Tharp Ventures

Lead and develop growth strategies for wellness brands, manage client relationships, and oversee team execution. | Extensive experience in scaling DTC brands, deep knowledge of wellness industry marketing, proficiency in digital advertising platforms, and strong writing skills. | About Tharp Ventures Tharp Ventures is a marketing operating partner for category-defining wellness and DTC brands — companies like Ra Optics, Ways2Well, and Daylight Computer. We help founders scale with clarity by balancing the art of brand with the science of performance: paid media, creative, email, and CRO — all under one cohesive system. We're not a traditional agency. We act as the internal marketing arm for our clients, building deep partnerships that drive long-term growth. The Mission We're looking for a Head of Growth to take full ownership of client marketing strategy and scale our portfolio of wellness brands to new heights. Your role: be the strategic brain behind the brands you lead. You'll set the vision, craft the messaging, call the plays, and run the team that executes — all while sitting shoulder-to-shoulder with founders who expect CMO-level thinking. This isn't account management. This is ownership. You win when your brands win. What You'll Own Growth Strategy • Develop and execute full-funnel growth strategies across paid media, email, landing pages, and CRO. • Identify the levers that actually move revenue — and pull them relentlessly. • Build testing roadmaps for creative, audiences, offers, and messaging. Know what's working and why. • Set KPIs, forecast growth, and hold yourself accountable to results. Client Leadership • Serve as the strategic partner to founders and executives. They should see you as their outsourced CMO. • Run client calls with confidence. Present strategies, walk through performance, and make recommendations they trust. • Push back when clients have bad ideas. Earn respect through results and clarity, not agreeableness. Team Leadership • Direct a world-class team — all provided by us. • Set clear briefs, manage workflows, and ensure the team delivers work that matches your strategic vision. • Give feedback that makes creative and copy sharper. Elevate the output. Messaging & Creative Direction • Write and refine copy that converts — ads, emails, landing pages, product positioning. • Understand what makes wellness consumers tick. Speak their language authentically. • Brief creative with clarity. Know the difference between "good design" and "design that sells." Analytics & Optimization • Live in Shopify, GA4, Triple Whale, Northbeam, or whatever attribution setup the client uses. • Understand CAC, LTV, MER, ROAS, and contribution margin — and make decisions based on real math, not vanity metrics. • Run CRO experiments and know how to read results without fooling yourself. Requirements You're Right for This Role If... • You've scaled DTC brands past $5M+ in revenue and can prove it. • You've led growth or marketing at a brand or agency for 5+ years — ideally both. • You know the wellness space deeply. Blue light, supplements, functional medicine, biohacking, longevity — this world makes sense to you and you're genuinely interested in it. • You're dangerous in Klaviyo, Meta Ads Manager, Google Ads, and Shopify analytics. • You can write. Not "review copy" — actually write hooks, angles, and copy that convert. • You're client-ready. Founders trust you. You communicate with clarity, confidence, and zero fluff. • You lead teams without micromanaging. You set the bar high, give clear direction, and hold people accountable. • You're strategic but not precious. You'll get in the weeds when needed. • You're hungry. You want to build something, not just manage accounts. Tools You'll Live In • Shopify & Shopify Analytics • Meta Ads Manager & Google Ads • Klaviyo • GA4 / Triple Whale / Northbeam • Figma (for creative review and briefing) • ClickUp • Slack & Loom • Google Workspace Benefits Compensation & Location • $8,000–$12,000/month USD (depending on experience) + performance bonuses tied to client growth • Fully remote • US or Canada preferred — must overlap with US Eastern time • Candidates with wellness brand experience strongly preferred

Lead client success through strategic ecommerce marketing planning, campaign management, and performance analysis. | Proven experience in ecommerce client management, deep knowledge of Shopify and digital marketing channels, strong analytical and communication skills, familiarity with performance tracking tools. | ABOUT THARP VENTURES: At Tharp Ventures, we're a global team passionate about driving growth for exceptional health and wellness brands. We serve DTC companies from startups to established brands ready to scale, helping create products that genuinely improve lives. What sets us apart is our unique balance of precision and heart. We combine disciplined, data-driven execution with authentic client relationships built for the long term. Our team brings sharp insights and focused strategies, fueled by our shared commitment to wellness brands that matter. We deliver results without losing sight of the human impact of our work. ABOUT THIS POSITION: As an Ecommerce Strategist at Tharp Ventures, you’ll lead client success through post-sale relationship management, strategic marketing planning, and account growth. You’ll ensure your clients’ ecommerce initiatives run seamlessly, hit their goals, and exceed expectations—all while collaborating with a talented team to deliver outstanding results. RESPONSIBILITIES: • Design and execute ecommerce marketing strategies tailored to client goals, driving measurable growth and profitability. • Manage client accounts with a focus on campaign execution, performance optimization, and timely delivery of all tasks. • Analyze campaign performance, generate detailed reports, and provide actionable recommendations to enhance results. • Lead and collaborate with internal teams to create cohesive, high-impact marketing plans that maximize conversions. • Stay ahead of ecommerce trends and tools, including Meta ads, Google Ads, email marketing platforms, and emerging technologies. • Offer clients strategic guidance to refine their ecommerce platforms and marketing efforts for peak performance. • Build strong client relationships through clear communication, proactive problem-solving, and exceptional service. • Identify opportunities for innovation, testing new strategies and tools to keep Tharp Ventures and its clients at the forefront of the industry. • Leverage marketing psychology and market trends to anticipate client needs and craft strategies that resonate with target audiences. ADDITIONAL: • Hours: 9 AM - 6 PM CST (flexibility possible based on client needs). OUR CORE VALUES: • Think Big, Act Bold: We push boundaries to deliver transformative results. • Own the Outcome: We take responsibility for our work and our clients’ success. • Growth is Everything: We’re committed to constant improvement—for ourselves and our clients. • Team First: Collaboration and mutual support drive our success. • Results Over Ego: The best ideas win, no matter where they come from. Requirements • Proven experience in an agency or consultancy environment, with a focus on ecommerce client management. • Deep understanding of Shopify and digital marketing channels (Meta ads, Google Ads, Klaviyo, etc.). • Track record of developing and implementing marketing strategies that deliver growth and profitability. • Strong analytical skills, with the ability to interpret data and translate it into clear, impactful insights. • Outstanding communication and relationship-building skills to foster trust and collaboration with clients and team members. • Excellent organizational and project management abilities, comfortable juggling multiple accounts and deadlines. • Familiarity with tools like TripleWhale, Northbeam, Google Analytics, Klaviyo, Shopify and similar platforms for tracking and optimizing performance. • A proactive, growth-oriented mindset with a passion for staying current in the fast-evolving ecommerce landscape. Benefits • $250/m wellness/health stipend • PTO • Opportunities for career growth, training, and professional development. (We invest heavily in professional development, so you will receive access to the top courses/events in the world) • A remote, collaborative work environment that values creativity, innovation, and results.