Thorn

Support and execute Thorn's thought leadership, media relations, and external communications, translating strategy into impactful content and managing media and social channels. | Over 5 years of experience in public relations or communications, excellent storytelling and writing skills, ability to synthesize complex information, and experience supporting thought leadership and executive communications. | At Thorn, our cause is our code. We are a nonprofit whose mission of defending children from sexual exploitation and abuse is deeply embedded within our core—a shared code that drives us to do challenging work with resilience and determination. Here, you’ll work and grow among the best hearts and the best minds in tech, data, and business alongside our network of independent partners, NGOs, and law enforcement agencies. Together, we’re focused on building technology that protects children’s futures. We are looking for dynamic problem solvers with the desire to help address some of today’s toughest issues. You'll collaborate with a diverse group of peers in a remote environment centered on wellness, care, and compassion. In 2019, we took the stage at TED and shared our audacious goal of eliminating child sexual abuse material from the internet. Come join us to help make this goal a reality and build a world where every child can be safe, curious, and happy. About the Role Thorn is seeking a highly motivated Communications Manager to support and extend our thought leadership, media relations, and external communications —helping translate strategy into execution and ensuring Thorn's voice shows up clearly in the conversations that matter. Reporting to the Director of Communications and Thought Leadership, this role serves as the connective tissue between what's happening in the external landscape and how Thorn responds. The Director sets overall strategy, narrative direction, and organizational points of view; this role helps operationalize that work day-to-day across PR, thought leadership amplification, and owned channels. This is a role for someone who thrives in gray areas—who can hold multiple perspectives, understand the stakes, and find a clear path forward. You'll need to be deeply tuned into external trends, news cycles, and discourse in the child safety, technology, and AI space, and help translate that into timely, thoughtful communications that reflect Thorn's positions and values. We’re looking for a nimble, strong communicator with excellent judgment, sharp writing skills, and the ability to move fluidly between PR, thought leadership support, and broader communications and content production needs in a fast-paced, mission-driven environment. What You’ll Do: Thought leadership/PR: Under direction from the Director of Communications, support execution of Thorn's thought leadership and earned media efforts by identifying timely storytelling opportunities, shaping narratives, and translating complex work into compelling external communications. Monitor the external landscape—news cycles, policy developments, emerging discourse—and surface opportunities and risks for Thorn's communications. Help shape and maintain organizational points of view as the landscape evolves, working closely with the Director of Communications and cross-functional partners in policy, product, and legal. Write and produce media materials—including pitches, briefing documents, press releases, talking points, and backgrounders—with guidance from the Director of Communications. Lead first pass on rapid-response communications as needed—monitoring developments, drafting first-pass language, and helping coordinate internal alignment on timely external moments. Maintain and grow media lists and journalist relationships in key issue areas, including child safety, technology, and AI. Secure and prepare spokespeople for interviews, panels, and public engagements. Amplify thought leadership moments—media coverage, speaking engagements, research launches, bylined content—across owned channels, particularly social media. Social media editorial planning and engagement Lead social media editorial planning, translating communications priorities and external moments into timely, on-brand content in partnership with the Senior Content Marketing Manager. Ensure social channels reinforce Thorn’s thought leadership, media presence, and organizational positions in moments that matter. Monitor social media discourse and lead community engagement—drafting and posting responses to select comments or messages that align with Thorn's voice and thought leadership. Identify opportunities to newsjack or respond to external developments in ways that reinforce Thorn's positions. Collaborate with marketing partners to ensure PR wins, thought leadership, and key moments are reflected consistently across social and other owned channels Communications content and writing Write and produce blog posts, internal updates, newsletters, and other content that supports organizational and marketing/communications priorities. Primary copywriter for quick-turn, sensitive and nuanced deliverables. Ensure all communications reflect Thorn's established points of view, messaging, and brand voice. What We’re Looking For Experience supporting thought leadership, executive communications, and subject matter experts in a communications or PR context. Demonstrated sound judgment and discretion in fast-moving, high-stakes environments, including navigating sensitive issues, public scrutiny, and complex stakeholder dynamics. Skilled storyteller who can translate complex narratives for multiple audiences Ability to synthesize information from multiple sources and stakeholders (legal, policy, product, leadership) and find a clear path forward. Comfort working as a connector across teams, balancing multiple priorities while keeping communications cohesive. 5+ years of experience in public relations or communications, ideally within the nonprofit, technology, or social impact sector. Proficiency in using media monitoring and PR tools. Ability to work independently and as part of a team. Passion for Thorn’s mission and commitment to child safety. Impeccable storytelling, written and oral communication skills. Experience with project management tools, such as Asana or similar. Highly organized, resourceful, and calm under pressure—able to manage competing priorities and pivot quickly in fast-paced environments. Ability to communicate complex subjects in a simple, accessible, compelling manner. Demonstrates integrity, sound judgment, and a collaborative mindset; known as a strong partner across teams Bachelor’s degree in Communications, Public Relations, Journalism, or equivalent experience. Nice to Have Experience communicating about online safety, tech policy, or emerging technologies like AI Familiarity with nonprofit or mission-driven communications, particularly in social impact storytelling Compensation and Benefits A reasonable estimate of the compensation range for this role is $92,000-$126,500/year. This range takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to location; skill sets; experience and training; licensure, and certifications. Our remote-first work model is structured around working from home most of the time. But, there will be times that employees are expected to travel. For example, Thorn may host company-wide gatherings, and smaller teams may hold in-person meetings and team-building events, or require attendance at specific conferences. At Thorn, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Thorn can mean for you. Thorn is strengthened by the wide range of experiences and perspectives on our team. We value the diversity of our professional backgrounds, subject matter expertise, cultures, and perspectives because they help us solve complex problems and serve our mission more effectively. We hire based on merit, qualifications, and organizational need, and we are committed to fostering an inclusive environment where all employees can thrive. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Thorn is committed to the full inclusion of all qualified individuals. We provide reasonable accommodations to ensure candidates and employees with disabilities can fully participate in the application process, perform essential job functions, and access all the benefits and privileges of employment. If you need an accommodation, please contact us at hiring@wearethorn.org Know Your Rights: Workplace discrimination is illegal

Lead development and execution of a comprehensive content strategy across multiple channels, manage teams and agencies, and analyze content performance to support Thorn's mission. | Over 8 years in content marketing and creative production, experience managing teams and digital platforms, strong storytelling and strategic skills, and familiarity with marketing automation and analytics tools. | At Thorn, our cause is our code. We are a nonprofit whose mission of defending children from sexual exploitation and abuse is deeply embedded within our core—a shared code that drives us to do challenging work with resilience and determination. Here, you’ll work and grow among the best hearts and the best minds in tech, data, and business alongside our network of independent partners, NGOs, and law enforcement agencies. Together, we’re focused on building technology that protects children’s futures. We are looking for dynamic problem solvers with the desire to help address some of today’s toughest issues. You'll collaborate with a diverse group of peers in a remote environment centered on wellness, care, and compassion. In 2019, we took the stage at TED and shared our audacious goal of eliminating child sexual abuse material from the internet. Come join us to help make this goal a reality and build a world where every child can be safe, curious, and happy. What You’ll Do Content Strategy: Lead development and execution of a comprehensive, integrated, SEO & AEO-informed content strategy aligned with Thorn’s objectives, along with production of all content and brand assets. This includes blog, social media, podcast, video, email and website channels; research reports, sales enablement materials, and assets for front-line fundraisers. Incorporate interactivity and multi-media delivery, actively pilot and scale new content opportunities and maintain close integration with product launches and growth marketing initiatives. Lead annual editorial narrative planning, aligned with org priorities, launches and external moments, ensuring cohesiveness and efficiency for maximum leverage and impact. Translate Thorn’s complex work in a nuanced issue space into compelling, accessible storytelling that educates, builds trust, and motivates action without oversimplifying or sensationalizing. As the narrative leader you’ll prioritize what stories Thorn tells, when we tell them and have heavy input into how we show up in moments of sensitivity or rapid change. Lead research distribution on marketing channels, driving a shared understanding of evolving threats within our key audiences. Develop and refine distribution strategies to ensure that content reaches the right audiences through the most effective channels, testing new approaches and iterating based on performance. Ensure that content and brand initiatives are visible and usable throughout the organization. Create and manage review and approval of core content elements that can be utilized across Thorn, and distribution of these assets. Establish and maintain archival systems, content governance and regular update cadences. Track, update and share impact stats and other key issue stats. Serve as the final approver for content, ensuring alignment with Thorn’s brand guidelines, messaging standards and quality expectations. Evaluate content for regulatory, legal and brand risk and work cross-functionally to mitigate risk while maintaining momentum. Define, track and report on content performance and impact, tying content initiatives to key outcomes including audience growth, brand awareness, donor engagement and brand trust, and pipeline & adoption support where applicable. Team & vendor management: Manage and mentor a high-performing, collaborative and inclusive creative and project management team responsible for content, web and brand activities and assets across Thorn and its products. Manage website agencies, as well as other agencies and freelancers, ensuring work is delivered on time, on budget, and to a high standard. Website strategy: Lead strategy, management, AEO, SEO and content creation for all websites. This includes Thorn.org and Safer.io as primary focuses, and Thorn prevention websites as a secondary focus. Manage health and integrity of web properties, including ongoing maintenance, updates and ensuring an optimal user experience. Monitor, analyze and report on performance of all owned initiatives, providing actionable insights to optimize and improve effectiveness. Manage content marketing budget, ensuring 100% adherence to budget and implementing solutions to adjust budget spend when necessary to maximize ROI. Explore and implement emerging tools and technologies, including AI-supported workflows, to improve content efficiency, quality and scalability while maintaining Thorn’s standards for accuracy and trust. What We’re Looking For 8+ years progressive experience in content marketing and creative production in nonprofit and B2B environments with demonstrated ownership of end-to-end content strategy. Demonstrated strength in creative thinking and narrative development, with the ability to identify compelling storytelling opportunities and shape cohesive narratives across channels and time. Experience working on multiple brands, with the ability to quickly switch voice, strategy and priorities between brands and nonprofit and B2B audiences. Experience managing direct reports, freelancers and agencies, with a track record of building strong, inclusive and high-performing teams. Strong program management skills, with the ability to lead and execute multiple work streams simultaneously in a fast-paced, evolving environment. Strong understanding of website strategy, content operations, and digital publishing platforms. Experience leveraging marketing automation tools and content performance insights to inform strategy and decision-making. Excellent analytical skills, with the ability to interpret data, balance quantitative and qualitative signals and adjust strategies accordingly. In addition, the ideal candidate will bring: Strong editorial judgement and comfort making decisions in ambiguous, high-stakes situations where there is rarely a single “right answer.” Demonstrated ability to translate complex, sensitive or technical subject matter into clear, responsible and compelling storytelling without oversimplifying or sensationalizing. Intellectual curiosity and a learning mindset, with the ability to absorb new information quickly and evolve narratives as the issue space evolves. Emotional resilience and self-awareness, with the ability to engage deeply with difficult topics while maintaining perspective and sustainability in their work. Strong interpersonal skills and influence, with the ability to navigate different viewpoints, build trust across functions and move work forward collaboratively. Creative confidence paired with restraint — bringing fresh ideas and experimentation while respecting brand, ethical and risk considerations and resource constraints. A deep commitment to putting the children we serve at the center of everything we do. Technologies We Use (for relevant roles) WordPress Hubspot Asana Salesforce Google Analytics Google Looker Studio Google Workspace Slack Riverside Vocal Video SEM Rush ChatGPT Compensation and Benefits A reasonable estimate of the compensation range for this role is $121,000-$169,750/year. This range takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to location; skill sets; experience and training; licensure, and certifications. Our remote-first work model is structured around working from home most of the time. But, there will be times that employees are expected to travel. For example, Thorn may host company-wide gatherings, and smaller teams may hold in-person meetings and team-building events, or require attendance at specific conferences. At Thorn, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Thorn can mean for you. Thorn is strengthened by the wide range of experiences and perspectives on our team. We value the diversity of our professional backgrounds, subject matter expertise, cultures, and perspectives because they help us solve complex problems and serve our mission more effectively. We hire based on merit, qualifications, and organizational need, and we are committed to fostering an inclusive environment where all employees can thrive. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Thorn is committed to the full inclusion of all qualified individuals. We provide reasonable accommodations to ensure candidates and employees with disabilities can fully participate in the application process, perform essential job functions, and access all the benefits and privileges of employment. If you need an accommodation, please contact us at hiring@wearethorn.org Know Your Rights: Workplace discrimination is illegal