Hyland

Lead marketing growth engine definition and operationalization to drive scalable revenue impact with AI and data-driven strategies. | 15+ years progressive marketing leadership in B2B software/tech with bachelor's degree required and MBA preferred. | Overview Job Description The Vice President Marketing Strategy & Operations is responsible for defining and operating the marketing growth engine for the organization. This leader sets the vision for how Marketing drives scalable revenue impact owning planning performance operating model and infrastructure. As a key member of the Marketing leadership team this role acts as a strategic partner to the CMO and executive leadership ensuring Marketing is accountable to pipeline creation progression and measurable business outcomes. This leader modernizes the Marketing function by embedding AI-enabled execution data-driven decision-making and customer-centric growth strategies at scale while building the operating discipline required to compete globally. Responsibilities Enterprise Marketing Strategy & Growth Leadership Partner directly with the CMO to define and operationalize the end-to-end marketing growth strategy aligned to company-wide revenue and market expansion goals Establish Marketing as a co-owner of all pipeline driving both creation and progression across the funnel Translate business strategy into a clear set of priorities investment decisions and execution frameworks across the global Marketing organization Serve as a key advisor to executive leadership on marketing performance investment trade-offs and growth opportunities Global Operating Model & Planning Own the global marketing operating model balancing centralized strategy with regional execution to support international scale Lead annual and quarterly planning across Marketing ensuring alignment to Sales Product and corporate priorities Drive prioritization and resource allocation to maximize pipeline impact and market outcomes Establish clear business rhythms interlocks and accountability mechanisms across functions Revenue Performance ROI & Investment Strategy Develop and maintain the rhythm of the business for pipeline creation and pipe progression so the larger demand gen teams are effective at overall pipe management Lead the pipeline & demand creation calls including working cross-functionally on readiness with data insights. Own Marketing’s performance framework focusing on pipeline ROI and revenue impact measurement Lead budget strategy and allocation across channels programs and regions to optimize for growth and efficiency Identify and correct inefficiencies in digital spend campaign performance and resource utilization Create executive-level visibility into marketing performance and business contribution Data AI & Martech Transformation Define and lead a next-generation marketing data and technology strategy that enables segmentation personalization and decision-making at scale Accelerate adoption of AI to support micro-segmentation content optimization and predictive insights Ensure data integrity governance and usability across platforms including resolving account-level data challenges Evolve the martech ecosystem to support ABM GEO and cross-channel engagement strategies Operational Excellence & Organizational Leadership Build and lead a high-performing Marketing Strategy & Operations function that enables scale execution discipline and accountability Establish governance frameworks processes and best practices that improve speed quality and efficiency Lead enterprise-wide change initiatives related to systems data and ways of working Foster a culture of ownership performance accountability and continuous improvement Market Visibility & Growth Enablement Advance digital and AI-driven visibility strategies including GEO (Generative Engine Optimization) to ensure competitive presence in emerging search environments Enable strong alignment across brand communications analyst relations and events to drive market leadership and growth Minimum Qualifications 15+ years of progressive marketing leadership experience with demonstrated ownership of strategy operations and revenue impact Proven track record of scaling marketing functions in a growing global B2B software or technology environment Deep experience in demand generation marketing operations and performance management tied to pipeline and revenue outcomes Strong understanding of modern marketing capabilities including AI ABM and digital transformation Experience partnering with executive leadership and influencing enterprise strategy Bachelor’s degree required; MBA or advanced degree preferred Ability to operate effectively in a fast-paced evolving and globally distributed organization

Lead AI-driven enterprise search product strategy and execution collaborating with engineering and sales for regulated industries. | Requires 5+ years product management in complex enterprise software, customer discovery skills, and AI/regulation expertise. | Overview Lead Product Manager Location: Remote - US Work Model: Remote About the Role The Lead Product Manager is responsible for leading a core AI-driven product focused on helping organizations securely find answers, insights, and decisions from their enterprise content. This role owns product strategy, roadmap, and execution for a sophisticated AI and search solution, working closely with engineering, marketing, solution engineers, sales, and other key stakeholders. This position plays a critical role in shaping how enterprise customers adopt AI responsibly, particularly in regulated industries such as healthcare, insurance, and government. This product is part of Hyland's Content Innovation Cloud (CIC) — the company's cloud-native foundation for unifying content, data, and processes across the enterprise. Here's What You'll Do Own and evolve the product roadmap as a living expression of strategy, customer value, and business outcomes; balance near-term delivery with long-term innovation in AI-powered search and decision support; connect customer problems, market trends, and business priorities into a clear product direction Lead continuous customer discovery through interviews, pilots, and feedback loops; validate problem statements, solution approaches, and value hypotheses using real customer evidence; translate discovery insights into roadmap decisions and measurable outcomes Partner closely with engineering to define requirements for AI-powered capabilities — including search, retrieval, enrichment, and agent-based workflows leveraging RAG, Graph RAG, and agentic orchestration — guiding execution from ideation through launch, iteration, and optimization Maintain strong awareness of the AI, enterprise search, and intelligent knowledge systems landscape; track emerging approaches across generative AI and AI-assisted decision making; apply competitive insights to influence roadmap, differentiation, and positioning Partner with Marketing, Solution Engineers, and Sales to articulate clear product value and differentiation; support enablement materials, demos, release narratives, and customer-facing content; translate technical progress into outcome-focused messaging for internal and external audiences Serve as a trusted product voice across engineering, marketing, solution engineering, sales, and leadership; influence decisions through clarity, credibility, and data-driven reasoning; shape thought leadership and mentor and collaborate with peers and cross-functional partners Technology Tools Generative AI Retrieval Augmented Generation (RAG) Graph RAG Agentic Orchestration Role Essentials 5+ years of proven experience as a Product Manager owning complex technology products, with strong understanding of enterprise software and full product lifecycle management Ability to collaborate deeply with engineering teams, reason about technical tradeoffs, and maintain delivery momentum while anticipating dependencies and risks Proven ability to build strong customer relationships and lead problem discovery through direct customer engagement Excellent communication skills with both technical and non-technical stakeholders, with a demonstrated ability to translate complex technology into clear business value Strong analytical and problem-solving skills with the ability to think beyond feature delivery to product value, including positioning, pricing, and business impact What We'd Like to See Experience with AI-powered products, enterprise search, or data-driven platforms Familiarity with Generative AI, retrieval-augmented generation (RAG), embeddings, or intelligent content systems Experience building products for regulated or security-sensitive environments such as healthcare, insurance, or government Exposure to AI evaluation, feedback loops, or learning systems that improve over time Experience supporting sales enablement, demos, or customer-facing engagements About Hyland Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com. About #HylandLife #HylandLife Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work. The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success. As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them. Equal Opportunity Statement Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.