Directive

Implement and manage marketing automation and analytics environments, architect tracking infrastructures, and advise on revenue operations strategies for B2B SaaS clients. | 3+ years hands-on experience with marketing automation platforms, GTM, GA4, offline conversion tracking, CRM integrations, and strong client communication skills. | Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?*Please note: internally, this role is titled Account Strategist, Revenue Operations*We are seeking a RevOps Strategist with deep technical experience in GTM implementations, GA4 architecture, and multi-channel offline conversion tracking to help deliver world-class solutions within our Marketing Operations and Revenue Operations practice. The ideal candidate brings 3+ years of hands‑on experience across customer‑side or 1–2+ years agency‑side, implementing and managing marketing automation and analytics environments (HubSpot, Marketo, Pardot), accompanied by strong technical fluency in tracking infrastructure and revenue data workflows.You’ll collaborate closely with the Director of Revenue Operations, serving as both a technical problem solver and strategic advisor. This is a role for a growth‑minded operator who can identify RevOps gaps, architect scalable solutions, and surface cross‑sell and upsell opportunities while delivering exceptional client service.Key technical competencies for this role include GTM (web + server‑side optional), GA4, data modeling, offline conversion tracking for Google, LinkedIn, and Meta platforms, lifecycle automation, lead scoring, routing logic, ABM execution, and revenue reporting frameworks.What you offerTechnical mastery of HubSpot, Marketo, and/or Pardot, with the ability to manage multiple client instances end‑to‑endStrong expertise in GTM and GA4, including event architecture, schema governance, and tracking QAHands‑on experience with offline conversion tracking and CRM‑to‑ad‑platform integrations (Google Ads, LinkedIn, Meta)The ability to evaluate and optimize revenue operations processes that directly impact pipeline efficiency and revenue performanceA data‑driven mindset; confidence building marketing and revenue dashboards, auditing data hygiene, and performing technical diagnosticsStrong client‑facing communication skills and the ability to collaborate with Director‑level stakeholders and aboveCuriosity, drive, and a desire to deepen your technical and strategic RevOps skill setRoles & ResponsibilitiesServe as a hybrid technical implementer and strategic RevOps advisor for B2B Tech and SaaS clientsArchitect and execute tracking infrastructures across GTM/GA4, MAPs, and CRM systems to ensure accurate attribution and revenue reportingSet up and validate offline conversion pipelines across Google Ads, LinkedIn, and Meta to unlock full‑funnel optimizationIdentify opportunities to expand client engagements across Marketing Ops, RevOps, Paid Media, and Analytics lines of businessStay up to date on best practices in RevOps, including lead routing frameworks, attribution models, ABM strategies, and sales qualification methodologiesBuild strong relationships with multiple client stakeholders to drive renewals and long‑term retentionCommunicate directly with clients via email, Slack, and Zoom—translating technical insights into actionable recommendationsManage deliverables, project milestones, and technical implementations from discovery to final deploymentHere’s what success looks likeYou own a book of clients with full autonomy to manage goals, strategy, and relationshipsClients experience improved data accuracy, cleaner reporting, and better revenue insights, reflected in stronger NPS and retention ratesYou grow your client accounts through strategic RevOps roadmapping and cross‑functional collaborationYou reach a point of scale where we hire additional team members to support the client load you’ve grownYou mentor new hires, sharing technical processes and helping build our RevOps practiceWhat We Offer We have a set living wage at DirectiveMedical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyleIncluding a 100% employer‑paid plan for you and a 50% employer contribution for your dependentsBenefits to Support the Whole Person:Mental - Access to certified therapists through Spring Health, membership to HeadspacePhysical - GympassTime Off - Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental LeaveFinancial - Traditional and Roth 401(k) with a 3% company matchBonus - Annual bonus based on tenure, which scales in total amount over timeAnnual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.#LI-DC1#J-18808-Ljbffr

Implement and manage tracking infrastructures and revenue operations for B2B Tech and SaaS clients, while advising strategically and expanding client engagements. | 3+ years marketing automation and analytics experience, expertise in GTM and GA4, offline conversion tracking, CRM integrations, and strong client communication skills. | Employer Industry: B2B Performance Marketing AgencyWhy consider this job opportunity:Competitive annual bonus based on tenure, which scales in total amount over timeUnlimited PTO with a minimum of two weeks, plus paid company holidays and your birthday offComprehensive medical, dental, and vision plans, including a 100% employer-paid plan for you and a 50% employer contribution for dependentsOpportunity for career advancement through mentorship and growth of client accountsFlexible remote work environment with the option to work from state‑of‑the‑art offices in Irvine, CaliforniaWhat to Expect (Job Responsibilities):Serve as a technical implementer and strategic RevOps advisor for B2B Tech and SaaS clientsArchitect and execute tracking infrastructures across GTM/GA4, MAPs, and CRM systems for accurate attribution and revenue reportingSet up and validate offline conversion pipelines across Google Ads, LinkedIn, and MetaIdentify opportunities to expand client engagements across various lines of businessCommunicate directly with clients, translating technical insights into actionable recommendationsWhat is Required (Qualifications):Minimum of 3 years of hands‑on experience in marketing automation and analytics environments, or 1‑2 years agency‑side experienceStrong expertise in GTM and GA4, including event architecture and tracking QAExperience with offline conversion tracking and CRM‑to‑ad‑platform integrationsProven ability to evaluate and optimize revenue operations processesStrong client‑facing communication skills and the ability to collaborate with Director‑level stakeholders and aboveHow to Stand Out (Preferred Qualifications):Curiosity and drive to deepen your technical and strategic RevOps skill setExperience managing multiple client instances end‑to‑end in HubSpot, Marketo, or PardotFamiliarity with lead scoring, routing logic, ABM execution, and revenue reporting frameworks#B2BMarketing #RemoteWork #RevenueOperations #CareerGrowth #PerformanceMarketingWe prioritize candidate privacy and champion equal‑opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately.We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top‑tier employer.#J-18808-Ljbffr

Manage up to seven SMB client accounts by executing and strategizing performance marketing campaigns across paid media, SEO, and CRO channels to exceed client goals. | At least 2 years agency-side and performance marketing experience with deep SaaS marketplace knowledge, strong strategic, execution, communication, and project management skills, and availability to travel. | Directive Consulting is the performance marketing agency for B2B companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. At Directive, we're always looking ahead to build a network of talented individuals who excel in crafting data-driven strategies, optimizing campaigns, and fueling demand for innovative brands. As we continue to expand, we're seeking forward-thinking professionals who thrive in fast-paced environments, are obsessed with performance metrics, and are eager to make their mark in B2B marketing. About The Role We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing. The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded. We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management. Roles & Responsibilities • Own the success of SMB clients, across channels • Handle client relationships with poise, confidence, and empathy • Project manage and organize your accounts • Build relationships with your point of contacts • Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies • Strong SaaS background preferred • Skilled at having a large impact in a very specific role • Creative spark for marketing + deep passion for getting results What You Offer • 2+ years of experience in agency-side marketing • 2+ years of experience in performance marketing • Brilliant strategist and a truly T-shaped marketer • World-class project manager who knows how to get things done on time and below cost • Availability to travel What We Offer We have a set living wage at Directive; The annual base salary range for this position based in the United States is $80,000- $85,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Gympass Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial - Traditional and Roth 401(k) with a 3% company match Bonus - Annual bonus based on tenure, which scales in total amount over time Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1

Lead client strategy division managing large enterprise portfolios, drive retention and growth, oversee P&L, and develop senior teams to deliver measurable business outcomes. | 10-15 years in client leadership or account strategy at B2B SaaS or performance marketing agencies, experience managing multi-channel teams and large portfolios, strong executive communication and operational skills. | Directive Consulting is the leading B2B performance marketing agency that delivers real revenue-not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs-we're here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what's expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in. But here's the fun part-we don't just deliver results; we're shaping the future of marketing. Ready to build something that breaks the mold? About The Role The Vice President, Client Strategy is a senior agency leader responsible for the strategic, operational, and financial performance of Directive's largest and most valuable client relationships. This role leads the Client Strategy division, overseeing a team of Account Directors and Strategists who will manage $10M+ ARR across top-tier portfolios. You'll serve as the executive sponsor for our highest-value clients, drive retention and expansion strategies, and ensure every partnership delivers measurable business outcomes. As part of the leadership team, you'll shape the agency's client strategy vision - codifying best practices, standardizing frameworks, and ensuring Directive consistently exceeds client expectations through a unified, revenue-driven operating model. What You'll Do: • Lead the Client Strategy Organization: Oversee a high-performing team of Account Directors and Strategists accountable for growth, retention, and client satisfaction across enterprise portfolios. • Drive Executive-Level Relationships: Serve as the strategic partner and trusted advisor to C-suite clients, connecting marketing performance to business impact. • Own Retention & Growth Strategy: Develop and operationalize NRR-based frameworks that balance retention, upsell, and cross-sell performance across all accounts. • P&L Ownership: Manage account economics across the division, including forecasting accuracy, margin health, renewal negotiations, and profitability optimization. • Cross-Functional Leadership: Partner with Channel VPs (Paid, SEO/Content, CRO, Performance Creative, and RevOps) to align priorities, execution, and client outcomes. • Operational Excellence: Build repeatable processes for QBRs, forecasting, risk reviews, and expansion roadmaps that scale across all service lines. • Team Development: Recruit, coach, and inspire senior client leaders to elevate their commercial and strategic acumen. • Executive Reporting: Partner with Finance and Operations to forecast growth, report on NRR trends, and surface actionable insights for the leadership team. • Strategic Enablement: Define the "Directive Way" for Client Strategy - codifying frameworks for retention, whitespace planning, and client experience excellence. What You'll Bring: • 10-15 years of experience in client leadership or account strategy roles at performance marketing agencies or B2B SaaS-focused consultancies. • Proven success leading multi-channel client teams, owning retention, expansion, and P&L across enterprise portfolios ($5M+). • Demonstrated ability to design and operationalize client success frameworks (renewals, forecasting, NRR tracking). • Background working with CMO, CRO, and VP-level clients in high-growth SaaS or technology environments. Core Competencies • Executive Leadership: Inspires trust, builds alignment, and communicates vision with clarity. • Commercial Acumen: Expert in forecasting, pricing strategy, and profitability management. • Strategic Operator: Translates business goals into actionable cross-channel strategies. • Cross-Functional Collaboration: Works seamlessly with Paid, SEO, CRO, Creative, and RevOps leaders to deliver unified outcomes. • Operational Rigor: Builds scalable processes, dashboards, and cadences that ensure consistency across accounts. • People Development: Proven ability to build and mentor senior teams - fostering autonomy, accountability, and growth. Cultural Fit & Traits • Client-Obsessed: Prioritizes long-term partnership value over transactional wins. • Collaborative Leader: Balances authority with empathy and shared ownership. • Strategically Curious: Constantly explores new ways to drive measurable growth for clients. • Data-Driven Storyteller: Connects metrics to meaning - articulating business impact, not just channel performance. • Resilient & Adaptable: Thrives in an environment of change, urgency, and accountability. • Directive DNA: Operates with precision, passion, and a relentless drive for results. Goals: • Renewal Rate • Customer Satisfaction (CSAT) • Net Revenue Retention (NRR) What We Offer: • Compensation for this role includes a competitive base salary + bonus structure • Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX) • Benefits to Support the Whole Person: • Mental - Access to certified therapists through Spring Health, membership to Headspace • Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • Financial - Traditional and Roth 401(k) with a 3% company match • Bonus - Annual bonus based on tenure, which scales in total amount over time • Annual Company-wide Retreat Work Environment Requirements As a remote-first company, you'll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-KD1

Manage performance marketing campaigns and client relationships for SMB SaaS clients across Paid Media, SEO, and CRO channels to drive demand and exceed results. | 2+ years agency-side and performance marketing experience, strong SaaS background, excellent project management, strategy, execution, and client communication skills, with availability to travel. | Directive Consulting is the performance marketing agency for B2B companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. At Directive, we're always looking ahead to build a network of talented individuals who excel in crafting data-driven strategies, optimizing campaigns, and fueling demand for innovative brands. As we continue to expand, we're seeking forward-thinking professionals who thrive in fast-paced environments, are obsessed with performance metrics, and are eager to make their mark in B2B marketing. About The Role We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing. The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded. We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management. Roles & Responsibilities • Own the success of SMB clients, across channels • Handle client relationships with poise, confidence, and empathy • Project manage and organize your accounts • Build relationships with your point of contacts • Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies • Strong SaaS background preferred • Skilled at having a large impact in a very specific role • Creative spark for marketing + deep passion for getting results What You Offer • 2+ years of experience in agency-side marketing • 2+ years of experience in performance marketing • Brilliant strategist and a truly T-shaped marketer • World-class project manager who knows how to get things done on time and below cost • Availability to travel What We Offer We have a set living wage at Directive; The annual base salary range for this position based in the United States is $80,000- $85,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Gympass Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial - Traditional and Roth 401(k) with a 3% company match Bonus - Annual bonus based on tenure, which scales in total amount over time Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1

Manage and optimize paid media campaigns for enterprise SaaS clients, build client strategies, communicate results, and support client relationships. | 3+ years agency experience with B2B SaaS clients, expertise in paid search and social advertising platforms, strong PPC knowledge, data-driven decision making, and client management skills. | Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. • This role is listed internally as Account Strategist, Paid Media* Roles & Responsibilities: • Oversee and lead a collection of Paid Media accounts • Serve as direct support to client contacts • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic • Drive referrals via client relationships and professional network • Build strategies for clients each quarter • Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Understand the value of Programmatic campaigns • Responsible for personal productivity and utilization • Work directly with Associate Director to ensure internal and client goals are being achieved • Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer: • 3+ years experience working at a performance/digital marketing agency • Experience working specifically with B2B SaaS/tech clients in an agency setting • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance • Ability to drive results and measure via OCT • Proven and measurable success with mid-market or enterprise accounts • A unique perspective on how to drive value for SaaS • Ability to translate and articulate strategy and tell stories with data • Equal parts competitive and curious; you're a true problem solver • You live on the cutting edge of the industry, always looking for opportunities to grow and share • Ability to organize, prioritize and manage multiple projects simultaneously • You're quality-obsessed and have not lost your soul for advertising • Travel to visit clients approximately once per year, per client or as needed What Success Looks Like: • You encompass our core values through every interaction; internally and externally • Effectively manage approximately five mid-tier and enterprise accounts • Meet and exceed department level OKRs, such as client growth and goal attainment • Build client trust and relationships that create consistent renewals • Cross-sell services that align with client goals and objectives • Clearly communicate results with client point of contact and executives • Exceptional decision making, as it relates to strategic direction for accounts What We Offer: We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Gympass Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial - Traditional and Roth 401(k) with a 3% company match Bonus - Annual bonus based on tenure, which scales in total amount over time Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment! Work Environment Requirements: As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information: At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-CV1

Manage and optimize paid media campaigns for enterprise SaaS clients, build client strategies, communicate with clients and internal teams, and drive campaign performance and client growth. | 3+ years agency experience with B2B SaaS/tech clients, expertise in paid search and social advertising platforms, strong PPC and data analysis skills, ability to manage multiple accounts and communicate strategy effectively. | Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. At Directive, we're always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we're always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. • This role is listed internally as Senior Account Strategist, Paid Media* Roles & Responsibilities: • Oversee and lead a collection of Paid Media accounts • Serve as direct support to client contacts • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic • Drive referrals via client relationships and professional network • Build strategies for clients each quarter • Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Understand the value of Programmatic campaigns • Responsible for personal productivity and utilization • Work directly with Associate Director to ensure internal and client goals are being achieved • Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer: • 3+ years experience working at a performance/digital marketing agency • Experience working specifically with B2B SaaS/tech clients in an agency setting • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance • Ability to drive results and measure via OCT • Proven and measurable success with mid-market or enterprise accounts • A unique perspective on how to drive value for SaaS • Ability to translate and articulate strategy and tell stories with data • Equal parts competitive and curious; you're a true problem solver • You live on the cutting edge of the industry, always looking for opportunities to grow and share • Ability to organize, prioritize and manage multiple projects simultaneously • You're quality-obsessed and have not lost your soul for advertising • Travel to visit clients approximately once per year, per client or as needed What Success Looks Like: • You encompass our core values through every interaction; internally and externally • Effectively manage approximately five mid-tier and enterprise accounts • Meet and exceed department level OKRs, such as client growth and goal attainment • Build client trust and relationships that create consistent renewals • Cross-sell services that align with client goals and objectives • Clearly communicate results with client point of contact and executives • Exceptional decision making, as it relates to strategic direction for accounts What We Offer: We have a set living wage at Directive; The annual base salary range for this position based in the United States is $90,000- $110,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Gympass Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial - Traditional and Roth 401(k) with a 3% company match Bonus - Annual bonus based on tenure, which scales in total amount over time Annual Anniversary Trip with peers and executive leadership for fun and entertainment! Work Environment Requirements: As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information: At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-CV1

Lead and develop a high-performing demand generation team, manage startup and SMB client portfolios, drive campaign performance, and shape strategic direction for the division. | 7-10+ years leading client-facing performance marketing teams in an agency environment with expertise in B2B/SaaS, paid media auditing, team management, and executive communication. | Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we're here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what's expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in. But here's the fun part - we don't just deliver results; we're shaping the future of marketing. Ready to build something that breaks the mold? Come join us. About The Role We're looking for a bold, accountable leader to head our Demand Generation department - someone who thrives in the fast-moving world of B2B and SaaS marketing and knows how to build teams, drive client impact, and lead from the front. As Director of Demand Generation, you'll serve as the strategic and operational lead for our Startups Division. You'll manage a high-velocity portfolio of startup and SMB clients, guiding a cross-functional team of Associate Directors and Demand Generation Manager to deliver measurable results across Paid Media, SEO, and CRO. Paid Media is about 90% of the offering. This role goes beyond strategy - it's about building a high-performance culture, owning outcomes, and earning client trust. You'll report to the COO and be expected to lead with clarity, communicate expectations, and hold your team to a high bar. Playing a vital part in the agency's leadership team and future success. What You'll Do • Lead, coach, and inspire a team of about 20 digital marketers (Paid Media, SEO, and CRO) to deliver consistent, high-quality work across both strategy creation and execution. • Develop Associate Directors into strong people managers & client leaders, capable of inspiring teams and growing accounts • Own key KPIs across client retention, NRR, campaign performance, and team engagement • Act as executive sponsor for top-tier accounts, driving alignment in ABRs, renewals, and escalations; bring transparency and calm under pressure • Shape the strategic direction of the Startups division, including forecasting, hiring, budgeting, and margin management • Be a force of positive energy, clarity, and confidence for both clients and internal teams, especially when stakes are high or timelines are tight • Partner cross-functionally with Sales + other service lines to fuel new business, upsells, cross-sells, and client success. • Own department planning and growth - budgeting, capacity, and hiring to keep us healthy and thriving What You Bring • 7-10+ years leading client-facing performance marketing teams in an agency environment, with deep B2B and SaaS expertise • Proven success managing fast-paced, high-volume accounts, including Director oversight of 30+ clients and strategizing multi-service delivery • Experience coaching and developing managers and senior ICs; a clear framework for expectations, feedback, and growth • Fluent enough to audit paid media platforms (Google Ads, LinkedIn, review sites like G2/Capterra), with working knowledge of SEO and CRO • Strong executive presence and composure, able to represent the agency confidently in C-level meetings and high-pressure conversations • Comfort with KPI tracking, reporting, and making decisions that drive results • Natural communicator who brings clarity to ambiguity and inspires others to rise to a high bar • A reputation for follow-through, reliability, and doing what you say you'll do • Bonus: Experience speaking, publishing, or mentoring in the B2B/SaaS marketing space • Another Bonus: Familiarity with RevOps concepts, lifecycle metrics (like LTV:CAC), or client onboarding frameworks What We Offer • Compensation for this role includes a competitive base salary plus performance-based bonus eligibility • Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents • Benefits to Support the Whole Person: • Mental - Access to certified therapists through Spring Health, membership to Headspace • Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • Financial - Traditional and Roth 401(k) with a 3% company match • Bonus - Annual bonus based on tenure, which scales in total amount over time • Annual All-Agency Trip Work Environment Requirements As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-KD1

Manage up to seven SMB client accounts focusing on performance marketing across Paid Media, SEO, and CRO, ensuring campaign success and client satisfaction. | 2+ years agency-side and performance marketing experience, strong SaaS background preferred, excellent strategy, execution, communication, and project management skills. | Directive Consulting is the performance marketing agency for B2B companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. At Directive, we're always looking ahead to build a network of talented individuals who excel in crafting data-driven strategies, optimizing campaigns, and fueling demand for innovative brands. As we continue to expand, we're seeking forward-thinking professionals who thrive in fast-paced environments, are obsessed with performance metrics, and are eager to make their mark in B2B marketing. About The Role We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing. The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded. We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management. Roles & Responsibilities • Own the success of SMB clients, across channels • Handle client relationships with poise, confidence, and empathy • Project manage and organize your accounts • Build relationships with your point of contacts • Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies • Strong SaaS background preferred • Skilled at having a large impact in a very specific role • Creative spark for marketing + deep passion for getting results What You Offer • 2+ years of experience in agency-side marketing • 2+ years of experience in performance marketing • Brilliant strategist and a truly T-shaped marketer • World-class project manager who knows how to get things done on time and below cost • Availability to travel What We Offer We have a set living wage at Directive; The annual base salary range for this position based in the United States is $80,000- $85,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Gympass Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial - Traditional and Roth 401(k) with a 3% company match Bonus - Annual bonus based on tenure, which scales in total amount over time Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1

Manage and optimize paid media campaigns for enterprise SaaS clients, communicate results, build strategies, and support client relationships. | 3+ years agency experience with B2B SaaS paid media, proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, strong PPC skills, and data-driven optimization. | Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. • This role is listed internally as Account Strategist, Paid Media* Roles & Responsibilities • Oversee and lead a collection of Paid Media accounts • Serve as direct support to client contacts • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic • Drive referrals via client relationships and professional network • Build strategies for clients each quarter • Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Understand the value of Programmatic campaigns • Responsible for personal productivity and utilization • Work directly with Associate Director to ensure internal and client goals are being achieved • Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer • 3+ years experience working at a performance/digital marketing agency • Experience working specifically with B2B SaaS/tech clients in an agency setting • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance • Ability to drive results and measure via OCT • Proven and measurable success with mid-market or enterprise accounts • A unique perspective on how to drive value for SaaS • Ability to translate and articulate strategy and tell stories with data • Equal parts competitive and curious; you’re a true problem solver • You live on the cutting edge of the industry, always looking for opportunities to grow and share • Ability to organize, prioritize and manage multiple projects simultaneously • You’re quality-obsessed and have not lost your soul for advertising • Travel to visit clients approximately once per year, per client or as needed What Success Looks Like • You encompass our core values through every interaction; internally and externally • Effectively manage approximately five mid-tier and enterprise accounts • Meet and exceed department level OKRs, such as client growth and goal attainment • Build client trust and relationships that create consistent renewals • Cross-sell services that align with client goals and objectives • Clearly communicate results with client point of contact and executives • Exceptional decision making, as it relates to strategic direction for accounts What We Offer 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits To Support The Whole Person 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace 💪 Physical - Gympass 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave 💰 Financial - Traditional and Roth 401(k) with a 3% company match 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time 🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Lead and execute high-impact CRO strategies for enterprise SaaS clients, managing multiple accounts, conducting audits, running A/B tests, and collaborating cross-functionally to optimize conversion rates and drive client growth. | 5+ years in performance/digital marketing agencies with 3+ years CRO experience, client-facing skills, expertise in CRO tools and analytics, ability to develop and execute data-driven CRO strategies, and familiarity with customer journey software like HubSpot and Unbounce. | Directive Consulting is the leading B2B performance marketing agency that delivers real revenue-not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs-we're here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what's expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in. But here's the fun part-we don't just deliver results; we're shaping the future of marketing. Ready to build something that breaks the mold? About The Role: This role reports to the Director of CRO and plays a crucial role in shaping and executing high-impact, data-driven strategies to enhance advertising, landing page and website conversion rates within our CRO service line. Passionate about using data to drive business growth, you will work directly with our enterprise SaaS clients, running point on creating custom strategies, executing CRO deliverables, demonstrating strategic leadership, and bringing expert knowledge in conversion rate optimization. Using a strong analytical mindset and proven methodologies, you will continuously refine our processes and ensure best-in-class performance for each client, positioning our team as true CRO leaders, consistently delivering high-performing strategies that drive results. Please note- this role is titled Senior Account Strategist, CRO internally What You'll Do: Roles & Responsibilities: • Own, lead and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates • Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals • Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses • Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO • Conduct CRO audits to assess clients' strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions • Establish KPIs for conversion rate optimization and create robust A/B testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and CRO for websites (user-experience, journey mapping, increasing demos held and form fills) • Make sound CRO recommendations while weighing client appetite for risk, technical limitations and CRO maturity • Collaborate with other service lines to identify CRO opportunities and contribute to client pitches. This includes supporting and building slides for pitch decks and presenting strategies and impact to potential clients with confidence and clarity • Drive cross-sells, upsells and referrals via client relationships and professional network while working in-tandem with Paid Media, SEO/Content, Video, MOps and Startup teams to bring CRO strategy into the full service client mix • Travel to visit clients approximately once per year, per client or as needed What You'll Bring: • 5 years experience working at a performance/digital marketing agency (3 years specific to CRO, B2B/SaaS is a plus) • Ability to develop strategies to enhance a client's CRO, by understanding their business, their traffic, and their overall marketing goals. • Equal parts competitive and curious; you're a true problem-solver with proven success in leading strategic CRO initiatives with measurable conversion improvements • Significant client-facing experience in a digital marketing agency, skilled in managing complex relationships and guiding clients through impactful CRO programs • Knowledge and experience with customer journey-related softwares including Unbounce and Hubspot. • Expertise with A/B and multivariate testing to analyze campaign performance data using CRO tools (e.g., Optimizely, VWO, Adobe Target, Convert.com), research tools (e.g., Hotjar, Fullstory), web analytics (GA4, Adobe Analytics), heat mapping (Crazy Egg) and reporting and dashboarding (Looker Studio) to make data-driven decisions and optimize campaign performance • Able to Identify new CRO growth opportunities for clients by analyzing existing messaging and copy, audits, and data/traffic analysis and communicating complex findings into clear, data-driven narratives • Active participant in CRO thought leadership, conferences, and networking events, staying up-to-date on innovations and best practices in CRO and digital optimization What Success Looks Like: • You encompass our core values through every interaction; internally and externally • Effectively manage multiple mid-tier and enterprise accounts • Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores • Build client trust and relationships that create consistent renewals • Cross-sell services that align with client goals and objectives • Clearly communicate results with client point of contact and executives • Exceptional decision-making, as it relates to strategic direction for accounts What We Offer We have a set living wage at Directive Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Gympass Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial - Traditional and Roth 401(k) with a 3% company match Bonus - Annual bonus based on tenure, which scales in total amount over time Annual Anniversary Trip with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1

Create and implement custom SEO and content strategies, manage client deliverables, communicate with clients and internal teams, and report on campaign performance. | Proven SEO and content strategy experience with analytical skills using SEO tools, strong client-facing communication, agency experience, and excellent organizational abilities. | OverviewSEO Manager (Remote US) - Future Opening role at Directive Consulting. The Content Strategist is a client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. Internally this role is titled Account Strategist, Content & SEO.What You'll DoStrategic Excellence and Best Practices: Create custom strategies and implement best practices to achieve client goals. Use project phases as a foundation for the initial client strategy and continually optimize based on the client’s marketing goals, campaigns, and performance while adhering to Directive best practices. Collaborate with the Associate Director (AsD) when roadblocks impact strategy and goal attainment.Content and Campaign Development: Craft creative briefs and content campaigns informed by competitor and audience insights; apply industry best practices including LTV:CAC modeling, Customer Generation, share of SERP, and content production.Goal Setting: Use available data to set client goals, with approval from the Associate Director (AsD) in client meetings.Data and Tool Proficiency: Leverage Google Analytics, CRM data, SEMRush, Ahrefs, and other analytics to inform goals and demonstrate impact.Project Management and Collaboration: Ensure strategy execution using Asana; delegate tasks to team members and clients; coordinate with Project Managers where present; work with content writers and designers to deliver campaigns on time and to quality standards.Communication: Serve as the primary interface between clients and the Directive team; maintain proactive, transparent communication about timelines, progress, roadblocks, opportunities for growth, and any strategic changes through regular updates via Slack and meetings.Reporting: Provide regular progress and impact updates to clients, including bi-weekly meetings and monthly/quarterly/bi-annual business reviews as applicable.What You'll BringProven track record delivering SEO principles and content strategy: keyword research, on-page optimization, and link building.Analytical skills to assess website traffic and SEO metrics using tools such as Google Analytics, Google Search Console, SEMRush, Ahrefs, and Screaming Frog.Strong communication skills with experience client-facing and managing stakeholder relationships.Agency experience; B2B tech and/or SaaS experience.Excellent organizational, project, and time-management abilities.GoalsNSM Attainment: 100%MRR Retainment: 96%CSAT > 4.2Upsells/Cross-sells/Referrals: look for growth opportunities for clients, including expanding services and budgets; actively pursue referrals when appropriate.What We OfferDirective offers a set living wage, medical/dental/vision plans, disability and life insurance coverage for you and your family, with employer-paid plans for you and partial employer contributions for dependents. Benefits support the whole person including mental health, physical wellness, time off, and retirement options (traditional and Roth 401(k) with company match). Eligible for an annual bonus and a company-wide anniversary trip.Work EnvironmentRemote-first company; work from anywhere in the US with optional offices in Irvine, CA. Global opportunities may be available for certain locations with appropriate work authorization. Role supports 100% virtual work from home; collaboration primarily via Zoom and Slack. Must have reliable internet, suitable workspace, and ability to work in a stationary position as needed. Reasonable accommodations may be provided in accordance with policy.Direct inquiries regarding accommodations: careers@directiveconsulting.com.Additional InformationWe value People First and are committed to a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.Location: Dallas, TX area; remote opportunities in the US possible. Seniority level: Mid-Senior level. Employment type: Full-time. Job function: Marketing and Sales. Industry: Advertising Services. #J-18808-Ljbffr

Create and manage custom content and SEO strategies for enterprise B2B clients, lead client communications, project manage deliverables, and report on performance metrics. | Proven SEO and content strategy experience with analytical skills using SEO tools, strong client communication, agency background, and B2B tech/SaaS industry experience. | Directive Consulting is the leading B2B performance marketing agency that delivers real revenue-not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs-we're here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what's expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in. But here's the fun part-we don't just deliver results; we're shaping the future of marketing. Ready to build something that breaks the mold? About The Role: The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Please note: internally, this role is titled Account Strategist, Content & SEO. What You'll Do: • Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices • Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment. • Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights. • Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular: • LTV:CAC modeling • Customer Generation • Share of SERP • Content Production • Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them. • Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting • All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD). • Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals. • Use of the project management tool Asana is required. • This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner. • In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client • Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards. • Internal and External Communication: Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. Additionally Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients. • When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings • When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more. • Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pilar strategists are expected to report on the following cadence: • Bi-weekly meetings with the client • Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables • Monthly reports • Quarterly reports • 2 Bi-Annual business review presentation What You'll Bring: • A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building • Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics • Strong Communication skills: comfortable client facing and owning relationships with key stakeholders • Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools • Proven organisational, project, and time management skills • Genuine enthusiasm for digital marketing, SEO and Content • Must have agency experience • Must have B2B tech and/or SaaS experience Goals: • NSM Attainment: 100% • MRR Retainment: 96% • CSAT > 4.2 • Upsells / Cross-sells / Referrals - • Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive. • Examples of this include: • Growing into another service line such as SEO or Paid Media • Growing within their current service line such as increasing content, SEO, or Paid Media budgets • Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments. • Example of moments to ask for a referral: • Point of contact starts a new job • Client leaves a 5 CSAT score What We Offer We have a set living wage at Directive Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Gympass Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial - Traditional and Roth 401(k) with a 3% company match Bonus - Annual bonus based on tenure, which scales in total amount over time Annual Anniversary Trip with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1

Lead and execute CRO strategies for SaaS clients, manage multiple accounts, conduct audits, and collaborate cross-functionally to optimize conversion rates and drive client growth. | 5+ years in digital marketing agency with 3+ years in CRO, expertise in CRO tools and methodologies, client-facing experience, and knowledge of SaaS marketing. | Directive Consulting is the leading B2B performance marketing agency that delivers real revenue-not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs-we're here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what's expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in. But here's the fun part-we don't just deliver results; we're shaping the future of marketing. Ready to build something that breaks the mold? About The Role: This role reports to the Director of CRO and plays a crucial role in shaping and executing high-impact, data-driven strategies to enhance advertising, landing page and website conversion rates within our CRO service line. Passionate about using data to drive business growth, you will work directly with our enterprise SaaS clients, running point on creating custom strategies, executing CRO deliverables, demonstrating strategic leadership, and bringing expert knowledge in conversion rate optimization. Using a strong analytical mindset and proven methodologies, you will continuously refine our processes and ensure best-in-class performance for each client, positioning our team as true CRO leaders, consistently delivering high-performing strategies that drive results. Please note- this role is titled Senior Account Strategist, CRO internally What You'll Do: Roles & Responsibilities: • Own, lead and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates • Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals • Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses • Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO • Conduct CRO audits to assess clients' strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions • Establish KPIs for conversion rate optimization and create robust A/B testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and CRO for websites (user-experience, journey mapping, increasing demos held and form fills) • Make sound CRO recommendations while weighing client appetite for risk, technical limitations and CRO maturity • Collaborate with other service lines to identify CRO opportunities and contribute to client pitches. This includes supporting and building slides for pitch decks and presenting strategies and impact to potential clients with confidence and clarity • Drive cross-sells, upsells and referrals via client relationships and professional network while working in-tandem with Paid Media, SEO/Content, Video, MOps and Startup teams to bring CRO strategy into the full service client mix • Travel to visit clients approximately once per year, per client or as needed What You'll Bring: • 5 years experience working at a performance/digital marketing agency (3 years specific to CRO, B2B/SaaS is a plus) • Ability to develop strategies to enhance a client's CRO, by understanding their business, their traffic, and their overall marketing goals. • Equal parts competitive and curious; you're a true problem-solver with proven success in leading strategic CRO initiatives with measurable conversion improvements • Significant client-facing experience in a digital marketing agency, skilled in managing complex relationships and guiding clients through impactful CRO programs • Knowledge and experience with customer journey-related softwares including Unbounce and Hubspot. • Expertise with A/B and multivariate testing to analyze campaign performance data using CRO tools (e.g., Optimizely, VWO, Adobe Target, Convert.com), research tools (e.g., Hotjar, Fullstory), web analytics (GA4, Adobe Analytics), heat mapping (Crazy Egg) and reporting and dashboarding (Looker Studio) to make data-driven decisions and optimize campaign performance • Able to Identify new CRO growth opportunities for clients by analyzing existing messaging and copy, audits, and data/traffic analysis and communicating complex findings into clear, data-driven narratives • Active participant in CRO thought leadership, conferences, and networking events, staying up-to-date on innovations and best practices in CRO and digital optimization What Success Looks Like: • You encompass our core values through every interaction; internally and externally • Effectively manage multiple mid-tier and enterprise accounts • Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores • Build client trust and relationships that create consistent renewals • Cross-sell services that align with client goals and objectives • Clearly communicate results with client point of contact and executives • Exceptional decision-making, as it relates to strategic direction for accounts What We Offer We have a set living wage at Directive Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Gympass Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial - Traditional and Roth 401(k) with a 3% company match Bonus - Annual bonus based on tenure, which scales in total amount over time Annual Anniversary Trip with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1