Sketchy

Own B2C growth initiatives across multiple channels, develop messaging, and optimize marketing campaigns. | 4-7 years of marketing experience with success in growth/performance marketing, managing paid media budgets, and experience with lifecycle marketing and analytics. | Position Summary Sketchy is looking for a versatile Senior Marketing Manager (B2C Growth) who thrives in the pace and ambiguity of startup life. This is a highly cross-functional, hands-on role that sits at the center of growth, product, and community. You will own B2C growth initiatives across paid acquisition, lifecycle marketing, ambassador programs, organic channels, and events. From paid media to campus activations to referral loops, you’ll operate across multiple channels—focusing on what matters most at each stage of growth. This role requires both strategy and execution. You’ll develop differentiated messaging for distinct learner segments (medical students, nurse practitioner students, and physician assistant students), translate product features into meaningful value propositions, and build sustainable growth engines on a startup budget. You’ll be deeply embedded in our product and user community. Product fluency and authentic connection to student needs are critical—everything we do must be rooted in real product value and genuine student impact. Sketchy is hiring remote employees in these select US states: California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah, and Washington! Responsibilities Growth Strategy & Channel Ownership Own B2C growth across paid, lifecycle, ambassador, organic, and event channels. Prioritize high-impact initiatives and build sustainable acquisition and retention engines within healthcare student communities. Paid Acquisition Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms). Manage budgets with clear ROI accountability. Messaging & Creative Develop differentiated positioning for med, NP, and PA students. Translate product features into compelling value propositions and marketing assets. Lifecycle Marketing Own onboarding, engagement, and retention campaigns across email and in-app channels. Build and optimize automated lifecycle flows. Events & Growth Experiments Execute student-facing events and conference activations. Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics. Analytics & Optimization Track performance across channels and make data-driven investment decisions. Cross-Functional Collaboration Partner with product and content teams to align messaging and share user insights. Manage vendors and communicate results clearly across teams. What We’re Looking For 4–7 years of marketing experience with demonstrated success in growth/performance marketing for consumer products. Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI. Experience with lifecycle/email marketing and marketing automation. Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred). Strong product intuition and experience partnering closely with product teams. Ability to develop differentiated messaging for distinct audience segments. Strong analytical skills; comfortable working in Google Analytics and evaluating CAC, LTV, and funnel metrics. Excellent writing and communication skills across formats (ads, emails, landing pages, decks). Self-starter mentality with strong ownership and comfort building processes from scratch. Ability to operate effectively in ambiguity and a fast-changing startup environment. Bonus Points Background in edtech, healthcare, or student-focused products. Familiarity with healthcare education (medical school, NP programs, PA programs). Experience in a growth-stage startup environment (Seed to Series B). If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers. Salary Range $140,000 - $160,000 annual salary plus a performance-based annual bonus and stock options Our Perks Remote First - Make a difference from wherever you want to work. Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance. 100% Individual Health Coverage - We got you covered! Equity - From day one, you’ll have a stake in our future growth. 401(k) - We support your financial future with up to 5% matching. Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more. Annual Work Anniversary Stipend Monthly Wifi & Phone Reimbursement Short Term & Long Term Disability Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.

Design and review clinical simulation cases and educational content for nursing students. | Active RN license, BSN or higher, experience in undergraduate nursing education, and familiarity with clinical simulation and scenario-based learning. | Clinical Education Consultant (Nursing) Content Remote (United States) This is a Contract Position. Our Company Medicine is evolving faster than ever, and so is the way clinicians learn. At Sketchy, we partner with institutions, health systems, and learners to expand access to high-quality clinical education that prepares clinicians for what’s next. Our mission is to help clinicians build the readiness and agility needed to deliver better decisions, stronger patient connections, and higher-quality care in a world shaped by AI and precision medicine. We’re reimagining how clinical reasoning, communication, and other core competencies are developed, empowering every learner to adapt, grow, and lead in the future of healthcare. Position Summary We are seeking a Clinical Education Consultant with experience in undergraduate nursing education to design realistic, high-impact clinical scenarios for an exciting new interactive learning platform. The ideal candidate has worked closely with nursing students, understands competency-based education, and deeply appreciates the learning challenges faced during nursing school and licensure preparation. You know how to turn complex clinical concepts into engaging, easy-to-understand teaching moments that reflect authentic clinical reasoning and student-preceptor interactions. You will collaborate with Sketchy’s content team to ensure each case is clinically rigorous, instructionally sound, and aligned with the AACN Essentials and NCLEX test plan. Responsibilities: • Collaborate with educators to develop clinical simulation cases that reflect real-world patient care and nursing student needs. • Ensure content aligns with nursing competencies and reflects the most current clinical guidelines and best practices. • Design learning objectives, discussion prompts, and assessment questions that facilitate reflection and reasoning for nursing learners. • Craft realistic chart documentation, simulated patient interactions, and preceptor-student dialogues that teach prioritization, communication, and patient care. • Provide feedback and peer review of cases authored by other clinicians. • Review accompanying educational scripts, visuals, and multimedia for clinical and educational accuracy. • Support quality assurance testing of cases to ensure logical flow, interactivity, and instructional clarity. • Advocate for learner engagement and cognitive realism based on your experience teaching and supervising nursing students. • Contribute to ad hoc projects related to content strategy, prompt design, and generative AI case authoring. Qualifications: • Active, unencumbered RN license required • BSN required; MSN strongly preferred • Experience in undergraduate nursing education, including classroom teaching, clinical instruction, simulation facilitation, or curriculum development. • Strong writing skills and comfort with case-based and scenario-driven education. • Experience with AI tools, GPT, or prompt engineering is preferred but not required. • Ability to thrive in a fast-paced, collaborative team environment. • Creative, proactive, and passionate about innovating nursing education. Compensation: $60.00 -$75.00 per hour (contract position) Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law. The pay range for this role is: 60 - 75 USD per hour (Remote (United States))

Developing and executing go-to-market strategies, crafting product messaging, and collaborating across teams to enhance product positioning. | At least 5 years of product marketing experience, preferably in tech or digital environments, with industry-specific experience in medical education, and proficiency with analytical tools. | Position Summary We are seeking a Contract Product Marketing Manager to play a key role in developing and executing go-to-market strategies, optimizing product positioning, and ensuring our offerings resonate with medical students and clinical learners across channels. This role will bring to life data-driven insights, craft compelling product messaging, and collaborate closely with product, sales, and marketing teams to amplify our brand and deliver effective campaigns that elevate Sketchy in the digital medical education space. This is a hands-on, execution-focused contract role with real opportunity for impact. You’ll be shaping messaging, building sales tools, supporting events, and helping turn insight into action. For the right candidate, this is a rare opportunity to contribute meaningfully to an AI-enabled medical education future from the ground up. Responsibilities: Conduct thorough market research to understand trends, competition, and customer needs across medical education segments (UME, GME, NP, PA) to inform product development and positioning. Develop clear and compelling product messaging that differentiates Sketchy in the marketplace, ensuring consistency across all channels and audiences. Create and refine customer personas and segments for medical students, residents, NP students, and PA students to better reach and engage target audiences. Lead go-to-market strategies for product launches and program initiatives, identifying key segments and crafting effective launch plans across UME/GME/NP/PA. Collaborate with product, content, sales, and growth teams to ensure alignment on product features, messaging, and marketing campaigns. Create and update key enablement assets including sales decks, one-pagers, competitive positioning, and messaging frameworks. Support digital marketing campaigns, continuously optimizing to meet performance metrics and ensure efficient budget allocation. Regularly communicate updates on product marketing activities, outcomes, and insights with internal stakeholders. Foster a data-driven culture by encouraging data-backed decisions throughout the company. What We're Looking For: 5+ years of product marketing experience, ideally in tech and/or direct-to-consumer digital environments. Required: Experience in the medical education industry, with demonstrated work supporting go-to-market strategy and positioning for audiences such as UME, NP, and PA learners. Proven ability to build and execute go-to-market strategies across programs, working alongside sales, product, and growth teams. Strong analytical skills and ability to derive insights from data sets. Proficiency with tools like Looker, PowerPoint, and Excel. Ability to work cross-functionally in a fast-paced environment and deliver high-quality work independently. A self-starter with a positive attitude and excellent communication skills. Experience working at a high-growth startup is a plus. Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.

Lead and develop educational content strategies for NP learners, collaborate cross-functionally, and innovate content delivery methods. | NP certification, 5+ years clinical or educational experience, curriculum development preferred, strong communication and tech skills. | Senior Content Strategist, Nurse Practitioner Our Company Medicine is changing rapidly. Clinicians must be prepared for key transitions in training and practice as they respond to a future where AI advances precision medicine and reshapes patient engagement. We partner with institutions, health systems, and learners to expand access to high-quality clinical learning. We help clinicians build the readiness and agility needed to deliver better decisions, stronger connections, and higher-quality care. In this world, adapting the way we learn and apply clinical reasoning, communication, and other core competencies is more critical than ever. Position Summary As a Senior Content Strategist, NP at Sketchy, you will lead the design, development, and continuous improvement of our educational content across a range of platforms and learner types, with a focus on NP and other APP learners. You will craft and execute content strategies that blend pedagogical excellence with innovation, ensuring all content is engaging, accurate, and aligned with Sketchy’s mission. Serving as a strategic partner across teams, you will champion new approaches—including, but not limited to —advances in technology, user experience, and competency assessment, ensuring Sketchy remains at the forefront of health and science education. Sketchy is hiring remote employees in these select US states: California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah, and Washington! Responsibilities Content Strategy & Leadership • Develop and lead content strategies that serve diverse learner needs and align with Sketchy’s brand, vision, and educational goals. • Ensure pedagogical soundness, scientific accuracy, and editorial quality across all content formats and initiatives. • Represent the Nurse Practitioner perspective to drive creation of content that serves the unique needs of NP learners. • Identify opportunities for innovation, including new content types, technologies, or delivery methods to improve learning outcomes and engagement. Cross-Functional Partnership • Collaborate with Product, Marketing, and subject matter experts to define requirements and bring new educational experiences to life. • Act as a bridge between Content and other teams, translating business goals, user research, and technological advances into actionable content strategies. • Support the implementation and communication of new content initiatives—whether AI-driven, consumer-facing, or otherwise—across relevant teams. User & Market Engagement • Represent Sketchy to students, educators, and external stakeholders through webinars, events, and other forums. • Gather and synthesize user feedback via research, focus groups, and analytics to drive content improvements. • Monitor industry and educational trends to keep Sketchy’s offerings current and compelling. Thought Leadership & Continuous Improvement • Advocate for best practices in education, visual learning, and responsible technology adoption. • Contribute to Sketchy’s culture of innovation and quality by sharing knowledge, mentoring others, and participating in professional development. • Stay informed about industry trends in medical and scientific education, visual learning, and AI-driven content. What We’re Looking For • NP certification and a relevant graduate degree. • 5+ years of experience in educational or clinical roles; curriculum development or assessment experience preferred. • Demonstrated ability to work with new technologies (such as large language models, adaptive platforms, or digital media). • Exceptional communication, collaboration, and creative problem-solving skills. • Experience with visual learning methodologies and a passion for making complex topics accessible. • Ability to thrive in a fast-paced, evolving environment. • A deep commitment to impactful, learner-centered education If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers. Annual Salary Range $115,000 - $125,000 annual salary plus a performance-based annual bonus and stock options Our Perks • 100% Individual Health Coverage - We got you covered! • Equity - From day one, you’ll have a stake in our future growth. • 401(k) - We support your financial future with up to 5% matching. • Annual Company Retreat in Cool Places • Flexible Time Off • Annual Work Anniversary Stipend • Monthly Wifi & Phone Reimbursement • Short Term & Long Term Disability Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law. The pay range for this role is: 110,000 - 125,000 USD per year (Remote (United States))

The Applied AI Engineer will design, develop, and deploy AI-driven systems to improve internal efficiency and business impact. This role involves collaborating with cross-functional teams to identify opportunities for AI integration and automation. | Candidates should have over 5 years of software engineering experience, with 1-2 years specifically in AI/ML systems. Proficiency in LLM frameworks, cloud platforms, and strong communication skills are essential. | Position Summary The Applied AI Engineer is responsible for designing, developing, and deploying AI-driven systems and workflows that directly improve internal efficiency and accelerate business impact. This role focuses on building agentic AI applications, multi-model pipelines, evaluation frameworks, and integrations with existing systems. The Applied AI Engineer will work closely with cross-functional teams, including content, operations, and marketing, to identify opportunities where AI can bridge knowledge gaps, automate processes, and drive measurable improvements. Sketchy is hiring remote employees in these select US states: California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah, and Washington! Responsibilities Collaborate with fellow Sketchy engineers, product designers, and product managers to design, review, and build well-crafted AI-powered software. Partner with content, marketing, and operations teams to identify and deliver AI-driven workflows that improve efficiency and close knowledge gaps. Architect and implement agentic systems, multi-model pipelines, and evaluation frameworks using modern AI frameworks (e.g., LangChain, LangGraph). Engage in an agile and iterative workflow to expediently launch new AI functionalities aligned with the demands of students, schools, and internal stakeholders. Improve overall engineering quality through documentation, experimentation, and establishing and upholding best practices for AI development. Monitor, evaluate, and refine AI system performance using benchmarks, evals, and production metrics to ensure reliability, scalability, and cost efficiency. Break down product requirements and research opportunities into manageable technical tasks, ensuring clear roadmaps and successful implementation. What We’re Looking For 5+ years of hands-on experience in software engineering, with at least 1–2 years working directly with AI/ML systems in production. Must Have: Proficiency with LLM frameworks and libraries (LangChain, LangGraph, or equivalent), vector databases, RAG pipelines, and evaluation frameworks. Strong experience with cloud platforms (AWS, GCP), containerization (Docker), and APIs. Familiarity with modern backend languages and frameworks (Node.js, Python, or Typescript/NestJS). Strong written and verbal communication skills, with the ability to translate complex AI concepts for both technical and non-technical audiences. Proven ability to design, implement, and iterate on scalable AI-powered applications and workflows. Exceptional problem-solving skills and experience working in fast-paced startup environments. Knowledgeable about observability and cost/quality monitoring for AI systems (Datadog, custom dashboards, LLM usage analytics). Nice to Have: Experience with multimodal AI (text, vision, audio), model fine-tuning, or benchmarking across multiple LLM providers. If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers. Annual Salary Range $160,000 - $180,000 annual salary plus a performance-based annual bonus and stock options Our Perks 100% Individual Health Coverage - We got you covered! Equity - From day one, you’ll have a stake in our future growth. 401(k) - We support your financial future with up to 5% matching. Annual Company Retreat in Cool Places Flexible Time Off Annual Work Anniversary Stipend Monthly Wifi & Phone Reimbursement Short Term & Long Term Disability Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.

Lead content strategy and development for NP educational content, collaborate cross-functionally, innovate with new technologies, and engage with users and stakeholders. | NP certification, 5+ years educational or clinical experience, curriculum development preferred, tech savvy with digital media, strong communication and collaboration skills. | Position Summary As a Senior Content Strategist, NP at Sketchy, you will lead the design, development, and continuous improvement of our educational content across a range of platforms and learner types, with a focus on NP and other APP learners. You will craft and execute content strategies that blend pedagogical excellence with innovation, ensuring all content is engaging, accurate, and aligned with Sketchy’s mission. Serving as a strategic partner across teams, you will champion new approaches—including, but not limited to —advances in technology, user experience, and competency assessment, ensuring Sketchy remains at the forefront of health and science education. Sketchy is hiring remote employees in these select US states: California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah, and Washington! Responsibilities Content Strategy & Leadership Develop and lead content strategies that serve diverse learner needs and align with Sketchy’s brand, vision, and educational goals. Ensure pedagogical soundness, scientific accuracy, and editorial quality across all content formats and initiatives. Represent the Nurse Practitioner perspective to drive creation of content that serves the unique needs of NP learners. Identify opportunities for innovation, including new content types, technologies, or delivery methods to improve learning outcomes and engagement. Cross-Functional Partnership Collaborate with Product, Marketing, and subject matter experts to define requirements and bring new educational experiences to life. Act as a bridge between Content and other teams, translating business goals, user research, and technological advances into actionable content strategies. Support the implementation and communication of new content initiatives—whether AI-driven, consumer-facing, or otherwise—across relevant teams. User & Market Engagement Represent Sketchy to students, educators, and external stakeholders through webinars, events, and other forums. Gather and synthesize user feedback via research, focus groups, and analytics to drive content improvements. Monitor industry and educational trends to keep Sketchy’s offerings current and compelling. Thought Leadership & Continuous Improvement Advocate for best practices in education, visual learning, and responsible technology adoption. Contribute to Sketchy’s culture of innovation and quality by sharing knowledge, mentoring others, and participating in professional development. Stay informed about industry trends in medical and scientific education, visual learning, and AI-driven content. What We’re Looking For NP certification and a relevant graduate degree. 5+ years of experience in educational or clinical roles; curriculum development or assessment experience preferred. Demonstrated ability to work with new technologies (such as large language models, adaptive platforms, or digital media). Exceptional communication, collaboration, and creative problem-solving skills. Experience with visual learning methodologies and a passion for making complex topics accessible. Ability to thrive in a fast-paced, evolving environment. A deep commitment to impactful, learner-centered education If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers. Annual Salary Range $115,000 - $125,000 annual salary plus a performance-based annual bonus and stock options Our Perks 100% Individual Health Coverage - We got you covered! Equity - From day one, you’ll have a stake in our future growth. 401(k) - We support your financial future with up to 5% matching. Annual Company Retreat in Cool Places Flexible Time Off Annual Work Anniversary Stipend Monthly Wifi & Phone Reimbursement Short Term & Long Term Disability Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.