How To MANAGE a Small Law Firm

Lead marketing strategy and execution for multiple law firm clients as a fractional CMO. | 12+ years senior marketing leadership, multi-client management, coaching skills, and experience partnering with business owners. | Job Description: • Define, refine, and elevate each law firm's brand strategy and positioning • Build high-performing marketing campaigns • Optimize digital and traditional marketing channels • Implement scalable marketing systems and compliant workflows • Use KPIs and analytics to measure results and guide decisions • Optimize campaigns to improve measurable ROI • Coach and mentor law firm owners and internal marketing teams • Improve client skills, processes, and accountability • Build trusted, long-term relationships with business owners • Serve as the marketing partner for a portfolio of growing law firms • Help law firm owners build brands, generate predictable leads, and scale with intention Requirements: • 12+ years of senior marketing leadership experience • Sustained experience advising or leading marketing for small to mid-sized businesses with roughly $5M–$30M+ in revenue • Direct, concurrent experience managing 2+ client relationships simultaneously for a year or more • Experience as a CMO, Fractional CMO, Outsourced CMO, Marketing Advisor, or in a similar multi-client marketing leadership role • Experience partnering directly with founders or business owners • Proven ability to translate marketing analytics into actionable strategy • Skilled at coaching and mentoring non-marketing executives and teams • Comfortable with hands-on execution and implementing compliant, scalable workflows • Bachelor's degree or equivalent professional leadership experience • Applicants must reside in AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA • Must be authorized to work in the U.S. without sponsorship • Legal industry experience is not required; willingness to learn law-firm advertising and bar-compliance rules • Experience in service-based industries and helping organizations scale beyond founder dependence is advantageous Benefits: • Performance compensation • Medical, dental, and vision insurance (75% employer-paid) • Company-paid short- and long-term disability • 401(k) with company match • Unlimited PTO • Paid Thanksgiving-week shutdown • One additional mandatory paid week off • Employee Assistance Program (EAP) • Pet insurance • Legal insurance • Professional and executive leadership development • Full-time W-2 employment • 100% remote work • Built-in team, systems, support staff, and client portfolio

Serve as strategic marketing advisor to multiple law firm owners and drive measurable growth through marketing leadership. | 10+ years senior marketing leadership experience including CMO or equivalent roles, strong business acumen, and ability to coach business owners. | Fractional Chief Marketing Officer — Turn Marketing Strategy Into Measurable Growth How To MANAGE a Small Law Firm (HTM) 100% Remote | Full-Time W-2 Executive $110,000 Base + Performance Compensation | $182,000+ OTE You know how to build a marketing strategy. You know how to drive growth. Now imagine doing it for multiple business owners — without having to spend your time selling your next client. That's what makes this opportunity different. How To MANAGE a Small Law Firm (HTM) is a national leader in Fractional C-Suite services for solo and small law firms. We're looking for an experienced Chief Marketing Officer / Fractional CMO to serve as a strategic marketing partner to a portfolio of law firm owners. HTM provides the clients. You focus on what you do best — leading marketing and producing results. WHAT YOU'LL DO • Serve as the marketing executive and strategic advisor to multiple law firm owners • Develop marketing strategies tied directly to revenue and business goals • Build marketing systems, processes, and accountability • Develop brand strategy and positioning • Oversee digital and traditional marketing initiatives • Analyze KPIs, lead generation, conversion, and ROI • Coach business owners and marketing teams • Turn strategy into execution and measurable results • Help clients build sustainable, scalable marketing programs WHO YOU ARE We're looking for an experienced Chief Marketing Officer, Fractional CMO, or senior marketing executive who understands that great marketing isn't just about activity — it's about business results. You'll be a strong fit if you have: • 10+ years of senior-level marketing leadership experience • Significant experience operating at the CMO level • Experience as a CMO, Fractional CMO, or equivalent senior marketing leader • Experience advising or managing marketing for multiple businesses or clients • Strong understanding of marketing strategy, lead generation, conversion, branding, analytics, and ROI • Experience working directly with business owners, CEOs, or senior executives • Strong business acumen and the ability to connect marketing to revenue • The ability to coach, challenge, and hold business owners accountable Legal, agency, consulting, professional services, or small/mid-sized business experience is a plus — but not required. We'll teach you the legal side of the business. WHY HTM? Be the CMO without having to build the practice. • No business development — HTM provides your client portfolio • Predictable income + upside — $110K base + performance compensation • Multiple businesses — solve different marketing challenges without the instability of running your own practice • Real impact — work directly with business owners and help them grow • Built-in support — established systems, resources, and a team behind you COMPENSATION & BENEFITS • $110,000 base + performance compensation • $182,000+ On-Target Earnings • Medical, dental, and vision — 75% employer-paid • Short- and long-term disability • 401(k) match • Unlimited PTO • Paid Thanksgiving-week shutdown • 100% remote • Full-time W-2 employment LOCATION Candidates must reside in one of the following states: AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA Must be authorized to work in the U.S. without sponsorship. ABOUT HTM How To MANAGE a Small Law Firm helps solo and small law firm owners build the business behind the practice. Our Fractional C-Suite executives work directly with law firm owners in CEO leadership, operations, finance, marketing, and growth. We're looking for A Players who want to make a meaningful impact and believe great advice should produce great results. APPLY TODAY Become the marketing leader law firm owners rely on to build their brand, generate leads, and grow — with the clients, systems, and support already in place.