Smartbug Media

Manage client relationships, analyze campaign performance, and collaborate with internal teams to optimize digital marketing campaigns. | 1+ years of client-facing agency experience, proficiency in Google Ads and Meta Ads, and ability to manage multiple campaigns independently. | SmartBug Media is the most decorated HubSpot agency, recognized as a leader in crafting digital solutions that empower organizations to thrive across the entire customer lifecycle. From marketing and sales to revenue operations, customer success, and e-commerce, we combine sound strategies, cutting-edge AI, and digital innovation to deliver solutions that de-risk the future and drive sustainable growth. With a fully remote team of over 250 professionals, we excel at creating intelligent web and digital ecosystems—from corporate websites to complex web applications—seamlessly integrated with AI-powered solutions. By aligning SmartBug's expertise with our clients' unique business realities, we build scalable, innovative tools that become engines for growth, setting the course for long-term success. The Account Manager, Paid Media serves as a primary point of contact for franchiseclients, responsible for fostering strong relationships and supporting campaignexecution. This role requires a thorough understanding of client goals and aproactive approach to addressing performance and satisfaction concerns. TheAccount Manager collaborates closely with Account Optimization Specialists andMarketing Assistants to ensure strategic implementation. \n Responsibilities Client Relationships: Exemplary client management relationships with franchise clients, building rapport and trust through regular and proactive communication. Escalation: Immediately escalate client satisfaction concerns to Strategists/Supervisors to ensure timely resolution. Performance Analysis & Optimization: Develop a deep understanding of client goals and work to meet/exceed them through thoughtful strategies and execution. Regularly review performance metrics and communicate insights. Collaboration: Coordinate effectively with Account Associates for seamless campaign optimization and execution. Knowledge Sharing: Share knowledge, learnings, and best practices with teammates to foster collective growth and improve service quality. Attention to Detail: Work effectively and efficiently across a high volume of accounts, maintaining accuracy and quality. Strategy Planning: Assist with strategy planning for larger accounts, with direction from Strategists and Supervisors, identifying opportunities for growth and improvement. Required Experience & Expectations 1+ years of client-facing experience in an agency setting, including experience reporting on client data, driving strategy, and other forms of regular communication directly with clients. 1-2 years of in-platform Google Ads and Meta Ads optimization experience. Demonstrated ability to manage multiple lead generation campaigns and meet performance goals independently. Preferred Skills Client-Focused: Dedicated to building strong client relationships and ensuring satisfaction. Communicator: Excellent verbal and written communication skills for client interactions. Detail-Oriented: Ability to manage a high volume of accounts with precision. Collaborative: Works effectively with internal teams to achieve client goals. Problem Solver: Proactive in identifying and escalating potential issues. Performance in this role will be evaluated on Client satisfaction and retention for managed accounts.Impact on account growth and upsell opportunities. Timely and effective escalation of client concerns. Contribution to meeting and exceeding client performance goals. Quality of collaboration with Account Optimization Specialists. Efficiency and accuracy across a high volume of accounts. \n $55,000 - $65,000 a year \n

Lead client marketing strategy development and execution across the customer lifecycle, manage client relationships, direct a team, and ensure client satisfaction and growth. | Bachelor’s degree, 6+ years digital strategy experience, 5+ years Senior Living industry experience, HubSpot and WelcomeHome CRM expertise, team leadership, strong communication, and HubSpot certifications. | SmartBug Media is the full-service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle, with a strong focus on the HubSpot ecosystem. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to help clients set the course for continued success. Recognized globally, we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. We're not just HubSpot's highest-rated partner worldwide but also a two-time HubSpot North American Partner of the Year and proud Elite Partner. SmartBug is also a proud Google Premier Partner. Job Summary: The Sr . Manager, Marketing Strategy will work with client executives to define goals and develop strategies that will achieve them. You are responsible for translating customer goals and needs into strategic plans that span the customer lifecycle. You will hand these plans to your specialty strategist team for further planning and implementation while closely monitoring performance and client health. You are the face of SmartBug and the first impression of the company to our customers, you should be adept at building relationships and trust with senior-level clients. To succeed in this role, you must be an engaged professional with unwavering requirements for providing an incredible customer experience, including strong client communication and impactful client results. As an Sr . Manager, Marketing Strategy, you will be measured on delivering the following: Client satisfaction (results, retention, awards, reviews, referenceable clients) Customer growth and profitability Client effective billing rates (EBRs) Out-of-scope revenue attainment Setting and achieving SMART client goals Timely strategy delivery Individual utilization rates that meet company goals Key Responsibilities: • Build and maintain strong relationships with clients; comfortability interacting with C-Suite executives • Lead the discovery and onboarding process for new clients and have a strong understanding of client goals, objectives and challenges • Create the top-level strategy for your clients, working with other departments to have those strategies expanded and implemented—you drive the strategy with the client • Act as the main point of contact and the face of SmartBug for your clients • Address client feedback and concerns promptly • Ensure your clients see SmartBug as an indispensable partner in their growth, and that each receives a 5-star customer experience as measured by being the highest-rated partner on the HubSpot partner directory—your clients should be happy to be a reference • Deliver consistent, world-class quality across all customer lifecycle strategies and implementations (marketing, sales, customer success, operations) • Have a strong understanding of strategic opportunities to expand retainer scope; identify and recommend additional and complementary services to help meet client needs and goals; provide scoping, quotes and strategic direction for implementation • Partner with the Director of Service Strategy to ensure new services represent the voice of the customer • Develop a deep understanding of clients' businesses, industries, and market challenges to tailor lifecycle strategies that effectively address their specific needs and drive mutual success • Stay informed about the latest industry trends, market developments, competitive landscape, and HubSpot’s competitive position to ensure the clients’ strategies remain cutting-edge and effective • You are responsible for being an expert in your clients’ industry such that they see you as a peer and trusted advisor Strategy Development and Execution • Work with specialty strategist teams to develop value-based goals for our clients across the customer lifecycle • Develop lead nurturing strategies to build long-term relationships with potential residents and families • Develop and implement comprehensive marketing strategies to drive brand visibility, generate qualified leads, and increase occupancy rates across multiple senior living communities • Oversee the planning and execution of events (e.g., webinars, educational seminars, tours) to engage prospective residents and their families • Understanding of demand generation, sales and CRM, and customer success strategies and tactics listed below including the ability to identify gaps in the customer’s strategy, and oversee the development and execution of tailored customer strategies to meet client goals, enhance client satisfaction, and drive revenue growth • Demand Generation: Ideal customer profiles, buyer personas, inbound marketing, content marketing and syndication, conversion rate optimization, event marketing, social media, conversational marketing, influencer marketing, account-based marketing, lead nurturing, paid media; all features within HubSpot Marketing Hub and Content Hub—not just inbound marketing and/or HubSpot methodology • Sales and CRM: Product knowledge, building rapport, analyzing customer needs, communicating with different buyer personas, contact management, account-based marketing and selling, sequences, lead qualification, lead routing, pipeline management, pipeline automation, handling objections, prospecting, competitive analysis, presentation and sales training; all features within HubSpot CRM • Customer Success: Establishing strong customer relationships, customer acquisition strategies, customer retention strategies, customer onboarding, customer loyalty, customer health metrics, customer feedback surveys, cross-sell and upsell strategies, customer lifetime value, service and support analytics; all features within HubSpot Service Hub • Develop full customer lifecycle strategy for clients that meets their stated business goals—demonstrating ROI for your clients should be your North Star • Understanding of third-party tools and how they integrate with HubSpot for the purposes of recommending strategies • Work with SmartBug technologists to optimize client’s HubSpot instances as well as execute the technology strategy in HubSpot • Work with creatives to create and curate sales collateral, presentations, and other content pieces to support your clients’ sales processes Reporting and Analytics • Regularly assess and report on the impact of sales enablement and operations efforts—remember, ROI is the North Star • Use insights to optimize strategies and improve results • Work with specialty strategists to provide monthly reports, quarterly business reviews (QBRs), and additional strategic recommendations based on a strong understanding of performance data • Leadership • Directly manage and develop 1-2 account specialists—you are responsible for their performance and their development • Lead a cross-functional team of digital strategy professionals specializing in demand generation, sales and CRM, customer success, technology, copy and design, website development, paid media, and public relations Delivery Process • Monitor and manage campaign budgets and scope • Track and meet effective billing rate (EBR) goals • Work with internal SmartBug team to ensure quality work is delivered to clients • Ensure you create and follow processes that result in differentiated client results and quality Requirements: • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • Minimum of 6 years of experience in digital strategy. • Minimum of 5 years of experience in the Senior Living industry. • Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem and CMS. • Proven experience with WelcomeHome CRM. • Proven ability to lead and direct a team of professionals working on client accounts. • Experience in setting and achieving annual and quarterly goals for clients. • Demonstrated ability to build and maintain a positive and productive team spirit. • Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments. • Strong interpersonal skills and the ability to inspire and motivate a team. • Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values. • Exceptional communication and presentation skills. • High level of organization, attention to detail, and the ability to manage multiple priorities. • Strong problem-solving capabilities and the ability to navigate complex challenges. • High level of integrity, work ethic, and professionalism. • Passion for client success and a commitment to delivering outstanding results • Experience working remotely in similar roles is strongly preferred. • HubSpot essential certifications. What we offer: • Annual Salary between $80,000 - $95,000 DOE • Health insurance with company contribution • Paid maternity and paternity leave • Paid vacation • Paid time off • Winter Closure from December 25th - January 1st 2026 • 4-week paid sabbatical every 5 years of employment • Monthly remote work allowance • 401(k) with employer matching • Flexible spending plan • Company-funded short-term disability and life insurance • Long-term disability • Training budget • The flexibility of working remotely • MacBook Air issued to you at time of hire

Manage full project lifecycle for website and digital projects, act as primary client contact, coordinate internal teams, and ensure delivery on time and budget. | Bachelor's degree, 2+ years agency or client services project management experience, strong client relationship and communication skills, ability to manage multiple projects, and remote work experience preferred. | SmartBug Media is the most decorated HubSpot agency, recognized as a leader in crafting digital solutions that empower organizations to thrive across the entire customer lifecycle. From marketing and sales to revenue operations, customer success, and e-commerce, we combine sound strategies, cutting-edge AI, and digital innovation to deliver solutions that de-risk the future and drive sustainable growth. With a fully remote team of over 250 professionals, we excel at creating intelligent web and digital ecosystems—from corporate websites to complex web applications—seamlessly integrated with AI-powered solutions. By aligning SmartBug's expertise with our clients' unique business realities, we build scalable, innovative tools that become engines for growth, setting the course for long-term success. The Project Manager (PM) is a client-facing position responsible for the successful execution of website and digital projects, ensuring delivery within strict deadlines and budget. This role involves acting as the key point of contact for both the client and the internal project team, which includes designers, developers, and marketing consultants. The PM will manage the full project lifecycle, from discovery to launch, while maintaining high customer satisfaction and managing project profitability. This position requires proactive communication, meticulous attention to detail, and a focus on both scope management and continuous process improvement. \n What You'll Do: Project Management & Execution: Act as the primary point of contact and project owner for clients and internal teams. Oversee and manage project execution throughout the entire project lifecycle (from discovery to close). Track and manage project budget and schedule, proactively addressing variances. Lead project discovery and deliverable review calls with clients and stakeholders. Identify, track, and manage project action items, issues, and risks. Participate in project reviews and contribute to the continuous improvement of work methods. Client & Scope Management: Ensure that client goals and requests are aligned with the contractual scope of work. Provide clear and frequent communication with the client regarding project status, scope, and any additional requests. Proactively manage client expectations and offer timely change orders for out-of-scope requests. Maintain high customer satisfaction rates and build strong client relationships. Team Coordination & Leadership: Serve as an expert advisor to clients and provide day-to-day support to the project team. Coordinate activities across various teams, including creative, development, SEO, and quality assurance. Provide detailed feedback to internal resources to ensure a high-quality delivery. Keep the team motivated and ensure efficient, proactive day-to-day production. What You'll Need- Requirements Bachelor's degree (B.A. or B.S.) is required, with a preference for a technical field. At least 2 years of experience in project management or production within an agency or client services environment. Significant experience managing and owning productive client relationships. Experience partnering with cross-functional agency teams (e.g., strategy, creative, dev, PR, paid media). Experience leading the full project lifecycle at an agency. Experience working remotely is preferred. Ability to clearly communicate expectations and objectives with both clients and team members. Strong written and verbal communication skills; ability to write succinctly and professionally. Proven ability to manage multiple projects simultaneously and consistently meet deadlines. Excellent organization and time management skills with a high degree of attention to detail. Proven leadership skills, with the ability to lead and direct project resources with confidence. Adept business acumen and problem-solving skills to understand client business and proactively identify and resolve barriers to success. What We Offer! Annual Salary between $70,000- $80,000 DOE Health insurance with company contribution Paid maternity and paternity leave Paid vacation Paid time off Winter Closure from December 25th, 2025 to January 1st, 2026. 4-week paid sabbatical every 5 years of employment Monthly remote work allowance 401(k) with employer matching Flexible spending plan Company-funded short-term disability and life insurance Long-term disability Training budget The flexibility of working remotely MacBook Air issued to you at time of hire \n $70,000 - $80,000 a year \n