Channel Factory

Lead onboarding, develop campaigns, optimize paid social campaigns, and build client relationships. | 8+ years in paid social media, advanced platform knowledge, data analysis skills, and strong client management abilities. | Job Description: • Lead the onboarding process for new social media clients, educating them on our processes and strategies. • Develop tailored campaigns that set the foundation for long-term success, ensuring a seamless handoff to the Client Solutions Manager once campaigns are stabilized. • Collaborate with platform representatives (e.g., Meta, TikTok, LinkedIn) to secure resources and expertise for client campaigns. • Launch, maintain, and optimize paid social campaigns to achieve client goals and key performance indicators (KPIs). • Monitor campaign pacing and performance metrics, proactively addressing any issues. • Prepare and deliver detailed campaign reports with insights, wins, and areas for improvement. • Manage a portfolio of clients, focusing on retention, satisfaction, and upsell opportunities. • Build strong client relationships and proactively address their evolving needs. • Collaborate with the Client Solutions Management team to ensure alignment and growth. • Support the Senior Client Solutions Managers with daily tasks and initiatives. • Lead internal training sessions on social media platforms, workflows, and best practices. • Identify and implement improvements in social media workflows to drive efficiency. • Stay updated on the latest trends, ad formats, and advancements in social media platforms. • Share updates and best practices with internal teams to enhance knowledge and expertise. • Maintain a strong understanding of third-party tools and their integration with social media campaigns. • All other duties as assigned. Requirements: • 8+ years of experience in paid social media management, with a strong focus on campaign strategy and optimization. • Experience in digital media agencies or tech publishers is a plus. • Advanced knowledge of social media platforms like Meta, TikTok, and LinkedIn, including media buying, bidding models, and optimization strategies. • Proficiency in data analysis tools, including Excel, with a strong ability to interpret metrics and translate them into actionable strategies. • Strong relationship-building abilities with a focus on understanding client needs and crafting tailored solutions. • Excellent communication skills, both verbal and written, with experience presenting strategies and reports to clients. • Highly organized and detail-oriented, capable of managing multiple projects simultaneously. • Social media certifications are a plus. • This role may involve occasional travel for in-person collaboration, meetings, trainings, etc. Benefits: • Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations • Competitive salary • Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance) • Cell phone and Wi-Fi reimbursement • Bill Spend Stipend • Work-life flexibility – we value your contributions above all

Create, launch, and manage video advertising campaigns across multiple platforms while optimizing performance and collaborating with clients and internal teams. | 3+ years of programmatic media buying experience including YouTube and Facebook campaign execution, strong analytical skills, and excellent communication. | Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube, and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance. Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture. This position will be based in the United States, reporting to our SVP of Programmatic Solutions. Remote work status is subject to change at any time Channel Factory is looking for a highly analytical and results-driven professional who is excited by the video advertising space and working with Fortune 500 clients. This person has a passion for analytics, creativity, and technical details! This individual goes above and beyond in their day-to-day, and strives to consistently exceed the expectations of their clients and fellow team members. This individual thrives in a fast-pace, ever-changing marketplace that requires smart decisions and an eye for small changes that can become big waves. The right person for this role must be very detail-oriented, a strong communicator, collaborative, and a quick problem-solver. Responsibilities: Flawlessly create and launch video campaigns across multiple platforms including and not limited to YouTube, Google Video Partners, Facebook, etc. Provide ongoing campaign management ensuring optimal performance and delivery, constantly exceeding KPI expectations Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns Act as the technical point of contact for internal teams and clients Communicate new product updates/features and value to internal teams Team up with Account Management to develop upsell strategy to clients with the use of data & analytics, marketplace trends, and new features/products Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact to your buying strategy on campaigns Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends All other duties as assigned BA/BS At least 3+ years of programmatic media buying experience; including QA, implementation, execution, campaign pacing, and reporting experience. 1+ years of YouTube, SEM, and Facebook/PMDs buying and execution experience Bonus points if you are AdWords, YouTube, and/or Facebook certified Passion and knowledge of the online video space including marketplace trends, including 3rd party research partners, DMPs, and studies Keen eye for data and analytics Have an entrepreneurial spirit and drive to test creative buying techniques Can manage and prioritize multiple campaigns across US time zones, platforms, and ad formats Knowledge of Excel calculations, pivot tables, and graphs Strong interpersonal communication skills in-person, on the phone, or virtually Proactive in catching issues and creating solutions before they escalate Creative and solution-oriented individual who can also be resourceful A self-directed professional who understands client needs and operates with a sense of urgency, focus, and discipline Highly organized and detail-oriented professional A collaborative individual who can work in a team and independently Above all, possess the highest levels of professionalism, integrity, and ethics This role may involve occasional travel for in-person collaboration, meetings, trainings, etc. Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations Competitive salary Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance) Cell phone and Wifi Reimbursement Gym stipend Bill Spend Stipend Work-life flexibility – we value your contributions above all About Channel Factory Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries. Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace, including an LGBTQ+ committee.

Lead US marketing strategy and execution including demand generation, field marketing events, team management, agency collaboration, and analytics to drive pipeline growth. | Proven leadership managing small marketing teams, expertise in B2B demand generation and field marketing, strong cross-functional collaboration, CRM and marketing automation skills, excellent communication, and familiarity with ad-tech or SaaS industries. | Who is Channel Factory? Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability and alignment, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand-suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers - by enabling advertisers access to the most relevant videos, channels, and creators across all social media channels. Through their proprietary platform that harnesses the power of the deepest YouTube dataset in the industry, Channel Factory has enabled advanced brand suitability, customized content alignment targeting, and maximum performance for the world’s biggest brands. Channel Factory’s algorithm ensures not only that advertisers run against content that aligns with their brand but also delivers outcomes by optimizing campaigns using active and historical campaign performance data. Channel Factory has offices across the USA and is present in over 30 countries worldwide including the United Kingdom, Sweden, Norway, Denmark, Finland, France, Germany, Italy, The Netherlands, Spain, Ukraine, Australia, New Zealand, Vietnam, Philippines and Singapore. As the US Marketing Director, you will own end-to-end marketing strategy, execution, and optimization across the United States, with a strong focus on demand generation, lead generation, and field marketing execution. This role blends strategic brand building with data-driven performance marketing, ensuring Channel Factory is positioned as a thought leader while driving measurable pipeline impact for the sales organization. You will localize global marketing strategy to the US market, lead a small team, and partner cross-functionally with global marketing, sales, and revenue leadership. Your goal is to accelerate growth through pipeline contribution, client engagement, and impactful in-market programs. Key Responsibilities • Demand Generation & Funnel Ownership: Build and execute integrated campaigns (digital, content, paid) to drive awareness, leads, and pipeline; define targets with sales, track conversion, and report on funnel performance. • Field Marketing & Events: Lead strategy and execution of US events and activations (logistics, vendors, content, lead capture, ROI measurement). • Team Leadership: Manage a US marketing team including a designer and events manager; coach, prioritize, and ensure high-quality delivery. • Agency & Vendor Collaboration: Partner with external agencies and vendors for design, branding, media, and event execution. • Cross-Functional & Global Alignment: Partner with global and regional marketing teams to ensure consistency in strategy, messaging, and execution. • Stakeholder Engagement: Build strong relationships with customers, partners, influencers, and internal sales/client teams. • Analytics & Optimization: Track and analyze campaign performance, adapt strategies based on insights, and stay ahead of industry and competitor trends. • Brand Building: Promote Channel Factory’s value in the US market through thought leadership, storytelling, and consistent branding. Skills required: • Ability to operate in ambiguity and think like a client - what do they want? What is clear/unclear? • Proven experience leading B2B demand generation and field marketing programs in advertising, ad-tech, or SaaS. • Ability to push projects forward working cross functionally in scenarios in which there are many people involved. Run point as main POC • Ability to work well in PPT, Google Suite • Not needed? Design! You do not have to be a designer, but you do have to be able to work with and guide the design team on what you need from them. You also need to be able to work well in PPT and put together a proposal without the input in design (sometimes). • Ability to speak up! You’ll need to be able to formulate ideas and back them up. Sometimes we like to kick the tires, to the ability to be able to back up your ideas, even with people more senior than you is needed. • Innovative, hungry, outside of the box thinker Requirements: • Leadership: Track record of managing small teams (designer, events manager) and coordinating agencies/vendors • Demand Gen & Analytics: Understanding of marketing funnels, lead scoring, attribution, and campaign ROI; skilled in CRM and marketing automation platforms (HubSpot). • Field Marketing: Hands-on experience planning and executing regional events, activations, and roadshows that drive measurable engagement and pipeline. • Cross-Functional Collaboration: Ability to partner effectively with sales, client solutions, and global marketing to align strategies and goals. • Communication: Excellent storytelling, presentation, and content creation skills; able to craft messaging that resonates with enterprise advertisers and agencies. • Strategic & Hands-On: Comfortable switching between high-level strategy and execution detail in a fast-moving environment. • Industry Knowledge: Familiarity with ad-tech, digital media, or SaaS industries preferred; agency ecosystem knowledge is a plus. • Mindset: Highly organized, data-driven, and able to thrive in a high-growth, ambiguous environment. • Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations • Competitive salary + bonus • Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance) • Cell phone and Wifi Reimbursement • Bill Spend Stipend • Work-life flexibility – we value your contributions above all About Channel Factory Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries. Channel Factory is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace.