The Nielsen Company

Develop and execute Nielsen's global brand identity and positioning, lead integrated marketing efforts, and measure brand impact. | Over 12 years in brand leadership, experience managing teams and working in global or B2B contexts, with strong communication skills. | At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future. Job Description The Senior Director of Global Brand Strategy is a key marketing leader responsible for developing and executing brand strategies for Nielsen across audiences and customer touchpoints. This role drives the brand positioning and integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry. • Serve as the leader for Nielsen's brand identity, narrative and relevance across key campaigns and key cultural moments, such as Super Bowl, Grammys, World Cup, Olympics and more. Set and execute a brand calendar roadmap for Nielsen. • Drive a customer-centric strategy to address complex global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives. • Direct and drive the integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders globally. Responsibilities • Brand Management: Develop, drive and ensure Nielsen's global brand identity, recognition and market positioning. Use customer insights and research to continuously refine positioning and messaging. • Innovation & Experimentation: Identify and lead special brand projects that modernize brand efforts, and test new formats, channels, and engagement models. • Integrated Marketing & Cross Functional Partnership: Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed. • Measurement & Impact: Define success metrics across brand health and connect brand performance to business outcomes. • Team Leadership: Lead functional team and key brand projects that are critical to Nielsen's brand and business success and innovation pipeline. • Budget Management: create and manage key project budgets, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment. Qualifications • 12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands. • Deep expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios. Proven experience building or evolving a brand function in a matrixed environment. • 7+ years of experience in managing and leading teams, including both direct reports and external partners. • Experience in the US market and operating at global scale preferred. • Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders. • Bachelor's degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred. Additional Information Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance. A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs. Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class. Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

Lead AI and technology programs with a focus on change management and organizational adoption. | Deep expertise in project management, change management methodologies, and AI/ML landscape, with 5-10 years of experience. | At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content-wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future. Job Description As an AI Program & Change Manager, you will be at the heart of Nielsen's digital evolution. You will manage high-stakes project teams, schedules, and budgets to deliver AI and technology implementations on time and within scope to delight end users. This role requires more than just technical project management; it demands a deep expertise in Change Management to ensure our workforce successfully adopts and thrives with new AI-driven workflows. This highly hands-on role is critical for driving successful, large-scale technology deployments, particularly in the AI space. You will serve as the primary change agent, guiding colleagues through significant cultural and operational shifts. A key responsibility is the direct development of content that enables these changes, including the creation of engaging training modules, "how-to" guides, executive communications, and prompt engineering playbooks that translate complex AI concepts into practical application for our teams. Responsibilities • Strategic AI Delivery: Lead the planning and execution of AI and technology programs, ensuring technical milestones are met while maintaining focus on the ultimate business value. • Change Management Leadership: Design and implement comprehensive change management strategies-including impact assessments, communication plans, and training programs-to minimize resistance and maximize employee engagement with AI tools. • Complex Problem Solving: Take a new perspective on existing operational challenges to integrate AI solutions that improve efficiency and accuracy across the organization. • Stakeholder Synthesis: Explain complex, difficult, or sensitive technology shifts to diverse stakeholders; work across departments to build consensus and drive organizational alignment. • Guidance & Mentorship: Act as a resource for other team members and lead projects with varying risk profiles, providing informal guidance to colleagues with less experience in AI implementations. • Operational Excellence: Impact a range of customer, operational, and project activities by ensuring technology tools are not just "launched," but deeply integrated into daily business habits. Qualifications • Experience: 5-10 years of experience with a strong track record of independent work product in project management and organizational change. • Subject Matter Expertise: Deep conceptual and practical expertise in program management (PMP preferred) and a robust understanding of the AI/ML landscape. • Change Management Skillset: Proven ability to lead the "people side" of technology transitions. Experience with Prosci (ADKAR) or similar change management methodologies is highly preferred. • Strategic Thinking: Ability to solve complex problems by analyzing multiple sources of information and exercising judgment to create innovative technology solutions. • Business Acumen: Knowledge of industry best practices and how AI integrates with broader business functions; awareness of the competitive landscape and factors that differentiate Nielsen. • Communication: Exceptional ability to translate technical AI concepts into relatable, actionable narratives for non-technical staff and senior leadership. • Digital Proficiency: Advanced proficiency in Google Workspace tools (Docs, Sheets, Slides, Drive) for content creation, collaboration, and program tracking. • Education & Certifications: Bachelor's degree or equivalent experience, highly desirable certifications include: • Change Management: Prosci (ADKAR), CCMP (ACMP), or CMS. • Program/Project Management: PMP, PgMP, or Agile/Scrum (CSM, SAFe). • AI & Digital Strategy: Google Cloud Generative AI Leader, Microsoft Certified: Azure AI Fundamentals, AWS Certified AI Practitioner, etc. #LI-AW1 Additional Information Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance. A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs. Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class. Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.