Choice Hotels International

Lead planning and execution of loyalty programs and technology-enabled enhancements with cross-functional teams. | Requires 5+ years program/project management in agile environments, hotel systems knowledge preferred, strong communication and organizational skills, and bachelor's degree. | JOB SUMMARY: The Program Manager leads the planning, development, and launch of technology-enabled programs and enhancements for the Loyalty Operations organization. Partnering with business stakeholders, this role prioritizes projects, writes clear business requirements, and bridges the gap between business needs and technical delivery. The Program Manager owns end-to-end program development from ideation through launch, working with cross-functional teams — including Information Technology — to deliver initiatives on schedule. Success in the role means breaking complex problems into simple, well-documented steps and designing capabilities that close competitive gaps, grow revenue, and strengthen our value proposition to guests. This is an individual contributor position reporting to the Director, Loyalty Operations, with no direct reports and indirect management of internal technology resources. Note: This role is 4 days onsite based in North Bethesda, MD or Scottsdale, AZ. This role is not eligible for visa sponsorship now or in the future. RESPONSIBILITIES: • Lead planning and implementation of loyalty programs, incorporating stakeholder requirements, market and competitive knowledge, and current system capabilities • Write sound business requirements grounded in business strategy and internal system capabilities. • Own and execute program enhancements from ideation to launch, including requirements gathering, cross-functional alignment, competitive research, scrum participation, user testing, launch, and adoption. • Scope and prioritize activities based on business and customer impact, accounting for functional and resource dependencies. • Set and track project schedules, provide resource usage and status updates, and report risks, issues, action items, and decisions • Communicate project roadmaps, key milestones, specifications, value proposition, training tools, and competitive information to stakeholders on a regular reporting cycle. • Lead user acceptance testing for assigned projects. • Manage programs post-launch, evaluating performance and customer insights to identify future enhancement needs. Serve as the subject matter expert and primary operations business contact for all programs and projects managed. QUALIFICATIONS: Employment Experience • 5+ years of program or project management experience in an agile environment. • Deep knowledge (5+ years) of hotel systems preferred. • Demonstrated success leading complex, high-profile, cross-functional solution development with multiple stakeholders in an inter-enterprise environment; no direct reports, but indirect leadership of technology resources is required. Technical Skills • Proficiency with project management and agile delivery tools (e.g., Jira, Confluence, Microsoft office) for backlog management, sprint tracking, and requirements documentation. • Proficiency with Microsoft Office products, including Excel, PowerPoint, and Word. • Working familiarity with hotel and loyalty platform systems and their data flows. Additional Skills & Competencies • Exceptional verbal, written, and listening communication skills, with the ability to present to executives, internal influencers, and franchisees. • Strong decision-making using analytical problem-solving techniques. • Comfort with ambiguity and complex technology systems, with the ability to iterate deliverables on aggressive timelines. • Strong organizational skills and attention to detail, including the ability to revise scope as requirements are refined. • Self-starter who works both independently and collaboratively across developers, interdepartmental teams, vendors, and designers. Education Requirements • Bachelor’s degree (BA/BS) or equivalent experience. • PMP certification or equivalent (preferred) Salary Range The salary range for this position is $86,886 - $102,219. Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few: • Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide About Choice Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business. Our corporate office locations: North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail. Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail. Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown. Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role. Choice’s Cultural Values Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity Choice’s Leadership Principles Act with Intention | Lead with Authenticity | Grow & Deliver

Lead paid social media strategy, innovation, and execution to drive business outcomes and build team capabilities. | 3-5 years of paid social media experience with expertise in platform strategies, testing, and cross-functional collaboration. | Job Summary The Paid Social Manager defines and evolves how paid social media is leveraged across Choice Hotels. This is an individual contributor role within Paid Media Labs, serving as the organization’s hub for channel expertise, innovation, and thought leadership in paid social. This role is responsible for helping evolve how Choice approaches platforms/partners such as Meta, TikTok, Reddit, Snapchat and other social media partners, developing best practices, identifying partner innovation opportunities, and enabling teams to execute at a high level. This position focuses on defining the “how” and “why” of paid social, ensuring teams are equipped with the right frameworks, partner strategies, and forward-looking POVs to drive both immediate performance and long-term capability building. • Note: This role is 4 days onsite in North Bethesda, MD and is not eligible for visa sponsorship now or in the future** Key Responsibilities Channel Expertise & Thought Leadership • Serve as the in-house SME for Paid Social across platforms (Meta, TikTok, Reddit, Pinterest, and emerging social channels). • Recommend and help evolve how Choice Hotels leverages Paid Social across brands, segments, and media programs to drive business outcomes. • Develop and maintain forward-looking and backward-looking POVs on: • Audience targeting, segmentation, and prospecting vs. retargeting approaches • Platform capabilities, automation, privacy changes, and emerging industry trends • Collaborate with Creative team on Creative best practices for Paid Social (e.g., video, short-form, and AI-enabled creative) • Translate competitive intelligence, platform developments, and industry trends into actionable recommendations that inform channel strategy, planning, and investment decisions. • Build strong partnerships with social platforms and agency partners to identify innovation opportunities, benchmark performance, and stay ahead of emerging trends. • Serve as a key liaison with the agency Social Media COE to ensure alignment on best practices, testing priorities, and innovation opportunities. Influence on Strategy & Execution • Partner with Paid Media Planning & Activation teams to guide and influence paid social strategies; provide input into annual channel strategy and quarterly media plans • Provide frameworks, best practices, and recommendations that support campaign approach and investment decisions. • Ensure campaigns reflect best-in-class paid social practices without direct ownership of execution • Identify gaps, inconsistencies, or missed opportunities and recommend improvements Strategic Partnerships & Ecosystem Development • Build and maintain relationships with key social platforms (Meta, TikTok, Reddit, Pinterest, and others). • Parter with key social platform partners on JPBs focused on: • Innovation roadmaps • Beta and early access opportunities • Partner accountability and value creation • Best-in-class capability adoption • Ensure platform partners contribute to long-term capability building and not just campaign delivery Operational Excellence & Capability Building • Build repeatable playbooks, templates, and frameworks that improve the consistency, quality, and scalability of the team’s work over time • Share what’s working across platforms, bring fresh insights to the table, and collaborate to keep social strategy and content ahead of the curve • Contribute to scalable systems and operating improvements that allow the team to focus more energy on higher-impact work • Drive adoption of best practices and elevate overall team capability through enablement and knowledge sharing Testing, Innovation & Insights • Lead paid social testing and learning initiatives (e.g. creative testing, incrementality testing, audience frameworks, platform capabilities). • Partner with AAT to ensure paid social is accurately represented in measurement approaches • Translate platform trends and performance signals into actionable insights and strategic recommendations • Surface new opportunities for growth across formats, audiences, and partners Qualifications Education and Experience • Bachelor's degree in Marketing, Advertising, Communications, or equivalent related experience. • 3-5 years of experience in paid social or social media (with emphasis on performance) • Deep expertise in social media platforms • Experience operating in a strategy, innovation, COE, or SME-type role • Proven ability to: • Develop channel-level POVs and frameworks • Influence cross-functional teams through expertise and recommendations • Partner effectively with platforms and agencies to support business objectives Technical Skills• Strong understanding of: • Platform algorithms and automation (e.g. Advantage+, signal-based optimization) • Creative strategy and testing methodologies • Measurement frameworks (e.g. incrementality, CMM) • Familiarity with structured test-and-learn frameworks and experimentation methodologies within performance media. • Proficiency with Microsoft Office tools, particularly Excel and PowerPoint, for analysis, forecasting, and executive-ready communication. Additional Skills & Competencies • Analytical problem‑solving: Ability to synthesize complex data into clear insights, implications, and recommended actions. • Executive communication: Strong written and verbal communication skills, with the ability to deliver clear, executive‑ready narratives. • Autonomy & ownership: Comfortable operating with limited day‑to‑day direction while maintaining high accountability for outcomes. • Strategic judgment: Ability to balance efficiency and growth objectives and make informed trade‑off recommendations. • Cross‑functional influence: Effective collaborator who raises execution standards through POVs, best practices, and shared playbooks. Salary Range The salary range for this position is $99,919 - $117,552. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP). Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few: • Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide About Choice Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business. Our corporate office locations: North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail. Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail. Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown. Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role. Choice’s Cultural Values Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity Choice’s Leadership Principles Act with Intention | Lead with Authenticity | Grow & Deliver

Lead paid social media strategy, innovation, and best practices to drive business outcomes and capability building. | 3-5 years paid social or social media experience with strong platform expertise and ability to influence strategy and partners. | Job Summary The Paid Social Manager defines and evolves how paid social media is leveraged across Choice Hotels. This is an individual contributor role within Paid Media Labs, serving as the organization’s hub for channel expertise, innovation, and thought leadership in paid social. This role is responsible for helping evolve how Choice approaches platforms/partners such as Meta, TikTok, Reddit, Snapchat and other social media partners, developing best practices, identifying partner innovation opportunities, and enabling teams to execute at a high level. This position focuses on defining the “how” and “why” of paid social, ensuring teams are equipped with the right frameworks, partner strategies, and forward-looking POVs to drive both immediate performance and long-term capability building. • Note: This role is 4 days onsite in North Bethesda, MD and is not eligible for visa sponsorship now or in the future** Key Responsibilities Channel Expertise & Thought Leadership • Serve as the in-house SME for Paid Social across platforms (Meta, TikTok, Reddit, Pinterest, and emerging social channels). • Recommend and help evolve how Choice Hotels leverages Paid Social across brands, segments, and media programs to drive business outcomes. • Develop and maintain forward-looking and backward-looking POVs on: • Audience targeting, segmentation, and prospecting vs. retargeting approaches • Platform capabilities, automation, privacy changes, and emerging industry trends • Collaborate with Creative team on Creative best practices for Paid Social (e.g., video, short-form, and AI-enabled creative) • Translate competitive intelligence, platform developments, and industry trends into actionable recommendations that inform channel strategy, planning, and investment decisions. • Build strong partnerships with social platforms and agency partners to identify innovation opportunities, benchmark performance, and stay ahead of emerging trends. • Serve as a key liaison with the agency Social Media COE to ensure alignment on best practices, testing priorities, and innovation opportunities. Influence on Strategy & Execution • Partner with Paid Media Planning & Activation teams to guide and influence paid social strategies; provide input into annual channel strategy and quarterly media plans • Provide frameworks, best practices, and recommendations that support campaign approach and investment decisions. • Ensure campaigns reflect best-in-class paid social practices without direct ownership of execution • Identify gaps, inconsistencies, or missed opportunities and recommend improvements Strategic Partnerships & Ecosystem Development • Build and maintain relationships with key social platforms (Meta, TikTok, Reddit, Pinterest, and others). • Parter with key social platform partners on JPBs focused on: • Innovation roadmaps • Beta and early access opportunities • Partner accountability and value creation • Best-in-class capability adoption • Ensure platform partners contribute to long-term capability building and not just campaign delivery Operational Excellence & Capability Building • Build repeatable playbooks, templates, and frameworks that improve the consistency, quality, and scalability of the team’s work over time • Share what’s working across platforms, bring fresh insights to the table, and collaborate to keep social strategy and content ahead of the curve • Contribute to scalable systems and operating improvements that allow the team to focus more energy on higher-impact work • Drive adoption of best practices and elevate overall team capability through enablement and knowledge sharing Testing, Innovation & Insights • Lead paid social testing and learning initiatives (e.g. creative testing, incrementality testing, audience frameworks, platform capabilities). • Partner with AAT to ensure paid social is accurately represented in measurement approaches • Translate platform trends and performance signals into actionable insights and strategic recommendations • Surface new opportunities for growth across formats, audiences, and partners Qualifications Education and Experience • Bachelor's degree in Marketing, Advertising, Communications, or equivalent related experience. • 3-5 years of experience in paid social or social media (with emphasis on performance) • Deep expertise in social media platforms • Experience operating in a strategy, innovation, COE, or SME-type role • Proven ability to: • Develop channel-level POVs and frameworks • Influence cross-functional teams through expertise and recommendations • Partner effectively with platforms and agencies to support business objectives Technical Skills• Strong understanding of: • Platform algorithms and automation (e.g. Advantage+, signal-based optimization) • Creative strategy and testing methodologies • Measurement frameworks (e.g. incrementality, CMM) • Familiarity with structured test-and-learn frameworks and experimentation methodologies within performance media. • Proficiency with Microsoft Office tools, particularly Excel and PowerPoint, for analysis, forecasting, and executive-ready communication. Additional Skills & Competencies • Analytical problem‑solving: Ability to synthesize complex data into clear insights, implications, and recommended actions. • Executive communication: Strong written and verbal communication skills, with the ability to deliver clear, executive‑ready narratives. • Autonomy & ownership: Comfortable operating with limited day‑to‑day direction while maintaining high accountability for outcomes. • Strategic judgment: Ability to balance efficiency and growth objectives and make informed trade‑off recommendations. • Cross‑functional influence: Effective collaborator who raises execution standards through POVs, best practices, and shared playbooks. Salary Range The salary range for this position is $99,919 - $117,552. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP). Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few: • Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide About Choice Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business. Our corporate office locations: North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail. Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail. Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown. Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role. Choice’s Cultural Values Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity Choice’s Leadership Principles Act with Intention | Lead with Authenticity | Grow & Deliver

Lead paid social media strategy, innovation, and thought leadership to optimize platform use and drive business outcomes. | 3-5 years paid social media experience, strong platform expertise, strategic and analytical skills, and ability to influence cross-functional teams. | Job Summary The Paid Social Manager defines and evolves how paid social media is leveraged across Choice Hotels. This is an individual contributor role within Paid Media Labs, serving as the organization’s hub for channel expertise, innovation, and thought leadership in paid social. This role is responsible for helping evolve how Choice approaches platforms/partners such as Meta, TikTok, Reddit, Snapchat and other social media partners, developing best practices, identifying partner innovation opportunities, and enabling teams to execute at a high level. This position focuses on defining the “how” and “why” of paid social, ensuring teams are equipped with the right frameworks, partner strategies, and forward-looking POVs to drive both immediate performance and long-term capability building. • Note: This role is 4 days onsite in North Bethesda, MD and is not eligible for visa sponsorship now or in the future** Key Responsibilities Channel Expertise & Thought Leadership • Serve as the in-house SME for Paid Social across platforms (Meta, TikTok, Reddit, Pinterest, and emerging social channels). • Recommend and help evolve how Choice Hotels leverages Paid Social across brands, segments, and media programs to drive business outcomes. • Develop and maintain forward-looking and backward-looking POVs on: • Audience targeting, segmentation, and prospecting vs. retargeting approaches • Platform capabilities, automation, privacy changes, and emerging industry trends • Collaborate with Creative team on Creative best practices for Paid Social (e.g., video, short-form, and AI-enabled creative) • Translate competitive intelligence, platform developments, and industry trends into actionable recommendations that inform channel strategy, planning, and investment decisions. • Build strong partnerships with social platforms and agency partners to identify innovation opportunities, benchmark performance, and stay ahead of emerging trends. • Serve as a key liaison with the agency Social Media COE to ensure alignment on best practices, testing priorities, and innovation opportunities. Influence on Strategy & Execution • Partner with Paid Media Planning & Activation teams to guide and influence paid social strategies; provide input into annual channel strategy and quarterly media plans • Provide frameworks, best practices, and recommendations that support campaign approach and investment decisions. • Ensure campaigns reflect best-in-class paid social practices without direct ownership of execution • Identify gaps, inconsistencies, or missed opportunities and recommend improvements Strategic Partnerships & Ecosystem Development • Build and maintain relationships with key social platforms (Meta, TikTok, Reddit, Pinterest, and others). • Parter with key social platform partners on JPBs focused on: • Innovation roadmaps • Beta and early access opportunities • Partner accountability and value creation • Best-in-class capability adoption • Ensure platform partners contribute to long-term capability building and not just campaign delivery Operational Excellence & Capability Building • Build repeatable playbooks, templates, and frameworks that improve the consistency, quality, and scalability of the team’s work over time • Share what’s working across platforms, bring fresh insights to the table, and collaborate to keep social strategy and content ahead of the curve • Contribute to scalable systems and operating improvements that allow the team to focus more energy on higher-impact work • Drive adoption of best practices and elevate overall team capability through enablement and knowledge sharing Testing, Innovation & Insights • Lead paid social testing and learning initiatives (e.g. creative testing, incrementality testing, audience frameworks, platform capabilities). • Partner with AAT to ensure paid social is accurately represented in measurement approaches • Translate platform trends and performance signals into actionable insights and strategic recommendations • Surface new opportunities for growth across formats, audiences, and partners Qualifications Education and Experience • Bachelor's degree in Marketing, Advertising, Communications, or equivalent related experience. • 3-5 years of experience in paid social or social media (with emphasis on performance) • Deep expertise in social media platforms • Experience operating in a strategy, innovation, COE, or SME-type role • Proven ability to: • Develop channel-level POVs and frameworks • Influence cross-functional teams through expertise and recommendations • Partner effectively with platforms and agencies to support business objectives Technical Skills• Strong understanding of: • Platform algorithms and automation (e.g. Advantage+, signal-based optimization) • Creative strategy and testing methodologies • Measurement frameworks (e.g. incrementality, CMM) • Familiarity with structured test-and-learn frameworks and experimentation methodologies within performance media. • Proficiency with Microsoft Office tools, particularly Excel and PowerPoint, for analysis, forecasting, and executive-ready communication. Additional Skills & Competencies • Analytical problem‑solving: Ability to synthesize complex data into clear insights, implications, and recommended actions. • Executive communication: Strong written and verbal communication skills, with the ability to deliver clear, executive‑ready narratives. • Autonomy & ownership: Comfortable operating with limited day‑to‑day direction while maintaining high accountability for outcomes. • Strategic judgment: Ability to balance efficiency and growth objectives and make informed trade‑off recommendations. • Cross‑functional influence: Effective collaborator who raises execution standards through POVs, best practices, and shared playbooks. Salary Range The salary range for this position is $99,919 - $117,552. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP). Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few: • Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide About Choice Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business. Our corporate office locations: North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail. Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail. Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown. Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role. Choice’s Cultural Values Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity Choice’s Leadership Principles Act with Intention | Lead with Authenticity | Grow & Deliver

Lead strategy and outcomes of a complex product portfolio by managing senior leaders and designing team operating models to align with company goals. | Experience managing large product portfolios and developing product leaders with expertise in product management and cross-functional collaboration. | Choice Hotels is evolving how we build, deliver, and scale solutions through a shift to a Product Operating Model (POM), a company-wide transformation focused on delivering real customer and business outcomes. We are building cross-functional product teams empowered to drive outcomes for our guests, franchisees, owners, and associates — and we're looking for talented product professionals who are passionate at solving meaningful problems end-to-end. This transformation represents a unique opportunity to help shape how one of the world's leading lodging franchisors innovates and grows. As we stand up and scale these teams, we anticipate opening a variety of Product Management roles across multiple domains. If you're energized by solving complex problems, we encourage you to #MakeItYourChoice by submitting your application to our talent pipeline to be considered as roles become available. Upcoming Opportunity – Senior Director, Product Management The Senior Director, Product Management is a senior product leadership role with accountability for the health, direction, and outcomes of a highly complex product portfolio spanning multiple functions or a critical domain at the core of the business. This isn't a role where you lead one team or one set of problems. You're responsible for the architecture of an entire product capability — the strategy, the leadership, the operating model, and the results. Your job is to lead the leaders. You'll manage Directors and Senior Managers who run their own product teams, and you'll hold yourself accountable for what those teams build, how well they operate, and the business outcomes they generate. That means you need to be exceptional at developing product leaders — not just product managers — and at creating the conditions across a wide portfolio where strong, disciplined product work can happen at scale. You'll define the multi-year product direction for your portfolio, making hard decisions about where to invest, what to stop, and how to sequence complex interdependencies across teams, budgets, and business priorities. Success here is measured by the quality of the leaders you develop, the clarity and durability of the strategy your organization executes, and whether the portfolio moves the business in the right direction — not just this quarter, but over the next one to three years. What You'll Do Define and own the product strategy for a highly complex portfolio. This isn't short-cycle roadmap planning. You're setting the direction across multiple teams and product areas, identifying the most important problems the business needs to solve over a multi-year horizon, and making deliberate, well-reasoned bets. Clarity at this level is rare and hard. Your job is to provide it. Translate company objectives into portfolio strategy. Work from the top down and the bottom up simultaneously. Understand where the company needs to go, make sense of it across competing priorities and resource constraints, and ensure every team in your organization is pulling in the right direction with a clear understanding of why. Lead and develop Directors and Senior Managers. Real leadership development — not roadmap reviews and status reports. Diagnose the capability gaps in your leaders, build targeted interventions, and measure growth. If a Director on your team is struggling to develop their own PMs, that's your problem to solve first. Build product leadership capability, not product leadership dependency. Your leaders should be making the most important decisions in their product areas without you in the room. If they aren't, ask yourself whether you've given them the strategy, context, and coaching they need to operate that way. Anticipate and solve complex, cross-functional problems. The challenges at this level don't stay neatly inside your product organization. They cross into engineering, design, commercial, technology, and operations — and they rarely come with a clear playbook. You'll need to develop new approaches with limited information and move with conviction under uncertainty. Own budget decisions and resource allocation for your portfolio. Make smart trade-offs on where to invest, how to staff, and what work gets resourced. These decisions have real financial implications and need to be made with both short-term discipline and long-term strategic judgment. Make staffing decisions, not just recommendations. Hiring, development, restructuring, and when necessary, the hard calls. You're accountable for building a product organization that can actually execute — and that means making the team management decisions that shape it. Partner with Engineering, Design, Data, and Commercial leadership as a peer. At this level, the cross-functional work is more complex, more ambiguous, and higher stakes. You're not coordinating execution — you're co-designing the operating model, resolving competing priorities, and making decisions that affect multiple functions simultaneously. Design a team structure and operating model that can handle complexity. Topology is a strategic decision. How teams are organized, what they own, where the boundaries are, and how they interact with each other and with adjacent functions — these choices determine whether your organization can sustain high performance or constantly fights against itself. Own the outcomes across your portfolio — fully. If the strategy is unclear, the leaders under-developed, or the operating model broken, that's yours to fix. Don't stop at diagnosing the problem. Solve it. What We're Looking For You've developed product leaders — Directors, Senior Managers, or equivalent — not just senior individual contributors. You can point to leaders you've shaped: what they struggled with, what you did about it, and where they are now. You've owned product strategy for a large or highly complex portfolio. Not one product area — multiple, with interdependencies, competing priorities, and real organizational complexity underneath. You know how to make multi-year decisions under uncertainty. You've built strategies that held up over time, and you can explain the analytical and qualitative reasoning that drove them. You're an internal authority on product management as a discipline. People across the organization come to you not just for product decisions, but for how to think about product — what great PM work looks like, how to build the capability, and how to structure teams to do it well. You've managed budgets, made resource trade-offs, and held yourself accountable for the financial implications of your product decisions. You've solved problems that didn't stay inside your product organization. You've navigated cross-functional complexity — engineering tradeoffs, commercial misalignment, data infrastructure gaps — and found new approaches when there was no obvious playbook to follow. Engineering, design, and commercial leaders think of you as a genuine strategic peer. You disagree productively, build alignment without steamrolling, and make better decisions because of the partnership — not despite the friction. You've built teams with deliberate thought about structure, ownership, and operating model. You treat team topology as a strategic input, not an org chart exercise. This Isn't the Right Fit If... If you're still energized primarily by hands-on product work and want a bigger portfolio to manage personally, this isn't the role — we have an individual contributor Product Manager path for that. If your model of senior leadership is setting strategy once a year and delegating execution, this will feel uncomfortable fast. The complexity of the portfolio and the problems you'll face don't resolve themselves. You'll need to stay close enough to the work to diagnose what's broken and far enough away to let your leaders fix it. If you think developing product leaders means occasional feedback conversations, we're looking for something far more deliberate and sustained. And if you need to control the most important decisions across your portfolio to feel effective, this job will frustrate you. The goal is to build an organization where the right decisions happen consistently — with or without you in the room. Your impact comes through the leaders and teams you build. SALARY RANGE: The salary range for this position is $190,000 to $250,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP), as well annual awards of Choice Hotels International common stock through Choice’s Long-Term Incentive Plan (LTI Plan). Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few: Competitive compensation and benefits, including medical, dental, and vision coverage Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance Financial benefits for retirement and health savings Employee recognition programs Discounts at Choice hotels worldwide About Choice Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business. Our corporate office locations: North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail. Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail. Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown. Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role. Choice’s Cultural Values Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity Choice’s Leadership Principles Act with Intention | Lead with Authenticity | Grow & Deliver CONNECT THE WORLD THROUGH THE POWER OF HOSPITALITY We bring together the people, brand and technology that enable the success of others – welcoming every guest, every partner, everywhere their journey takes them. Visit http://careers.choicehotels.com to learn more.