Axonify

Lead and operationalize the company's brand, content, and communications efforts to support growth and product launches. | Requires 8-12 years of B2B SaaS marketing experience with leadership in content, brand, and communications, and strong stakeholder management skills. | Axonify is a leading learning and enablement platform that empowers companies to achieve unmatched customer experience, higher sales, improved workplace safety, and lower turnover. We're looking for a Director, Strategic Marketing & Brand to lead the execution and operationalization of our brand, content, creative, and communications efforts. Requirements • 8–12 years of experience in B2B SaaS marketing, with depth in brand execution, content operations, or communications • Proven ability to lead and scale content, design, and communications teams in a growth environment • Strong operational instincts — able to prioritize, sequence work, and deliver under pressure • Experience supporting product launches and revenue-driven marketing initiatives • Excellent collaboration and stakeholder management skills, including experience partnering with Product Marketing and Sales • Strong editorial judgment and creative sensibility, with a bias toward clarity and impact over volume Benefits • Competitive salary • Health benefits • Retirement plan • Generous paid time off • Flexible work arrangements

Lead and execute Axonify's brand and content strategies to support revenue growth and market positioning. | 8-12 years in B2B SaaS marketing with proven leadership in brand, content, and communications. | Axonify is the leading learning and enablement platform, redefining frontline performance and empowering companies to achieve unmatched customer experience (CX), higher sales, improved workplace safety, and lower turnover. We are an AI-first solution, deeply committed to leveraging technology to solve real-world challenges for frontline teams. Our platform transforms slow, inconsistent, or unscalable work processes by integrating thoughtful AI, brain science, and personalized development. This approach ensures genuine impact, helping over 4 million people in 160+ countries unlock their full potential and achieve next-level performance. Our industry-leading 83% engagement rate demonstrates the power of our SaaS platform, which is built on a robust, future-ready AI foundation emphasizing crystal-clear data, continuous growth, and rigorous quality. If you thrive on turning challenges into opportunities, believe in the collective power of "we," aren't afraid to innovate with a "Let's try this" attitude, and are ready to help us lead the charge in AI-driven enablement, we want to talk to you. Let's change the game together! We’re looking for a Director, Strategic Marketing & Brand to lead the execution and operationalization of our brand, content, creative, and communications efforts. This role is responsible for translating Axonify’s product marketing strategy and company direction into high-impact brand assets, launch programs, and communications that support revenue growth and market credibility. The Director of Brand ensures that what Axonify says, and how it shows up, is clear, consistent, and effective, without redefining the strategy itself. This is a hands-on leadership role for an operator who excels at prioritization, sequencing, and delivery. You will lead the brand engine that turns strategy into action, partnering closely with Product Marketing, Performance Marketing, Enablement, and Sales. The impact you'll have: Brand & Narrative Leadership Execute and maintain Axonify’s brand strategy, messaging, and narrative as defined by Product Marketing and company leadership. Ensure Axonify’s voice and visual identity are consistently activated across all channels and customer touchpoints. Maintain and evolve brand systems, style guides, and creative frameworks to support scale and speed. Ensure brand presence reflects Axonify’s category position and value proposition accurately and consistently. Content, Creative & Storytelling Lead and develop a multidisciplinary team spanning content, design, and communications. Own the brand and content backlog, prioritization, and delivery cadence. Oversee production of high-quality assets that support product launches, sales enablement, demand generation, and customer advocacy. Drive efficiency and throughput across the brand engine through strong planning and workflow management. Communications & PR Manage external communications execution, including product and company announcements, press releases and launch communications, and analyst briefing preparation and follow-up. Coordinate with external agencies as needed to support launches and moments of amplification. Support executive communications by developing clear, aligned messaging and FAQs. Cross-Functional Partnership Partner closely with: Product Marketing (strategy, positioning, launch direction) Performance Marketing (campaign execution and scale) Enablement (sales readiness and asset adoption) Sales and Customer teams (proof, references, and field storytelling) Provide brand and creative support for product-assisted demand experiences and digital exploration journeys. Ensure brand execution supports revenue priorities without creating competing narratives. Leadership & Operations Manage, mentor, and develop team members, fostering a culture of clarity, accountability, and high performance. Establish and track KPIs related to brand execution, content effectiveness, and launch readiness. Regularly report progress, risks, and outcomes to Marketing leadership. Drive adoption of tools and AI-enabled workflows that improve content and creative efficiency. The things you bring: 8–12 years of experience in B2B SaaS marketing, with depth in brand execution, content operations, or communications. Proven ability to lead and scale content, design, and communications teams in a growth environment. Strong operational instincts — able to prioritize, sequence work, and deliver under pressure. Experience supporting product launches and revenue-driven marketing initiatives. Excellent collaboration and stakeholder management skills, including experience partnering with Product Marketing and Sales. Strong editorial judgment and creative sensibility, with a bias toward clarity and impact over volume. Work location: This role is open to candidates who are located in, and authorized to work in, Canada or the United States. For our hybrid employees, we embrace a hybrid-flexible work environment. Most days, you choose the location that best supports your work—your home office or our Waterloo or Toronto offices. On Wednesdays, Axonifers within commuting distance come together for Work from Work Wednesdays—a day designed for collaboration, connection, and meaningful in-person moments. Whether you are working remotely or in a hybrid environment at Axonify, you will have the tools, resources, and support you need to succeed. The things you’ll enjoy: An impactful product that gives back to the communities and frontline workers that support our everyday lives. People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering. A diverse team that celebrates unique perspectives and experiences that add richness to our culture. Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves. Check out our perks Ready to join the Axonify team? Here’s what’s next. Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify by visiting us at www.axonify.com/careers We believe our team’s unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the team. We want to remove barriers that may limit you from joining Axonify. Email us at accessibility@axonify.com to let us know how we can provide you with reasonable accommodations through our candidate journey.

Build and scale a global BDR organization, optimize processes, and partner across departments to drive revenue growth. | Over 5 years in sales development or related roles, 2+ years in leadership, experience with large-scale tech implementations, and strong cross-functional collaboration skills. | Axonify is the frontline operations platform for customer-facing businesses. We began by reinventing frontline learning and earned unmatched engagement with global brands. Now, we’re evolving into an automated frontline ops excellence solution that connects people, tasks, communication, and outcomes to deliver consistent, brand-building experiences. More than 4 million employees across 160+ countries rely on Axonify today. It’s an exciting time to join as we transform the company and build what’s next. We’re a team that thinks deeply, moves with intention, and embraces new ideas. We learn quickly, keep a sharp focus on real-world impact, and take meaningful action to drive progress. And we do it as one team, with openness, creativity, and a shared drive to keep pushing what’s possible. The Role The Senior Manager, Business Development Representatives is responsible for building and scaling a world-class global BDR organization. This role requires deep project management expertise, strong understanding of BDR career ladders, and a proven track record of successfully implementing new technologies at scale. This individual will drive operational excellence, deliver predictable pipeline results, and partner across Sales, Marketing, RevOps, and Enablement to build a cohesive, high-impact revenue engine. What You’ll Build Strategic Leadership & Organizational Impact Oversee and scale the BDR function across multiple regions, geographies, or verticals. Operationalize the long-term vision for pipeline generation, capacity planning, and global expansion. Partner with the Chief Marketing Officer to align BDR strategy with company growth objectives. Develop a scalable talent pipeline through mentoring, succession planning, and coaching. Team Management & Performance Scaling Maintain scalable frameworks for performance, hiring, onboarding, and coaching across the BDR team. Establish operating rhythms, goals, and accountability structures that drive sustained high performance. Ensure consistent execution across the BDR team while enabling flexibility based on market differences. Develop capacity and productivity models that support predictable pipeline delivery. Pipeline Ownership & Revenue Partnership Own BDR pipeline contribution targets across inbound, outbound, and hybrid motions. Collaborate closely with Sales Leadership on territory planning, segmentation, and BDR-to-AE alignment. Partner with Marketing on campaign strategy, lead routing, and demand-generation alignment. Monitor pipeline health, conversion performance, and key productivity metrics to inform forecasting. Operational Excellence & Process Standardization Build and standardize BDR workflows, playbooks, and execution frameworks. Work with RevOps to implement and optimize reporting, dashboards, routing rules, and automation. Partner with Enablement to develop and continually improve onboarding, certification, and ongoing development programs. Drive consistency, quality, and repeatability across all BDR processes and operations. Technology Leadership & Innovation Lead the evaluation, rollout, and adoption of new technologies, tools, and systems at scale. Oversee cross-functional implementation programs to ensure seamless integration with existing systems (CRM, engagement tools, intelligence platforms, etc.). Champion innovation by identifying and deploying technology that improves efficiency, personalization, and conversion effectiveness. Develop structured change-management plans to ensure successful adoption across the team. What You’ll Bring 5+ years experience in Sales Development, Inside Sales, or Pipeline Generation roles, with 2+ years in a people leadership role. Proven experience overseeing BDR teams across multiple geographies. Demonstrated success implementing new technologies and large-scale system integrations. Strong project management and change-management experience in complex, cross-functional environments. Deep understanding of BDR competency models, coaching frameworks, and career progression structures. Data-driven, analytical mindset with expertise in pipeline modeling, forecasting, and productivity analysis. Strong communication skills with the ability to influence senior stakeholders and translate strategy into execution. Experience partnering with Sales, Marketing, Enablement, and Revenue Operations leadership. Experience with CRMs and sales development tools (HubSpot, Salesforce, LinkedIn Navigator, etc.) It's ok if your experience doesn't check every box! If you check off more than a few - great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story. Work Location This role is open to candidates who are located in, and authorized to work in, Canada or the United States. For our hybrid employees, we embrace a hybrid-flexible work environment. Most days, you choose the location that best supports your work—your home office or our Waterloo or Toronto offices. On Wednesdays, Axonifers within commuting distance come together for Work from Work Wednesdays—a day designed for collaboration, connection, and meaningful in-person moments. Whether you are working remotely or in a hybrid environment at Axonify, you will have the tools, resources, and support you need to succeed. What You’ll Love About Axonify We offer a comprehensive total rewards package designed to support your wellbeing, growth, and overall success. Here’s what you can expect: Competitive Compensation: Competitive salary and an incentive plan aligned to your role, which may include annual or variable incentives. We take a thoughtful, market-based approach to compensation. A reasonable estimate of the base salary range for this role is 118,000 CAD - 177,000 CAD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. Comprehensive Health Benefits: Health benefits from day one to support your overall wellbeing. Generous Time Off: 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program to choose the religious, spiritual, and cultural holidays that matter most to you. Wellbeing Support: Wellness Spending Account to support whatever wellbeing looks like for you. Home Workspace Set-Up: Home Office Spending Account so your workspace works for you. Family & Future Support: Parental top-up, New Parent Days, and matched retirement savings for a secure future. Growth & Learning: Professional Development Budget to learn new skills and grow your craft. Community Impact: Paid Volunteer Time to give back to the causes that matter to you. AI at Axonify We believe AI should help people do their best work, not replace the human judgment, creativity, and connection that make us who we are. AI is a tool we use to learn fast, elevate our craft, and focus on the work that truly creates impact. That shows up in our hiring process too. We use AI-assisted tools to create a smoother, more organized, and ultimately more human candidate experience. These tools allow our team to spend more time on real conversations and thoughtful decision-making, the things that matter. What AI doesn’t do at Axonify is make hiring decisions. Every decision is made by real people, using real judgment and grounded in our values. Here’s what that means for you as a candidate: Feel free to use AI to support your thinking - not replace it. We use AI to learn and level up, and you can too. Be open about how you use AI if asked. Transparency helps us understand your process and how you approach problem-solving. Stay authentic. We’re hiring people, not prompts, your ideas, your experiences, and your voice are what matter. Diversity & Accessibility We believe our team’s unique experiences, backgrounds, cultures, beliefs, and abilities add richness to our culture and depth to our ideas. Our commitment to diversity and inclusion creates an environment that supports, empowers, and delivers a sense of belonging for all team members. We want to remove any barriers that may limit you from joining Axonify. Email accessibility@axonify.com to let us know how we can support you with reasonable accommodations throughout the candidate journey. What’s Next? Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify at www.axonify.com/careers