The Tie

Drive sales pipeline and close deals with protocol leadership, translate on-chain data into institutional narratives, build protocol partnerships, collaborate cross-functionally, and represent the company at industry events. | 6–10+ years in sales or BD with experience in crypto-native teams and institutional finance, strong understanding of token economics and institutional crypto markets, and ability to close complex commercial agreements. | About The Tie The Tie is the leading provider of information services for digital assets. We help protocols, institutions, and enterprises better understand, engage with, and participate in crypto markets. Our protocol-focused products include: Corporate Access – One of our fastest-growing businesses, connecting protocols with institutional investors through four annual flagship events and direct connectivity opportunities. Data Integrations & IR Dashboards – Bespoke dashboards in The Tie Terminal and on public websites (e.g. Frosty Metrics) that enable protocols to showcase growth, highlight trajectory, and communicate effectively with institutions and their communities. Labs - Our data-driven accelerator, helping protocols leverage institutional-grade data for smarter strategy, BD, and marketing. Conference Sponsorships – Premium sponsorship opportunities at The Tie’s four private, institutional-only conferences. Role Overview We’re seeking a Director of Protocol Sales to help build commercial relationships with leading token issuers, foundations, and ecosystems. This role is all about helping protocols tell their story to institutions using data and then connect directly with investors through Corporate Access. You’ll be responsible for selling across Corporate Access, data integrations/IR dashboards, Labs, and conference sponsorships. Success means building a pipeline, developing deep relationships with protocol leadership, and closing deals that help protocols optimize their institutional go-to-market strategy—whether that’s growing TVL, building credibility with allocators, or navigating tokenization trends. This role reports directly to the SVP of Sales and is core to scaling The Tie’s protocol-facing business. Key Responsibilities Drive Sales & Pipeline: Source, prospect, and close business across Corporate Access, dashboards, Labs, and sponsorships. Institutional Storytelling: Help protocols translate on-chain metrics, growth, and adoption into narratives that resonate with different institutional client types (hedge funds, asset managers, venture firms, trading platforms). Protocol Partnerships: Serve as a trusted commercial partner for foundation and ecosystem leadership teams. Cross-Functional Execution: Collaborate with marketing, product, and events teams to ensure seamless delivery and long-term client success. Market Knowledge: Stay ahead of institutional crypto trends (tokenization, liquidity, staking, governance) and position The Tie as the essential bridge between protocols and allocators. Event Representation: Represent The Tie at industry events and host direct interactions between protocols and institutions. 6–10+ years in sales, partnerships, or BD, ideally with experience across both crypto-native teams (protocols, exchanges, data providers) and institutional finance (asset managers, hedge funds, VCs, trading firms). Deep understanding of how different institutional client types evaluate protocols—and how protocols can optimize go-to-market with each. Strong ability to prospect, pitch, and close complex commercial agreements with protocol leadership. Demonstrated knowledge of token economics, liquidity, and institutional crypto market structure. Strong relationship-builder with credibility across both crypto-native and institutional audiences. Entrepreneurial self-starter with a passion for digital assets and data. Competitive compensation (salary, commission, and options) Flexible paid time off Flexible working hours A fast-paced and exciting work environment Strong teamwork-driven culture The Tie Inc is an equal opportunity employer

Lead the company’s marketing strategy and oversee all aspects of execution, including messaging and visual identity. Collaborate with sales, product, and events teams to ensure alignment and effective communication with institutional clients. | Candidates should have over 10 years of marketing experience, with at least 4 years in a senior leadership role. A deep understanding of digital asset markets and institutional financial clients is essential. | About The Tie The Tie is the leading provider of information services for digital assets. We work with the largest hedge funds, asset managers, exchanges, token issuers, banks, and trading platforms across the world. Our services include: The Tie Terminal – the institutional front-end for crypto data Enterprise APIs – real-time and historical feeds powering institutional workflows Investor Relations & Corporate Access – helping protocols engage with capital markets Redistribution Integrations – embedding our data into exchanges, custodians, and analytics platforms Institutional Conferences & Events – hosting premier private gatherings for decision-makers Over the last few years, we've significantly expanded our product suite—beyond data into adjacent financial services—and we’re just getting started. We’re looking for a Senior Vice President of Marketing to lead the company’s marketing strategy, guide brand evolution, and oversee all aspects of execution—from messaging and visual identity to collateral and campaigns. What You’ll DoMarketing Leadership & Strategy Define and own The Tie’s marketing strategy across all product lines, audiences, and channels Craft and evolve our brand narrative to reflect our growing footprint across data and financial services Work with the CEO and senior leadership to position The Tie in a way that resonates with our sophisticated, institutional clientele Lead a diverse team of marketers including graphic designers, video editors, creative directors, and content specialists Cross-Functional Collaboration Work closely with: Sales to develop tailored collateral, pitch decks, and go-to-market messaging Product to translate technical releases into compelling stories and use cases Events to align brand and strategy across key institutional gatherings Ensure all messaging reflects a deep understanding of our client base, including hedge funds, asset managers, OTC desks, proprietary trading firms, banks, and VCs Brand & Messaging Execution Oversee the redesign of our website, from layout and design to copy and structure Drive execution of high-quality marketing materials including: Product one-pagers and brochures Thought leadership content Sales decks and case studies Email campaigns and announcements Ensure consistency across all external touchpoints—visual identity, voice, tone, and positioning Marketing Operations Define and track marketing KPIs tied to brand engagement, lead generation, and sales enablement Manage budgets and marketing ops tools (e.g., CRM integrations, automation platforms, content management systems) Establish scalable systems to support current and future product lines Who You Are 10+ years of experience in marketing, with 4+ years in a senior leadership role Deep understanding of digital asset markets and full time work experience in crypto A strong strategic thinker with proven experience owning brand development and GTM messaging in B2B or fintech environments Deep understanding of institutional financial clients, including hedge funds, banks, and asset managers Strong creative sensibility combined with operational rigor—able to manage both design and execution Experience managing and scaling a cross-functional marketing team Ability to thrive in a fast-paced, high-growth environment with competing priorities Background in capital markets and/or SaaS is strongly preferred Competitive compensation (salary and options) Flexible paid time off Flexible working hours A fast-paced and exciting work environment Strong teamwork-driven culture The Tie Inc is an equal opportunity employer