Wpromote

Wpromote

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Wpromote

Senior Director, Data Strategy

WpromoteAnywhereFull-time
View Job
Compensation$120K - 180K a year

Lead data strategy team to develop measurement and analytics solutions for enterprise clients, managing operations and collaborating cross-functionally. | 12+ years leading data strategy and analytics teams with strong leadership and executive communication skills. | The Role The Senior Director of Data Strategy oversees and guides our Data Strategy team, architecting the data capture, measurement, and analytics needs for Wpromote’s enterprise clients. The Data Strategy team acts as the central resource & lead for Digital Strategy & Analytics engagements with clients. This team combines their expertise across multiple facets of digital measurement, digital marketing, and data science with deep subject matter solutions experts across our Data Analytics, Analytics Management & Engineering, and Reporting Solutions teams to define client measurement challenges, architect & deploy solutions, and guide clients toward incremental measurement maturity. The Sr. Director of Data Strategy will lead Wpromote's Data Strategy team, architecting data and measurement solutions for enterprise clients. Partner with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis Lead client engagements and strategy: Define challenges, build solutions, and guide clients toward better measurement while remaining hands-on in the delivery of client-facing solutions Manage team operations: Project planning, resourcing, budget, and ensuring high client satisfaction. Evangelize measurement methods and solutions: Educate clients on technology, privacy, and data capture. Develop novel solutions: Collaborate with other teams to create cutting-edge measurement tools. Deep understanding of digital measurement: Trends, technologies, methodologies, and client challenges. Continue to enhance the Data Strategy and Analytics team’s menu of services Design team resources: Deliver best-in-class solutions and insights for data-driven decisions Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions. Building internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices. Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $170,000 - $195,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus. *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-JJ #LI-Remote \n You Will Be Leading the Data Strategy team, working on enterprise client engagements with the primary focus of enabling measurement solutions and guiding client decisions. This will include directly managing at least 4-5 Directors/Associate Directors with additional team members reporting to them. Providing thought-leadership on topics central to the Digital Measurement space, including, but not limited to Data Privacy & Compliance, Behavioral Tracking Intelligence, Customer Insights, Media Performance Measurement Solutions (MTA, MMM, Incrementality) & Novel Solutions developed by the DS&A team. Leading a team of strategists and analysts dedicated to uncovering insights and delivering strategic recommendations that drive measurable business outcomes for our clients. This role combines analytical rigor with client-focused problem-solving to shape high-impact strategies. Driving cross-departmental adoption of novel measurement solutions through partnership with the Product team Continually evolving the business objectives & expectations of the Data Strategy & Analytics team to adjust to the changing scope of data utilization & measurement needs of our clients. This includes refining deliverable scopes & ensuring effective delivery of new solutions to all clients. Defining standards & practices for educating stakeholders (both internal & external) and ensuring awareness of solutions we have developed to meet clients' measurement needs. Partnering with the sales team & digital marketing channel leaders on new business pitches. Collaborating with the Product leadership team to ensure solutions are useful and scalable for product development. Building out value propositions, positioning, capabilities, and case studies of Data Strategy & Analytics offerings. Evangelizing the proliferation, adoption, and revenue growth of Data Strategy client engagements across the agency, with a strong focus on utilizing Polaris + DS&A solutions. Leading our Marketing Technology partnership engagements & guiding team members to identify opportunities to recommend new partners that enable clients to develop a useful MarTech stack. Identifying new measurement needs for our clients and working with cross-departmental teams to develop new solutions that can be delivered to clients in a repeatable, process-driven capacity. Defining new processes & resources required to optimize team performance and provide predictable, scalable delivery of solutions to our clients. You Must Have 12+ years of experience leading data strategy and analytics teams. Experience working with Digital Marketing decision-makers & breaking down complex topics to ensure comprehension across stakeholders with a wide range of measurement knowledge. Comprehensive knowledge of the digital measurement ecosystem, including but not limited to Media Performance Measurement (MMM, MTA, Incrementality) Marketing technology and agency experience enabling enterprise analytics systems for customers Strong analytic & problem-solving skills. Solid and proven ability to lead a team and a team of managers The ability to work in a team structure and foster collaboration The ability to distill complex information and present it to senior and C-suite level executives. An energetic attitude and a passion for Marketing measurement. Experience working with different Ad platforms and Digital Analytics tools. Strong proficiency in executive function tools such as Google Sheets (or Excel) and Google Slides. Verbal communication skills, with the ability to understand the technical details behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences. Project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously. Nice To Have Previous experience in a client-facing role at a performance marketing agency. A strong public image within the Digital Marketing & Analytics community, and be involved in conversations focused on advancing Digital Measurement solutions. Experience with measurement solutions utilized within other (non-digital marketing) industries. \n Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Data Strategy
Team Leadership
Digital Measurement
Direct Apply
Posted 2 months ago
Wpromote

Senior Programmatic Campaign Manager

WpromoteAnywhereFull-time
View Job
Compensation$83K - 97K a year

Manage and optimize programmatic advertising campaigns across multiple DSPs, collaborate with teams, evaluate technology partners, and drive continuous campaign performance improvements. | 4+ years of programmatic advertising experience with hands-on management of major DSPs, strong analytical skills, understanding of measurement techniques, and ability to collaborate cross-functionally. | The Role We are looking for a Senior Programmatic Manager to play a key role in the strategy and execution of programmatic advertising campaigns. This role requires a strong understanding of the programmatic landscape, a data-driven approach, and a passion for optimizing campaign performance. This individual will be responsible for implementing programmatic best practices, collaborating with other teams, and delivering exceptional results. To be successful in this role, the candidate should have hands-on keyboard experience managing programmatic campaigns across major Demand-Side Platforms (DSPs), including The Trade Desk (TTD), DV360, and Amazon DSP. They must have strong analytical skills, a good understanding of measurement and optimization techniques, and the ability to translate data into actionable insights. If you thrive in a fast-paced environment, are passionate about programmatic advertising, and enjoy collaborating with others, this role is for you! At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Half-day Fridays year round -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass Credits and more! The anticipated annual salary for this role will range from $83,000 - $97,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus. • This position may be performed remotely in most states within the US, with some exclusions • *While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! • **This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-SD #LI-Remote You Will Be • Executing programmatic strategies, aligning with campaign objectives and KPIs. • Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting. • Staying up-to-date with the latest programmatic trends, technologies, and best practices. • Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers. • Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI. • Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts. • Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors. • Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance. • Contributing to the development of strategic recommendations and performance reports. • Managing campaign budgets effectively, ensuring optimal allocation of resources. • Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization. • Troubleshooting and resolving programmatic issues. You Must Have • 4+ years of directly related experience in programmatic advertising. • Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies. • Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more. • Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns. • Good understanding of programmatic measurement and attribution methodologies. • Experience collaborating with cross-functional teams. • Strong communication and presentation skills. • Ability to build and maintain strong relationships with programmatic partners. • Proactive and results-oriented approach, with a passion for innovation and continuous improvement. • Experience with various programmatic platforms and technologies. Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Programmatic Advertising
Demand-Side Platforms (The Trade Desk, DV360, Amazon DSP)
Campaign Optimization
Data Analysis and Reporting
Measurement and Attribution Methodologies
Cross-functional Collaboration
Communication and Presentation
Budget Management
Programmatic Technology Evaluation
Verified Source
Posted 10 months ago
Wpromote

Associate Director, Data Analysis

WpromoteAnywhereFull-time
View Job
Compensation$118K - 135K a year

Manage multiple analytic projects, deliver actionable insights, support stakeholders, mentor analysts, and oversee data analysis initiatives for media marketing clients. | 5+ years of data analysis experience in media or agency environment, advanced programming skills in Python or R, strong SQL, BI tool experience, bachelor’s degree in quantitative field, and leadership experience. | The Role Wpromote is looking for an Associate Director, Data Analysis with excellent technical and interpersonal skills, strong attention to detail, the desire to learn new tools, and the chops to lead analytic project scopes. You will contribute to data mining, data cleansing/processing, and data analysis initiatives for media analytics projects such as Marketing Mix Modeling (MMMs), Incrementality Testing, Customer Lifetime Value and Segmentation, Data Clean Rooms, and custom data analyses. As part of the general business Data Analysis team, you will experiment and develop new ways to extract actionable insights from data. You will also work with internal stakeholders to identify impactful changes as a result of operational efforts. A major function of this role will be to assist in the scoping of end-to-end solutions, document processes, and guidelines, and assist in the delivery roadmap of actionable insights to our client’s marketing initiatives. The ideal candidate will have the ability to supervise the progress of ongoing analytic tasks and recommend opportunities for improvement. This individual should also demonstrate a solid understanding (or an eagerness to learn) of the business models that are currently revolutionizing digital marketing with a strong technical background. This individual will also maintain existing solutions while gaining guided experience in advanced analytics to enable increased responsibility over time. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: • Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more! The anticipated annual salary for this role will range from $118,000 - $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus. • This position may be performed remotely in most states within the US, with some exclusions • *While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! • **This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-JJ #LI-Remote You Will Be • Managing the progress of multiple analytic projects and ensuring the projects meet their respective deadlines • Supporting internal and external stakeholders by understanding their challenges, translating the challenges into solutions, and delivering both off-the-shelf and custom solutions • Clearly defining and managing project scope, deliverables, timelines, and dependencies for data analysts, internal stakeholders, and clients • Prioritizing analytics based on areas of highest return, making decisions on accepting or declining analytics and automation activities, and maintaining regular communication with stakeholders to track and update analytics initiatives • Identifying business problems and selecting appropriate investigative testing and solutions • Presenting data in a clear and visually appealing manner for technical and non-technical audiences using various visualization and presentation methods • Interpreting, presenting, and communicating results through presentations and dashboards that convey compelling business stories and facilitate data-driven decision-making • Articulating the actionable insights derived from analysis results • Overseeing and mentoring one analyst who manages a shared book of business You Must Have • 5+ years of hands-on data analysis experience within an agency or in-house media environment • Bachelor’s degree in a quantitative field (Stats, Mathematics, CS, Information Technology, Economics, Engineering, etc.) • Experience designing and executing custom analyses that support client business objectives • Able to transform diverse business problems into quantitative proposals and measurement studies • Ability to build relationships across business units and work well in a collaborative team environment • Strong critical thinking skills and a natural affinity for numbers and the ability to tell a story using data • Intermediate to advanced programming skills in at least one programming language (R and Python) for data cleaning, data modeling, building pipelines, and API calls • Advanced experience in SQL • Familiarity with at least one BI platform and the ability to learn others (i.e.: Looker, Tableau, MicroStrategy, Power BI, Google Data Studio, Datorama, etc.) • Working knowledge of using the command line • Experience/familiarity with version control • Excellent analytical and problem-solving skills with strong attention to detail • Strong communication skills, with experience in creating and delivering presentations and executive summaries • Knowledge of media/advertising platforms Nice To Have • 1-2 years of experience managing a technical team, preferably in analytics • An advanced degree in a quantitative field Experience in both Python and R • Experience with project or product management in an agile environment • Experience with Analytics software, such as Google Analytics and Adobe Analytics • Experience with statistical modeling, data mining, and/or machine learning • Experience with cloud computing Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Data analysis
SQL
Python
R
Business Intelligence platforms (Looker, Tableau, Power BI)
Data visualization
Project management
Media/advertising analytics
Verified Source
Posted 10 months ago
Wpromote

Senior Digital Project Manager

WpromoteAnywhereFull-time
View Job
Compensation$105K - 115K a year

Manage and oversee multiple digital programs from start to finish, ensuring operational efficiency, client satisfaction, and mentoring junior project managers. | 5+ years project management experience in a digital agency, bachelor's degree or equivalent, PMP certification expected within one year, strong leadership and communication skills, and proficiency with project management tools. | The Role The ideal candidate is someone who has experience in a digital agency, is well-versed in project management processes, thrives in a fast-paced environment, and relishes taking complete ownership of programs from beginning to end. You will partner with our client services team to ensure exceptional delivery of clients' needs. You will also work closely with our paid, earned & owned media, digital intelligence, and executive leadership teams during every phase of our programs. As a Sr. Digital Project Manager, you may manage multiple programs simultaneously or a single, enterprise-level program. Within this environment, you will work with client services and channel teams to set, measure, and achieve goals targeted at delivering high-quality services for clients. The right candidate is ready to multitask across diverse environments and dynamic enough to be able to learn new technologies and adopt new approaches. This position would require residing within Pacific or Mountain Time Zone. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $105,000- $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above). *This position may be performed remotely in most states within the US, with some exclusions **We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-SD #LI-Remote \n You Will Be An internal and external point-of-contact for program operations Responsible for the operational efficiency of your program and the programs of any direct reports, if applicable Running internal and client-facing meetings as needed, taking detailed action items & disseminating meeting recaps Responsible for planning, managing, monitoring, and controlling the execution of digital initiatives from beginning to end, in partnership with channel team leadership Managing program scope, identifying, defining, and communicating risks and change requests, before taking appropriate action to minimize the impact on the program's success Focused on the details of tasks, deadlines & accuracy of deliverables Developing and maintaining detailed program documentation such as timelines and project trackers Creating workflows, training teams, and managing project tasks & deliverables using various project management software Ensuring client programs are fully utilizing and adhering to all appropriate PMO templates and processes A generator and owner of key PMO department initiatives The co-owner and partner with client service counterparts for account success Managing and mentoring junior-level project managers, as appropriate The owner of continuous process improvement for your program and those of your direct reports, as applicable You Must Have 5+ years of project management experience in an interactive agency, managing large-scale, multi-faceted digital programs Bachelor’s degree or equivalent experience Once eligible, PMP Certification is expected within one year of hire. Wpromote covers the training fees for PMP Certification Ability to autonomously lead project management for any program type Skills required to oversee, train, and mentor jr. level project managers, if applicable Advanced abilities in using Asana or similar task management software Experience working autonomously and being part of a team Proficiency in documenting, tracking, and following up on many simultaneous tasks Experience authoring essential project documentation such as project management plans, change, issue and risk logs, and status reports Strong understanding of the typical workflows for the digital creative process, paid media marketing, earned media marketing, analytics, and client management Ability to develop rapport with, and successfully communicate and collaborate with senior-level clients and team members Ability to pinpoint program pain-points, identify areas in need of process improvement, and own the full process improvement lifecycle (identification, documentation, training, process adherence) Strong risk management skills & ability to minimize the impact on program success Ability to identify the need for, and implementation of complex, cross-channel workflows Strong change management skills (preparing and supporting teams, establishing the steps necessary for change, and monitoring post-change activities) Experience working with third-party vendors and partner agencies Strong skills in leadership, problem-solving, negotiating, influencing, prioritization, decision-making, and conflict resolution \n Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Project Management
Digital Program Management
Client Communication
Risk Management
Change Management
Leadership
Asana or similar task management software
Process Improvement
Direct Apply
Posted 11 months ago
Wpromote

Director, Media Strategy (Holistic Search)

WpromoteAnywhereFull-time
View Job
Compensation$115K - 135K a year

Develop and execute integrated paid and organic search strategies, lead client engagements, collaborate cross-functionally, and drive performance optimization for a Fin-Tech client. | 6-8 years in paid media advertising with hands-on SEO and SEM experience, strong performance marketing knowledge, client leadership, and a relevant bachelor's degree. | The Role As a Director of Media Strategy; Holistic Search, you will serve as a key strategic lead within the agency, partnering with an enterprise Fin-Tech company to address their business objectives by strategizing a holistic paid + earned search strategy. As a Director, Paid Media Strategy (Holistic Search), you will be responsible for developing and executing search strategies that integrate paid search, SEO, and content strategy into one unified approach. This role blends analytical thinking with creative problem-solving to ensure our brand is discoverable, relevant, and competitive across paid and organic channels. You will be working closely with internal channel teams to bring that vision to life while maintaining a strong client relationship. You will also serve as a core member of the client's Integrated Agency Team (IAT), collaborating cross-functionally with external agency partners to deliver full-funnel insights and execute on holistic B2B marketing plans. This role is dynamic and combines extreme ownership and autonomous decision-making, client-facing and boardroom presence, and thoughtful, collaborative internal and cross-agency strategic planning to ensure we're driving impact and continued growth. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $115,000 - $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state's salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus. • This position may be performed remotely in most states within the US, with some exclusions • *While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! • **This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-JL #LI-Remote You Will Be • Developing a deep understanding of client B2B business, industry and competition • Spearheading planning and strategy sessions with the client to understand KPIs, business goals and marketing goals • Driving the development of search strategies across SEO, paid search, and content strategy • Driving cross-channel collaboration across internal Wpromote teams to ensure seamless execution of integrated strategy • Providing strategic paid search budget allocation input based on competitive landscape and organic performance to maximize total search impact • Owning cross-channel strategy related to AI and LLM optimization • Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance • Leading client performance calls with holistic search insights • Promoting an environment of campaign progression through the ownership of testing frameworks, in partnership with channel teams • Leading marketing and business forecasting exercises for client • Fostering strong collaboration between channel and analytics teams to deliver impactful, high-performing search campaigns • Partnering with internal leadership to develop frameworks for business reviews, leading the storytelling of cross-channel insights • Providing client and industry-specific thought leadership • Collaborating with other stakeholders as part of an IAT / Cross Agency functional team • Driving strategic ideation and innovation across your client and within the organization, facilitating new channel exploration and new partner RFPs • Assisting the sales team on pitches for prospective paid media clients > You Must Have • 6-8 years of experience working in paid media advertising focused on all areas of search • Proven hands-on experience in developing and executing both SEO and SEM strategies within an agency or large in-house team. • Strong command of performance marketing KPIs, organic visibility metrics, and how they intersect. • Experience building and managing holistic search programs-ensuring coordination across SEO and SEM for budget allocation, keyword strategy, and content planning. • Skilled at identifying opportunities where cross-channel collaboration improves outcomes (e.g., using paid data to inform SEO, or optimizing SEM tactics based on organic performance gaps). • Ability to articulate the interplay between keyword targeting, landing page optimization, and conversion goals across channels. • A proven track record leading client engagements with minimal oversight • Experience working closely with a given client's additional agency partners on integrated strategy, planning, and measurement • Proficiency working with analytics teams on granular program tracking and performance dashboard creation • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly • Effective time management and project management skills • Bachelor's degree in marketing, Communications, or related field > Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Paid Media Advertising
SEO
SEM
Search Strategy
Performance Marketing KPIs
Cross-channel Collaboration
Client Engagement
Analytics and Dashboard Creation
Project Management
Verified Source
Posted 12 months ago
Wpromote

Senior Manager, Demand Generation & ABM

WpromoteAnywhereFull-time
View Job
Compensation$90K - 115K a year

Design and execute targeted ABM campaigns, manage multi-channel marketing efforts, analyze campaign performance, and collaborate with sales and operations teams to drive pipeline growth. | 5+ years in B2B demand generation or ABM with hands-on experience in marketing automation, Salesforce, and ABM platforms, strong analytical skills, and excellent collaboration abilities. | The Role The Growth & ABM Manager will play a critical role in driving Wpromote’s demand generation efforts through strategic Account-Based Marketing (ABM) programs and growth marketing campaigns. This position is ideal for a hands-on marketer who thrives at the intersection of data, creativity, and technology, with a passion for orchestrating highly targeted, multi-channel campaigns that drive measurable pipeline impact. You’ll leverage our tech stack to engage key accounts and personas across the buyer journey, accelerating awareness, engagement, and conversion. This role is both strategic and executional: you’ll design, launch, and optimize programs while partnering closely with sales, content, marketing operations, and revenue operations teams to ensure alignment on goals and KPIs. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: • Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more! The anticipated annual salary for this role will range from $90,000-$115,000 based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above) and an annual performance bonus. • This position may be performed remotely in most states within the US • *While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! • **This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-JJ #LI-Remote You Will Be • Designing and executing scalable 1:1, 1:few, and 1:many ABM campaigns tailored to key verticals, personas, and buying stages to increase account engagement, generate qualified leads, and drive pipeline growth • Building and managing multi-channel campaigns leveraging paid and organic channels to activate target accounts • Identifying and executing data-driven tactics for lead nurturing, retargeting, and customer acquisition to drive net-new pipeline and accelerate existing opportunities • Utilizing Demandbase, SFDC, Clay, and other platforms to orchestrate, personalize, and measure campaigns effectively • Ensuring all campaigns are tracked with proper attribution models and UTM frameworks • Measuring, analyzing, and reporting on campaign performance (lead quality, conversion rates, pipeline/revenue impact) and providing recommendations for optimization • Partnering with sales, content, and operations teams to align campaign objectives and messaging, ensuring seamless handoff and follow-up processes • Staying current with ABM, growth marketing, and martech best practices to drive innovation and efficiency in Wpromote’s demand generation efforts You Must Have • 5+ years of experience in B2B demand generation, ABM, or growth marketing • A proven track record of building and optimizing integrated marketing campaigns in a B2B environment • Hands-on experience with Marketing Automation platforms, Salesforce (SFDC), and advanced ABM platforms (Demandbase strongly preferred) • Strong analytical skills with experience tracking campaign performance and making data-driven decisions • Excellent collaboration and communication skills to align stakeholders across marketing, sales, and operations • A proactive, results-driven mindset and thrive in taking ownership to drive impact Nice To Have • Experience working in an agency or high-growth SaaS/B2B environment • Knowledge of multi-touch attribution and lead scoring frameworks • Comfortable experimenting with emerging growth channels and tactics • Familiarity with tools like Clay, Goldcast, Hockeystack, and other martech platforms Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Account-Based Marketing (ABM)
B2B demand generation
Marketing Automation platforms
Salesforce (SFDC)
Demandbase
Campaign analytics
Multi-channel campaign management
Lead nurturing
Data-driven marketing
Verified Source
Posted about 1 year ago

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