HigherVisibility

Manage client accounts, lead internal teams, ensure timely delivery of marketing solutions, and maintain strong client relationships. | 5-7 years of account management in advertising, digital marketing agency experience, leadership skills, strong analytical and communication abilities, and ability to work independently and cross-functionally. | HigherVisibility, a leading digital marketing agency headquartered in Memphis, TN, is growing quickly and in need of a highly motivated, proactive, and driven Senior Brand Success Manager to serve our growing client base. This role will be responsible for managing various accounts and ensuring that objectives are met. The Senior Brand Success Manager will act as a liaison between our customers and cross-functional internal teams to ensure the timely and successful delivery of our solutions according to customer needs. Familiarity with a variety of SEO/PPC/Social and industry concepts, practices, and procedures, this role will rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others to support client objectives. A wide degree of creativity, flexibility, and acclimation to a fast-paced and growing business is expected. This position will report directly to the Director of Brand Success. Qualifications:Five to seven (5-7) years of account management experience across advertising, preferably on the brand sideDigital Marketing Agency experience is a MUSTProven track record in leading marketing teams and managing various accountsStrong analytical skills and business marketing experienceExecutive presence and confidence working with clients at senior VP, C-suite, and executive leadership levelsAbility to connect the dots for both clients and internal teams in a clear and easy-to-understand mannerPersuasive storytelling skillsExperience actively building and maintaining exceptional working relationships with clients and colleaguesAbility to work both independently and in a cross-functional team environmentExperience taking initiative to innovate and solve problemsMust have the ability to constantly shift gears, solve problems, synthesize ideas, and listen to changing needsMust embrace curiosity and thought leadership by staying up to date on industry news, technology trends, and best practices Responsibilities:Facilitate communication between the company, the client, and the leadersManage contract creation, onboarding of services, and workflows of internal team management with Brand Success Managers and other internal teams working on brand partnershipsAttend in-person meetings, conventions, and events as needed (typically 2-3 times per year, but always subject to change)Lead day-to-day client communication and initiatives, including an understanding of business building, strategy, media, and creative projectsBuild rapport and credibility to engage in and foster strong relationships with clients and partner agenciesInfluence the development of the highest quality work within execution teams (SEO, PPC, IT/Analytics, and others as needed)Research and understand the brand, monitor competitors, and overall category to identify implications that add value for the client in a proactive mannerUnderstand the long-term and short-term goals of the clients and lead the team to stay focused on these goalsDevelop meeting agendas and take accurate notes on client meetings, disseminating information to internal teams as necessaryBuild and present client decks, including QBRs, yearly reviews, and competitive reviews, adhering to agency and client standardsAssist in developing thorough Scopes of Work as neededDevelop and manage detailed timelinesManage all client deliverables and deadlinesManage Brand Success Managers/Specialists assigned to duties within the partnership of the Brand Success teamHelp review and maintain all client budgetsOversee all reporting to ensure accuracy and consistencyEnsure quality work from all team members to help exceed client expectationsConcurrently manage multiple accounts, deadlines, and ideasPerform other related duties as assigned Benefits:Flexible PTOEmployee-First CultureFully RemoteWork From Home StipendMedical, Vision, and Dental401K MatchingLife InsuranceIncredible Company ComraderyAnd So Much More!About HigherVisibility: HigherVisibility is a nationally recognized internet marketing agency that offers a full range of internet marketing services, including SEO, PPC Marketing, Social Media Marketing, Website Design, Affiliate Marketing Management, and much more. Our mission is to provide clients with the most professional and highest quality internet marketing services and customer service available. *This position is fully remote

Develop and manage paid search and social campaigns across multiple platforms, optimize performance, communicate with clients and account managers, and analyze campaign data for strategic insights. | At least 3 years of agency experience managing PPC campaigns with multiple Google Ads certifications and Facebook Blueprint certification, strong analytical and communication skills, and ability to manage multiple client accounts. | HigherVisibility, a leading internet marketing firm in Memphis, TN, is growing quickly and needs a fully remote, experienced Senior Paid Media Specialist. If you have at least three years of agency experience using Paid Media platforms like Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, Amazon Ads, etc., excellent analytical skills, and the ability to take the ball and run with it, you will be highly valued and rewarded at HigherVisibility. Job Description: The Senior Paid Media Specialist will develop and manage large and small Paid Search accounts and marketing campaigns (Google AdWords, Facebook Ads, Bing Ads), regularly working closely with account managers to ensure our clients receive optimal results. RESPONSIBILITIES Focus on planning and executing Pay-per-click (PPC) and Paid Social campaigns across major platforms today (Google, Meta & Bing Ads) and tomorrow (LinkedIn, Amazon, etc.) • Execute paid campaigns on Google, Facebook / Meta, and Bing, and analyze data to optimize campaigns to stay on target. • Maintain ongoing, proactive, and consistent communications with BSM (Business Success Manager / Account Managers) and clients on account progress, performance, and problem resolution • Assist with new business processes for the PPC and Paid Social program • Leverage Paid Media Management Platforms to maximize the efficiency and effectiveness of Paid Media accounts • Actively test and analyze paid search ad copy to achieve maximum ROI • Execute and analyze monthly paid search business metrics, budgets, and reports • Research and evaluate paid search marketing efforts and identify new search opportunities • Track paid search best practices, bid management systems, keyword developments, and industry trends • Oversee Google/Bing, social media budgets, pacing, and monthly spend reconciliation for all assigned accounts. • Manage a large group of clients' Paid Media accounts • Create client-facing reports that show the success of the plan and campaign stewardship as part of the Quarterly Business Review (QBR) process • Analyze measurement studies and attribution to identify strategic opportunities while demonstrating a willingness to bring new ideas, approaches, and tests to the client through Business Success Manager (BSM). • Stay abreast of relevant PPC trends and recommend strategies that meet client’s business goals. Required Skills/Experience: • THREE (3) OR MORE YEARS OF AGENCY EXPERIENCE A MUST • THREE (3) or more years of experience managing PPC ad campaigns and working directly in Google Ads MCC • You must have at least two of these Google Ads Certifications: Search, Performance Max (PMax), Shopping, and Display • You should have at least one of these Facebook Blueprint Certifications at intermediate or higher level: Media Planning Professional, Media Buying Professional, and/or Creative Strategy Professional • 2+ Years of understanding of basic Google Analytics functionality and reporting • Ability to tell a meaningful story rooted in data-based insights • Ability to analyze raw data and formulate insights for client strategy • Excellent writing, grammar, and communication skills • Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks • Ability to prioritize ruthlessly and manage multiple client accounts at once • Strong interest in advertising • Team player, eager to learn, proactive, adaptable and flexible • Outgoing personality with excellent communication skills • Ability to demonstrate analytical skills, technical knowledge, and attention to detail • Knowledge of conversion tracking and optimization is a plus Benefits: • Flexible PTO • Employee-First Culture • Fully Remote • Work From Home Stipend • Medical, Vision, and Dental • 401K Matching • Life Insurance • Incredible Company Comradery • And So Much More! About HigherVisibility: HigherVisibility is a nationally recognized internet marketing agency that offers a full range of internet marketing services, including SEO, PPC Marketing, Social Media Marketing, Website Design, Affiliate Marketing Management, and much more. Our mission is to provide clients with the most professional and highest-quality internet marketing services and customer service available.