UpGuard Inc.

Plan and execute partner-facing events to generate pipeline and optimize B2B marketplace listings. | 3+ years in partner or channel marketing with experience in B2B events and CRM tools like HubSpot. | Who are we? At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk. We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface. We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale. At UpGuard, our Sales team continues to be the engine of our growth, moving beyond simple transactions to become trusted architects of digital resilience. In an era where third-party risk is more complex than ever, we maintain a highly collaborative, consultative culture that puts the customer’s security posture above all else. Following a record-breaking 2025 where we shattered revenue targets and expanded our global footprint, we are entering 2026 with even greater momentum. We are seeking high-energy individuals who thrive in a fast-paced, AI-augmented sales environment. If you are hungry to sharpen your craft, possess a relentless desire to win, and want to sell a platform that is actively neutralising global cyber threats, we want to talk to you. Who are we? At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk. We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface. We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale. The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand. Where does this role fit in? The Partner and Events Marketing Manager is a critical role reporting to the VP, Field and Partner Marketing. This position is the operational engine responsible for activating, maintaining, and scaling marketing efforts through our external partner ecosystem, including MSSPs, Fulfilment partners, and B2B Marketplaces (e.g., cloud marketplaces). Events are the heartbeat of this role. You will plan, produce, and measure a calendar of partner facing events designed to generate pipeline, deepen partner relationships, and amplify UpGuard's brand through our ecosystem of MSSPs, Fulfilment partners, and strategic alliances. Alongside this, you will ensure our B2B Marketplace listings (e.g., GCP, AWS & Azure) are optimized and high-performing. This role sits at the intersection of Revenue, Product Squads, and our centralized execution teams. You will ensure that our partners are equipped with the most up-to-date, on-brand GTM materials, and that our Marketplace listings are optimized to generate a qualified trial pipeline, directly supporting both new logo acquisition and expansion revenue goals. What will you do? Partner Event Strategy & Execution (Primary Focus) Own the end-to-end planning, production, and post event analysis of a rolling calendar of partner events such as webinars, partner days, co-hosted field events, industry conferences and executive roundtables Develop event briefs, run-of-show documents, speaker prep materials, and post-event reports in close collaboration with Partnership Managers and Product Marketing Source and manage event vendors, venues, AV/production partners, and logistics for in-person activations across the ANZ region and beyond Build scalable, repeatable event playbooks that can be handed off to partners for self-serve execution, reducing the time UpGuard needs to invest per event over time Manage partner event budgets with rigor, tracking spend vs. pipeline generated and continuously optimising for ROI Work with Marketing Operations to ensure event registrations, attendees, and follow-up sequences are accurately captured in HubSpot and attributed to the correct partner and campaign Co-Marketing Campaign Execution Design and execute integrated co-marketing campaigns anchored around events including pre-event promotion, in-event engagement, and post-event nurture in partnership with MSSPs and strategic partners Produce co-branded event assets (landing pages, email invitations, social graphics, slide decks) in collaboration with Design, adapting existing Product Marketing content for partner audiences Coordinate with external partner marketing contacts to align on promotion, branding, and audience outreach for joint events Marketplace Optimization Own the end-to-end management, optimization, and performance reporting for all UpGuard listings on B2B marketplaces (e.g., AWS Marketplace, Azure Marketplace), focusing on conversion rate and pipeline generation Utilize content provided by Squad Content Writers and PMMs to keep marketplace listings current, accurate, and compelling Partner Enablement & Content Activation Act as the primary Marketing distributor for partner content, ensuring MSSPs and Fulfilment partners receive all necessary sales materials, playbooks, and event ready assets Maintain and update partner portals with fresh co branded assets, event recordings, and post event follow-up materials Pipeline Attribution & Reporting Work closely with Marketing Operations and the Revenue team to ensure accurate tracking and attribution of partner event-sourced and partner-influenced pipeline Report regularly on event performance metrics: registrations, attendance rates, pipeline generated, cost per opportunity, and partner satisfaction Process Management Define and document internal processes for product-aligned marketing squads to submit GTM assets for partner event activation and marketplace implementation. What will you bring? 3+ years of specialized experience in Partner Marketing, Field Events, or Channel Marketing preferably within SaaS or Cybersecurity Proven track record of planning and executing high-quality B2B events, both virtual and in-person, with measurable pipeline outcomes Strong project management skills with the ability to manage multiple concurrent events and campaigns across different partners and timelines Excellent stakeholder management and communication skills comfortable coordinating across Sales, Product Marketing, Design, and external partner contacts simultaneously Demonstrated ability to build strong cross-functional relationships with Product Marketing, Sales, and external Partnership Managers Experience using marketing automation (HubSpot) and CRM platforms to track event leads, campaign activity, and ensure accurate attribution High attention to detail with strong commercial acumen able to manage event budgets and report on ROI What will give you an edge? Experience marketing through or to Managed Security Service Providers (MSSPs) or within the cybersecurity ecosystem Direct experience managing listings and driving transactions on cloud marketplaces (AWS, Azure & GCP) Familiarity with webinar and virtual event platforms (e.g., ON24, Zoom Webinars, Hopin) and in-person event production tools Strong data literacy, comfortable building event performance dashboards and reporting on partner-influenced revenue Familiarity with the commercial and legal nuances of B2B partnership contracts and co-marketing agreements What's in it for you? Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries 18 weeks paid Parental Leave: Irrespective of parenting role Personal Leave Allowance: This includes sick & carer’s leave Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance Top-spec hardware: All team members will be provided with top-spec laptops for their roles #LI-SD1 UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why! As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation. What's in it for you? Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard $1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries. 18 weeks paid Parental Leave: Irrespective of parenting role Personal Leave Allowance: This includes sick & carer’s leave Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance Top-spec hardware: All team members will be provided with top-spec laptops for their role Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work! Apply now to find out why! As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. For applications to positions in the United States, please note, at this time, we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. Before starting work with us, you will need to undertake a national police history check and reference checks. Also, please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.

Lead product growth through market research, positioning, messaging, and product launches. | Requires 4+ years B2B SaaS product marketing experience with customer discovery and data-driven decision-making skills. | Who are we? At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk. We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface. We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale. At UpGuard, our Sales team continues to be the engine of our growth, moving beyond simple transactions to become trusted architects of digital resilience. In an era where third-party risk is more complex than ever, we maintain a highly collaborative, consultative culture that puts the customer’s security posture above all else. Following a record-breaking 2025 where we shattered revenue targets and expanded our global footprint, we are entering 2026 with even greater momentum. We are seeking high-energy individuals who thrive in a fast-paced, AI-augmented sales environment. If you are hungry to sharpen your craft, possess a relentless desire to win, and want to sell a platform that is actively neutralising global cyber threats, we want to talk to you. Who are we? At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk. We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface. We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale. The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand. Where does this role fit in? As a Senior Product Marketing Manager, you will be pivotal in driving the evolution and growth of one of our products. You’ll partner with our Product team to conduct deep market research to unearth customer insights and identify opportunities to delight our users. You will define product positioning and messaging, lead the planning and execution of product launches, and partner with our broader marketing team to activate campaigns for your product line. What will you do? Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences What do we need from you? 4+ years of product marketing experience in B2B SaaS product marketing Familiar with working on early-stage products and driving early customer discovery A passion for connecting with customers and understanding pain points Can hold your own in conversations with our Product and executive team You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-making We’re looking for someone who’s not just comfortable with change, but curious about it—especially when it comes to adopting AI tools that can enhance how we work What would give you an edge? A strong grasp of cybersecurity Familiarity with product-led go-to-market motions Experience at a growth-stage tech company What's in it for you? Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions) WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard (all regions) $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions) Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries 18 weeks paid Parental Leave: irrespective of parenting role (all regions) Personal Leave allowance: this includes sick & carer’s leave (all regions) Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions) Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions) Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions) Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions) #LI-SD1 UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why! As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation. What's in it for you? Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard $1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries. 18 weeks paid Parental Leave: Irrespective of parenting role Personal Leave Allowance: This includes sick & carer’s leave Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance Top-spec hardware: All team members will be provided with top-spec laptops for their role Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work! Apply now to find out why! As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. For applications to positions in the United States, please note, at this time, we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. Before starting work with us, you will need to undertake a national police history check and reference checks. Also, please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.