Front Row

Develop and execute influencer marketing strategies, manage campaigns, and analyze performance to drive brand engagement. | Requires 5-6 years in agency influencer/creator marketing roles, strong relationship-building skills, and proficiency with platforms like CreatorIQ. | At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. Based in San Diego, California, our content creation & digital marketing agency specializes in the beauty, health, and wellness industry and offers 360 marketing services, including social media marketing, content creation, influencer/creator marketing, paid digital media, creative development, email marketing, and website development. We look at the digital space with a wide-angle lens — making us uniquely qualified to expand and elevate our client’s digital reach while delivering consistency across performance marketing, social marketing, influencer/creator marketing, email marketing and CRM. With over $17M in revenue, the current team is over 80 people. Top clients include Jergens, Bio-Oil, Rimmel, Olaplex, and JLo Beauty. The San Diego office also has its own studio for shoots, which is a key part of the client offering, developing ongoing social content, email marketing assets, social and streaming ads, photography and video for everything from evergreen messages to product launches. We lead with instinct. We validate with evidence. And we value add for everyone. Job Overview: As the Sr. Manager, Partnerships, you will be a part of an innovative, fast-paced team dedicated to producing exciting and engaging experiences that reflect a variety of our client’s brand values. Bringing your creative and analytical skills to the position, you will be responsible for the ideation, planning, and execution of the vision for influencer/creator marketing and complementary 360 campaign strategy to expand brand awareness and drive engagement, acquisition, and retention. Collaborating cross functionally across teams such as Social Media, Performance Marketing, TikTok Shop, Amazon and DTC you will contribute an in-depth understanding of the influencer/creator landscape and effective creator-first content, driving brand love and brand affinity through a data-first approach. You will lead big picture strategic thinking focused on business and brand-awareness drivers, developing and communicating with an analytical based approach and data-informed decision making. This position requires someone who has a passion for influencer/creator marketing, analytics, and new social platforms. You will report to the Sr. Director, Digital Growth. Responsibilities: Partnership Strategy Architect and oversee paid and organic influencer/creator marketing strategy for all key accounts including awareness initiatives supporting brand tentpoles, as well as, consideration pushes to aid priority retailer moments. Manage and lead all partnership programming across clients, owning all aspects of the process including talent sourcing, contracts, negotiations, content briefing and final delivery of content. Drive accelerated growth and build brand advocacy via influencer/creator led social and digital communications setting and tracking KPIs across influencer initiatives, using data to guide strategy and optimize performance. Manage and optimize campaign budgets, forecasting and analyzing return on investment for key launches. Translate brand priorities into compelling influencer campaign platforms that connect with core audiences and inspire action. Lead creative concepting for always-on and tentpole influencer initiatives, ensuring ideas are insight-driven, socially native, and platform-relevant. Writing inspiring creative briefs and collaborating with influencers and creators to produce authentic, engaging content that feels native to each platform. Continuously evolve influencer creative approach in alignment with broader marketing strategy and retail focuses. Utilize influencer/creator analytics platforms and survey competitive landscape to share insights and trends to create data-driven strategies and best in class programming. Cross-Agency Integration & Influence Partner with brand and media AORs to champion partnership programming as a strategic channel within integrated campaigns. Collaborate with PR partners to align influencer and press moments, amplifying launches and key cultural moments. Act as a consultative partner in shaping how influencers and creators show up across omnichannel retail and marketing moments. Report regularly to leadership on progress, insights, and emerging opportunities. Collaborate with social and performance teams to ensure cohesive storytelling, alignment with brand strategy, and consistent delivery of KPIs. Content Governance & Quality Control Establish and maintain clear creative guidelines tailored to influencer content while protecting brand integrity. Review and approve influencer creative, ensuring alignment with brand standards, tone of voice, and legal compliance. Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and being able to translate to client business. Utilize analytics and testing frameworks to measure campaign effectiveness and inform ongoing media decisions. Develop standards, expertise and best practices to inform and scale across all marketing and channel platforms. Establish rules of the road within and outside of the influencer/creator marketing department, creating and implementing processes and timelines and owning big picture 360 go-to-market strategies. Service Building & Leadership Manage direct reports and oversee day-to-day execution of campaigns and partnership programming across clients. Work hand-in-hand with business development to develop case studies, white papers, etc to fuel new client flywheel. Build relationships with talent agencies and representatives - making appointments, ideating relationship cultivating initiatives, and ensuring Front Row is at the forefront of talent innovation. Manage relationships with Creator platform reps (i.e. Creator IQ). Take charge of how we are optimizing and growing both our internal partnership networks. 5-6 years of relevant Agency experience in communications, influencer/creator marketing and PR or related roles including direct experience owning and operating high-growth influencer/creator programs. Excellent interpersonal skills, specifically a capacity for collaboration. Expert problem solving, prioritization, and decision-making capabilities. Strong skills to lead and collaborate with individuals having diverse priorities and goals. Proven leadership in guiding and effectively communicating with peers and team members. Excellent capability in self-drive, motivation, and emotional management. Experience in managing director reports. Great at building relationships with clients and prospects. Entrepreneur mind focused on growing current client relationships and new business. Innovative thinker. Proficient in relevant platforms needed (i.e.: CreatorIQ) What Success Looks Like: Optimize overall strategy for both internal and external processes surrounding partnership programming. Stepchange in creator/influencer work we have already done Optimize reporting structures and how we storytell the ROI of our partnership programming Establish and nurture relationships with top talent agencies Contribute to thought leadership - PR and Marketing Contribute to large pitches Health, dental, and vision PTO 401K matching Summer Fridays Wellness and commuter benefits Work with a fun, consultative team of experts Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava Salary: $105,000 - $120,000

Own and execute product roadmaps, lead agile ceremonies, collaborate cross-functionally to enhance ecommerce platform capabilities, and drive business outcomes. | 3+ years product management experience in ecommerce or SaaS, strong agile leadership, analytical skills, API and automation knowledge, and excellent communication. | At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute, and scale brands on a global level. Our expertise spans all aspects of ecommerce, ensuring brands have the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets. We operate with a 360-degree perspective—sharing knowledge, leveraging data, and creating efficiencies to drive sustained growth. We thrive on the exchange of energy between brands and audiences, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart.com, and TikTok Shop to craft strategies unique to each brand. We ensure pricing and channel strategies are protected at every lifecycle stage and in any global market. A first-principle-driven, strategic, and execution-focused Product Manager is needed to drive the development and scaling of our e-commerce platform, Catapult. In this high-impact role, you will own product roadmaps, innovate upon and optimize platform capabilities, and collaborate cross-functionally to enhance automation, performance, and user experience. You will work closely with engineering, UX, insights, and business leaders to shape the future of our e-commerce technology stack and drive tangible business outcomes while owning and leading agile methodology-based ceremonies and development processes Responsibilities Own and execute the product roadmap for your assigned modules in Catapult, driving enhancements in automation, analytics, and marketplace integrations. Lead the advancement of platform capabilities and internal systems, ensuring optimized workflows for product visibility and data accuracy. Lead and own agile ceremonies, including sprint planning, backlog grooming, and retrospectives, ensuring efficient prioritization and execution of tickets for the development team. Collaborate with engineers, finance, operations, and leadership to ensure our technology meets business objectives. Communicate strategies and insights effectively to multiple stakeholders, driving alignment on product priorities and investments. Stay ahead of industry trends, competitor advancements, and emerging ecommerce technologies to inform product innovation. Lead with an entrepreneurial spirit, proactively identifying opportunities, and fostering generous collaboration across teams to develop innovative, high-impact solutions. 3+ years of product management experience, preferably in ecommerce, marketplaces, or SaaS platforms. A strong understanding of fulfillment operations, 3PLs, and finance. Experience leading agile methodologies, including backlog management, ticket prioritization, and facilitating ceremonies such as sprint planning and retrospectives. Strong analytical skills with experience in data-driven decision-making. Exceptional communication skills with the ability to influence cross-functional teams and leadership. Experience managing complex technical products, from ideation to execution, with a deep understanding of APIs, integrations, and automation. A proactive and problem-solving mindset, with the ability to thrive in a fast-paced and dynamic environment. Health, dental, and vision PTO Summer Fridays Wellness and commuter benefits Work with a fun, consultative team of experts Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava Salary $95,000 - $135,000

Lead brand strategy development, client collaboration, market analysis, and team workflow optimization to drive brand positioning and campaign success. | 5+ years in brand, campaign, or social strategy with agency experience, strong client management, excellent communication, and a relevant bachelor's degree. | At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. About the team this role lives within: We do strategy differently. We aren’t just a department, we’re a small team that serves as the “glue” between all major disciplines within the agency. At the intersection of strategy, campaign creative, and go-to-market, we partner with visionary founders and teams to create category-defining brands that foster real connections with people. Through emotional narratives, captivating brand identities, engaging campaigns, and viral social content, we drive meaningful change in the ever-evolving beauty and wellness landscape. We lead with insight, instinct, and heart redefining the role of brands in the global marketplace—adding value for all. Role Overview: As the Associate Director, Strategy at Front Row's Strategy team, you will be a key partner for the VP of Strategy, together responsible for driving the success of top-tier beauty and wellness brand partnerships. Your role will involve providing strategic guidance to clients, internal teams, and industry partners to position Front Row as an industry leader. You will play a pivotal role in developing and executing brand positioning, messaging strategies, campaigns, and social strategies that resonate with audiences, ultimately driving market share and heart share for our clients. Our ideal candidate has experience in brand strategy, campaign strategy, and/or social strategy and a willingness to learn the other disciplines. Role Responsibilities: Strategic Development: Collaborate with VP of Strategy & lead day-to-day development of comprehensive brand strategies for clients, encompassing brand evolution, brand and product architecture, campaign and messaging strategies, and social media strategies. Articulate brand positioning in alignment with client objectives and prevailing market trends. Own the creation of compelling and distinctive key messaging for client brands. Develop supportive messaging that reinforces brand positioning and effectively engages customers. Collaborate with creative teams to bring brand campaigns to life, ensuring alignment with strategic objectives. Collaborate with the digital growth team to lay the foundation for engaging social campaigns. Research and Discovery with a strong comfortability with data and desire for human insight/understanding Conduct meticulous research to gain in-depth knowledge of client industries, target audiences, and competitive landscapes. Apply research insights to inform and enhance brand strategy and messaging. Stay current with market trends and emerging opportunities to drive innovative brand solutions. Client Collaboration: Engage closely with clients to comprehend their goals, provide strategic guidance, and ensure alignment with their vision. Cultivate enduring client relationships as a strategic partner and trusted advisor. Ensure that brand strategies not only meet but surpass client expectations Foster a creative and innovative team culture that facilitates the successful execution of brand strategies. Promote collaboration and knowledge-sharing within the team. Market Analysis And Optimization: Stay abreast of industry trends, market dynamics, and emerging opportunities. Establish metrics and KPIs driven by data insights to evaluate the effectiveness of brand strategies and campaigns. Continuously refine and enhance brand strategies based on performance metrics and feedback. Department Workflow: Collaborate with the operations team to document and optimize internal workflows pertaining to brand strategy. Establish clear workflow for multiple projects phasing through the team seamlessly in partnership with operations and client service teams. Presentation & Storytelling: Cultivate robust relationships as a strategic client partner and advisor to top-tier accounts and partnerships. Excel in confident presenting and good storytelling of the strategic narrative Bachelor's degree in a related field; a Master's degree in business, marketing, or a related discipline is a plus. Minimum of 5 years of experience in brand strategy, campaign, and/or social strategy with a track record of successful brand positioning and messaging for leading brands. Proven experience in a growing role within a branding or marketing agency, with a strong focus on beauty brands. Exceptional client relationship management skills. Deep knowledge of brand strategy, development, and marketing. Strong analytical and problem-solving abilities to address complex strategic challenges. Excellent communication and presentation skills, both written and verbal. Ability to adapt to changing industry trends and market dynamics. Willingness to accept feedback and be flexible on a small, but mighty team. A strategic thinker with a passion for challenging the status quo and driving transformative change in the branding industry. PTO Medical, Vision, and Dental Insurance Benefits 401k Hybrid working schedule (remote + in-office options) Strong preference New York/East Coast SALARY RANGE - $130-160K