Front Row

Compensation

Full Description

Front Row is seeking a Marketplace Optimization Manager to drive best-in-class SEO strategy and performance across Amazon. This role is ideal for a confident, analytical, and forward-thinking leader who excels at the intersection of retail media, content optimization, and AI innovation. You will lead organic optimization strategy for several of our top beauty and wellness clients, guiding the execution of impactful SEO initiatives that drive discoverability and conversion. As a player-coach, you’ll also manage a pod of 2–3 SEO specialists providing mentorship, strategic direction, and fostering a culture of curiosity and excellence. This is a high-visibility role suited for someone who can think strategically, communicate with confidence, and transform data-driven insights into actionable growth strategies. Role Responsibilities: Lead SEO Strategy: Own and evolve the Amazon SEO strategy for a portfolio of high-profile beauty and wellness brands, driving visibility, keyword ranking, and conversion growth. Team Leadership: Manage and mentor a pod of 2–3 SEO specialists, providing guidance, feedback, and professional development. Optimization Execution: Oversee and contribute to the creation of SEO-optimized content across PDPs, A+ content, brand stores, and storefronts—ensuring alignment with brand voice and best practices. Cross-Functional Collaboration: Partner closely with creative, data, brand, and tech teams to align Amazon SEO strategy with broader eCommerce and content initiatives. Performance Analysis: Leverage analytics and market insights to evaluate performance, identify optimization opportunities, and inform ongoing strategy. Innovation & AI Integration: Champion the integration of generative AI tools (such as ChatGPT) to streamline content creation, analysis, and reporting workflows. Competitive Intelligence: Monitor search dynamics, category trends, and consumer behavior to proactively identify opportunities for growth and differentiation. Requirements 3+ years of experience in Amazon strategy, SEO, or eCommerce strategy, ideally within beauty, wellness, or consumer goods Deep understanding of Amazon SEO, including keyword hierarchy, CTR and conversion levers, and competitive intelligence Proficiency with Seller Central and analytics platforms such as Helium10, DataDive, or similar tools Experience mentoring or managing direct reports, with a collaborative and empowering leadership style Proven experience creating or overseeing SEO-optimized content with exceptional writing and editing skills Strong analytical mindset with the ability to translate data into actionable insights and measurable outcomes Excellent verbal and written communication skills, with confidence presenting to internal teams and senior stakeholders Hands-on experience leveraging generative AI tools (e.g., ChatGPT) to enhance efficiency and output quality Strong project management skills, with a track record of driving initiatives from concept to execution Health, dental, and vision PTO Summer Fridays Wellness and commuter benefits Work with a fun, consultative team of experts Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava SALARY - $115,000-$125,000 + bonus