Vantage

Translate product innovation and customer insights into compelling narratives to drive adoption and satisfaction, while collaborating cross-functionally to optimize messaging and initiatives. | Extensive experience in consumer insights, product research, and innovation leadership, with strong strategic and communication skills, but limited direct retail media or SaaS product marketing experience. | Reports to: VP of Marketing Location: Remote As retail media networks grow, expectations rise: more coordination, more accountability, more measurable impact. The platforms that win aren’t just feature-rich—they’re trusted, widely adopted, and relied on every day. At Vantage, our Marketing North Star is to turn attention into advocacy. We don’t just want retailers to know us or buy from us. We want them to adopt deeply, see measurable growth in their ecosystems, and advocate for us publicly. We’re hiring a Product & Customer Marketing Manager to help make that happen. In this role, you’ll translate positioning and product innovation into clear, compelling value stories that drive measurable adoption. You’ll turn roadmap updates into market-facing narratives, identify opportunities to increase product adoption and satisfaction, and elevate our strongest customers into visible champions. This is a senior individual contributor role for someone who operates with ownership—taking strategic direction, building the plan, and moving it forward independently while maintaining a high bar for clarity and craft. Key Responsibilities Translate product innovation and roadmap updates into clear, outcome-driven value stories that drive measurable adoption. Turn real customer experiences and usage patterns into compelling proof that strengthens Vantage’s broader market narrative. Identify adoption gaps and proactively recommend initiatives that increase product usage and customer satisfaction. Develop executive-ready customer narratives, case studies, and advocacy stories grounded in measurable impact. Shape messaging and materials that help retailers communicate value internally and grow their supplier ecosystems. Partner closely with Product, Sales, and Account teams to align messaging with real-world customer usage and value. Collaborate with Comms to ensure customer proof reinforces the market-facing narrative and thought leadership. Partner with Digital Marketing to activate and distribute customer stories across web and campaign channels. Shape product and customer value narratives for Retail Advisory Council engagements, and translate insights into messaging refinements, adoption initiatives, and advocacy opportunities. Continuously surface patterns across customer feedback and market signals, recommending initiatives that accelerate adoption and advocacy. Qualifications 5–8+ years of experience in product marketing, customer marketing, or related roles within retail media or enterprise SaaS. Strong understanding of retail media networks, supplier ecosystems, and enterprise retail buying cycles. Demonstrated ability to translate complex product capabilities into clear, persuasive value narratives. Proven track record of driving product adoption and customer engagement initiatives. Exceptional written and verbal communication skills, with a high craft bar across presentations and content. Experience working cross-functionally with Product, Sales, and Customer teams. Ability to operate independently, taking strategic direction, building execution plans, and delivering without heavy oversight. Intellectual curiosity, pattern recognition, and the confidence to challenge assumptions thoughtfully. About Vantage Vantage is the first unified platform purpose-built for retail media orchestration, empowering enterprise retailers to seamlessly activate onsite, offsite, and in-store advertising. With a global presence in North America and Asia-Pacific, Vantage enables retailers to launch and grow their media networks through scalable technology and automated workflows, and is trusted by leading retailers like The Home Depot to power their retail media programs. For a closer look at what we do, our culture, and our benefits, check out our about us and careers pages. Remote-First, Based in Toronto Vantage is proudly headquartered in Toronto, but we’re a remote-first team spread across North America (and beyond). Our flexible work philosophy means team members can thrive from wherever they do their best work—whether that’s from a home office, a local café, or while adding stamps to their passport. With a remote-friendly setup, home office support, and annual company retreats, we stay connected, collaborative, and energized—no matter the time zone. Vantage’s Commitment to Diversity, Equity, and Inclusion Vantage Analytics is fueled by the diversity of our talented employees. We are an equal opportunity employer and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We encourage all individuals to apply for positions that fit their passions. We promote equality and strive to provide all current and prospective employees with support and opportunities. Reasonable accommodations are available to job applicants on request and throughout the application process. How Vantage Uses AI in the Recruitment Process Vantage makes use of several AI-enabled tools that aid us in the hiring process. These tools exclusively take the form of AI meeting notetakers, and the AI assistant in our Applicant Tracking System, Ashby. They allow us to record, organize and summarize the various details and data points we collect during the hiring process, without losing the context in which they were originally provided. Neither the AI meeting notetakers nor Ashby's AI assistant make decisions about your candidate status. All hiring decisions at Vantage are made by a team of collaborative, hard-working, human beings. We might use AI to speed up your process and to help keep it organized, but ultimately who we invite to work at Vantage is a decision we only trust ourselves to make. What's Next? We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted. As part of the final stages of our hiring process, all candidates will be required to successfully complete a criminal background check.

Lead product marketing initiatives, develop go-to-market strategies, and create impactful content to support sales and growth. | Over 5 years of experience in technical product marketing, with strong communication skills and strategic execution ability. | About Vantage: At Vantage, we're passionate about building a cloud cost transparency platform that helps enable everyone – from developers to enterprises – analyze, report, collaborate on and optimize their cloud infrastructure costs. Both our CEO (a repeat founder) and CTO are passionate about cloud infrastructure. Having worked together at DigitalOcean, they are taking their combined knowledge to build and scale the Vantage platform. Together we are a high output team of ~60 employees based out of New York City (but embrace the remote-friendly lifestyle). Our current customers include Square, FanDuel, Barstool Sports, PBS, Planetscale, Vercel and Temporal. Vantage is also well capitalized and backed by outstanding top-tier investors including Andreessen Horowitz, Scale Ventures, Matthew Prince (Co-Founder, Cloudflare), Calvin French Owen (Co-Founder, Segment), Ben and Moisey Uretsky (Co-Founders, DigitalOcean), Stephanie and Nat Friedman (CEO, Github), Julia Lipton, Brianne Kimmel and others. About The Role: Vantage is looking to hire its first product marketer. We’re looking for a high-agency, developer-obsessed product marketer to own projects end-to-end. You will collaborate closely with engineering to build go-to-market plans for new products and features and determine how to best position Vantage as growth and competition in this space accelerates. This will include being an expert at communicating value in a credible way to a technical audience. You will lead key GTM initiatives with support from the rest of the marketing team in service of generating pipeline for our sales team. What You Will Do: Evolve the website and public facing marketing materials to align with the industry, Vantage’s ICP, and the product's unique differentiators. Take the lead in driving content initiatives, particularly those less technical in nature like case studies, market landscape overviews, and thought leadership pieces Work with Customer Success to execute customer case studies end-to-end from initial research to promotion and sales enablement Collaborate with the Sales to build pitch decks, competitive analyses, and other assets that unblock sales Lean on your product and customer understanding to plan and execute campaigns that generate inbound demand for Vantage What We're Looking For: 5+ years of experience in product marketing of technical products Deep understanding of go-to-market strategies, product positioning, and messaging, with a keen eye for market opportunities and competitive landscape. Excellent written, verbal, and visual communication skills, with past experience creating high impact content or delivering presentations that accelerate pipeline and sales. Someone with taste and style. You should be able to help speak Vantage’s language and elevate it. Experience in a fast-paced, rapidly evolving environment, balancing strategic vision with hands-on execution to drive measurable business impact. A kind person Pay & Benefits The estimated annual US base salary range for this role is $145,000 - $175,000. This salary range may be inclusive of several career levels and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Additional benefits for this role may include: equity, 401(k) plan; medical, dental, and vision benefits; and education stipends. At this time Vantage is only set up to employ in the United States.

The VP of Marketing will lead the marketing organization and drive a differentiated go-to-market strategy to enhance customer engagement. This role involves managing a small marketing team and generating qualified leads for both Commercial and Enterprise segments. | Candidates should have a minimum of 10 years of relevant experience in cloud or developer tools, with at least 3 years in a leadership role. Strong organizational skills and the ability to mentor and develop a team are essential. | About Vantage: Vantage is a cloud cost visibility and optimization platform, alternatively known as a FinOps platform. We help companies of all sizes manage their cloud infrastructure costs: everything from individual developers all the way up to multiple Fortune 500 customers. Our co-founders are industry veterans who have been former infrastructure engineers and product managers at DigitalOcean and AWS. The company is an efficient and hard working team of ~60 employees across the US with a New York City center of gravity. Our current customers include Block, FanDuel, Aflac, Rippling, Vercel, HelloFresh, PBS, PlanetScale, and Starburst. Vantage has raised $25M in total venture capital, most recently a $21M Series A financing round in March of 2023. Our investors include outstanding, top-tier investors including Andreessen Horowitz, Scale Venture Partners, Matthew Prince (Co-Founder & CEO, Cloudflare), Calvin French Owen (Co-Founder, Segment), Ben and Moisey Uretsky (Co-Founders, DigitalOcean), Stephanie and Nat Friedman (CEO, Github), Julia Lipton, Brianne Kimmel and others. About The Role: Vantage is looking for a hands-on executive to lead our marketing organization, ideally based out of our NYC office. This person will be the single-threaded leader for all marketing activities at Vantage. You’ll be working with our small but mighty marketing team to drive best-in-class developer-focused marketing that focuses on our ICP of modern engineering teams. You’ll be driving towards generating qualified pipelines for both Commercial and Enterprise segments. While you’ll be a leader of the team, we have an expectation that you can dive in and get your hands on specific projects to drive progress directly yourself at this stage of the company. Vantage VP-Marketing will be a member of the executive team alongside an otherwise fully built out executive team. It’s okay if you aren’t fluent in our market, but we’re hopeful you’re fluent in dev-tools/infrastructure and can apply your learnings from that to our market. What You Will Do: Drive a highly differentiated go-to-market strategy with key stakeholders to strengthen our customer engagement across all products. Drive efficient top-of-funnel acquisition of qualified new leads. Drive traffic to our web properties. Manage and develop our growth, content marketing and product marketing management individual contributors. Recruit across product marketing, content marketing, community and performance marketing functions. Define the processes, workflows and infrastructure by which the Marketing teams function and to ensure we can effectively deploy products at scale Empower the team - clearly articulate goals for success by providing resources and direction for them to execute Set the prioritization framework, KPIs, and mindset for our Product Marketing function. Coach, mentor, and scale a team of managers and individual contributors What We’re Looking For: An experienced professional with a minimum of 10 years of relevant experience with the cloud, developer tools, infrastructure or other relevant B2B SaaS/infra technology Strong, collaborative people manager with a minimum of 3+ years of leadership experience. Organized builder with experience setting up team infrastructure and processes that keep business objectives in mind Trusted leader with an executive mindset and proven skill in mentoring, hiring, and developing employees A presenter with an ability to command an audience and tell compelling stories Excellent interpersonal communicator with high emotional intelligence Working knowledge of cloud infrastructure Knows what great marketing looks like at a well-performing organization. Desire to join an early stage startup. A bias for action and ability to get things done. A kind person. Bonus Points: Monitoring and observability expertise Experience building and deploying to cloud infrastructure (AWS, Azure, GCP, etc.) Bachelor’s degree in Computer Science or a related STEM field Pay & Benefits The estimated annual US base salary range for this role is $250,000 to $350,000. This salary range may be inclusive of several career levels and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Additional benefits for this role may include: equity, 401(k) plan; medical, dental, and vision benefits; and education stipends.