Idera, Inc.

Optimize API content and metadata for AI-driven search environments, analyze LLM responses, and develop GEO strategies. | Over 3 years in SEO or developer marketing, understanding of AI search mechanics, API documentation skills, and data-driven content optimization experience. | Role Overview We are seeking a Generative Engine Optimization (GEO) Specialist to position Apilayer APIs as top-of-mind and top-ranked in LLM-based search environments such as ChatGPT, Perplexity, and other AI-powered discovery engines. This role sits at the intersection of marketing, AI, and developer relations—focusing on optimizing our API content, metadata, and positioning for discoverability and conversion within generative AI ecosystems. Key Responsibilities · Develop and execute a Generative Engine Optimization strategy with the SEO Lead and Content Team, to improve Apilayer’s APIs visibility and ranking within LLM-driven searches and AI assistants. · Analyze how LLMs interpret and recommend APIs, identifying key factors that influence their responses and rankings. · Optimize API descriptions, documentation, and metadata (e.g., OpenAPI specs, knowledge base, website content) for better comprehension by LLMs. · Collaborate with content, product, and SEO teams to align traditional SEO and GEO strategies. · Experiment with prompt engineering to test and measure how generative engines surface Apilayer APIs. · Create and maintain a GEO performance dashboard tracking impressions, citations, and conversions from LLM-based sources. · Partner with developer advocacy and partnerships teams to ensure Apilayer APIs are referenced in AI app ecosystems, API marketplaces, and developer tools that integrate with LLMs. · Stay ahead of trends in AI search, and generative content to continuously refine optimization tactics. · To support niche based prompt keyword planning for LLMs · To build a voice search strategy and how this differs to original search strategies Qualifications · 3+ years in SEO, growth marketing, or developer marketing roles (experience with APIs is a plus). · Understanding of LLMs, AI search, and generative content mechanics (ChatGPT, Claude, Perplexity, Gemini, etc.). · Strong grasp of API documentation, developer experience, and metadata optimization. · Analytical mindset with experience in data-driven content optimization and A/B testing. · Excellent written communication and prompt engineering skills. Comfortable collaborating across marketing, product, and engineering teams An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Drive product strategy, define features, coordinate development, and communicate product value. | Bachelor's degree, 2+ years in program management, software product experience, strong communication skills, familiarity with database products. | Would you be excited by defining and managing successful products in a huge and rapidly changing software industry? Databases fuel the explosive growth of the web and cloud economies, and IDERA is the industry leader in the field of SQL Server monitoring, security and compliance. Our suite of products is utilized worldwide by thousands of Fortune 100, Fortune 500 and small business. IDERA is currently looking for a motivated, energetic Product Manager to join the SQL Products team. At IDERA you will have an opportunity to grow your product and leadership skills in a fun, rapid pace and innovative work environment. Responsibilities: Drive the direction, feature set and release cadence for several products in the database monitoring, management and security space Work with customers, internal stakeholders and our development partners to drive product feature definition Plan and facilitate conversations across our organizations to understand requirements, pain points and devise strategies to address these issues. Documenting future product features and requirements into written Product Requirement Documents Driving and tracking product development progress with one or more development teams Helping to review and judge the severity and course of action for product defects as they arise Ability to communicate product roadmap and product value propositions to partner marketing and sales teams. Preferred Experience: A University / College bachelor’s degree 2+ years of program management experience with proven success in delivering end user-facing products and services Product Management experience in the development of software products Excellent written and spoken communications skills Familiarity with the software industry and Database products in particular An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Generate demand through content, social media, webinars, and performance reporting as an individual contributor. | 2-5 years marketing experience, excellent writing, paid ads management, webinar tools, SFDC campaign knowledge, and strong organizational skills. | Aqua Data Studio and Webyog are seeking a B2B Marketing Specialist for a 6-month contract position focused on generating demand. The role involves content creation, social media management, webinar coordination, and performance reporting. The ideal candidate is self-starter and comfortable working as an individual contributor with support from shared services. Requirements • 2-5 years of marketing experience • Excellent writing skills • Learner’s mindset • Ability to manage paid advertising on Google and LinkedIn • Experience with email contact segmentation • Working knowledge of Go-to-Webinar • Understanding of basic SFDC campaign management • Understanding of standard marketing data and UTMs • Strong organizational skills • Quick decision-making abilities • Strong work ethic • A keen eye for detail • Equal Opportunity Employer