implications for strategy. Communicate insights and recommendations to senior stakeholders, influencing strategic priorities and go-to-market decisions. Patient Advocacy & Ecosystem Partnerships Define the strategic role of patient advocacy, community education and relevant consumer ecosystem partnerships in advancing awareness, understanding, self-advocacy and appropriate access to care. Evaluate partnership opportunities and guide coordinated, compliant initiatives with Patient Advocacy, Market Access, Government Affairs, Communications and Medical Affairs partners. Performance, Investment & Operating Discipline Establish a measurement framework spanning awareness, engagement, qualified actions, learning milestones and contribution to business goals; distinguish leading indicators from outcomes that are difficult to attribute directly. Evaluate channel and campaign performance, recommend resource reallocation and translate results into executive-ready strategic decisions and business reviews. Guide cross-functional workstreams and external agency performance through clear objectives, governance, milestones and accountability, without formal direct reports. Compliance & Cross-Functional Leadership Ensure consumer programs operate within applicable Medical, Legal and Regulatory requirements and established review processes; anticipate claims, privacy and reputational considerations with expert partners. Act as a senior strategic connector across Marketing, Commercial Strategy, Digital, Sales, Market Access, Medical, Regulatory, Legal, Communications and external collaborators. Influence senior leadership through clear points of view, evidence-based recommendations, crisp executive storytelling and effective management of competing priorities. Qualifications Bachelor’s degree required; advanced degree in marketing, business, strategy, communications, public health or a related field preferred. 12+ years of progressive experience in consumer marketing, commercial strategy, growth strategy or related areas, including substantial healthcare experience in medical devices, diagnostics, digital health, pharmaceuticals or disease awareness. Demonstrated ownership of enterprise-relevant consumer marketing strategies, integrated programs and measurable business outcomes; experience creating new capabilities or entering new markets strongly preferred. Ability to develop market opportunity assessments, synthesize consumer and competitive insights, make investment tradeoffs and translate ambiguity into actionable strategic roadmaps. Deep expertise in omnichannel marketing, segmentation, customer journeys, consumer research, digital measurement and agency leadership. Experience with patient advocacy and cross-functional healthcare stakeholder engagement, including working within Medical, Legal and Regulatory review environments. Executive presence, exceptional written and verbal communication, and a track record of influencing senior stakeholders and leading complex initiatives without formal authority. Comfort balancing strategic development with practical execution in a fast-moving, evolving business environment. Travel Up to 20% domestic travel anticipated, including customer and partner meetings, conferences, agency working sessions and team events. Location: Remote - US Actual compensation may vary depending on job-related factors including knowledge, skills, experience, and work location. Estimated Pay Range $162,000.00 - $211,000.00 As a part of our core values, we ensure an inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills, and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer. We will consider for employment all qualified applicants with arrest and conviction records in accordance with all applicable laws. iRhythm provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including those who may have any difficulty using our online system. If you need such an accommodation, you may contact us at taops@irhythmtech.com About iRhythm Technologies iRhythm is a leading digital healthcare company that creates trusted solutions that detect, predict, and prevent disease. Combining wearable biosensors and cloud-based data analytics with powerful proprietary algorithms, iRhythm distills data from millions of heartbeats into clinically actionable information. Through a relentless focus on patient care, iRhythm’s vision is to deliver better data, better insights, and better health for all. Make iRhythm your path forward. Zio, the heart monitor that changed the game. There have been instances where individuals not associated with iRhythm have impersonated iRhythm employees pretending to be involved in the iRhythm recruiting process, or created postings for positions that do not exist. Please note that all open positions will always be shown here on the iRhythm Careers page, and all communications regarding the application, interview and hiring process will come from a @irhythmtech.com email address. Please check any communications to be sure they come directly from @irhythmtech.com email address. If you believe you have been the victim of an imposter or want to confirm that the person you are communicating with is legitimate, please contact taops@irhythmtech.com. Written offers of employment will be extended in a formal offer letter from an @irhythmtech.com email address ONLY. For more information, see https://www.ftc.gov/business-guidance/blog/2023/01/taking-ploy-out-employment-scams and https://www.ic3.gov/Media/Y2020/PSA200121

Lead direct-to-consumer growth strategies, manage omnichannel campaigns, foster patient advocacy, and translate market insights into business programs. | 12+ years marketing experience in healthcare or medical devices, bachelor's required, master's preferred, with cross-functional leadership and regulatory experience. | Career-defining. Life-changing. At iRhythm, you’ll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what’s possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you. Curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career About This Role: About iRhythm At iRhythm, you’ll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere, can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what’s possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you: curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career. Position Summary We are seeking a Sr. Marketing Manager, Direct-to-Consumer (DTC) to play a critical role in shaping how iRhythm expands consumer and patient awareness and education. This highly visible position will help define and execute strategies that increase consumer awareness, strengthen engagement, and support key business growth priorities. This individual will lead the development of omnichannel marketing efforts that educate and empower consumers on their healthcare journey and demonstrate the value of iRhythm solutions. This role will influence how iRhythm connects with patients today while building scalable capabilities that support the company's next phase of growth. Success in this role requires consumer marketing expertise, strategic thinking, innovation, analytical rigor, and strong influence skills. The ideal candidate will be comfortable building new capabilities, identifying growth opportunities, and helping shape the future of patient engagement at iRhythm. This individual will serve as a strategic connector across the organization, translating market intelligence into programs that drive measurable impact for patients and the business. Job Duties Direct-to-Consumer Marketing Strategy Lead the development of direct-to-consumer growth strategies that expand patient awareness, engagement, and activation across iRhythm's highest-priority business initiatives. Define audience strategies, messaging frameworks, and value propositions that shape how iRhythm engages and educates patients across multiple disease states. Partner with business leaders across iRhythm to ensure patient engagement strategies support enterprise priorities and future growth opportunities. Omnichannel Campaigns & Consumer Engagement Lead development and execution of compliant omnichannel DTC campaigns that build awareness, educate patients, and support appropriate provider-led conversations. Partner with iRhythm Marketing, Public Relations and Communications teams and external agencies to develop, launch, and optimize paid, owned, and earned media programs across relevant consumer touchpoints. Develop patient education materials, website content, videos, social content, in-office materials, brochures, email journeys, and other digital assets that improve consumer understanding and engagement. Support internal readiness and field pull-through by creating clear guidance, launch materials, and enablement resources for commercial teams and customer-facing stakeholders. Customer & Market Insights Maintain a strong understanding of patient needs, consumer behaviors, healthcare decision journeys, care setting dynamics, and market trends through voice-of-customer research, market research, campaign analytics, cross-functional partnership. Understand the role that health insurance coverage plays in consumer decision-making. Translate consumer insights, market intelligence, and advocacy learnings into strategic recommendations that influence marketing priorities, customer engagement approaches, and future growth opportunities. Patient Advocacy & Community Engagement Evaluate and recommend advocacy partnerships, sponsorship opportunities, educational programs, community engagement activities, and patient-focused initiatives that strengthen iRhythm's connection to relevant patient communities Partner with patient advocacy organizations on compliant awareness, education, and engagement initiatives that support patient understanding, self-advocacy, and access to care. Serve as an internal subject matter expert on advocacy engagement, ensuring alignment across Marketing, Market Access, Government Affairs, Public Relations and Medical Affairs teams. Market & Competitive Intelligence Monitor competitive developments, consumer healthcare marketing trends, patient education models, media channels, and emerging digital engagement practices. Develop market comparisons, messaging guidance, objection-handling support, and internal education tools that strengthen consumer marketing effectiveness and commercial alignment. Share competitive intelligence, and market learnings with Product Marketing, Commercial Strategy, Sales, Market Access, Digital Marketing, and Executive Leadership to inform business decisions. Compliance & MLR Partnership Ensure DTC programs are developed within applicable Medical, Legal, and Regulatory requirements, with appropriate claims, review processes, documentation, and risk mitigation. Partner with Medical, Regulatory, Legal, Marketing Operations, and agency partners to support efficient review, approval, and deployment of compliant consumer marketing assets. Marketing Performance & Analytics Define, monitor, and report DTC marketing performance metrics, including reach, engagement, conversion indicators, content performance, and contribution to business objectives. Measure campaign effectiveness, patient engagement, media performance, and marketing contribution to awareness, education, and appropriate action. Leverage audience insights, media analytics, website data, and performance trends to continuously optimize messaging, creative, channel strategy, segmentation, and investment allocation. Support business reviews by communicating campaign performance, audience trends, and strategic recommendations. Qualifications Bachelor's degree required; master’s degree in marketing, business administration, communications, patient advocacy or a related field preferred. 12+ years of progressive marketing experience, with significant experience leading DTC healthcare marketing programs for medical devices, diagnostics, digital health, pharmaceuticals or disease awareness organizations. Experience developing omnichannel marketing campaigns across digital, social, web, email, print, experiential and healthcare POS channels. Experience developing and managing relationships with patient advocacy organizations, patient support groups, professional societies, or community-based health social service organizations. Exceptional communication, presentation, storytelling, and executive influence skills. Demonstrated success leading highly cross-functional initiatives involving Product Marketing, Digital Marketing, Commercial Strategy, Sales, Regulatory, Legal, Medical Affairs, Market Access, Marketing Operations, external agencies, and Executive Leadership. Ability to thrive in a fast-paced, collaborative, and evolving business environment. Travel Up to 20% domestic travel is anticipated for this position, including customer meetings, conferences, agency sessions, and team events. About You Experience engaging patients through both direct-to-consumer and partner-led channels, including patient advocacy organizations, health systems, providers, payers, employers, and community-based organizations. Strategic consumer marketer with an entrepreneurial mindset and the ability to build scalable DTC marketing capabilities in a regulated healthcare environment. Demonstrated success influencing strategic decisions through DTC market intelligence, advocacy engagement, and cross-functional leadership. Comfortable navigating ambiguity while establishing clear frameworks, processes, and performance expectations for emerging consumer marketing programs. Deep understanding of healthcare decision-making across patients, providers, caregivers, clinical teams, operational stakeholders, and commercial partners. Experience marketing connected medical devices, diagnostics, digital health solutions, AI-enabled healthcare technologies, or patient-facing healthcare services. Experience with patient access and resource hubs. Executive presence with the ability to influence stakeholders across business functions. What’s in it for you This is a full-time position with a competitive compensation package, annual corporate bonus eligibility, and excellent benefits including medical, dental, and vision coverage starting on your first day, paid holidays, generous PTO, 401(k) with company match, an Employee Stock Purchase Plan, paid parental leave, family benefits, pet insurance discounts, cultural committee and volunteer opportunities, and more. Why iRhythm? At iRhythm, we are transforming healthcare—one heartbeat at a time. Join a purpose-driven team focused on saving lives through innovation, technology, and partnerships with world-class clinicians. Make iRhythm your path forward. As part of our core values, we ensure an inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills, and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer. We will consider for employment all qualified applicants with arrest and conviction records in accordance with all applicable laws. iRhythm provides reasonable accommodation for qualified individuals with disabilities in job application procedures, including those who may have difficulty using our online system. If you need such an accommodation, you may contact us at taops@irhythmtech.com. Location: Remote - US Actual compensation may vary depending on job-related factors including knowledge, skills, experience, and work location. Estimated Pay $138,000 - $170,000 As a part of our core values, we ensure an inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills, and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer. We will consider for employment all qualified applicants with arrest and conviction records in accordance with all applicable laws. iRhythm provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including those who may have any difficulty using our online system. If you need such an accommodation, you may contact us at taops@irhythmtech.com About iRhythm Technologies iRhythm is a leading digital healthcare company that creates trusted solutions that detect, predict, and prevent disease. Combining wearable biosensors and cloud-based data analytics with powerful proprietary algorithms, iRhythm distills data from millions of heartbeats into clinically actionable information. Through a relentless focus on patient care, iRhythm’s vision is to deliver better data, better insights, and better health for all. Make iRhythm your path forward. Zio, the heart monitor that changed the game. There have been instances where individuals not associated with iRhythm have impersonated iRhythm employees pretending to be involved in the iRhythm recruiting process, or created postings for positions that do not exist. Please note that all open positions will always be shown here on the iRhythm Careers page, and all communications regarding the application, interview and hiring process will come from a @irhythmtech.com email address. Please check any communications to be sure they come directly from @irhythmtech.com email address. If you believe you have been the victim of an imposter or want to confirm that the person you are communicating with is legitimate, please contact taops@irhythmtech.com. Written offers of employment will be extended in a formal offer letter from an @irhythmtech.com email address ONLY. For more information, see https://www.ftc.gov/business-guidance/blog/2023/01/taking-ploy-out-employment-scams and https://www.ic3.gov/Media/Y2020/PSA200121