VaynerMedia LLC

Lead and execute CRO strategies including A/B testing, user behavior analysis, and collaboration with cross-functional teams to improve client website conversion rates and mentor a growing CRO team. | 7+ years in CRO or related roles with hands-on expertise in CRO tools, strong analytical skills, UX/UI knowledge, leadership experience, and a relevant bachelor's degree preferred. | ABOUT VAYNERX VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce. ABOUT VAYNERMEDIA VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies. Director, CRO Location: Remote or New York, NY / Los Angeles, CA Overall Purpose: We are looking for a Conversion Rate Optimization (CRO) Director to lead our client CRO scopes, taking charge of improving clients’ website and funnel performance. This is a senior role for a data-driven optimizer who can set strategy and also be hands-on in execution as we grow the team. The CRO Director will design and implement methodologies to systematically increase conversion rates – running A/B tests, analyzing user behavior, and applying UX best practices – all while hitting key client KPIs for growth. In our fast-paced, results-focused environment, you will collaborate with creative, media, and technical teams to deliver measurable improvements, and you’ll lay the foundation for a high-performing CRO team under your leadership. KEY AREAS OF RESPONSIBILITY: Establish and refine the CRO practice within the agency by developing standardized processes, best practices, and frameworks for conversion rate optimization. Define the tools, techniques, and KPIs that will govern how we approach improving conversions for clients Lead and execute CRO strategies for client websites and landing pages, focusing on data-driven experimentation and continuous improvement. This includes creating a pipeline of hypotheses and running A/B or multivariate tests to validate changes in page design, layout, content, or user flow that could lift conversion rates Analyze user behavior and conversion funnels using quantitative data (web analytics, click-through rates, drop-off points) and qualitative insights (heatmaps, session recordings, user feedback). Identify points of friction or barriers in the user journey and prioritize opportunities for optimization Collaborate with UX/UI designers and developers to implement test variations and site changes. Ensure that all experiments are set up correctly (proper segmentation, tracking, etc.) and that winning test variations are smoothly rolled out without negatively affecting site functionality or SEO Work closely with cross-functional teams – including the paid media team, email/CRM team, creative/content team, and SEO team – to ensure CRO efforts complement and enhance broader marketing campaigns. For example, coordinate on landing page requirements for ad campaigns or ensure page load speed and mobile experience are optimized for traffic from all sources. Monitor and report on CRO performance for each client, highlighting the impact of optimization efforts. Track key metrics such as conversion rate, bounce rate, click-through rate, average order value, or other client-specific KPIs (like lead form submissions, etc.), and quantify the uplift from CRO initiatives. Provide clear, actionable reports and presentations to clients that demonstrate ROI and insights gained from testing Mentor and train team members as the CRO department grows. In the early stages, you will be very hands-on (designing tests, analyzing data yourself), but over time you will recruit, hire, and manage CRO specialists/analysts. Develop their skills and foster a culture of rigorous testing and continuous iteration Stay at the forefront of conversion optimization trends and tools. Continuously research new CRO techniques, UX design trends, personalization strategies, and neuromarketing insights. Evaluate and implement tools for experimentation, user research, and personalization (such as Optimizely, Google Optimize (or its successor), VWO, Hotjar, etc.). Introduce innovative approaches (like AI-driven personalization or advanced segmentation) when appropriate to give our clients a competitive advantage Support business development and account growth by showcasing our CRO capabilities to prospective clients. Partner with sales and account teams in pitching CRO services to new clients or upselling to existing ones, utilizing case studies and thought leadership. Position CRO as a critical lever for achieving clients’ growth and revenue goals EXPERIENCE/KNOWLEDGE REQUIRED: 7+ years of experience in conversion rate optimization, web analytics, or UX optimization roles. A strong record of improving conversion metrics for websites or digital products (e-commerce, SaaS, or lead generation sites) – including a portfolio of successful optimization projects or case studies – is essential Hands-on expertise with CRO and analytics tools: proficiency in A/B testing platforms (e.g., Optimizely, VWO, Adobe Target, Google Optimize), user behavior analysis tools (e.g., Hotjar, Crazy Egg for heatmaps), and web analytics (Google Analytics) is required. Should be comfortable setting up experiments, segmenting audiences, and ensuring statistical validity in test results Strong analytical and quantitative skills. Deep understanding of statistics as applied to experimentation (confidence intervals, statistical significance, sample size considerations) and the ability to interpret test results correctly. Experience with data analysis tools (Excel, SQL, or even statistical software) to dig into conversion data is a plus Excellent UX/UI sensibility and knowledge of e-commerce best practices. Able to analyze a webpage or user flow and pinpoint potential UX issues or areas for improvement (form design, checkout process, navigation, content layout, etc.). Familiar with principles of persuasive design and consumer psychology that drive conversions Proven leadership and communication skills. Experience managing a team or at least mentoring junior colleagues in a prior role. Able to articulate CRO concepts and test results to clients and internal stakeholders clearly, translating data findings into business recommendations . Capable of influencing others to adopt an optimization mindset and building consensus for changes Entrepreneurial and hands-on mindset: comfortable building a function from the ground up. You can craft high-level strategy but are also willing to execute the details – whether it’s configuring a test or tweaking copy – especially in the early stages. Must thrive in a fast-paced, performance-driven environment and be able to multitask effectively . Demonstrated ability to collaborate across departments. You should have experience working closely with designers (e.g., providing briefs or feedback for test variations), developers (to implement technical changes or scripts), and marketing teams (to align on campaign objectives and messaging) to drive projects forward. Results-oriented and data-driven, with a passion for continuous learning. Keeps up with the latest in CRO and digital marketing, and actively tests new ideas. Not afraid to fail-fast and learn from unsuccessful tests – approaches optimization as an ongoing iterative process. Bachelor’s degree in Computer Science, Business, Data Science or related field preferred. Certifications or coursework in UX design, Google Analytics, Agility Methodologies, or conversion optimization are advantageous

The SEO Manager will execute day-to-day SEO tactics and drive continuous improvement in clients’ organic search performance. This includes conducting keyword research, optimizing website content, fixing technical SEO issues, and monitoring results to ensure steady growth in rankings and traffic. | Candidates should have 5-8 years of hands-on SEO experience, preferably in an agency environment, with a proven track record of improving rankings and organic traffic. A solid understanding of search engine algorithms, proficiency with SEO tools, and strong analytical skills are essential. | ABOUT VAYNERX VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce. ABOUT VAYNERMEDIA VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies. Manager, SEO Location: Remote or New York, NY / Los Angeles, CA Overall Purpose: We are seeking an SEO Manager to execute day-to-day SEO tactics and drive continuous improvement in our clients’ organic search performance. Reporting to the SEO Director, this person will be hands-on in conducting keyword research, optimizing website content, fixing technical SEO issues, and monitoring results to ensure steady growth in rankings and traffic. The SEO Manager will translate the overall strategy into actionable tasks – working closely with content creators and developers – and will play a key role in delivering on client KPIs for organic visibility. This role is ideal for a detail-oriented SEO specialist who can balance multiple projects and stay ahead of search algorithm changes in a dynamic agency environment. KEY AREAS OF RESPONSIBILITY: Execute comprehensive SEO tasks for client websites on a daily basis. This includes conducting in-depth keyword research, optimizing on-page elements (titles, meta descriptions, headings, content) for target keywords, and improving internal linking to boost relevance and rankings . Perform regular technical SEO audits to identify and resolve issues that could impact crawlability or rankings – such as broken links, sitemap errors, indexing problems, site speed/performance issues, or mobile usability concerns. Coordinate with developers to implement technical fixes and enhancements Implement and manage off-page SEO efforts like link building and content outreach campaigns under the guidance of the SEO Director. Identify backlink opportunities, manage relationships for guest posts or partnerships, and monitor backlink profiles for quality and compliance Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, and other SEO software. Track keyword rankings, organic traffic trends, click-through rates, and conversion metrics. Prepare regular reports that detail progress, insights, and recommendations for each client Continuously refine SEO tactics based on data-driven insights: if certain keywords or pages are underperforming, adjust the strategy (update content, tweak keywords, improve page UX, etc.) to capitalize on opportunities. Use A/B testing or multivariate testing for SEO changes when applicable to measure impact Stay up-to-date with search engine algorithm changes (Google core updates, etc.) and industry trends. Quickly adapt optimization strategies in response to new SEO developments or ranking factor changes to maintain and improve client results Collaborate closely with the SEO Director to ensure alignment with the overarching SEO strategy and priorities. Provide input and feedback during strategy sessions based on on-the-ground findings and performance data Work with content writers to plan and produce SEO-friendly content (blog posts, landing page copy, etc.) that balances ranking objectives with quality and user intent. Similarly, liaise with web developers/designers to ensure site changes or new features are SEO-compliant (for example, proper use of heading tags, avoidance of content duplication, etc.) Educate or inform junior team members, account managers, or clients on SEO best practices as needed – helping others understand how SEO efforts contribute to broader marketing goals EXPERIENCE/KNOWLEDGE REQUIRED: 5–8 years of hands-on SEO experience, preferably in an agency or multi-client environment. Proven track record of implementing SEO tactics that have led to improved rankings and organic traffic growth over time (case studies or examples will be a plus). Solid understanding of search engine algorithms and ranking factors. Expertise in both on-page SEO (content optimization, HTML tags, keyword usage) and technical SEO (site architecture, page speed optimization, structured data). Familiarity with off-page SEO and link-building strategies is also required . Proficiency with SEO and analytics tools: must be adept at using Google Search Console and Google Analytics for monitoring performance, as well as SEO-specific tools like Ahrefs, SEMrush, Moz, or similar for research and tracking. Ability to use these tools to diagnose issues and find opportunities is essential. Strong analytical and problem-solving skills. Comfortable digging into data to identify trends or anomalies, and translating those into actionable SEO improvements. Should be able to make data-driven decisions and measure the impact of optimizations (e.g., changes in rankings or traffic after a fix) Ability to translate keyword opportunities into actionable recommendations for relevant and engaging content to drive viewer engagement and page ranking Excellent time management and organizational abilities – capable of balancing priorities across several client projects and delivering results on schedule. Adaptable and resilient, with the ability to adjust strategies quickly in response to algorithm updates or shifts in client goals Good communication skills, both written and verbal. Able to clearly report on SEO performance and explain complex SEO concepts in simple terms to clients or account teams. Effective at collaborating with cross-functional colleagues, such as content writers, designers, and developers, to implement SEO recommendations . Keen attention to detail and a commitment to quality. Ensuring accuracy in reporting, avoiding mistakes in optimization (like broken links or incorrect redirects), and adhering to best practices that prevent penalties Passion for SEO and digital marketing – stays curious and continuously learns about new SEO tools, techniques, and trends. Maybe you experiment with new strategies on your own or follow industry experts to keep your knowledge fresh Bachelor’s degree in marketing, computer science, or a related field is a plus. Relevant certifications (e.g., Google Analytics Individual Qualification) are welcome but not mandatory