Yelp, Inc

Lead consumer growth communication channels and partner with Product and Engineering to maintain AI-enabled MarTech infrastructure and drive growth experimentation. | 8+ years experience in marketing channel optimization and MarTech, expertise in AI-driven marketing, campaign analytics, and cross-functional team leadership. | Summary Yelp's mission is to connect people with great local businesses. As a trusted source of information on local business, millions of people turn to Yelp every day to make decisions about where to spend their money— from where to eat, shop, or stay, to which home or local service provider to use, and beyond. Yelp's Growth Operations team drives strategic growth through expert channel execution, data-driven optimization, and robust marketing technology infrastructure. As Associate Director and head of Consumer Growth Operations, you will own the vision, strategy, and hands-on execution for all growth communication channels while leading a team and partnering closely with Marketing Technology teams to ensure our underlying MarTech stack performs at its best. You will drive scalable operations, rigorous channel analytics, and continuous optimization in partnership with Growth Marketing, Product, Engineering, and cross-functional teams. We are especially interested in candidates who bring 1) direct experience with marketing automation tools such as Braze, and 2) either direct experience in AI-driven marketing operations/optimization or demonstrate a deep curiosity and enthusiasm for leveraging AI and emerging technologies to advance our growth objectives. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States. What you'll do: Channel Execution & OptimizationOwn end-to-end execution and optimization of email, push, and in-product messaging programs. Establish and enforce channel best practices to drive engagement, retention, and conversion. Continuously test and optimize targeting, timing, templates, and creative to improve performance across all owned channels. Channel Strategy & AnalyticsBuild and maintain robust analytics frameworks to monitor channel effectiveness and guide optimizations. Adopt and advocate for channel best practices (e.g., send cadence, segmentation, personalization). Leverage AI to improve strategies, creative output, and campaign performance. New Channel ExplorationScout emerging communication channels (e.g., SMS) for growth opportunities. Pilot, test, and scale new channels with a focus on channel fit, compliance, and ROI. Platform & Deliverability ManagementStay ahead of changes that could impact deliverability and channel efficacy, including shifts in channel platforms, device OS, privacy policy, and AI-driven filtering. Collaborate with cross-functional teams to communicate and implement necessary pivots rapidly. MarTech Infrastructure (in partnership with Product & Engineering)Partner closely with Product and Engineering to evolve and maintain a scalable, reliable and AI-enabled MarTech infrastructure. Own requirements for automation, personalization, data flows, and reporting across all growth channels. Lead rapid identification, troubleshooting, and resolution of platform issues. Drive adoption of AI within MarTech to accelerate growth marketing efforts. Growth ExperimentationEmbed scientific rigor in growth: design experiments, measure results, and apply insights to inform broader channel and growth strategies. Foster a data-first, experiment-driven culture within the consumer growth team. Cross-Functional Collaboration & CommunicationWork closely with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and deliver impact. Proactively communicate risks, opportunities, and results to stakeholders with clarity and actionable insight. Mentor and Develop TeamsGuide team members in developing world-class growth operations capabilities and foster a high-performance culture focused on continuous learning and operational excellence. Serve as a mentor and subject matter expert across Growth and MarTech operations. What it takes to succeed: 8+ years of hands-on experience operating and optimizing multiple owned and emerging marketing channels (email, push, in-product, SMS) in fast-paced, data-driven environments, ideally via external marketing automation tools such as Braze. Proven success in developing channel strategies rooted in analytics, and working cross-functionally with Product and Engineering teams. Demonstrated ability to manage and advance MarTech infrastructure to support sophisticated growth initiatives. Strong command of campaign analytics and reporting; able to translate complex data into actionable strategies and recommendations. Expertise in leveraging AI, experimentation frameworks, and advanced analytics to enhance channel performance and drive innovation. Recognized for anticipating channel disruptions (deliverability changes, privacy shifts, platform updates) and rapidly adapting strategies to maintain growth effectiveness. Self-motivated, detail-oriented, and comfortable with technical concepts, analytics tools, and marketing automation platforms. Excellent team leadership and collaboration skills; able to work with cross-functional partners to achieve alignment and results. Proactive communicator who can deliver clear updates on channel performance, risks, and strategic recommendations to stakeholders, including executive leadership. Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels. Treats the company's spend and resources with care, balancing ambition with operational discipline and ROI focus. Bachelor's degree in Marketing, Business, Data Science, or related field required; advanced degree preferred. What you'll get: Effective your first day: Full medical, vision, and dental 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday Up to 14 weeks of parental leave Monthly wellness subsidy Work from home reimbursement Flexible spending account 401(k) retirement savings plan Employee stock purchase plan Compensation range for this position is $128,000- $200,000 annually. You may also be offered a bonus and benefits. Closing At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California). Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role. We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488. Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. US Recruiting and Applicant Privacy Notice #LI-Remote

Lead strategy and execution for ad products and core user experiences, managing product teams and collaborating across departments to drive business outcomes. | Extensive experience in advertising products, auction mechanics, and executive cross-functional leadership with a proven track record of shipping revenue-generating products. | Summary At Yelp, our mission is to connect people with great local businesses. We’re seeking a Director of Product Management to lead product strategy and execution for monetization and core experience. You’ll oversee how ad products, the ad platform, business pages, and search results pages work together for consumers, advertisers, and local businesses. The scope includes sponsored results and ad delivery, creative optimization, business page experience, and the consumer-facing design of search so that ads, organic results, and partner placements feel coherent, trustworthy, and high quality. In this senior people leadership role, you’ll inspire and develop exceptional talent, set a high bar for product quality, and collaborate with partners across Consumer and Ads Engineering, data science, search relevance, and revenue. You’ll play a pivotal role in shaping how we balance the trade-offs between monetization and maintaining a delightful user experience. Do you thrive in highly cross-functional leadership roles at the intersection of business growth and consumer needs, where ensuring a positive user experience is just as important as driving results? If so, you could be the leader who will help us drive business outcomes and empower your team to execute, grow and achieve impact independently. This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. What you'll do: Set the long-term vision, strategy, and roadmap for ad products, business page, and search experience - aligned with company revenue and consumer experience goals. Lead and develop PMs; build strong partnerships with engineering, design, data science, and revenue teams to ensure effective delivery, resourcing, and cross-org alignment. Prioritize product investments across competing roadmaps with clear business cases - balancing short-term revenue, long-term user trust, and execution risks. Drive improvements to sponsored results, ad delivery and reporting, creative optimization, and ad load/placement strategy in close collaboration with Ads auction and bidding teams. Raise performance and engagement on business pages; enhance how ads and organic results work together on the SERP (with Adaptive SERP and relevance partners). Build trusted partnerships with Search Quality, Yelp Assistant, and Ads/ML teams where consumer entry points, monetization, and relevance intersect. Foster and build a fun, diverse, and inclusive culture that reflects Yelp’s values. What it takes to succeed: You are a thoughtful, strategic product leader. You plan 12-24 months out, mentoring and developing PMs into better product thinkers, and empowering your team to succeed autonomously. You bring deep, hands on experience with advertising products — not just familiarity, but the kind of understanding that comes from having lived the trade-offs. You know how auction mechanics affect the consumer experience. You understand why advertiser controls matter and where they create unintended consequences. You've navigated the tension between short-term revenue optimization and long-term user trust, and you have strong instincts about where to draw the line. You care deeply about design and user experience and not just whether ads perform, but whether they belong on the page. You have a track record of shipping ad products that feel native and raise the bar for visual and interaction quality. You’re experienced with revenue-generating products backed by clear business metrics, and you actively collaborate with finance and revenue partners. You have proven ability to lead large cross-functional initiatives across engineering, design, data science, and go-to-market and communicate effectively at the executive level. Familiarity with consumer marketplaces or local discovery and how search UX and ads interact with organic results is strongly preferred. You have a track record of building and developing PM teams and encourage continuous learning and knowledge seeking. A Bachelor’s Degree or an equivalent work experience is required. What you'll get: There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience. Based on the anticipated level of experience we are seeking, we expect the compensation range for this role to be between $211,000 and $346,000. You may also be offered a bonus, restricted stock units, and benefits. In the event a candidate is hired into a role that is leveled higher or lower than the role specified in this job posting, the compensation range may vary accordingly. This opportunity has the option to be fully remote in all locations across the US. You can find more information about Yelp's five star benefits here! Closing At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California). Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role. We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488. Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. #LI-Remote Recruiting and Applicant Privacy Notice

Lead multi-channel marketing campaigns, design technical solutions, implement experiments, troubleshoot MarTech challenges, and mentor team members. | 7+ years in growth or lifecycle marketing with hands-on campaign execution, proficiency in MarTech platforms, technical skills in HTML/SQL, strong project management, and a bachelor's degree. | Summary Yelp’s mission is to connect people with great local businesses. As a trusted source of information, millions of people turn to Yelp every day to make decisions about where to spend their money, from where to eat, shop or stay, to which home or local service provider to use, and beyond. As a Growth Operations Manager, you’ll be instrumental in advancing our owned channel marketing, leading technical campaign execution, and pioneering the adoption of AI-driven approaches to consumer engagement. Reporting to the Associate Director of Growth Science & Operations, you’ll partner cross-functionally to ensure strategic, data-informed, and operationally robust Growth Marketing programs across email, push, in-app and emerging channels. You’ll play a key role in solution design review, experimentation strategy, technical troubleshooting, and new channel exploration, while staying agile in an environment shaped by continuous platform change and technological innovation. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States. What you'll do: Lead and oversee the development, execution, and continual improvement of multi-channel campaigns across email, push, in-app and new channels, ensuring alignment with industry best practices and team goals. Review and advise on technical solution designs, ensuring campaigns are robust, compliant, and set up for measurable success. Develop, implement, and validate experiment methodologies, ensuring rigorous design and actionable learning to drive channel strategy forward. Monitor and adapt to changes in marketing platforms, policies, devices, and AI-driven trends, communicating pivots and updates to key stakeholders swiftly. Build, iterate, and advocate for best-in-class channel strategies, leveraging analytics frameworks and AI tools to maximize channel performance. Partner with MarTech, product and analytics teams to troubleshoot technical challenges, streamline processes, and develop scalable solutions. Mentor and collaborate with team members, supporting a data-first, experiment-driven culture across Consumer Growth Science & Operations. Stay current with digital marketing, data privacy, and MarTech trends and champion their adoption across the team. What it takes to succeed: 7+ years' experience in growth or lifecycle marketing (email, push, in-app etc) and hands-on campaign execution Demonstrated experience with technical campaign solutioning, A/B testing, and reporting Proficiency in modern MarTech automation and analytics platforms (e.g., Braze, SFMC, others) Strong competency (or willingness to develop) with AI-driven workflows and decisioning engines Exceptional project management, cross-functional collaboration, and communication skills Experience in interpreting and troubleshooting deliverability, compliance, and platform changes Bachelor’s degree required; advanced degree or technical certifications are a plus HTML, SQL, Liquid or similar and data analysis proficiency (Excel, dashboards) is a strong asset What you'll get: Effective your first day: Full medical, vision, and dental 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday Up to 14 weeks of parental leave Monthly wellness subsidy Work from home reimbursement Flexible spending account 401(k) retirement savings plan Employee stock purchase plan Compensation range for this position is $106,000.00- $150,000.00 annually. You may also be offered a bonus and benefits. Closing At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California). We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488. Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. US Recruiting and Applicant Privacy Notice #LI-Remote

Own and execute Yelp’s SEO product roadmap, optimize SEO levers, collaborate with engineering and product teams, and mentor the SEO product team. | Multiple years of SEO product management experience, strong product strategy skills, experience in consumer marketplace or social business, and ability to manage full product lifecycle. | SummaryFor 20 years, Yelp has been synonymous with helping consumers discover and connect with great local businesses - from restaurants and nail salons to movers and plumbers. With unmatched local business information, photos, and review content, Yelp provides a one-stop local platform to discover, connect and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist, and make a reservation, appointment, or purchase.Currently, Yelp experiences 4 billion sessions and 100 million monthly active users in the US alone and has continued to grow organically. Yelp sees an opportunity for exponential growth by doubling down on efforts to address all local needs beyond finding restaurants. with potential for expansion in untapped markets and international areas, we expect transformational growth.The Product Manager, SEO is a critical role within our high-performing product team to drive Yelp's critical SEO efforts. You will play a key role in achieving our vision of becoming the top SEO team in the market. You will collaborate with product and engineering teams with deep SEO expertise to build and optimize features that leverage Yelp's massive body of high quality content. Utilizing your strong skills and experience, you will own the SEO roadmap, implementing new strategies, and enhancing existing SEO levers such as structured data, internal linking, and meta optimization.The culture at Yelp is a unique blend of a dynamic startup environment with the stability and resources of a successful public company. You will have full ownership of your focus area and be able to make fast decisions in a highly collaborative setting.This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.What you'll do:Own Yelp’s SEO efforts - including creating new SEO levers, optimizing existing levers, testing strategy/execution, and contributing to cross-company initiative as part of the SEO center of excellence.Develop and execute the vision and roadmap for SEO features.Understand both end users (search engines and Yelp visitors) and build products and features that will further enhance growth without negatively impacting the consumer experience.Partner closely with the tech organization, and other consumer PM teams, to ensure alignment, partnership and outcome delivery.Build a SEO toolkit, that enables the turning of dials, to support targeted growth.Use data to inform decision making on prioritization of roadmap and optimization of SEO experiments.Mentor, and support the hiring efforts to grow a world-class SEO product team.What it takes to succeed:Multiple years of SEO product management experience.Experience at a top-tier consumer or marketplace business that is rooted in A/B testing and witnessed massive user growth is highly preferred.Demonstrated ability to understand a business and how to set product strategy.Strong understanding and track record of implementing SEO product growth mechanics, ideally in a consumer marketplace/social business.Proven experience in managing full product development lifecycle, from research and concept to release and future evolution in a high growth, scale-up environment.Strong product sense and an ability to think about the business broadly.Experience fostering an inclusive, collaborative, and accountable team culture.Passionate about Yelp’s mission of connecting people to great local businesses.A Bachelor’s Degree or an equivalent work experience is required.What you'll get:Compensation range is $124,000-269,000 annually. Depending on your role and level, you may also be offered a bonus, restricted stock units, and benefits.This opportunity has the option to be fully remote in all locations across the US.You can find more information about Yelp's five star benefits here!ClosingAt Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.#LI-RemoteRecruiting and Applicant Privacy Notice #J-18808-Ljbffr