Xero

Plan and execute multi-channel marketing campaigns to drive brand awareness and customer conversion while collaborating cross-functionally. | Extensive B2B SaaS marketing experience with partner and account-based strategies and proficiency in Salesforce and Tableau. | The role / impact Reporting to the Head of Growth Marketing North America, you will play a pivotal role in planning and executing multi-channel marketing campaigns for Accounting and Bookkeeping Partners and Small Business customers across the US. Working closely with sales, operations, product marketing, and external agencies, you will bring regional marketing plans to life while driving brand awareness and customer conversion. As a collaborative problem solver, you will turn business goals into actionable go-to-market strategies that deliver clear, measurable outcomes. You will advocate for our audience across the business, tailoring campaigns to local market realities and managing budget performance to support Xero's growth targets. The team & how they connect You will join a high-performing growth marketing team that collaborates closely across global marketing, US sales, product marketing, creative, and PR functions. Together, the team builds multi-channel experiences, shapes go-to-market strategies, and maintains strong alignment between regional priorities and global initiatives. Initially, the role may focus on: Developing and executing multi-channel go-to-market strategies for accounting and bookkeeping partners as well as small business segments Partnering with product marketing to launch new features, value propositions, and payment solutions in the US market Building and analyzing Salesforce and Tableau campaign reports to track sales pipelines and optimize lead generation Refining partner enablement content and sales presentation tools tailored to different firm sizes and tiers Where and how you can work This role is based in California with flexible working options, offering a hybrid or remote setup alongside access to local office spaces for team collaboration and boost days. Here are some of the things we're looking for, for this role: Extensive background in B2B marketing within SaaS or technology sectors, with a focus on partner marketing and account-based strategies Demonstrated ability to plan, implement, and optimize multi-channel campaigns spanning digital, email, content, and events Strong track record of using data, Salesforce analytics, and marketing automation tools to track performance and influence business decisions Exceptional cross-functional collaboration skills, with ease in aligning sales, product, and leadership stakeholders around clear outcomes Strong commercial acumen and a customer-focused approach to building tailored messaging and campaigns Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team. Compensation & Total Rewards At Xero, we value the impact and skills you bring to the team. We don’t just hire for a role; we invest in people. We believe in a Total Package philosophy - which means your value isn't just a single number on a paycheck. While base salary is a core component, we look at your compensation through a holistic lens that includes equity, performance incentives, and world-class benefits. The expected base salary range for this role is: $131,300-$164,100 USD Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role. In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation: Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance. Comprehensive Benefits: Medical, dental, vision, 401(k) match, and 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave. Further information included on our Xero Perks page. Xero uses AI to help screen applications based on job-related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.

Provide high-level administrative and strategic support to C-level executives including calendar and travel management. | Requires experience supporting C-level executives, strong organizational skills, discretion, and proficiency in Google Workspace. | How you’ll make an impact As an Executive Assistant to our Chief Business Officer (CBO), you will be a key player in helping make everyday life here at Xero tick. The ideal person for this role will love a challenge, be a planner and a doer, find comfort working in a never-changing and fast-paced environment, and ​​be happy to pitch in where needed. You have more than strong admin skills to offer, your ability to communicate effectively and think proactively is second to none. You are the kind of person that is always one step ahead, planning and prioritising constantly as you go. Success in this role looks like the smooth management of daily operations, quick and effective decision making, owning and managing a range of tasks and projects. You’ll be working alongside our XLT so a supportive, collaborative and can-do attitude is a must! What you’ll do Active and accurate scheduling and diary/meeting management for all (high volume) inbound and outbound requests for the XLT member. Knowing how/what to prioritise is essential. Be the key point of contact for requests for visiting XLT/Board members and manage each request to completion or point the request to the relevant contact. Strong written and verbal communication; listens well and can easily learn to communicate in someone else’s “written voice”. Prepare agendas, minutes, and other papers in a timely and accurate manner, including assisting. Executives in the preparation, reporting, and analysis. Coordinate extensive and complex domestic and international travel plans. Provide excellent coordination and administration support to the Executive team as and when required e.g processing expenses, accounts, and other administrative support. Jack-of-all-trades, with experience in wide-ranging or cross-functional areas, and an eagerness to learn new skills. Able to prioritise conflicting needs proactively and with follow through. Strategic thinker, data-driven and analytical in approach to solving problems. Systems and process-thinker; loves creating order out of chaos. Attending XLT offsites to support the team may be required and would involve global travel. What you'll bring with you Highly organised, action-oriented, and able to manage business-critical issues with sound judgement and discretion High integrity, with proven experience handling confidential and sensitive information Strong strategic and collaborative capability, with the ability to build relationships, influence others, and work effectively across a global business Comfortable working behind the scenes to support senior leaders, anticipating needs and helping others perform at their best Versatile, adaptable, and willing to work beyond the immediate remit while acting as an ambassador and champion for Xero Significant experience supporting C-level or senior executives, ideally in a listed or fast-growth global business, with relevant business experience or qualifications and familiarity with Google Workspace preferred Compensation & Total Rewards At Xero, we value the impact and skills you bring to the team. We don’t just hire for a role; we invest in people. We believe in a Total Package philosophy - which means your value isn't just a single number on a paycheck. While base salary is a core component, we look at your compensation through a holistic lens that includes equity, performance incentives, and world-class benefits. The expected base salary range for this role is $106k - $132,500. Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role. In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation: Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance. Comprehensive Benefits: Medical, dental, vision, 401(k) match, and 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave. Further information included on our Xero Perks page. Xero uses AI to help screen applications based on job-related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.

Coordinate and manage high-level projects and operational processes to support US Sales leadership and partner experiences. | Proven operational support or event coordination experience, strong relationship-building, multitasking, and proficiency with Google Workspace and CRM systems. | The role / impact In this role, you will act as a strategic operational partner to the VP of US Sales, ensuring the leadership team functions with precision and speed. You will serve as a central point of coordination, streamlining complex workflows and managing high-level projects that directly influence our go-to-market success and partner advocacy. By creating structure out of ambiguity and owning critical administrative and operational processes, you will enable our sales leaders to focus on growth and strategy. Your work ensures that our external partner experiences and internal leadership initiatives are delivered with excellence, making a tangible impact on the efficiency of the entire US Sales organisation. The team / how they connect You will be embedded within the Sales Leadership team, working as the connective tissue between Sales, Marketing, and Events. This collaborative group focuses on driving connection and pipeline through a shared commitment to high-impact partner experiences and internal excellence. The team is currently working on / Initially, you will focus on • Coordinating large-scale partner activations including conference seasons, roadshows, and major events like Xerocon. • Establishing robust operational rhythms for leadership meetings, documenting decisions, and ensuring accountability across strategic initiatives. • Managing the end-to-end US Partner Funds process to ensure accurate and compliant vendor payments. • Supporting the logistics and planning for Sales Kickoffs and leadership offsites to drive team enablement. Where and how you can work This role offers a hybrid working model, providing the flexibility to work from home while also spending time in our collaborative office space. You will participate in designated boost days, which are designed to bring the team together for in-person connection, brainstorming, and culture-building. Here are some of the things we are looking for • You bring a proven track record in operational support or event coordination, ideally within a fast-paced or high-growth environment. • A bias for action is part of your DNA, allowing you to make proactive decisions and deliver results even when faced with limited information. • You possess the resilience to navigate change and thrive in a role that requires constant multitasking and prioritisation. • Exceptional relationship-building skills are essential, as you will serve as a key point of contact for internal stakeholders and external partners. • Your technical toolkit includes proficiency with Google Workspace and a familiarity with CRM systems like Salesforce to track and manage workflows. • A natural ability to organise complex schedules and logistics helps you keep the leadership team moving forward without friction. Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

Lead and execute a global content strategy, manage a content team, collaborate cross-functionally, and optimize content performance to support business goals. | 10+ years in content strategy with 5+ years leadership, experience in B2B/SaaS content, strong storytelling, stakeholder management, and a relevant bachelor's degree. | Our Purpose At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world. The Director of Content Strategy will lead Xero's global content vision, developing and executing strategies that strengthen our brand voice, support our business objectives, and deliver compelling thought leadership that resonates with our target audiences. This leader will oversee a unified approach to content that spans regions and channels, ensuring consistency while respecting regional nuances. Reporting to the SVP of Marketing Communications, this role will lead a team of content specialists and partner closely with teams in Regional Marketing, SEO, Education, Communications, and other key stakeholders across the organization. \n Strategic Leadership: Develop and implement a comprehensive global content strategy aligned with Xero's business objectives and brand positioning Establish a clear content vision and roadmap that supports customer acquisition, engagement, and retention across the full marketing funnel Lead the development of breakthrough thought leadership content against key business pillars for both small businesses and accounting and bookkeeping partners Partner with regional teams to ensure content strategy captures and addresses local market needs and nuances Collaborate with cross-functional teams (SEO, Product Marketing, Education, Communications, etc.) to create a cohesive content ecosystem Content Development & Distribution: Drive the creation of high-quality, engaging content across multiple formats (articles, blog posts, reports, whitepapers, videos, etc.) Partner closely with customer research team to develop surveys and leverage Xero's proprietary data for compelling storytelling Build and manage a bench of trusted expert writers to scale content impact while controlling costs Partner with channel owners to lead content distribution strategy across paid, earned, owned, and shared channels Partner with Media Team to develop strategic partnerships to amplify content reach and effectiveness Lead the editorial strategy for Xero's global blog Establish and maintain a consistent editorial calendar that aligns with business priorities as well as global and regional marketing campaigns Team Leadership & Budget Management: Lead, mentor, and develop a team of 3 direct reports: Blog Manager, Head of Mid-Funnel Content, and Head of Content and Campaigns Manage content creation budget effectively, ensuring resources are allocated to high-impact initiatives Collaborate with regional teams and channel owners on content distribution budgets Foster a culture of creativity, quality, and innovation within the content team Measurement & Optimization: Partner with Data & Analytics team to develop comprehensive content measurement framework Establish KPIs and reporting mechanisms to track content performance and ROI Use data insights to continuously optimize content strategy and execution Present performance metrics and strategic recommendations to senior leadership Cross-Functional Collaboration: Work closely with regional and global communications teams to develop thought leadership content against key pillars for small businesses and accounting/bookkeeping partners. Content should be developed to be pitched to and covered by the media to position Xero as a thought leader and customer advocate Serve as the content authority across the organization, providing guidance to ensure consistency in messaging and voice Collaborate closely with brand, social, communications, and product marketing teams Partner with regional marketing leaders to ensure content strategy meets diverse market needs Work with SEO team to align content with search strategy and drive organic visibility Required Experience & Skills: 10+ years of content strategy and marketing experience, with at least 5 years in leadership roles Proven track record developing successful B2B and/or SaaS content strategies that drive measurable business results Experience leading global content initiatives with regional adaptations Excellent writing, editing, and storytelling abilities. Background in journalism is a plus. Experience leveraging proprietary data and research to create compelling narratives Strong stakeholder management and collaboration skills Bachelor's degree in Marketing, Communications, Journalism, or related field Preferred Qualifications: Experience in the accounting, financial services, or small business software space Understanding of SEO and content marketing best practices Experience with content management systems and marketing automation platforms Knowledge of global content distribution channels and strategies Experience developing content for different stages of the customer journey Personal Attributes: Strategic thinker with ability to translate business objectives into effective content strategies Creative problem-solver who can balance innovation with practical execution Excellent communicator and collaborator who can work effectively across functions and regions Results-oriented with strong project management skills Adaptable leader comfortable operating in a fast-paced, evolving environment What We Offer: Opportunity to shape the global content strategy for a leading SaaS company Collaborative and innovative work environment Competitive compensation and benefits package Career development and growth opportunities Flexible working arrangements Being part of a company that makes a real difference for small businesses globally \n $195,000 - $244,800 a year \n Xero is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome applications from candidates of all backgrounds who are passionate about creating meaningful content that drives business results. Why Xero? Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience. If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.