Whisker Labs

Lead brand strategy, product marketing, and creative direction managing a cross-functional team to drive messaging and product launches. | Requires 10+ years in brand or product marketing leadership with consumer or B2B2C experience and strong creative judgment. | About the Role We're looking for a Senior Director, Brand & Product Marketing to own how Ting looks, sounds, and feels across every touchpoint. You'll lead brand strategy, product marketing, web and mobile app experience, creative direction, content, and communications for both Ting and Whisker Labs. In this role, you'll set the direction for how we position Ting in the market, lead product launches and go-to-market efforts, and make sure creative and content execution meets a high bar. You'll manage a team spanning content, creative, and agency partnerships, and serve as the guardian of brand consistency across all channels. You're a brand builder who understands performance. A thinker who can roll up your sleeves. A leader who helps teams and agencies do their best work. You move fast, test ideas, and iterate. Progress beats perfection. This role needs both vision and follow-through: setting the direction and making sure it comes to life. You'll report to the VP of Marketing and partner closely with Growth, Retention, Marketing Operations, Partner Marketing, Product, and Sales. You lead with transparency, share context openly, and believe marketing wins as one team. If you thrive in fast-moving environments, bring strong creative judgment, and can balance long-term brand building with near-term business needs, this role is for you. What You'll Do Brand Strategy & Positioning Own and evolve Ting's brand strategy, positioning, and messaging. Define and protect our brand identity, voice, and visual standards across all touchpoints. Lead competitive positioning and differentiation in InsurTech and connected home. Partner with Growth and Partner Marketing to keep brand consistent while enabling channel-specific execution Lead development of strategic decks and materials for executive, investor, and partner audiences. Product Marketing Partner with Product to turn the roadmap into compelling customer-facing narratives. Own product positioning, value propositions, and go-to-market strategy for Ting. Lead product marketing launches, feature announcements, and supporting campaigns. Develop and maintain competitive intelligence and market insights. Web, Mobile App & Digital Experience Own the Ting website and partner with Product on the mobile app experience, including messaging, structure, and conversion. Partner with Growth and Marketing Ops to make sure landing pages support acquisition goals. Drive continuous improvement through testing and iteration. Own the mobile app product experience in partnership with Product, ensuring brand consistency and user engagement. Creative Direction Lead creative strategy and oversee execution across brand, performance, and partner channels. Manage Brand & Creative resources and the designer team. Establish creative standards, templates, and workflows that enable speed without sacrificing quality. Review and approve creative work with attention to detail. Provide clear direction and feedback that protects the brand. Content & Communications Own content strategy across owned channels: blog, social, email, and educational content. Manage the Content Manager and make sure content supports brand, SEO, and demand generation goals. Manage our PR agency relationship and oversee earned media strategy. Build Ting's profile through press coverage, awards, and thought leadership. Team & Agency Leadership Lead and develop a team including Content Manager, Brand & Creative, and Designers. Share context openly and foster accountability. Manage agency partnerships with clear briefs, accountability, and performance standards. Build a high-performing brand and product marketing function that scales with the business. Required Skills & Experience 10+ years of experience in brand marketing, product marketing, or integrated marketing leadership. A track record of building and evolving brand strategy for consumer or B2B2C products. Experience leading product marketing, including positioning, launches, and competitive strategy. Strong creative judgment with experience directing agencies and internal creative teams. Experience owning website and mobile app strategy and optimizing digital experiences. Excellent written and verbal communication skills. You can craft a compelling narrative. Experience managing PR agencies and earned media strategy. A history of leading and developing high-performing teams. Comfort working in fast-paced environments where things aren't always perfectly defined. Experience using technology and tools to drive efficiency across creative, content, and brand workflows. Experience in IoT, InsurTech, connected devices, or home services is a plus. What Success Looks Like Ting has a clear, differentiated brand position that resonates with consumers and partners. Product launches are well-coordinated with compelling positioning and strong market reception. The website and mobile app clearly communicate Ting's value and drive engagement and conversion. Creative output is high-quality, on-brand, and delivered efficiently. Content strategy drives organic traffic, engagement, and thought leadership. Ting earns meaningful press coverage and builds category authority. Brand, Growth, and Partner teams operate as one team with a shared narrative and consistent execution. Your team is engaged, developing, and delivering excellent work. Why Join Us? By joining our team, you will have the opportunity to be a part of a groundbreaking technology that is creating a new category while helping to protect families, homes, and communities from the devastating impacts of electrical fires. We are a passionate team, dedicated to revolutionizing fire prevention to make the world a safer place. Our pace and growth trajectory offer exceptional opportunities for professional development, and we offer competitive compensation and comprehensive benefits. If you want to take ownership, shape strategy, and drive meaningful change, you’ll love Whisker Labs. Whisker Labs is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. The pay range for this role is: 175,000 - 200,000 USD per year (Remote - United States)

Lead content creation and social media strategy, manage content calendars, produce design assets, and oversee creative projects and campaigns. | 5+ years marketing experience with creative direction, hands-on design, social media expertise, strong communication skills, and ability to manage multiple projects. | About Whisker Labs We’re on a mission to save lives and property, leading the next wave in smart home technology and fire prevention with Ting. This intelligent sensor and concierge service monitors a home’s electrical network to detect electrical hazards that often lead to the most devastating and catastrophic fires. While on the job preventing fires inside a home, Ting also helps monitor the electrical grid, contributing to increased community fire safety and reduced environmental impact that comes with fire reduction. We’re steadfastly addressing the long-underserved realm of electrical fire prevention with leading-edge technology and embarking on the next stage of our growth. Visit tingfire.com for more information. About the Role We’re seeking a highly creative and organized Content Marketing Manager (Contract) with strong copy development and design skills to lead our marketing team’s creative efforts during a 6-month term. This role will lead all content creation across social media, email, web, and other channels. lead social media strategy and execution, manage content calendars, develop copy & creative, and produce high-quality design assets in addition to leading our broader design team. The ideal candidate has both hands-on design and writing experience, strong creative direction capabilities, and a proven ability to manage multiple projects while driving brand consistency across all channels. Key Responsibilities: Social Media Management • Oversee Facebook, Instagram, and LinkedIn accounts, including content planning, scheduling, and performance tracking. • Create and edit copy for posts and design corresponding graphics. • Manage comments, messages, and community engagement across platforms. • Leverage templates for post creation, ad creative, and promotions. • Plan “must-have” posts each quarter (topics, cadence, and creative needs). • Support influencer campaign management. Creative Direction & Design • Lead creative projects from concept to execution, including designing assets yourself when needed. • Create original graphics, ad creatives, social media visuals, event materials, email headers, and other marketing materials. • Serve as the primary liaison with our design team, providing clear briefs, priorities, and feedback. • Maintain and update the design tracker, holding regular check-ins with design resources. • Support photo and video shoot planning and execution. Content Calendar Management • Own the marketing content calendar, from ideation through delivery. • Identify and assign creative needs to design resources or execute them directly. • Ensure deadlines are met for social posts, newsletters, ads, and other marketing initiatives. Email & Newsletter Marketing • Oversee content development for monthly and quarterly newsletters, including product updates, recalls, testimonials, and featured articles. • Design and layout email templates where needed. • Ensure proper review processes and assist with testing prior to send. Partner & Campaign Support • Manage creative assets for partner campaigns, seasonal packages, and collaborations. • Provide recommendations and design email layouts, social posts, and other partner-facing content. • Support event marketing needs (slides, banners, backdrops, flyers, swag). Paid Campaign & Creative Initiatives • Lead the refresh and development of ad creatives for paid campaigns across channels. • Support event communications, weather event messaging, and other timely brand initiatives. Qualifications • 5+ years of marketing experience, ideally in a role combining creative direction, hands-on design work, social media, and copywriting. • Proven ability to manage multiple creative projects with competing deadlines. • Strong understanding of social media best practices (Facebook, Instagram, LinkedIn). • Proficiency in design tools (e.g., Adobe Creative Suite, Canva) and ability to produce professional-level creative assets. • Excellent written and verbal communication skills with a strong grasp of brand voice. • Experience collaborating with design teams and managing creative production workflows. • Comfortable in a fast-paced, collaborative environment. Contract Details • Duration: 6 months • Hours: Full-time • Start Date: ASAP • Location: Remote • Competitive contract compensation based on experience Why Join us? By joining our team, you will have the opportunity to be a part of a groundbreaking technology that is creating a new category while helping to protect families, homes, and communities from the devastating impacts of electrical fires. We are a passionate team, dedicated to revolutionizing fire prevention to make the world a safer place. Our pace and growth trajectory offer exceptional opportunities for professional development, and we offer competitive compensation and comprehensive benefits. If you want to take ownership, shape strategy, and drive meaningful change, you’ll love Whisker Labs. Whisker Labs is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.