USA for UNHCR

Lead and oversee brand function to develop integrated brand strategy elevating awareness and positioning the organization as an authoritative voice. | 15-17 years of leadership experience in brand strategy or marketing with strong strategic planning and communication skills, preferably in nonprofit or humanitarian sectors. | At USA for UNHCR, our people are the driving force behind our mission of delivering hope and opportunity to refugees worldwide. We're not just a workplace - we're a vibrant community of passionate, forward-thinking professionals committed to making a real difference. If you thrive in a dynamic, transparent, and data-driven environment, and want your career to directly impact lives across the globe, we invite you to join us! SUMMARY USA for UNHCR is seeking a Senior Director, Brand Strategy. This senior leader leads and oversees the Brand function as a core department within External Relations, responsible for enterprise brand strategy and governance to strengthen and grow USA for UNHCR’s brand in the United States. This senior leader develops and oversees an integrated brand strategy that elevates awareness; drives understanding and action for UNHCR and refugees; supports fundraising growth; and positions the organization as a trusted, authoritative voice on global forced displacement. Reporting to the Associate Vice President for External Relations, the Senior Director guides the vision for USA for UNHCR’s brand identity, narrative, creative direction, and audience experience. The role ensures the organization presents a compelling, consistent, and mission-aligned brand across all communication and engagement channels and external-facing initiatives. ESSENTIAL DUTIES AND RESPONSIBILITIES Brand Strategy & Positioning (30%) Work cross-functionally to develop and execute a long-term brand strategy that advances USA for UNHCR’s brand visibility, influence, and philanthropic support for refugees; differentiates USA for UNHCR’s brand from peer organizations; and elevates the organization in a crowded politically complex U.S. market. Use data and audience insights, research, and market trends to inform strategy and drive brand differentiation, awareness and visibility. Develop brand narrative and architecture that expresses USA for UNHCR’s value proposition to priority audiences, including various donor segments, and avoids exposing the organization to political risk. Elevate USA for UNHCR’s brand positioning and executive visibility through executing strategy for thought leadership and high-level speaking opportunities. Brand Governance & Stewardship (25%) Establish and enforce enterprise brand standards and narrative frameworks across all external communications and digital channels (owned, earned and paid), fundraising and community engagement initiatives, and external partnerships. Steward visual expression of USA for UNHCR’s brand across all channels and initiatives, advising internal teams, vendors and consultants to produce assets that are aligned with brand strategy and visual expression. Provide guidance to ensure brand integrity for co-branded campaigns, sponsorships, and private sector partnerships. Lead organizational brand-related projects, including USA for UNHCR’s annual brand survey of sentiment and awareness of refugee issues and brand awareness. Creative & Campaign Leadership (25%) Collaborate with Communications and Fundraising teams to integrate brand strategy and brand expression into supporter acquisition, retention, and cultivation efforts. Lead the creative vision for campaigns and activations that elevate USA for UNHCR’s brand among U.S. audiences. Organizational & Departmental Leadership (20%) Serve as a senior leader within the External Relations Department, accountable for organization-wide brand governance, contributing to strategic decision-making, organization-wide and departmental planning, budgeting and reporting. Define, track and report on brand marketing KPIs, using data to measure impact, evaluate ROI and inform decision-making. Serve as a member of the Senior Leadership Group (SLG). Serve as strategic advisor to executive leadership and interface with the USA for UNHCR Board of Directors, as required, on topics related to brand strategy, positioning, and visibility. Lead the selection, management, and performance of external agencies, creative partners, and consultants, including oversight of scope of work, contracts and deliverables. Maintain relationships with colleagues across the UNHCR network to advance brand strategy and organizational goals in coordination with Senior Director of Communications. Other duties as assigned. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/or EXPERIENCE Bachelor’s degree in brand marketing, communications, public relations or a related field, preferred. 15-17 years’ experience in brand strategy, marketing, communications or a related field. Experience in a leadership or managerial role within a marketing, communications or public affairs department or team. Experience in the nonprofit sector, particularly in organizations focused on refugee rights or other global humanitarian issues. Proficient in Microsoft applications and other programs and software utilized Knowledge, Skills, and Abilities Knowledge of: Expertise in the strategic use of brand marketing to advance visibility, influence and drive fundraising goals. Deep understanding of donor engagement, marketing funnels, and digital fundraising best practices. Knowledge of the UN and multilateral system, humanitarian issues and global affairs, and how current issues intersect with U.S. foreign policy. Skills in: Exceptional communication, strategic planning, relationship management, and organizational leadership skills. Demonstrated success in developing and executing brand strategies that drive visibility, engagement, and revenue growth. Strong relationship management and diplomacy skills, with the ability to work effectively with diverse internal and external stakeholders. Exceptional strategic planning and project management skills, with a track record of executing complex marketing strategies involving multiple partners and channels. Skilled in drafting and managing department, team and project budgets. Skilled in using data and analytics to create and advance brand marketing strategy and tactics. Ability to: Lead cross-functional internal teams and working groups and successfully execute strategies and projects without direct line management authority. Envision, develop and execute organization-wide strategies and policies, coordinating and achieving buy-in from internal stakeholders. Envision, draft and manage external vendors and consultants, including scopes of work, contracts and budgets. Ability to navigate high-pressure, high-visibility environments with sound judgment, discretion and professionalism. Ability to collaborate effectively across teams, manage competing priorities and deliver results in a fast-paced, mission-driven setting. Commitment to the mission of USA for UNHCR and ability to work with and elevate refugee voices and communities ethically, with dignity and respect. WORK LOCATION Hybrid + Washington,DC, May also involve travel to some locations within the company’s region of operations. COMPENSATION $180,296 - $220,862 APPLICATION DEADLINE Please apply immediately or by March 10, 2026. WHY YOU'LL WORKING HERE We're proud to be consistently recognized as a Great Place to Work, a reflection of our deep commitment to employee well-being, growth, and purpose. Our benefits are designed to support your whole life, not just your work life. While specific offerings may evolve over time, highlights currently include: Comprehensive health coverage, including employer-paid employee medical options (traditional and HSA plans) Flexible savings accounts, including FSA and HSA Industry-leading 401(k) match Lifestyle Spending Account to support your wellness Mental and financial wellness resources Paid time off, including a paid winter break and sabbatical leave at key milestones Volunteer Time-Off to support your community engagement Professional development support Access to tools like Headspace for mindfulness and mental health Please note: Benefits are reviewed regularly and subject to change. DISABILITY SPECIFICATIONS USA for UNHCR will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. USA for UNHCR is an Equal Opportunity Employer. Refugees and all other protected classes are encouraged to apply. Why Join USA for UNHCR? Joining USA for UNHCR means becoming part of a people-first organization that lives its values every day. We're passionate about creating meaningful change, dynamic in our collaborative approach, and transparent in how we work together to support refugees. By embracing cutting-edge solutions and a data-driven mindset, we stay forward-thinking, ensuring your unique talents fuel innovation and impact. Here, you'll grow alongside a supportive team, develop your skills in a nurturing environment, and see the transformative power of your work - on the lives of refugees and on your own journey. Ready to make a difference while being a part of a team that truly cares about you? We'd love to hear from you! Apply today, and let's create a brighter future together.

Lead the development and execution of digital content across multiple channels to enhance fundraising and supporter engagement. | Requires 6-8 years in digital fundraising content, strong writing/editing skills, familiarity with digital strategies, and data analysis capabilities. | About the position USA for UNHCR is seeking a strategic, creative, and data-informed Manager, Digital Content to lead the development of high-impact digital messaging that drives fundraising, supporter engagement, and brand awareness across channels. This role is central to ensuring donors and supporters receive compelling, consistent, and results-driven content that clearly communicates impact and inspires action. The Manager, Digital Content leads the creation and execution of digital content across email, SMS, web, paid media, and multimedia formats, while serving as a key partner to fundraising, marketing, and engagement teams. The role drives excellence in content strategy, editorial quality, testing and optimization, and cross-functional collaboration. This position requires strong digital storytelling and direct-response expertise, a deep understanding of audience behavior, and the ability to manage workflows, approvals, and performance in a fast-paced, campaign-driven environment. Responsibilities • Lead and execute digital content development for the IG Digital Marketing to meet team and organization goals • Draft compelling, results-driven digital content for emails, SMS, website landing pages, ads, video scripts, and other digital copy needs, with a strong understanding of digital direct response writing principles. • Provide guidance for graphic development and video production to ensure alignment with campaign objectives and brand standards. • Lead and manage the content approval process and quality assurance to ensure content is deployed with a unified voice and message. • Manage the IG digital content calendar to provide an excellent donor experience for multiple audiences. • Assist in the development and execution of the digital strategy and growth path for the organization in collaboration with other internal stakeholders to embody a digital-first and data-informed mindset. • Participate in content testing opportunities and analyze data to continue to inform improve donor experience. • Partner with other teams to share digital content best practices and apply data-driven insights to enhance overall campaign effectiveness. • Other duties as assigned. Requirements • Bachelor’s degree required. • At least 6–8 years of experience in digital fundraising content strategy and digital writing for nonprofits, cultural institutions, political campaigns, associations, or similar organizations • Excellent writing and editing skills, with a strong eye for detail and the ability to develop fresh, compelling digital content • Strong understanding of digital strategies and best practices across email, SMS, web, and paid media • Familiarity with digital fundraising and direct response principles and performance-driven content • Experience managing content calendars and workflows across multiple channels, audiences, and programs • Understanding of donor journeys, audience segmentation, and personalization to improve donor experience • Experience analyzing campaign performance, drawing insights, and making data-informed recommendations • Comfort working with data to inform content optimization, testing, and iteration • Ability to optimize content for different channels, audiences, and campaign objectives • Proficiency in Microsoft applications and other relevant tools and software • Understanding of refugee issues, humanitarian response, and global affairs Nice-to-haves • Experience collaborating with designers and video producers (preferred, not required) Benefits • Comprehensive health coverage, including employer-paid employee medical options (traditional and HSA plans) • Flexible savings accounts, including FSA and HSA • Industry-leading 401(k) match • Lifestyle Spending Account to support your wellness • Mental and financial wellness resources • Paid time off, including a paid winter break and sabbatical leave at key milestones • Volunteer Time-Off to support your community engagement • Professional development support • Access to tools like Headspace for mindfulness and mental health