University of Montana Foundation

Develop and implement digital content strategies to enhance engagement and fundraising efforts across multiple channels. | Experience in digital marketing, content management, analytics, and engagement strategies, preferably in a nonprofit or higher education setting, with a minimum of 5 years in digital content or marketing. | The University of Montana Foundation is seeking a Marketing and Communications professional to join our team in a Digital Content Strategy and Engagement role at either the Manager or Assistant Director level, depending on experience and qualifications. The position outlines the Manager level requirements; individuals with a more advanced background in digital marketing, communications and analytics across channels may be considered for the Assistant Director level. Applicants who advance beyond the first round of interviews will be evaluated to determine the appropriate title and level based on their skills, experience and professional history. We welcome applications from talented MarCom professionals who are passionate about engaging, serving and educating constituents, and excited to support the mission of the University of Montana. At the University of Montana Foundation, the lives we change will change the world. We inspire donors to bolster UM’s mission of providing an accessible, affordable and world-class education. We are committed to maintaining a diverse and inclusive workplace that reflects the people and culture of the University we serve, fostering an environment that allows us to inspire each other to do our best work. We act with integrity and respect, and work to create a team where everyone feels valued, respected and supported. Why Work for Us? • Retirement Planning: 403(b) employer contribution of 11%, no employee match required! • Flexible Work Arrangement: Opportunity for a hybrid remote work arrangement each week • Generous Time off Benefits: Team members accrue four weeks of vacation and 12 days of sick leave per year, with an additional 11 days of holiday leave • Family Support: Paid parental leave for new parents • Health and Wellness: Medical, dental, vision, wellness program, and short-term and long-term disability pay protection benefits • Career Advancement: Professional development opportunities • Competitive Pay: Candidates can request the starting pay range by emailinghumanresources@supportum.org About the Opportunity: The Digital Content Strategy and Engagement Manager serves in the Marketing and Communications (“MarCom”) Division, with primary responsibility for digital content and engagement strategies and execution across the UM Foundation’s digital communications platforms. Reporting to the Senior Director of Marketing and Communications, this position drives the planning, development and optimization of integrated, audience-focused digital content that supports institutional priorities resulting in engagement among donors and other key constituents of the Foundation. This role blends strategic thinking and dynamic content development and activation to strengthen the Foundation’s digital brand presence, elevate fundraising campaigns, and deepen relationships with supporters. With expertise in digital marketing and communications strategy, including active knowledge of channel platform functionality, analytics and emerging best practices, the Digital Content Strategy and Engagement Manager oversees the Foundation’s digital content calendar, manages web and email communications, and ensures consistency, quality and alignment across all marketing channels. The Manager leads the MarCom Division’s analytics reporting and is active in using data to inform decisions related to these functional areas to optimize performance. This role collaborates with a wide range of Foundation and campus colleagues and vendors. Key Responsibilities: • Use content management tools and technology to drive automation and develop and implement a comprehensive digital content strategy that advances fundraising priorities and enhances donor engagement across multiple channels. • Oversee our digital ecosystem – including websites, email marketing, social media channels and campaign microsites – and optimize information architecture, UX and storytelling flow to support donor conversion. • Track digital engagement KPIs, donor conversion metrics, and audience behavior and use data to refine messaging, test content formats and optimize user experience across platforms. • Create segmented, personalized digital communications journeys to cultivate, solicit and steward donors, and collaborate with design, data and marketing and communications colleagues to execute multi-channel engagement strategies. • Monitor digital trends in philanthropy, higher education and content marketing, and recommend innovative approaches to deepen and grow engagement. Ideal Candidate: • Ability to develop and leverage data insights to inform decision-making and optimize content performance across digital platforms, fostering a culture of continuous improvement and measurable outcomes • Ability to research and evaluate best practices for online donor acquisition and digital fundraising, and leverage them as appropriate • Strong understanding of SEO, UX principles, ADA compliance and analytics tools, as well as comprehensive skills in managing digital ecosystems and planning appropriately balanced content that engages, informs and drives growth • Bachelor’s degree in marketing and communications, digital media, computer science or a related field • 5+ years of experience in digital content strategy, digital marketing or communications – preferably in higher education, nonprofit or mission-driven sectors Accessibility and Equal Opportunity The University of Montana Foundation is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request a reasonable accommodation to participate in the recruitment process at the University of Montana Foundation, contact humanresources@supportum.org. All hiring decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability or veteran status. Additional Information All employment offers are contingent upon successful completion of a criminal background check. Priority Application Date: Monday, February 23rd: Completed applications received by this date will be guaranteed consideration. If you do not meet all the qualifications of the position, you are still encouraged to apply.