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Bold

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BOLD

Public Relations Specialist II

BOLDAnywhereFull-time
View Job
Compensation$70K - 90K a year

Execute data-driven PR campaigns, manage PR content calendar, pitch press releases, build media relationships, and collaborate across teams to enhance brand reputation. | 5+ years media relations experience, strong pitching track record, bachelor's degree in communications or related field, PR software knowledge, and ability to analyze survey data. | We are looking for a Public Relations Specialist II to join our Digital PR Team. Reporting to the Senior Manager, Public Relations, the Digital PR Specialist executes data-driven PR campaigns to power the success of BOLD's multiple B2C brands in the US and internationally. This role requires experience working with reporters to secure press coverage on behalf of companies, as well as a deep understanding of the US media landscape, PR trends and best practices. ABOUT THIS TEAM Sitting in our Marketing Department, the Digital PR team works to raise brand awareness of BOLD brands in the media. We collaborate with top-notch social media, content, and SEO teams to amplify our brands' online public presence through earned media in the US and globally. WHAT YOU'LL DO • Working closely with the Sr. Director of Public Relations and Sr. Manager of Public Relations, support the health and performance of BOLD's overall PR program • Be responsible for directing the PR content calendar for specific brands, focusing specifically on growing brands' earned media wins • Write, edit, and pitch press releases and other content to external audiences, ghostwriting for spokesperson when necessary • Develop and foster relationships with key reporters to support earned media coverage, responding to inbound press inquiries and helping coordinate media interviews as needed • Build BOLD brands' reputations as critical players in the resume and career advice space • Collaborate across PR, content, social media, and career experts in order to generate ideas and identify opportunities to innovate and better engage with target audiences • Help draft internally-run surveys, and then analyze and share findings with the press WHAT YOU'LL NEED • 5+ years of media relations experience, with a history of pitching content to the press and working with reporters • A strong track record of pitching and securing press coverage • A bachelor's degree in English, communications, public relations or related field • Experience translating data from surveys into meaningful insights for external audiences • Knowledge of CISION or other PR software platforms • Ability to thrive in a fast-paced environment WHAT'S GOOD TO HAVE • Background working at a PR agency • Existing relationships with reporters at national publications and top online outlets with business and career focuses such as CNBC, Forbes, WSJ, NYT, Business Insider, etc. • An understanding of job search, career, and job market-related trends and issues • Familiarity with SEO best practices • Experience running internal surveys to collect, analyze, and report on data Benefits Outstanding Compensation • Competitive salary • Bi-annual bonus • 401(k) plan with match • Equity in company • Flexible spending accounts (health, dependent care) • Internet and home office reimbursement 100% Full Health Benefits • Medical, dental, and vision (optional plans for your family) • Life & long-term disability insurance (optional) • Mental health support and resources • Wellness reimbursement (gym, health apps, etc.) • Pet Insurance (optional) Flexible Time Away • Flexible PTO • Sick time policy • Observed holidays Certain group health plans are required to disclose on a public website information regarding in-network provider rates and historical out-of-network allowed amounts and billed charges for covered items and services in two separate machine-readable files (MRFs). The MRFs for the Triple S Salud medical benefit plans are linked below as of July 1, 2022: https://salud.grupotriples.com/en/transparency-in-coverage-machine-readable-files/ ELIGIBILITY LOCATION This position is open to residents of Puerto Rico and US citizens willing to relocate to Puerto Rico. SELECT ONE: #LI-Remote About Bold We Transform Work Lives As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives. We Celebrate And Promote Diversity And Inclusion We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law. Under San Francisco's Fair Chance Ordinance, qualified applicants with arrest and conviction records will be considered for the position.

media relations
press release writing
earned media campaigns
data analysis
PR software (CISION)
collaboration
content creation
Verified Source
Posted 5 months ago
BOLD

Content Writer I

BOLDAnywhereFull-time
View Job
Compensation$40K - 60K a year

Write and optimize keyword-rich SEO content for web pages to increase organic search rankings and inbound traffic. | Bachelor's degree, 2+ years professional content writing experience, proficiency in SEO and keyword research, strong writing and editing skills. | We are looking for a Content Writer I to join our Content team. This role reports to the Manager, Content and is involved in writing web page content to increase organic search engine rankings for our BOLD websites. As an integral part of our Content Team, they will have an impact on developing an ongoing organic inbound traffic strategy by writing and optimizing keyword-rich SEO copy that matches the tone, voice, and culture, making a meaningful impact on the lives of job seekers. ABOUT THIS TEAM The Content team's main responsibility is writing digital marketing content across BOLD properties. Using the power of words, we create SEO optimized content into brand stories, building relationships with job seekers around the world. From company descriptions to long-form articles, the Content team provides job seekers with support across the job search process ensuring a safe and successful experience. WHAT YOU'LL DO • Work with the Content Team to develop high-quality, unique, and engaging content for a head term, category, job title, and specialty pages to improve search engine rankings • Work with your team lead on the prioritization of daily and weekly writing assignments • Frequently review content strategies, goals, and industry updates provided by your manager • Write keyword-rich SEO copy for our BOLD properties using appropriate keywords, clarity, style, and tone to increase organic inbound traffic as well as conversions • Perform timely and thorough keyword research using various search and analytics tools • Conduct internet research for the target market on various topics related to writing assignments and optimization efforts • Review/copy edit submissions for grammar, spelling, syntax, etc. • Update the tone of voice and quality guidelines for SEO pages • Perform related work and additional duties as needed or required WHAT YOU'LL NEED • Bachelor's degree in English, Journalism or a related field • 2+ years of experience as a professional content writer • Proficiency in written English • Proficiency with keyword research, on-page SEO and content marketing best practices • Ability to create/pitch articles ideas that are researched, relevant and in line with strategic goals • Strong critical thinking and problem-solving skills • Attention to detail, highly responsive and accountable • Excellent organization and time management skills, with the ability to manage multiple projects simultaneously • Experience in optimized copywriting and editing • Knowledge of online writing best practices • Ability to meet and manage multiple deadlines WHAT'S GOOD TO HAVE • Proficiency in WordPress, Photoshop and content management software (e.g., Contently) • Copywriting experience, including an ability to craft email, social media and landing page copy • Career services and hiring industry expertise • Familiarity with the tools of online marketing and the metrics used to evaluate digital content success • Certified Professional Resume Writer certification is a huge plus: NCRW or CPRW Certain group health plans are required to disclose on a public website information regarding in-network provider rates and historical out-of-network allowed amounts and billed charges for covered items and services in two separate machine-readable files (MRFs). The MRFs for the Triple S Salud medical benefit plans are linked below as of July 1, 2022: https://salud.grupotriples.com/en/transparency-in-coverage-machine-readable-files/ Please only add this section to select PR roles open to US candidates. ELIGIBILITY LOCATION This position is open to residents of Puerto Rico and US citizens willing to relocate to Puerto Rico. SELECT ONE: #LI-Remote About Bold We Transform Work Lives As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives. We Celebrate And Promote Diversity And Inclusion We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law. Under San Francisco's Fair Chance Ordinance, qualified applicants with arrest and conviction records will be considered for the position.

SEO copywriting
Keyword research
Content marketing
Copy editing
WordPress
Photoshop
Content management software
Verified Source
Posted 5 months ago

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