BluZinc

Lead creative direction for direct response campaigns including VSLs, paid media, email, and landing pages to drive customer acquisition and retention in a digital coaching company. | 5-10+ years in direct response creative leadership, expertise in digital sales funnels, proven track record with VSLs and ads, experience managing creative teams, and passion for golf. | Job Information Job Opening ID BZ_749_JOB Salary & Package $200K-$240K + Bonus + Benefits Industry EdTech Date Opened 09/22/2025 Job Type Permanent Skills Required Creative Marketing VSLs Advertising Education/Qualifications Degree or MBA Category Marketing Right to Work in Country USA Citizen City Remote USA State/Province New York Country United States Zip/Postal Code 10001 About Us Advisory, Executive Search, Senior Appointments, Interim Management Consultants Job Description Creative Director / VP, Vice President Advertising – D2C direct response and customer acquisition, performance marketing job opening remote based USA. BluZinc is exclusively hiring a VP Creative / Creative Director to lead the Performance Marketing Creative Team for a $100MM+ digital eLearning and coaching company, with a strong focus in the golf niche. This is a dream opportunity for a golf-obsessed creative leader who lives and breathes video sales letters (VSLs), Meta & Google Ads, email creatives, and direct response sales funnels that convert cold traffic into customers at scale. Key Responsibilities • In addition to our corporate brand, affairs and global creative advertising, marketing and PR in D2C, B2C and other models, you must have a strong background in D2C customer acquisition and retention from onilne sales funnels and digital marketplaces • Lead creative direction for high-converting direct response campaigns across video, paid media, email, and landing pages. • Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success . • Develop and optimize creative assets for VSLs, Meta/Google ads, email automations, YouTube ads, and long-form landing pages . • Test and iterate fast – guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV. • Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space. Ideal Profile – A True BluZinc A-Player • 5–10+ years’ experience in direct response creative leadership (preferably in digital coaching, online courses, or eComm). • A deep understanding of customer acquisition funnels , CRO, and behavioural triggers that move buyers to act. • Proven track record of high-performing VSLs, ads, emails, and landing pages that drove multimillion-dollar revenue. • Familiarity with creative performance analytics , funnel metrics, and A/B testing. • Experience managing in-house creatives and freelance designers/editors. • Corporate branding, PR and affairs for a growth stage from $100MM-$1B • Passion for golf – you know the lingo, the mindset, and what resonates with this audience. What’s on Offer • Remote-first USA-based role, reporting to the CMO & support form the COO and CEO • Massive impact across a high-growth $150MM+ brand in digital coaching, online training courses and consumer sporting goods or supplements firm • Competitive salary + performance bonus + benefits. Fast-paced, agile, entrepreneurial team environment. • This confidential search is managed by Jonathan Pearson, CEO, BluZinc.

Lead technology operations including web development, systems architecture, IT infrastructure, and data platforms to support business growth and customer experience. | 5-10+ years in technology management or senior engineering roles with strong experience in LMS, APIs, cloud, CRM, and BI/reporting systems. | Job Description USA remote based, BluZinc is exclusively hiring for a Director or Manager of Technology for a $100MM+ digital eLearning, mobile app, and online coaching business. This is a mission-critical role for a hands-on, strategic technologist with a strong foundation in web and systems development, IT infrastructure, online LMS platforms, BI/data analytics, and conversion data insights . You'll work closely with the VP Technology, COO/CFO, and cross-functional leaders to ensure systems are scalable, integrated, and optimized for business growth and customer experience. Key Responsibilities • Lead technology operations across web development, systems architecture, IT infrastructure, and data platforms. • Drive seamless integrations between LMS, mobile apps, CRM, and BI tools. • Support product, marketing, finance, and customer success with reliable technology solutions. • Collaborate on data pipelines, reporting tools, and conversion analytics to improve LTV, retention, and performance metrics. • Manage vendors, tools, and platforms (cloud hosting, CMS, LMS, automation tools). • Identify and implement continuous improvements across tech stack and operations. Ideal Experience • 5-10+ years in a technology management or senior engineering role. • Proven experience in B2C digital, eLearning, SaaS, mobile/web platforms, or coaching industries. • Strong understanding of LMS platforms, APIs, cloud architecture, CRM, and BI/reporting systems. • Comfortable leading systems development, integrations, and tech infrastructure. • Skilled in collaboration with cross-functional business leaders. What Makes You an A-Player • Tech-savvy and business-aware. • Hands-on when needed, strategic when required. • Thrive in a fast-paced, high-growth environment. • Obsessed with performance, efficiency, and solving problems through smart systems. • Curious, collaborative, dependable, and outcome-driven. What's on Offer • Remote USA-based role with flexible working hours. • Growth-focused culture and high-impact remit. • Competitive salary + bonus + benefits. • Work alongside an elite executive team scaling a $100MM+ brand. This confidential search is managed by Jonathan Pearson, CEO, BluZinc.

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