Touching Hearts at Home

Develop and maintain referral relationships, conduct outreach and sales activities, manage social media and marketing efforts, represent the company at events, and track sales performance. | Bachelor’s degree in marketing or related field, 2+ years of business development experience preferably in health or human services, strong organizational and interpersonal skills, and proficiency with Microsoft Office. | Job Title: Community Relations Manager (CRM) Location: Syracuse Reports to: Executive Director Job Type: Full-Time About Touching Hearts at Home: Touching Hearts at Home is an award-winning provider of in-home senior care services in Upstate, NY. Since 2007, Touching Hearts NY has been committed to empowering older adults to age in place and avoid hospitalization by providing non-medical companion care services, including dementia care, homemaker services, transportation, meal planning and meal preparation. Position Overview: The Community Relations Manager plays a vital role in meeting sales targets and achieving organizational growth by cultivating partnerships, generating leads, and enhancing the company’s reputation within the community. Responsibilities: · Identify, develop and maintain a pipeline of referral relationships with individuals and groups at senior living communities, rehab facilities, hospitals, senior service providers, senior care professionals, and health care providers. · Conduct cold calls, drop-in meetings, presentations, and other sales or community outreach related activities. · Ensure delivery and placement of Touching Hearts literature in places where seniors and their families frequently seek services for seniors; deliver promotional items. · Field incoming client referrals and inquiries · Network “within a case,” i.e., leverage contacts among our existing clients, and the people and organizations serving them, to develop and strengthen referral source relationships. · Coordinate outreach activities with other marketing efforts such as social media and local events; maintaining social media account weekly with content and responses. · Represent Touching Hearts at select community and industry events, act as ambassador of Touching Hearts to the community. · Support the development and execution of effective promotions or marketing ideas, including social media campaigns. · Distribute promotional gifts, flyers, brochures, and other Touching Hearts marketing materials to different locations. · Maintain business development activity records in WellSky or CRM system. · Gather and report information about competitors. · Engage prospective clients to provide information or perform an “intake” to begin services. · Track and report on community outreach activities, referral generation, and sales performance activities and key performance metrics. · Meet or exceed established sales targets and referral goals as defined by organizational objectives. Qualifications: · Bachelor’s degree in marketing, Communications or related field · 2+ years of successful, measurable business development experience, establishing and maintaining significant accounts, preferably in a health-related or human service-related field · Entrepreneurial perspective, energy, and drive; motivated self-starter with strong organizational skills · Team player with engaging interpersonal skills – upbeat, compassionate, warm, friendly, authentic networker · Creativity and proficiency in developing collateral and social media content · Proficiency with Word, Excel, Outlook, PowerPoint · Great communication skills – articulate, excellent grammar, persuasive Schedule: Full Time, 40 hours Work Setting: Hybrid; office and field Compensation: · Base salary plus bonus eligibility Benefits: · 401(k) retirement plan with employer match · Medical insurance with employer contribution · Voluntary Ancillary Benefits package including Dental Insurance, Vision Insurance, Life Insurance, Accident Insurance & Hospital Indemnity Insurance · Paid Time off · NYS Paid Sick Time