SiteCare

Ensure operational discipline, enforce standards, and manage team performance to deliver predictable service outcomes. | Experience leading operations or delivery teams, enforcing standards, holding teams accountable, and managing operational cadence in a service or SaaS environment. | Why This Role Exists SiteCare has strong services, a solid team, and real momentum. What we need now is operational enforcement. The Director of Operations exists to make sure decisions turn into action, commitments turn into results, and standards are upheld without the CEO acting as the enforcement layer. This is a leadership role with authority. It is not advisory. It is not coordination. Your first job is to bring clarity, follow-through, and accountability to how the business runs day to day. First 90 Days In the first phase of this role, success is measured by execution and accountability, not by redesigning strategy. Your focus is to ensure that: Meetings end with clear owners and deadlines. Commitments are tracked, visible, and followed up consistently. Missed commitments are surfaced early and addressed directly. Escalations are handled decisively without defaulting to the CEO. If standards slip, you enforce them. If follow-through breaks down, you correct it. If accountability is unclear, you make it explicit. Core Responsibilities Accountability and Execution Run the company’s operating cadence, including weekly meetings, scorecards, and follow-through. Ensure commitments made by Account Managers, Developers, and Marketing are completed as promised. Call out missed commitments directly and professionally. Create a culture where ownership is expected and enforced. Service Delivery Oversight Enforce standards for onboarding, support, and project delivery. Eliminate overdue tickets and recurring delivery breakdowns. Step in on escalations when needed and resolve them quickly. Ensure client experience remains consistent and reliable. Team Leadership Directly manage Account Managers, Developers, and Marketing team members. Set clear expectations for performance and behavior. Address performance issues promptly, without drama. Be the first stop for operational issues before they reach the CEO. Visibility and Reporting Maintain clear visibility into delivery health, workload, and execution risk. Surface problems early with context and proposed next steps. Partner with the CEO on priorities and metrics, without owning strategy changes yet. What Success Looks Like Within 90 days: The CEO is no longer the enforcement layer. Meetings produce clear outcomes and follow-through happens without chasing. Escalations are handled consistently and calmly. Delivery is predictable and backlogs are under control. Within 6 months: Accountability is ingrained across teams. Service delivery runs with minimal friction. The role naturally expands into broader operational ownership, including growth and margin discipline. Who This Role Is For You have: Experience leading operations or delivery teams in a services, SaaS, or agency-style business. A track record of enforcing standards and holding people accountable. Comfort having direct, sometimes uncomfortable conversations. Strong judgment and the confidence to act without consensus. The ability to bring order without bureaucracy. You do not need deep WordPress expertise. You do need to learn the business quickly and run it with discipline. Who This Role Is Not For This role is not a fit if you: Avoid hard conversations. Prefer consensus over clarity. Need full strategic control on day one. Confuse activity with results. About SiteCare SiteCare provides WordPress support, maintenance, performance optimization, and development for growing companies. We work with marketing teams that value speed, reliability, and expert execution without internal complexity. We value clarity over chaos, ownership over excuses, and results over noise.

Manage client accounts by ensuring website maintenance and optimization, leveraging AI tools for technical analysis, and collaborating with development teams to drive client success and account growth. | Requires proven WordPress experience, familiarity with AI/LLM tools, strong client management skills, and proficiency with project and communication platforms. | Position Overview This is a fully remote work-from-anywhere position. The Account Manager serves as the strategic liaison between clients and SiteCare's technical teams, responsible for ensuring exceptional client satisfaction while driving account growth through proactive website maintenance, optimization, and solution development. This role combines technical WordPress expertise with relationship management and leverages modern tools, including AI/LLM technologies, to deliver superior client outcomes. Core Competencies Technical Acumen & Digital Innovation Demonstrates strong understanding of WordPress ecosystems, including themes, plugins, and optimization best practices Proficiently utilizes AI and LLM tools to enhance workflow efficiency, content analysis, and problem-solving capabilities Maintains current knowledge of web technologies, SEO practices, and performance optimization techniques Effectively uses and optimizes workflows across platforms including Freshdesk, Buddy, ClickUp, and Slack Client Partnership & Growth Develops and maintains strong client relationships while identifying opportunities for account expansion Proactively monitors client websites for optimization opportunities and potential issues Translates technical concepts into clear, actionable recommendations for clients Manages client budgets ranging from $1K to $10K+, ensuring optimal resource allocation Creates detailed proposals and quotes for additional services and improvements Project & Communication Management Serves as the primary point of contact for client requests during business hours (9:00 AM - 5:00 PM EST) Utilizes both traditional and AI-powered tools for enhanced communication, including screen captures, video recordings, and documentation Collaborates effectively with development teams to scope, prioritize, and execute client requests Maintains clear documentation of client interactions, technical requirements, and project progress Key Responsibilities Client Success Management Effectively communicates SiteCare’s benefits and onboarding process for New Clients Develops and implements account growth strategies tailored to each client's business objectives Conducts regular account reviews to ensure service alignment with client needs Monitors and reports on key performance indicators (KPIs) for client websites Leverages data analytics and AI insights to provide strategic recommendations Technical Operations Coordinates with development teams to implement maintenance and optimization solutions Uses LLM tools to assist in: WordPress analysis and troubleshooting Performance monitoring and reporting Documentation generation and maintenance Monitors website performance metrics and suggests improvements Internal Collaboration Partners with development teams to ensure efficient project execution Contributes to the improvement of internal processes and procedures Shares knowledge and best practices across the team Participates in team training and skill development initiatives Quality Assurance Ensures all deliverables meet SiteCare's high-quality standards Reviews and tests website changes before client deployment Maintains accurate documentation of all client-related activities Adheres to and helps evolve best practices and standard operating procedures Required Skills & Qualifications Technical Skills Proven experience with WordPress and related technologies Understanding of web hosting, DNS, and basic server management Familiarity with modern AI/LLM tools and their application in web management Experience with project management and communication platforms Professional Skills Excellent written and verbal communication abilities Strong analytical and problem-solving capabilities Proven ability to manage multiple projects and priorities Experience in client relationship management and account growth Tools & Technologies WordPress CMS and common plugins Project management tools (ClickUp, etc.) Communication platforms (Slack, FreshDesk) AI/LLM platforms for technical analysis and content optimization Documentation and knowledge base systems Growth & Development Actively participates in continuing education and skill development Stays current with emerging technologies and industry trends Contributes to team knowledge sharing and best practices Helps identify and implement process improvements This position requires a unique blend of technical expertise, client relationship skills, and innovative thinking to deliver exceptional value to SiteCare's clients while driving sustainable account growth. Diversity, Equity & Inclusion SiteCare is committed to creating a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and empowered to bring their authentic selves to work. We believe that diverse perspectives lead to better solutions and stronger results for our clients. We actively encourage applications from individuals of all backgrounds, experiences, and perspectives, including but not limited to differences in race, ethnicity, national origin, gender identity, sexual orientation, age, socioeconomic status, disability status, and veteran status. Our inclusive workplace supports our team members' growth while fostering innovation.

Own and grow the pipeline of Sales Qualified Leads through cross-channel experiments, paid acquisition, SEO, lifecycle marketing, and analytics to drive scalable growth. | 5+ years B2B growth/demand generation experience with direct SQL or pipeline ownership, hands-on paid media and analytics tools, WordPress and Gravity Forms proficiency, and strong experiment design and reporting skills. | Growth Marketing Manager Your mission: own and grow SiteCare’s pipeline of Sales Qualified Leads (SQLs). You’ll bring a fresh perspective, take big swings, and refuse “the way we’ve always done it” if there’s a faster path to qualified demand. Channels are tools in your arsenal, not your primary focus. This is a rare chance to scale one of the premier brands in the WordPress space. SiteCare earns phenomenal client satisfaction scores and loyalty, and your job is to turn that hard-won trust into category-defining growth: amplify what customers already love, package it with bold positioning, and put it in front of more of the right buyers. You’ll collaborate closely with Sales, Account Management, and Leadership to align on our ICP and SQL definition, then test, learn, and scale what works. Primary Objective Increase monthly SQL volume and pipeline value for SiteCare, while maintaining or improving lead quality. What You’ll Do Own the SQL number: define SQL criteria with Sales, set monthly targets, and report progress/insights clearly. Don’t hide behind percentages, but showcase actual results with real numbers. Build & run experiments: ideate, prioritize, and execute cross-channel tests (paid, SEO/content, partnerships, email/lifecycle, conversion, brand, PR) with a rapid learning cadence. Paid acquisition (as a lever): plan, launch, and optimize in Google Ads, LinkedIn, Meta, and Microsoft Advertising with a cost-per-SQL mindset. Website & conversion: ship and iterate WordPress landing pages, forms (Gravity Forms), and on-site experiments (copy, offers, UX) to raise visitors to MQL to SQL conversion. SEO & content for demand: perform technical SEO audits, on-page improvements, and content that targets problems our ICP actually searches, measured by SQLs, not just rankings. Lifecycle & nurture: build email/drip, speed-to-lead routing, and remarketing that move prospects from hand-raise to qualified conversation. Attribution & analytics: maintain tracking in GA4, GTM, Meta Pixel, and custom events; build dashboards that explain what’s driving SQLs and revenue. Budget & forecasting: model spend, set CPA/ROAS and cost-per-SQL targets, and reallocate budget toward winning plays. Share the playbook: document processes, wins, and losses so the team levels up. Success Indicators SQLs: sustained month-over-month growth in qualified, Sales-accepted SQLs. Pipeline & efficiency: pipeline $ generated, cost-per-SQL, CAC payback period, and win-rate/velocity improvements. Experiment velocity: number of meaningful tests per month and % that reach statistical confidence/learnings. Funnel health: rising visitors to MQL to SQL conversion and improved speed-to-lead. Clarity: simple, actionable reporting delivered on time; shared understanding of what to scale/stop. Must-Have Experience 5+ years in B2B growth/demand gen for services (not just products) with direct ownership of SQL or pipeline targets. Proven record hitting cost-per-SQL, pipeline, or ROAS goals (please be ready to share brief case studies). Hands-on with Google Ads, LinkedIn Campaign Manager, Meta Ads, GA4, GTM, and Ahrefs. Comfortable in WordPress (launching/editing landing pages) and Gravity Forms. Strong command of attribution models, funnel metrics, and experiment design (A/B and holdout tests). Advanced spreadsheet chops for analysis and forecasting; clear written and verbal communication for non-technical audiences. Nice to Have Experience with growth/demand gen in the digital agency or WordPress space Compelling ad copywriting/creative for multi-channel campaigns. CRO/testing experience (Optimizely, VWO) and UX tools (Microsoft Clarity, Hotjar). Familiarity with Apollo CRM Experience with webinars, co-marketing/partnerships, PR, or community plays. Facebook Blueprint or LinkedIn Marketing Labs certification. Your First 90 Days (How we’ll work together) Days 0–30: Align on ICP and SQL definition; audit funnels, tracking, and messaging; ship 3–5 quick win tests; baseline the SQL number and cost. Days 31–60: Double down on early winners; launch 1–2 “big swing” campaigns; publish a weekly growth report and a living roadmap. Days 61–90: Scale proven channels; harden reporting; propose next-quarter budget tied to forecasted SQLs and pipeline. Logistics Full-time, remote within US time zones Reports to the Chief of Staff Occasional video meetings with clients and internal teams Why you’ll love working at SiteCare We invest in our team’s success and well-being, offering: Competitive Salary: Market-related compensation tailored to your experience. Remote Work Flexibility: Work from anywhere with a fast internet connection. Profit Sharing: Quarterly profit distributions to reward your contributions. Tech Stipend: $2,000 upon hire and a $2,000 refresh every two years. Professional Growth: Quarterly development opportunities to sharpen your skills and grow your career.